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4.5 out of 5
(59)
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BuzzSumo Features

Social Media Monitoring

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

78%
(Based on 20 reviews)

Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

n/a

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

87%
(Based on 20 reviews)

Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

83%
(Based on 20 reviews)

Social Listening

n/a

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

87%
(Based on 26 reviews)

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

n/a

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

84%
(Based on 33 reviews)

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

82%
(Based on 29 reviews)

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

n/a

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

n/a

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

n/a

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

78%
(Based on 22 reviews)

Platform

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 7 reviews)

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

n/a

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 15 reviews)

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

n/a

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 24 reviews)

Influencer Marketing

Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

85%
(Based on 20 reviews)

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

n/a

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

n/a

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

n/a

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

81%
(Based on 18 reviews)

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

n/a

Workflow Capability

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

n/a

Influencer Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

83%
(Based on 18 reviews)

Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

81%
(Based on 16 reviews)

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

n/a

59 BuzzSumo reviews

4.5 out of 5
Write a Review

BuzzSumo Features

  • Social Reporting
  • Influencer Identification
  • Social Measurement
  • Competitor Analysis
  • Content Engagement Analysis
  • Influencer Identification

BuzzSumo User Ratings

9.0
Ease of Use
Average: 8.7*
8.9
Quality of Support
Average: 8.7*
9.3
Ease of Setup
Average: 8.7*
* Social Media Analytics Category
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