BuzzSumo Reviews & Product Details

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Seller

Cision

Discussions

BuzzSumo Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Susan Moeller (BuzzSumo)

Pricing

Pricing provided by BuzzSumo.

Content Creation

$199.00

PR & Comms

$299.00

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 107 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Year

Mayur J.

Mid-Market (51-1000 emp.)

2/17/2020

"Tool for every content marketer"

5/5

What do you like best about BuzzSumo?

We like the following things about Buzzsumo.

1. Brand Monitoring

2. Research Content

3. Find Most Shared

4. Find What Is Trending Now

5. Content Analysis

6. Backlinks Monitoring

7. Question Analyzer

8. Facebook Analyzer

9. Find Influencers (Best Thing)

10. Find Top Authors Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

The only thing which holds us back while buying Buzzsumo is their pricing. Review collected by and hosted on G2.com.

Ellie B.

Senior Campaign Manager

Small-Business (50 or fewer emp.)

11/9/2019

"Great for content research"

5/5

What do you like best about BuzzSumo?

Really good tool to dive deep into the data to gain actionable insights with analysis reports. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Some content can be spammy and it does not get filtered out properly in search results. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

Play around with URLs and key tools on it to see what you can do! Good for showing evergreen content too. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

I can check content ideas - find similar content and see what publications are publishing in my sector. Review collected by and hosted on G2.com.

Joy C.

Blogger

Small-Business (50 or fewer emp.)

9/4/2019

"Great Tool for Content Marketing"

3.5/5

What do you like best about BuzzSumo?

It can be very easy to slip into the mode of writing what YOU think people want to read. BuzzSumo makes it easier to produce content that THEY (your audience) want to read. With BuzzSumo, it is easy to keep on top of trending topics, determine what you should be writing for your audience, and see how content in your industry is performing. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I dislike the fact that the influencer tool is mostly focused on Twitter. Easier insights into Instagram would also be great. Review collected by and hosted on G2.com.

Victor D.

Software Engineer

Mid-Market (51-1000 emp.)

8/2/2019

"Buzzsumo is great for staying up to date on popular topics"

3.5/5

What do you like best about BuzzSumo?

I adore that BuzzSumo enables my organization to track word and point patterns. Using this apparatus, I can discover significant subjects and create content around it. I have recently started using Buzzsumo and I am truly impressed with this tool as it helps me discover the best performing themes in my niche. Accurate. Has loads of filtering options. Features all the major social networks. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I don't think it's too accurate. I wish I could better understand why certain things appear in Buzzsumo or not. I don't hate anything yet. It provides a truly unique service at a really reasonable price. Occasionally, if you don't filter properly, it glitches and brings up irrelevant articles. Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

If you're spending money on content marketing and social media, this is a must-have product for the money. Take advantage of the onboarding call and occasional webinars - it really helps to quickly become familiar with the tool. Not sure yet because I am still new to it. If you are looking for a content research and influencer discovery tool, then use this tool. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

What level of pages knowing how to phrase copy with things that are trending on social. I use Buzzsumo when I create new articles that I want to rank high in the TOP 10 of Google SERP. It has helped track certain keywords to understand what people are talking about, and who the main influencers are. Review collected by and hosted on G2.com.

Ivy D.

Content Journalist

Small-Business (50 or fewer emp.)

10/22/2019

"Good for keyword research"

3/5

What do you like best about BuzzSumo?

Buzzsumo's keyword research tool has been helpful for me both for generating blog topic content ideas as well as finding trending content in our target industries to share on social media. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Buzzsumo doesn't have many filtering options for the content it populates. I also see a lot of repetitious content for similar keywords. Review collected by and hosted on G2.com.

Nicc L.

CEO & Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/19/2019

"Content collation tool to pick trending topics"

3.5/5

What do you like best about BuzzSumo?

The ability to set custom searches, save and share with internal and external team members for my company and my clients Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Draws too wide sometimes including heavy skewing from Asia by sheer numbers if you do not set some filters for language Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/12/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great tool for Content Marketing and Social Research"

4/5

What do you like best about BuzzSumo?

Buzzsumo is a great tool for Content Marketing and Social Media Research. We can use Buzzsumo to identify the trending topics and keywords in Social media so we can plan to write content related to that topic which gives high reach for our content.

Buzzsumo helps to increase the social presence of the business.

Identifying the influencer with the help of Buzzsumo.

Reporting and Alerts in real-time features added more value. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I can't think of any issue with Buzzsome because of its unique service. Review collected by and hosted on G2.com.

Artem B.

Search Engnine Optimizer

Mid-Market (51-1000 emp.)

3/7/2019

"Article writing tool"

4.5/5

What do you like best about BuzzSumo?

- The ability to quickly identify what content is working well in an industry

- Easy to use interface

- There is a trial version

- There are notifications about publications

- Advanced filtering

- Data export

- Open application programming interface

- Personalized Dashboard

- Ability to filter results by domain zone

- Ability to filter results by language. The ability to quickly identify what content is working well in an region Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

- Expensive price

- No data from the social network Linkedin

- No data from the social network OK.ru

- No data from the social network VK Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

I can recommend using this tool for research content. You can search for keywords and quickly identify content that's performing well in a niche or with an audience. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

BuzzSumo is a great tool for brainstorming content ideas. The main business problems for which I am using Buzzsumo is research content.

I use Buzzsumo when I create new articles that I want to rank high in the TOP 10 of Google SEPR.

For this, I need to write really useful content. This means that I need to conduct a research topic. Using Buzzsumo I search for the most popular articles. Next, I read these articles and comments. So I research the topic.

Using Buzzsumo, I create user-friendly content and increase the number of content reposts, if I update the content on the site, which affects the loyalty to the site. Review collected by and hosted on G2.com.

Maxwell I.

Graphic Designer

Mid-Market (51-1000 emp.)

5/9/2019

"Buzzsumo is great content marketing tool & find influencer in your niche"

4.5/5

What do you like best about BuzzSumo?

I have been using this tool for sometime and I am really impressed with this tool. This tool helps me to find out the best topics for content writing and also find the influencer in my niche. Using this tool, we have started ranking for important topics and also build relationship with influencers Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

I am satisfied with this tool performance and have no issue with this tool Review collected by and hosted on G2.com.

Recommendations to others considering BuzzSumo:

If you are looking for content research and influencer finding tool then use this tool Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

This tool is helping us to find popular content topics to write blogs and also build relationship with influencers. This helps us to build backlinks and content collaboration with influencers Review collected by and hosted on G2.com.

Jessica L.

CEO

Small-Business (50 or fewer emp.)

8/21/2019

"Save Yourself the Guesswork"

5/5

What do you like best about BuzzSumo?

I like that Buzzsumo helps save time and effort trying to figure out what topics are going to go over well with my audience. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

Very strict limits for blogger accounts. Review collected by and hosted on G2.com.