Brevo Marketing Platform Features
Platform (32)
Customization
Based on 120 Brevo Marketing Platform reviews. Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 113 Brevo Marketing Platform reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 114 Brevo Marketing Platform reviews.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. 108 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 104 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Document & Content Mgmt.
As reported in 104 Brevo Marketing Platform reviews. Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 113 Brevo Marketing Platform reviews.
Output Document Generation
As reported in 103 Brevo Marketing Platform reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 35 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Custom Reports
As reported in 36 Brevo Marketing Platform reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 36 Brevo Marketing Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 35 Brevo Marketing Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 36 Brevo Marketing Platform reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 37 Brevo Marketing Platform reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
As reported in 36 Brevo Marketing Platform reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 35 Brevo Marketing Platform reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. 35 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent. This feature was mentioned in 295 Brevo Marketing Platform reviews.
Multiple Domains
As reported in 259 Brevo Marketing Platform reviews. Able to send emails from multiple domains.
Dedicated IP
Ability to use a dedicated IP for deliverability. 247 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Documentation
Availability and quality of documentation for API, code library, implementation, and set up. 316 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Sender Reputation Management
Based on 299 Brevo Marketing Platform reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports. This feature was mentioned in 373 Brevo Marketing Platform reviews.
Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations. 272 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Performance and Reliability
As reported in 361 Brevo Marketing Platform reviews. Emails are consistently received and software performs reliably.
Live chat
As reported in 13 Brevo Marketing Platform reviews. Provide tools for live chat on one's website.
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. This feature was mentioned in 11 Brevo Marketing Platform reviews.
Branding
Based on 13 Brevo Marketing Platform reviews. Has the ability to customize look and feel of chatbot to match` company branding.
Analytics
Based on 12 Brevo Marketing Platform reviews. Gives user the ability to analyze conversations with the chatbot and see its performance.
A/B testing
Allows users to test the efficacy of various responses through A/B testing. This feature was mentioned in 13 Brevo Marketing Platform reviews.
Role-based access
Based on 13 Brevo Marketing Platform reviews. Allows for varying access to chatbot and admin settings, depending on user, their role, etc.
Collection of information
Can collect and store information from interlocators, such as email, phone number, etc. This feature was mentioned in 13 Brevo Marketing Platform reviews.
Sales Force Automation (9)
Contact & Account Management
As reported in 98 Brevo Marketing Platform reviews. Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
Partner Relationship Mgmt. (PRM)
Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information This feature was mentioned in 90 Brevo Marketing Platform reviews.
Opportunity & Pipeline Mgmt.
Based on 90 Brevo Marketing Platform reviews. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management
Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities. 89 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Territory & Quota Management
As reported in 85 Brevo Marketing Platform reviews. Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
Desktop Integration
Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration. 86 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Product & Price List Management
Based on 84 Brevo Marketing Platform reviews. Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
Quote & Order Management
As reported in 77 Brevo Marketing Platform reviews. Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
Customer Contract Management
Based on 77 Brevo Marketing Platform reviews. Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.
Marketing Automation (4)
Email Marketing
Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders. 104 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Campaign Management
Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. This feature was mentioned in 96 Brevo Marketing Platform reviews.
Lead Management
As reported in 91 Brevo Marketing Platform reviews. Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
Marketing ROI Analytics
Enables analysis of effectiveness of an organizations various marketing activities This feature was mentioned in 84 Brevo Marketing Platform reviews.
Customer Support (5)
Case Management
Based on 80 Brevo Marketing Platform reviews. Tracks issues/help requests reported by customers through the resolution process.
Customer Support Portal
Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base. This feature was mentioned in 79 Brevo Marketing Platform reviews.
Knowledge Base
Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions. 81 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Call Center Features
Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management. 75 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Support Analytics
Enables analysis of customer support activities to optimize customer support professionals, processes and tools. This feature was mentioned in 76 Brevo Marketing Platform reviews.
Integration (12)
Data Import & Export Tools
As reported in 96 Brevo Marketing Platform reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 89 Brevo Marketing Platform reviews.
Breadth of Partner Applications
Based on 87 Brevo Marketing Platform reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Data Import & Export Tools
Based on 800 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Based on 643 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications
Based on 578 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. "Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration
Based on 517 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration
Based on 522 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration
Based on 503 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store.
Sync Multiple Calendars
The ability to automatically sync calendars across different calendar softwares (i.e. ability to sync a Google Calendar with an Outlook calendar) 18 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Import Events
Based on 18 Brevo Marketing Platform reviews. Ability to import events from an existing account or another calendar
Software Integrations
Integrates an existing calendar with another software application, such as Microsoft Teams or Slack This feature was mentioned in 17 Brevo Marketing Platform reviews.
Mobile & Social (3)
Social Collaboration Features
Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone This feature was mentioned in 73 Brevo Marketing Platform reviews.
Social Network Integration
As reported in 70 Brevo Marketing Platform reviews. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support
Based on 72 Brevo Marketing Platform reviews. Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Reporting & Analytics (5)
Reporting
Based on 86 Brevo Marketing Platform reviews. Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance This feature was mentioned in 85 Brevo Marketing Platform reviews.
Forecasting
Based on 72 Brevo Marketing Platform reviews. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
A/B Testing
Based on 791 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
Basic Reporting
Based on 1124 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Email Marketing (8)
Email and Mobile Preview
Based on 1169 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists
Based on 1220 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending
Based on 1071 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
Based on 1205 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails
Based on 1155 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability
Based on 1160 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Maximizes inbox placement by managing spam compliance and sender reputation.
Automated Email Responses
Based on 973 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account
Based on 662 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Social Functionality (1)
Social Functionality
Product functionality for social advertising. This feature was mentioned in 36 Brevo Marketing Platform reviews.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 39 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. 39 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Reach
Based on 39 Brevo Marketing Platform reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 38 Brevo Marketing Platform reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 39 Brevo Marketing Platform reviews.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 39 Brevo Marketing Platform reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 38 Brevo Marketing Platform reviews.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 37 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 37 Brevo Marketing Platform reviews.
Creative Optimization
As reported in 36 Brevo Marketing Platform reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 37 Brevo Marketing Platform reviews.
In-App Ads
As reported in 36 Brevo Marketing Platform reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Based on 36 Brevo Marketing Platform reviews. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 37 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Retargeting
As reported in 37 Brevo Marketing Platform reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 36 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page. 35 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Administration (6)
Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 413 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails. 399 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Custom Unsubscribe
Based on 384 Brevo Marketing Platform reviews. Able to customize the unsubscribe templates, handler, and tracking.
Email Segmentation
As reported in 379 Brevo Marketing Platform reviews. Able to segment transactional emails based on their purpose.
Detailed Server Logs
Based on 319 Brevo Marketing Platform reviews. Detailed logs for tracking and debugging mail server activity.
Notifications
Alerts administrator whenever a pre-set event occurs. 361 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Integrations (12)
Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) This feature was mentioned in 286 Brevo Marketing Platform reviews.
Event Tracking API
As reported in 279 Brevo Marketing Platform reviews. API used to track the status of emails.
Mail Send API
As reported in 296 Brevo Marketing Platform reviews. API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing
As reported in 279 Brevo Marketing Platform reviews. Testing to ensure emails do not go to recipient's spam folder.
E-Commerce Integration
Based on 58 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms.
Email Marketing Integration
Based on 70 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data.
Domain Integration
Based on 68 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain.
Multi- Calendar Integration
Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc. This feature was mentioned in 16 Brevo Marketing Platform reviews.
Website Integration
Provides the ability to be embedded into websites 19 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Payment Acceptance
Integrates with payment processing software to accept payment from customers This feature was mentioned in 14 Brevo Marketing Platform reviews.
Video Conferencing
Integrates with video conferencing tools to allow for virtual appointments 18 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Communication
As reported in 20 Brevo Marketing Platform reviews. Integrates with SMS providers or instant messaging platforms to communicate directly with customers
Communication (5)
Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. This feature was mentioned in 23 Brevo Marketing Platform reviews.
Notifications
Delivers notifications to both sides of the conversation. This feature was mentioned in 24 Brevo Marketing Platform reviews.
Targeted Emails
As reported in 24 Brevo Marketing Platform reviews. Sends automated emails to further engage clients and potential clients.
In-App Messaging
As reported in 20 Brevo Marketing Platform reviews. Allows for live chat to be enabled within the app for customer help.
Co-Browsing
As reported in 21 Brevo Marketing Platform reviews. Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
Customization
Based on 44 Brevo Marketing Platform reviews. Allows users to customize chat colors, text, logos, and branding.
Conversation Archiving
Archives conversations in a separate location for later reference. 24 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Lead Development
Enables employees to denote potential customers. This feature was mentioned in 24 Brevo Marketing Platform reviews.
Knowledge Base
As reported in 22 Brevo Marketing Platform reviews. Establishes a knowledge base for employee reference during conversations.
Team Inbox
Provides a central location for help requests, helping employees respond sooner. This feature was mentioned in 19 Brevo Marketing Platform reviews.
Customer Profiles
Based on 23 Brevo Marketing Platform reviews. Allows for the creation of profiles for contacts and customers.
Analytics (8)
Open Rates
Records the rate at which emails are opened. 127 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Link Activity
Records the rate at which links in emails are followed. This feature was mentioned in 125 Brevo Marketing Platform reviews.
Attachment Activity
Records the rate at which email attachments are opened or downloaded. This feature was mentioned in 118 Brevo Marketing Platform reviews.
Campaign Performance
Based on 14 Brevo Marketing Platform reviews. Track and report on performance metrics and conversions
Audience Insights
Based on 15 Brevo Marketing Platform reviews. Report on audience demographics and engagement
Trends
Based on 13 Brevo Marketing Platform reviews. Analyzes trends in email content and resolution.
Performance Tracking
As reported in 14 Brevo Marketing Platform reviews. Tracks performance and productivity of users inside the application.
Email Tracking
Based on 14 Brevo Marketing Platform reviews. Tracks email analytics like emails opened, how long the email was opened for, etc.
Customizations (5)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry. 122 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Email Scheduling
Based on 128 Brevo Marketing Platform reviews. Allows administrators to schedule out emails in advance.
Notifications
As reported in 117 Brevo Marketing Platform reviews. Reminds administrators to follow-up on emails based on pre-set reminders.
Email Categorization
As reported in 117 Brevo Marketing Platform reviews. Allows for the categorization of emails.
Templates
Based on 125 Brevo Marketing Platform reviews. Allows for the creation of templates for frequently-sent emails.
Diagnosis (4)
IP Address
IP address quality analysis. 459 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Domains
Based on 508 Brevo Marketing Platform reviews. Sending domain quality analysis.
Content
Email content analysis. 555 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Policy Compliance
As reported in 517 Brevo Marketing Platform reviews. Determing email and domain compliance with policies such as DMARC.
Tracking (5)
Processing Time
Measuring of delivery latency/processing time. 627 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Placement
Tracking which folder email appears in. 552 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Open Rate
Based on 648 Brevo Marketing Platform reviews. Tracking open rate across recipients.
Time to Open
Tracking time between delivery and open. This feature was mentioned in 612 Brevo Marketing Platform reviews.
Alerts
As reported in 553 Brevo Marketing Platform reviews. Notifications related to placement and opening.
Reporting (4)
Campaign Performance
Measuring overall campaign performance across recipients. 678 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Domain Reputation
As reported in 533 Brevo Marketing Platform reviews. Measuring overall reputation related to specific sending domains.
Brand Reputation
Measuring overall reputation of brand based on all email activity. This feature was mentioned in 529 Brevo Marketing Platform reviews.
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists. 597 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Visitor Behavior (3)
Monitoring
Monitor the behavior of website and online store visitors This feature was mentioned in 23 Brevo Marketing Platform reviews.
Targeting
As reported in 25 Brevo Marketing Platform reviews. Ability to target website visitors based on behavioral patterns
Guided Selling
As reported in 22 Brevo Marketing Platform reviews. Adapt the selling process to each visitor, including content and pricing
Templates (7)
Library
Provide a library of templates for various purposes such as website engagement or e-commerce This feature was mentioned in 22 Brevo Marketing Platform reviews.
Customization
Allows users to customize templates and use them on multiple channels easily 24 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Optimization
Track the performance of different versions of templates and suggest optimizations 22 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Text and Themes
As reported in 214 Brevo Marketing Platform reviews. Allow users to edit text and themes on email templates
Stock Images
Based on 180 Brevo Marketing Platform reviews. Provide a library of stock images to use for emails
Proofing
Based on 180 Brevo Marketing Platform reviews. Offer email proofing capabilities
Mobile Responsive
Provide mobile responsive email templates This feature was mentioned in 210 Brevo Marketing Platform reviews.
Personalization (10)
Recommendation
Recommend products based on order history and online behavior This feature was mentioned in 21 Brevo Marketing Platform reviews.
Content
Provide custom content to website visitors based on their online behavior 22 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Cart Abandonment
As reported in 23 Brevo Marketing Platform reviews. Deliver messages targeted at buyers who are about to leave an online store
Search
Optimize search based on the role of the user or inventory availability This feature was mentioned in 21 Brevo Marketing Platform reviews.
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform. This feature was mentioned in 22 Brevo Marketing Platform reviews.
Product Recommendations
As reported in 21 Brevo Marketing Platform reviews. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
As reported in 21 Brevo Marketing Platform reviews. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history. 22 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Branding
Personalize booking page with custom logos and colors to match branding This feature was mentioned in 23 Brevo Marketing Platform reviews.
Links
Based on 21 Brevo Marketing Platform reviews. Personalize a booking link to share with customers
Multichannel (3)
Web
Based on 23 Brevo Marketing Platform reviews. Integrate personalized content and recommendations on websites
Email
Define customized email templates which are sent automatically This feature was mentioned in 26 Brevo Marketing Platform reviews.
Mobile
Include personalization features that are mobile-friendly and responsive This feature was mentioned in 23 Brevo Marketing Platform reviews.
Campaigns (5)
Customize
Allow users to customize their messages. 15 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages 15 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Retarget
Retarget your messages based on previous user engagement. This feature was mentioned in 15 Brevo Marketing Platform reviews.
Segmentation
As reported in 15 Brevo Marketing Platform reviews. Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
As reported in 15 Brevo Marketing Platform reviews. Automate notifications based on user behavior
Edit (3)
Pre-Made
As reported in 191 Brevo Marketing Platform reviews. Offer pre-made email templates
Build
Based on 209 Brevo Marketing Platform reviews. Allow users to create their own email templates
HTML
Based on 187 Brevo Marketing Platform reviews. Use drag-and-drop HTML editing to create email templates
Logistics (4)
Analytics
As reported in 198 Brevo Marketing Platform reviews. Provide analytics reporting so that users can see how their campaigns perform
Issues
Based on 175 Brevo Marketing Platform reviews. Allow for users to identify potential issues that would stop their emails from sending
Integrations
Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 179 Brevo Marketing Platform reviews.
Shareable Link
As reported in 180 Brevo Marketing Platform reviews. Ability to share email templates via a link to collect feedback on the created emails easily
Text Messaging (8)
Bulk SMS
Based on 142 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Enables users to send mass text message campaigns
Two-Way Text Messaging
Based on 131 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Based on 143 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Based on 132 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Provides automatic text message replies to recipients
Automatic URL Shortening
Based on 133 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text
MMS Marketing
Based on 127 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Based on 63 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
As reported in 60 Brevo Marketing Platform reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages
Platform Basics (5)
Editing Platform
As reported in 274 Brevo Marketing Platform reviews. Contains an editing form for emails or email codes for test submission
Spam Filter Testing
Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters 227 reviewers of Brevo Marketing Platform have provided feedback on this feature.
A/B Testing
As reported in 229 Brevo Marketing Platform reviews. Has a dedicated A/B testing feature, which compares multiple email campaigns
Deliverability Testing
Has a dedicated deliverability testing feature, which tests the end result of a sent email 257 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Design Testing
As reported in 265 Brevo Marketing Platform reviews. Has a dedicated design testing feature, which tests email code, formatting, and other design aspects
Platform Data (3)
Performance
As reported in 285 Brevo Marketing Platform reviews. Contains tools to visalize campaign performance
Dashboard
Has a centralized dashboard for users to interact with 292 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Analytics
As reported in 284 Brevo Marketing Platform reviews. Contains a way to visualize campaign analytics
Productivity Tools (7)
Notes
Based on 12 Brevo Marketing Platform reviews. Allows users to leave notes or comments on emails or relevant cases.
Internal Discussion
Provides a dedicated space or a thread feature that allows for long-form discussion. This feature was mentioned in 13 Brevo Marketing Platform reviews.
Assignments and Tasks
As reported in 13 Brevo Marketing Platform reviews. Offer in-application assignment and task tracking functionality.
Workflows
Allows users to create and follow predetermined workflows attached to actions. 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Templates
Allows users to create canned answers or templates for email responses. This feature was mentioned in 14 Brevo Marketing Platform reviews.
Integrations
Integrates without outside software to provide additional functionality or pull information. 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Tagging System
Provides a tagging system to allow users to sort emails by relevant subject. 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 15 Brevo Marketing Platform reviews.
Personalization
Based on 15 Brevo Marketing Platform reviews. Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Based on 15 Brevo Marketing Platform reviews. Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software This feature was mentioned in 15 Brevo Marketing Platform reviews.
Administration (4)
Marketing Campaigns
Based on 23 Brevo Marketing Platform reviews. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
As reported in 26 Brevo Marketing Platform reviews. Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software. 26 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Integrations
Based on 22 Brevo Marketing Platform reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Features (6)
Standalone Booking
As reported in 24 Brevo Marketing Platform reviews. Application is its own calendar, booking, and reminder system.
Integrated App
The software uses data from CRM, calendar, or another application to generate reminders. 21 reviewers of Brevo Marketing Platform have provided feedback on this feature.
SMS
Reminders are sent via text message to a mobile device. 16 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Email
Reminders are sent via email. 25 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Voice
As reported in 16 Brevo Marketing Platform reviews. Reminders are sent via automated phone call.
Confirmation and Cancellation
As reported in 23 Brevo Marketing Platform reviews. Recipient is prompted to confirm, cancel, or reschedule the appointment
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 33 Brevo Marketing Platform reviews.
SMS Platform (3)
Reporting
Based on 149 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports
Automation
Based on 149 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience
API Integration
Based on 60 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Responses (5)
Customization
Based on 13 Brevo Marketing Platform reviews. Customize your chat workflows with rules and automations.
Control
Based on 13 Brevo Marketing Platform reviews. Control who the chatbot converses with (and when).
Route To Human
Based on 13 Brevo Marketing Platform reviews. Has the ability to connect interlocator with a human agent when the need arises.
Menu bars
As reported in 13 Brevo Marketing Platform reviews. Can provide interlocators with menus, through which they can choose a relevant response.
Drip sequences
Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Page Customization (4)
Drag and Drop
Based on 81 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look.
Templates
Based on 83 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 75 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Based on 70 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Based on 66 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Based on 71 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Based on 68 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Based on 62 Brevo Marketing Platform reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings.
Calendar View (2)
Multi-Calendar View
As reported in 18 Brevo Marketing Platform reviews. Ability to view multiple calendars at once from within a single window
Customizable Viewing
Based on 18 Brevo Marketing Platform reviews. Provides customizable viewing options (e.g., day, week, month, year)
Shared Calendar (2)
Calendar Collaboration
Based on 17 Brevo Marketing Platform reviews. Ability to subscribe to other calendars for collaboration purposes or personal needs (work, family, school, etc.)
Multiple Calendar Management
Based on 17 Brevo Marketing Platform reviews. Ability to manage multiple calendars at a time
Accessibility (2)
Screen Reader Compatibility
Calendar integrates with a screen reader to read and respond to calendar invites as well as schedule appointments and meetings 18 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Keyboard Shortcuts
As reported in 18 Brevo Marketing Platform reviews. Calendar functions can be carried out with the use of keyboard shortcuts
Notifications (5)
Customized Calendar Notifications
Ability to customize calendar notifications including event reminders, how far in advance the notification should be received, and methods in which the notification is received (desktop notification vs. email) 17 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Location-Based Alerts
Based on 17 Brevo Marketing Platform reviews. Offers location-based alerts to assist with commuting to and from one location to another
Confirmations & Reminders
As reported in 21 Brevo Marketing Platform reviews. Ability to send confirmation and reminder emails & texts
Appointment Follow-Up
Ability to send automated follow-up emails/texts upon conclusion of appointment 19 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Scheduling Notifications
Based on 23 Brevo Marketing Platform reviews. Receive a notification whenever a customer schedules an appointment
Settings (3)
Time Zone Detection
Based on 19 Brevo Marketing Platform reviews. Automatically detects the time zone of both parties to avoid booking mistakes
Availability Settings
Based on 24 Brevo Marketing Platform reviews. Ability to set preferred availability to ensure appointments are only booked during approved times
Blocked Time Settings
As reported in 22 Brevo Marketing Platform reviews. Ability to block off additional time between appointments for travel or preparation
Generative AI (20)
AI Text Generation
Allows users to generate text based on a text prompt. 63 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text-to-Image
Based on 17 Brevo Marketing Platform reviews. Provides the ability to generate images from a text prompt.
AI Text-to-Speech
As reported in 16 Brevo Marketing Platform reviews. Simulates human-like speech from text inputs.
AI Image-to-Text
Based on 16 Brevo Marketing Platform reviews. Converts images into a textual description, identifying key elements.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt. 14 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. 14 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text-to-Image
As reported in 14 Brevo Marketing Platform reviews. Provides the ability to generate images from a text prompt.
AI Text-to-Speech
Simulates human-like speech from text inputs. This feature was mentioned in 13 Brevo Marketing Platform reviews.
AI Image-to-Text
Converts images into a textual description, identifying key elements. This feature was mentioned in 13 Brevo Marketing Platform reviews.
AI Text Generation
Based on 11 Brevo Marketing Platform reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 11 Brevo Marketing Platform reviews. Condenses long documents or text into a brief summary.
AI Text-to-Speech
Simulates human-like speech from text inputs. 11 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 370 Brevo Marketing Platform reviews.
AI Text Summarization
As reported in 363 Brevo Marketing Platform reviews. Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt. 104 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. 101 reviewers of Brevo Marketing Platform have provided feedback on this feature.
AI Text Generation
As reported in 99 Brevo Marketing Platform reviews. Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 20 Brevo Marketing Platform reviews.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications 21 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns 21 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty 19 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior 21 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Promotional Messages
As reported in 19 Brevo Marketing Platform reviews. Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients This feature was mentioned in 20 Brevo Marketing Platform reviews.
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments This feature was mentioned in 21 Brevo Marketing Platform reviews.
API Integration
As reported in 20 Brevo Marketing Platform reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Based on 18 Brevo Marketing Platform reviews. Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 20 Brevo Marketing Platform reviews.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - CRM (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 21 Brevo Marketing Platform reviews.
Multi-step Planning
Based on 21 Brevo Marketing Platform reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 21 Brevo Marketing Platform reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 21 Brevo Marketing Platform reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 21 Brevo Marketing Platform reviews.
Proactive Assistance
As reported in 21 Brevo Marketing Platform reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 21 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Agentic AI - Email Tracking (7)
Autonomous Task Execution
As reported in 17 Brevo Marketing Platform reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 18 Brevo Marketing Platform reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 18 Brevo Marketing Platform reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 18 Brevo Marketing Platform reviews.
Natural Language Interaction
Based on 18 Brevo Marketing Platform reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 18 Brevo Marketing Platform reviews.
Decision Making
Based on 18 Brevo Marketing Platform reviews. Makes informed choices based on available data and objectives
Agentic AI - Email Marketing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 48 Brevo Marketing Platform reviews.
Autonomous Task Execution
As reported in 46 Brevo Marketing Platform reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes 47 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Cross-system Integration
As reported in 46 Brevo Marketing Platform reviews. Works across multiple software systems or databases
Cross-system Integration
Works across multiple software systems or databases 47 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Deliverability (5)
Autonomous Task Execution
Based on 12 Brevo Marketing Platform reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 12 reviewers of Brevo Marketing Platform have provided feedback on this feature.
Decision Making
Based on 12 Brevo Marketing Platform reviews. Makes informed choices based on available data and objectives
Agentic AI - Email Template Builder (2)
Autonomous Task Execution
Based on 12 Brevo Marketing Platform reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 12 Brevo Marketing Platform reviews.
Agentic AI - Email Testing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Calendar (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Online Appointment Scheduling (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Shared Inbox (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.
Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.
What is calendar view and why is it important as a software feature? Read further to learn more about calendar view and how calendar software implements this feature.





