Bloomreach Reviews & Product Details

The platform is intuitive once you understand how the different features work.

It offers a good range of marketing automation and email campaign tools.

Building emails and workflows is generally straightforward after the initial learning curve. Review collected by and hosted on G2.com.

There are several UI elements that are easy to overlook and can lead to mistakes.

The A/B test toggle is too easy to enable accidentally. It would be helpful to require a confirmation before activating it or make it more visually distinct.

The email preview does not always reflect exactly how the final email will appear. I've encountered situations where formatting or content issues only became visible after sending, making it difficult to catch mistakes during the review process.mplates to choose from, Review collected by and hosted on G2.com.

The flexible way of creating segmentations and scenarios based on different customers journeys.

We can in an easy way streamline our daily campaigns towards our customers and keep track of their engagement.

Another great thing about Bloomreach is that it's easy to integrate with other sources of information to work with different type os use cases. Review collected by and hosted on G2.com.

There isn’t always an easy way to flag when something isn’t working correctly. I either receive too many notifications or none at all. One thing I’m missing is an automatic alert when something is behaving abnormally. Review collected by and hosted on G2.com.

I use Bloomreach as our customer marketing platform to manage customer data, send out email and SMS communications, build intelligent automation flows, and analyse performance and behaviour insights as an all-in-one solution. There are many other features I'm excited to start using too. It helps my team better understand key data without needing to wait for data science to pull reports on our behalf, so we can be much more reactive to key changes in the business, which matters since we run dozens of competitions a week at a high cadence. I've seen an increase in revenue across our email campaigns and a reduction in unsubscribe rates across our marketing channels due to the more intelligent nature of our automation flows and scenario setups. I like how it's easy enough to pick up, whilst also having a very high ceiling to learning the platform and mastering everything it has to offer. It excites me what we can extract from the data we already held and present and review as a business to make better informed decisions across our marketing. It offers us the ability to be front runners in our industry and stand out from competitors with disruptive ideas. I utilised Bloomreach for our welcome flows, taking users' behaviours into account to streamline their experience and onboard them on a more personal level. When I noticed customers were interested in particular competitions over others on site, I tailored that welcome journey around those key products to keep engagement high and learn how they interact with the site, and I saw more engagement on those flows compared to a standard 3 email welcome flow where every customer went through the same funnel. The UX is easy to understand. The initial setup was easy enough, Voxwise worked with our developers to get everything hooked up for our MVP, so it was fairly hands off for us after the initial chats. Review collected by and hosted on G2.com.

{"I find some of the reporting structures can be a little tricky to navigate and build.","I need additional 3rd party support from Voxwise to get some projects built quickly.","Loomi AI isn't very useful when trying to decipher what I need to do to get a specific report. I haven't had any luck asking it to produce a report that works for me.","Whatever the AI generates seems like a very long-winded method to get reporting results to show. Most of the time they are not correct, or the reports don't work properly.","The help centre and documentation are lacking. I want a better help centre or documentation area which explains and teaches how to do more simple reporting, with ideas and suggestions on how it could be developed over time.","I find the academy courses are sometimes not in depth enough on these areas or tailored to more generic businesses.","It can be overwhelming as a new user to build reports, and the onboarding wasn't very clear on how tags and initiatives work.","I rely on Voxwise for integrations, more complex report building, and CRM strategies.","Bloomreach doesn't recommend CRM initiatives for us; I would like it to suggest actions like building new email flows or web personalisation.","There is no in-app prompt when saving a metric/report asking if I'd like to add this to an initiative, which would help keep things clean and organised."} Review collected by and hosted on G2.com.

It is a system that can be used by everyone. You can keep your journeys simple or go deep in details and automations. My favorite thing about Bloomreach is the fact that the support team is always available and very helpful! Review collected by and hosted on G2.com.

With the way we’ve built our journeys, it’s easy to make mistakes because there are so many rules to follow. I’d like it to be more “dummy-proof,” so it can warn you when something is wrong. Review collected by and hosted on G2.com.

Bloomreach works well as a marketing tool for building and sending campaigns across different channels, and it makes it easy to support multiple languages. Where the platform really sets itself apart, though, is in its reporting capabilities, which let you dive into campaign and product performance in great detail. Review collected by and hosted on G2.com.

While I’ve said that reporting is the best part of it, it’s also one of the harder elements to master. Once you’ve got the hang of it, though, you’re flying! Review collected by and hosted on G2.com.

"As a Senior BI developer, I've tested countless reporting tools throughout my career. I must say, the campaign analysis and ad hoc reporting tool from Bloomreach stands out above the rest. It allows us to uncover deep, actionable insights from our marketing data, and the best part is that it is incredibly easy for everyone on our team to pick up and use." Review collected by and hosted on G2.com.

While Bloomreach offers powerful reporting capabilities, the sheer number of categories within the dashboard and report search function feels counterproductive. Simplifying and streamlining this navigation would significantly improve user efficiency and make the tool much more user-friendly Review collected by and hosted on G2.com.

My experience with Bloomreach has remained consistently positive. The platform continues to deliver strong personalization capabilities, and the recommendation engine helps improve customer engagement and conversions. The interface is intuitive, and the support team has been responsive whenever we've needed assistance. It has remained a reliable solution for our day-to-day marketing and e-commerce needs. Review collected by and hosted on G2.com.

Reporting and analytics could be made more user-friendly, especially for users who are not highly technical. Creating custom reports and dashboards still requires a learning curve. Additional built-in templates and easier report customization would make the platform even better. Review collected by and hosted on G2.com.

I like best about this platform is its ability to bring all customer data and turn it into one highly personalised experience across our multiple channels, and giving us complete clarity in a detailed manner. This platform also combines marketing automation, customer segmentation, and product recommendation, along with AI-driven personalisation in a way which feels more powerful and intuitive in our process. The scenario builder makes it easy to create sophisticated customer journeys without even requiring any extensive and technical expertise. Their extensive reporting capabilities and real-time insights also help our team to make data-driven decisions very quickly and effectively. Review collected by and hosted on G2.com.

The thing I dislike about this platform is that it offers a rich set of capabilities but the depth comes with bit of a learning curve. Some of their advanced features required technical knowledge or coding experience to fully leverage it. The initial configuration and understanding are more sophisticated functionalities, which may require additional training and onboarding support at the beginning. I would also welcome if they have more guided tutorials regarding their advanced use case scenarios. Review collected by and hosted on G2.com.

The ability to personalise at such a high level, and to enhance it further with Jinja, has been revolutionary for us. Review collected by and hosted on G2.com.

Nothing really. The reporting area can sometimes be difficult to understand, and it can take a bit of effort to get to exactly what you’re looking for if you’re not familiar with aggregates and expressions. I think this is something that will become easier with time. Review collected by and hosted on G2.com.

Tying together an ESP with a CDP is essential for bringing together a personalised customer journey. Features such as recommendations and predictions greatly enhance this. It's a platform that flourishes with the rise in AI and is constantly looking to improve features for customers. Review collected by and hosted on G2.com.

Data visualisation could be improved in reporting; it's a basic graph and table combination, but isn't a major issue as the data can be easily exported. Review collected by and hosted on G2.com.