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Ahrefs

By Ahrefs

4.5 out of 5 stars

How would you rate your experience with Ahrefs?

Ahrefs Reviews & Product Details

Pricing

Pricing provided by Ahrefs.

Ahrefs Webmaster Tools

Free

Ahrefs Integrations

(6)
Verified by Ahrefs

Ahrefs Media

Ahrefs Demo - Ahrefs Site Explorer
See any website's organic and paid performance
Ahrefs Demo - Ahrefs Keywords Explorer
Get relevant keyword ideas supported by accurate SEO metrics from our 110B keyword database
Ahrefs Demo - Ahrefs Site Audit
Check your website for 170+ pre-defined and technical SEO issues
Ahrefs Demo - Ahrefs Content Explorer
Discover top-performing content in your niche and find thousands of link prospects
Ahrefs Demo - Ahrefs AI Content Helper
Write content that’s comprehensive, engaging, and SEO-friendly
Ahrefs Demo - Ahrefs Web Analytics
Get instant insights about your website traffic and visitors -- no noise, no cookies, no need for GDPR consent
Ahrefs Tutorial
Play Ahrefs Video
Ahrefs Tutorial
How to rank in AI overviews with Ahrefs
Play Ahrefs Video
How to rank in AI overviews with Ahrefs
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Ahrefs Reviews (614)

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Reviews

Ahrefs Reviews (614)

View 1 Video Reviews
4.5
615 reviews

Pros & Cons

Generated from real user reviews
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Samwel N.
SN
SEO Specialist
Small-Business (50 or fewer emp.)
"The Most Dependable SEO Tool I Use Daily"
What do you like best about Ahrefs?

What I value most about Ahrefs is the reliability and depth of its data throughout every tool. The backlink index stands out as one of the most robust in the industry, and I rely on it daily to examine competitor strategies, analyze anchor text distribution, and monitor link growth trends. The Keywords Explorer is another standout feature—its keyword difficulty score, accurate search volume, and detailed SERP overview make it straightforward to assess whether a keyword is worth pursuing.

I also appreciate how Ahrefs simplifies complex SEO tasks. Whether I’m identifying content gaps, tracking ranking fluctuations, or auditing several sites, the interface remains quick, intuitive, and user-friendly. This efficiency saves me considerable time compared to other SEO platforms. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

For me, the main drawback is the pricing. While Ahrefs offers a lot of power, the cost difference between plans can be quite significant, particularly for smaller teams handling several websites. Some important features, such as access to historical data and more frequent rank-tracking updates, are only available on the higher-tier plans, which can feel restrictive.

I've also noticed that certain metrics, like backlink updates for newer pages, can take a while to refresh. Although the data is usually reliable, there are times when I need to verify recent changes using other tools. Introducing more flexible pricing or pay-as-you-go options would make the platform even more appealing. Review collected by and hosted on G2.com.

Bhavishya J.
BJ
Search Engine Optimization Executive
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Powerful SEO Tool With Unmatched Backlink Data"
What do you like best about Ahrefs?

Ahrefs has the most comprehensive backlink database I’ve used. The Site Explorer gives deep insights into competitors’ link profiles, organic keywords, and traffic estimations. I also like the Content Explorer, which helps me discover trending topics and identify link-building opportunities. The UI is clean, and the data feels more accurate compared to many other SEO tools. This is easy to use tool. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

The pricing is quite high for freelancers or small businesses, and many features are locked behind higher plans. The learning curve can also be steep for beginners, as the platform is very data-heavy. Reporting could be more customizable for client deliverables. Review collected by and hosted on G2.com.

Lilee Sah L.
LL
Senior SEO Executive
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Ahrefs is a powerhouse for SEO insights and competitor analysis"
What do you like best about Ahrefs?

Ahrefs gives really detailed information about what’s working for your website and your competitors. It’s great for finding good keywords, seeing who is linking to your site, and getting ideas for content. I really like the Site Explorer, which shows you what pages are getting the most traffic and links. The keyword tool is also super helpful for planning what to write about.

The dashboard is easy to use and fast. Plus, they have really helpful videos and blog posts to teach you how to use everything. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Sometimes the data feels a little behind, especially when tracking backlinks or keyword rankings. It doesn’t always update in real-time, which can make it harder to see quick changes. Also, the tool can feel overwhelming at first because there are so many features and graphs. If you’re new to SEO, there’s a bit of a learning curve. Review collected by and hosted on G2.com.

Thibault R.
TR
Consultant SEO
Marketing and Advertising
Small-Business (50 or fewer emp.)
"An essential and ultra-comprehensive SEO tool"
What do you like best about Ahrefs?

What I particularly appreciate about Ahrefs is the power of its semantic analyses (matching term). As soon as I build an SEO campaign or need to analyze a site or a keyword, it's the first SEO tool I open. It allows me to quickly identify high-potential keywords, analyze my competitors' strategies, and spot high-impact content opportunities. The interface is clear, and even though the platform is very rich, it's easy to navigate. I especially use the Site Explorer tool a lot, the Content Gap for SEO comparisons, and the Rank Tracker to monitor my positions. The Site Audit tool also helps me maintain good technical health on my sites and quickly analyze variations between two robot crawls. In short, it has become a pillar in my SEO strategy. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

The only real weakness in my opinion is the pricing, which remains high if you are a freelancer or a small business. The limitations on crawl volume or real-time data updates can also be frustrating on the initial plans. Review collected by and hosted on G2.com.

Iniyan B.
IB
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"A powerhouse SEO tool that delivers actionable insights with precision"
What do you like best about Ahrefs?

Ahrefs stands out for its unparalleled depth in backlink analysis and keyword research. The interface is intuitive, yet packed with advanced features that cater to both beginners and seasoned SEO professionals. The Site Explorer and Content Gap tools are instrumental in competitive benchmarking, while Rank Tracker and Site Audit ensure ongoing performance optimization. The breadth of data coverage, including global SERPs and historical trends, allows us to build data-driven strategies with confidence and clarity Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

While the platform is robust, the pricing structure may be restrictive for smaller businesses or individual consultants. Real-time data refresh intervals are limited on certain plans, impacting agility for fast-paced campaigns. Additionally, while integrations exist, more native interoperability with Google Data Studio or advanced automation tools would significantly elevate reporting efficiency Review collected by and hosted on G2.com.

Shristi .
S
"Keyword Search Maestro with a Few Download Limits"
What do you like best about Ahrefs?

I love using Ahrefs for keyword searches because it provides me with relevant keywords to include in my blogs. This is incredibly beneficial as collecting these relevant keywords with great traffic potential helps my articles to rank better in Google SERP. I also appreciate how easy the initial setup of Ahrefs was for me, making it straightforward to start benefiting from its features. Furthermore, I rate the likelihood of recommending Ahrefs to a friend or colleague as a 10 out of 10, emphasizing my satisfaction and confidence in its value. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I dislike the limit on downloading the list as a CSV file. I wish the limit could be increased. Review collected by and hosted on G2.com.

Nadir S.
NS
"Effortless SEO with an Intuitive UI"
What do you like best about Ahrefs?

I love the user interface of Ahrefs; it’s visually appealing and makes navigating the tool a smooth and enjoyable experience. Setting up Ahrefs was extremely straightforward and hassle-free, which really impressed me. I also appreciate that Ahrefs has a strong impact on brand mentions, helping me in vital aspects of SEO efficiently. This positive experience with Ahrefs has made me rate my likelihood to recommend it as a 10 out of 10. Its capabilities have made me want to recommend it to my team over other products like KWFinder. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I find the word of mouth marketing aspect of Ahrefs to be lacking. Review collected by and hosted on G2.com.

Tom T.
TT
Communications Officer
Small-Business (50 or fewer emp.)
"Effective SEO Auditing with Quick Issue Alerts"
What do you like best about Ahrefs?

I appreciate how Ahrefs provides email updates that are really helpful for alerting me to new issues that arise during a crawl. This feature allows me to act quickly and efficiently to fix pressing issues like broken links, which can negatively impact my website. Additionally, I found the initial setup of Ahrefs to be very easy, which made it straightforward to get started with monitoring SEO aspects effectively. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I find Ahrefs overwhelming with information when logging in. It's very number-heavy and data-centric, which can be quite daunting. Review collected by and hosted on G2.com.

Holly H.
HH
Director of Optimization
Enterprise (> 1000 emp.)
"Highly Effective SEO Tool with Stellar Support"
What do you like best about Ahrefs?

I appreciate Ahrefs for its user-friendly interface, making it easy to navigate and set up without difficulty. Its ability to solve problems by displaying AI search results and identifying long tail keywords helps reveal opportunities and declines for clients. I find the site explorer and detailed page performance features valuable for analyzing SEO metrics. I also value the responsive customer support, which provides quick, helpful answers and great training, ensuring I understand all the tools. I also am a huge fan of their support team. They are always quick to reply with answers to any questions I may have. They provide helpful training and in-depth instructions on their various features/tools, they are extremely attentive and detail-oriented, and they always get back to me within like a day or less with anything I need help with. Truly one of the best parts about working with Ahrefs. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I find that sometimes the data from Ahrefs is a little bit behind or not always 100% accurate. Though I understand that maintaining accurate data is challenging with search tracking, it can occasionally be a concern. Review collected by and hosted on G2.com.

VIVEK P.
VP
Performance Marketing Specialist
Information Technology and Services
Small-Business (50 or fewer emp.)
"Essential Tool for Off-Page SEO and Backlink Analysis"
What do you like best about Ahrefs?

Ahref is the best tool for Digital Marketers, and it is very helpful for those who are working on offpage, as i generally use it to check the backlinks checking. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

There are multiple tools, which we use in Digital Marketing, if it I am not relying on it for onpage, it would be easy for everyone if this shows the exact results for On page also. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Ahrefs.

Ahrefs Webmaster Tools

Free

Starter

Starting at $29.00

Lite

Starting at $129.00
Per Month
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Ahrefs Features
Centralized Platform
Web Tracking
Benchmark Reporting
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
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