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Ahrefs

By Ahrefs

4.5 out of 5 stars

How would you rate your experience with Ahrefs?

Ahrefs Reviews & Product Details

Pricing

Pricing provided by Ahrefs.

Starter

Starting at $29.00

Ahrefs Media

Ahrefs Demo - Ahrefs Site Explorer
See any website's organic and paid performance
Ahrefs Demo - Ahrefs Keywords Explorer
Get relevant keyword ideas supported by accurate SEO metrics from our 110B keyword database
Ahrefs Demo - Ahrefs Site Audit
Check your website for 170+ pre-defined and technical SEO issues
Ahrefs Demo - Ahrefs Content Explorer
Discover top-performing content in your niche and find thousands of link prospects
Ahrefs Demo - Ahrefs AI Content Helper
Write content that’s comprehensive, engaging, and SEO-friendly
Ahrefs Demo - Ahrefs Web Analytics
Get instant insights about your website traffic and visitors -- no noise, no cookies, no need for GDPR consent
Ahrefs Tutorial
Play Ahrefs Video
Ahrefs Tutorial
How to rank in AI overviews with Ahrefs
Play Ahrefs Video
How to rank in AI overviews with Ahrefs
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Ahrefs Reviews (661)

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Reviews

Ahrefs Reviews (661)

View 1 Video Reviews
4.5
661 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its accurate backlink data and user-friendly interface, which facilitate effective SEO research and competitor analysis. Many appreciate how it streamlines complex tasks, allowing for quick insights and decision-making. However, a common limitation noted is the high pricing, which can be a barrier for freelancers and small businesses.

Pros & Cons

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SC
Founder/President
Small-Business (50 or fewer emp.)
"insanely Reliable SEO Data with a Fast, Clean UI"
What do you like best about Ahrefs?

Ahrefs is insanely reliable when it comes to SEO data. the backlink index is one of the strongest in the industry, and the keyword research data feels very close to real-world rankings and traffic. I especially like how fast and clean the UI is - Site Explorer and Keywords Explorer make it very easy to spot opportunities quickly. For competitor analysis, Ahrefs is usually my first tool because the insights are actionable, not just vanity metrics... Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

the pricing can feel expensive for solo founders or early-stage teams, and the credit-based usage model sometimes limits deep exploration. I also wish there were more flexible plans or add-ons instead of strict tiers. Review collected by and hosted on G2.com.

TK
SEO Analyst
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Comprehensive SEO Tool with Seamless Usability"
What do you like best about Ahrefs?

I use Ahrefs mainly for SEO and website optimization, and it's fantastic how it helps me with keyword research, competitor analysis, backlink checking, site audits, and content planning. It's great at saving time and making my SEO work more efficient by having everything in one place. The data clarity and reliability are particularly helpful for making better strategic decisions and improving website visibility. I like how user-friendly the interface is, allowing me to find information quickly and make confident decisions. The keyword research, site audit, backlink analysis, and competitor analysis tools are incredibly valuable for understanding search trends and website health. The platform has been smooth and satisfying to use, with an easy initial setup, and it provides everything I need in a well-structured way. I would definitely recommend it because of its reliability and all-round functionality. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I don’t have any dislikes about Ahrefs. It meets all my SEO needs and works smoothly, making my workflow simple and efficient. Review collected by and hosted on G2.com.

Tiwari S.
TS
Systems Integration Assistant
Mid-Market (51-1000 emp.)
"Comprehensive SEO Insights with an Intuitive Interface"
What do you like best about Ahrefs?

What I appreciate most about Ahrefs is the comprehensive and precise SEO data it offers, all within a user-friendly interface. The platform streamlines the process of analyzing backlinks, keywords, and competitors, allowing me to identify actionable opportunities efficiently. Its site audit and keyword research tools deliver clear, useful insights, which makes it much easier to prioritize my SEO strategies and monitor progress without feeling bogged down by excessive raw data. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

One aspect I find less appealing about Ahrefs is its pricing, which tends to be on the higher side for individuals, freelancers, or small businesses. I’ve also noticed that certain features can be challenging for beginners to master, as there is a noticeable learning curve. The credit-based limits on reports can feel restrictive, especially when conducting frequent or large-scale research. Furthermore, since Ahrefs is primarily focused on SEO, users may need to supplement it with other tools to achieve a more comprehensive digital marketing perspective. Review collected by and hosted on G2.com.

Admin - LDCE MOCK TEST .
A
admin
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Best Backlink Tool and Great Free Webmaster Tools"
What do you like best about Ahrefs?

my solid choice for backlink data, Also very good features provided on ahrefs webmaster, super fresh thanks to their crawler, and it really helps spot real link-building opportunities or figure out what competitors are doing with their profiles. Also have sufficient video guide on youtube. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

pricing hits hard for new SEO, must required trial at least for 7 days , so they must require a low-cost plan for India. Limitation is its best only backlink purpose. There's still a learning curve too; at first, it's overwhelming with all the features. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Ahrefs Blocks Paying Customers From Using Their Own Subscriptions - Broken Service"
What do you like best about Ahrefs?

The only thing I liked was the data quality - WHEN I could actually access it. Unfortunately, Ahrefs has made it impossible to use the service I'm paying for. Their overly aggressive "suspicious activity" detection system punishes legitimate paying customers. I'm staying within my plan limits but getting restricted daily. When you prioritize paranoid security over customer service, you destroy your own product's value. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Everything about their broken restriction system and dismissive support. I'm a PAYING customer staying WITHIN my rate limits, but I'm treated like a criminal for doing legitimate domain analysis work. Their support team hides behind "suspicious activity" excuses instead of solving problems. They claim to "protect resources" but really they're just preventing customers from using what they paid for. Other tools like SEMrush and Moz don't have these issues. Ahrefs has essentially stolen my money by selling me a service they won't let me use. Their automated systems are broken, their support is useless, and they clearly don't care about legitimate business users. Complete waste of money. I'm switching to competitors who actually let customers use their subscriptions. Review collected by and hosted on G2.com.

Mohit P.
MP
SEO Analyst
Enterprise (> 1000 emp.)
"A Decade with Ahrefs: Powerful Keyword, Technical & Competitor Insights"
What do you like best about Ahrefs?

As a digital marketer and SEO analyst, I’ve been using Ahrefs for a decade. It has helped me find detailed SEO keywords for different regions, along with their search volumes. The features I use most are its website technical analysis and competitor analysis. Apart from this their UI is really user friendly, comparing to other competitors Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Recently, due to a Google update, Ahrefs has started showing incorrect data for keyword rankings, which has made our keyword tracking a bit more difficult. I hope they find a way to display more accurate keyword ranking data soon. Review collected by and hosted on G2.com.

Lukas J.
LJ
Senior Search Engine Optimization Specialist
Small-Business (50 or fewer emp.)
"A powerful and data-driven SEO platform with industry-leading insights"
What do you like best about Ahrefs?

Ahrefs is one of the most reliable and comprehensive SEO tools available. It provides deep insights into backlinks, keyword rankings, competitors, and overall search visibility. The data is well-structured, easy to analyze, and suitable for both strategic planning and day-to-day SEO work. It is especially strong for competitive research and understanding why certain pages rank. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

The main downside is that keyword position and ranking data sometimes updates slower than expected. For projects that require near real-time monitoring or rapid testing, the delay in position updates can limit how quickly changes can be evaluated. Review collected by and hosted on G2.com.

Jinay S.
JS
Senior Software Tester
Small-Business (50 or fewer emp.)
"Easy-to-Use UX and Strong Backlink Data - Ahrefs Keeps Improving"
What do you like best about Ahrefs?

The best thing about the UX is how easy it is to use. It also provides solid backlink data compared to the other tools we use. Overall, we rely on it for our full SEO needs, and it works well for that. I’ve been using Ahrefs for the past 10 years, and they’ve consistently improved the product, adding new reports that help refine SEO strategies even further. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

While Ahrefs is a powerful SEO tool, the pricing can feel high, especially for smaller teams or solo users, and its paid ads research capabilities are more limited compared to dedicated PPC tools. Review collected by and hosted on G2.com.

Tejasvi G.
TG
Digital marketing executive
Machinery
Mid-Market (51-1000 emp.)
"Ahrefs: The Complete Package for Backlink Analysis, SEO Audits, and Traffic Insights"
What do you like best about Ahrefs?

The ahref is one of the first software i use for my backlink analysis. You can get complete backlink profile easily with the ahref. Recently i have use the ahref for my website SEO and technical audit. You can get the traffic of the website from the ahref. It is whole package with all the features like, seo audit, backlink audit, and the content management. We use the ahref once a month to get the traffic and audit report. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Nothing as such as, it is a good software for SEO and you can get good blogs out of it Review collected by and hosted on G2.com.

Samwel N.
SN
SEO Specialist
Small-Business (50 or fewer emp.)
"The Most Dependable SEO Tool I Use Daily"
What do you like best about Ahrefs?

What I value most about Ahrefs is the reliability and depth of its data throughout every tool. The backlink index stands out as one of the most robust in the industry, and I rely on it daily to examine competitor strategies, analyze anchor text distribution, and monitor link growth trends. The Keywords Explorer is another standout feature—its keyword difficulty score, accurate search volume, and detailed SERP overview make it straightforward to assess whether a keyword is worth pursuing.

I also appreciate how Ahrefs simplifies complex SEO tasks. Whether I’m identifying content gaps, tracking ranking fluctuations, or auditing several sites, the interface remains quick, intuitive, and user-friendly. This efficiency saves me considerable time compared to other SEO platforms. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

For me, the main drawback is the pricing. While Ahrefs offers a lot of power, the cost difference between plans can be quite significant, particularly for smaller teams handling several websites. Some important features, such as access to historical data and more frequent rank-tracking updates, are only available on the higher-tier plans, which can feel restrictive.

I've also noticed that certain metrics, like backlink updates for newer pages, can take a while to refresh. Although the data is usually reliable, there are times when I need to verify recent changes using other tools. Introducing more flexible pricing or pay-as-you-go options would make the platform even more appealing. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Ahrefs.

Starter

Starting at $29.00

Advanced

$499.00
Per Month

Enterprise

Starting at $1,499.00
Per Month
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Ahrefs Features
Web Tracking
Customizable Dashboard
Benchmark Reporting
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
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