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Compare Ahrefs and Moz Pro 
Featured Products
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
Starting at $29.00
$49.00 1 User Per Month
Ahrefs
Star Rating
(670)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in backlink analysis, with users praising its extensive and up-to-date database. One user mentioned, "Ahrefs is the tool I trust most when it comes to backlinks," highlighting its effectiveness in uncovering links that other tools might miss.
- Users say that Moz Pro is particularly user-friendly, making it a great choice for beginners. Reviewers appreciate its comprehensive suite of tools for SEO research, including keyword research, site audits, and rank tracking, which they find easy to navigate.
- According to verified reviews, Ahrefs provides a more robust experience in keyword research and competitor analysis, with users noting that it combines these features effectively, saving time and helping them focus on what drives rankings.
- Reviewers mention that while Moz Pro offers a solid set of features, it sometimes struggles with autonomous task execution, with users indicating that it could improve in automating repetitive SEO tasks compared to Ahrefs' capabilities.
- Users highlight that both tools have strong support quality, but Moz Pro edges out slightly with a higher rating. Reviewers appreciate the helpfulness of Moz's support team, which they find responsive and knowledgeable.
- G2 reviewers note that while Moz Pro is priced higher than Ahrefs, many users feel it offers good value for its comprehensive features. However, some users suggest that Ahrefs' lower entry price makes it a more accessible option for small businesses looking to get started with SEO tools.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Ahrefs
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
9.0
519
8.4
527
Ease of Use
8.8
526
8.6
530
Ease of Setup
9.0
263
8.8
323
Ease of Admin
8.8
190
8.9
248
Quality of Support
8.4
435
8.5
430
Has the product been a good partner in doing business?
8.7
183
8.9
238
Product Direction (% positive)
8.9
495
8.3
521
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
202
8.1
246
8.8
198
8.4
232
8.7
187
Feature Not Available
8.6
192
8.1
232
Agentic AI - SEO Tools
7.3
17
5.6
28
7.4
17
5.7
27
7.8
17
5.8
28
7.2
18
6.3
29
7.2
17
6.1
28
7.6
17
5.8
28
8.0
19
5.8
28
SEO Content & Rankings
9.2
409
7.8
450
8.8
399
8.5
458
8.5
369
8.6
449
7.8
188
7.4
240
8.2
175
7.5
220
SEO Reporting
9.1
399
8.4
453
8.2
206
7.7
242
7.9
187
7.4
241
Feature Not Available
6.8
225
Generative AI
6.3
69
6.0
202
6.3
68
6.1
202
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
92
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
98
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Moz Pro are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Moz Pro has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
11.8%
Information Technology and Services
9.5%
Internet
7.4%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
SS
It's refers to how Moz tracks and measures a website’s position in search engine results for specific keywords. It shows where a site ranks over time, helps...Read more
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