# Ahrefs vs Moz Pro Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Ahrefs excels in providing comprehensive SEO data and competitor insights, making it a go-to choice for users looking to research keywords and analyze backlinks effectively. Many users appreciate the platform's ability to uncover content opportunities all in one place, which enhances their overall SEO strategy.
- **Users say** that Moz Pro stands out for its user-friendly interface, particularly for beginners. Reviewers highlight features like the keyword list tool and keyword suggestions, which help streamline SEO research and optimization tasks, making it accessible for those new to the field.
- **According to verified reviews** , Ahrefs has a slight edge in overall user satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's depth of data and the efficiency it brings to their SEO workflows, which contributes to a more data-driven approach.
- **Reviewers mention** that while Moz Pro is praised for its regular updates and insights, some users feel it could improve in areas like autonomous task execution and multi-step planning. This indicates that while it offers valuable tools, there may be limitations in automating complex SEO tasks.
- **Users appreciate** the competitive pricing of Ahrefs, especially with its free trial option, which allows potential users to explore its features without commitment. This flexibility is often highlighted as a significant advantage over Moz Pro's entry-level pricing.
- **G2 reviewers note** that both platforms provide solid support, but Moz Pro receives slightly higher marks for quality of support. Users have expressed satisfaction with the assistance they receive, particularly when navigating the platform's features and troubleshooting issues.



---
## Frequently Asked Questions

### What is the difference between Moz Pro vs Ahrefs?

Ahrefs stands out for its higher G2 rating, larger review base, and slightly higher Ease of Setup and Quality of Support scores, while Moz Pro is noted for its user-friendly interface and strong keyword research tools.

| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | [Ahrefs](https://www.g2.com/products/ahrefs/reviews) |
| --- | --- |
| 4.3/5 (608 reviews) | 4.5/5 (713 reviews) |
| Small-Business | Small-Business |
| 8.8 | 9.0 |
| 8.5 | 8.4 |
| User-Friendly | Ease of Use |



### How do the pricing models of Moz Pro and Ahrefs compare?

Ahrefs is rated higher for value with a stronger Price/Cost satisfaction score than Moz Pro.

- **Moz Pro:** In recent reviews, several reviewers mention that the cost can be high for the features provided, especially for small businesses.
- **Ahrefs:** Many reviewers cite high pricing and usage-based fees, but also note the depth of features and data as justification for the cost.
- **Switching reasons:** Reviewers mention switching to Ahrefs for more comprehensive keyword and backlink data, despite higher costs.



### What are the best alternatives to Moz Pro and Ahrefs?

According to G2, the top 3 alternatives to Moz Pro and Ahrefs are Semrush, SE Ranking, and Similarweb.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | 4.3/5 (608 reviews) | Small-Business | Cost can be high for small businesses | User-Friendly |
| [Ahrefs](https://www.g2.com/products/ahrefs/reviews) | 4.5/5 (713 reviews) | Small-Business | High pricing, but justified by feature depth | Ease of Use |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO toolkit |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1591 reviews) | Small-Business | — | High user satisfaction |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | Market intelligence |



### Which SEO Tools features should I prioritize when comparing Moz Pro and Ahrefs?

Buyers comparing Moz Pro and Ahrefs should prioritize Keyword Research, Backlink Analysis, Ease of Use, Reporting, and Integration capabilities.

- **Keyword Research:** Moz Pro (12 all-time mentions), Ahrefs (74 all-time mentions)
- **Backlink Analysis:** Moz Pro (5 all-time mentions), Ahrefs (53 all-time mentions)
- **Ease of Use:** Moz Pro (8.6), Ahrefs (8.8); all-time mentions: Moz Pro (8), Ahrefs (75)
- **Reporting:** Moz Pro (7 all-time mentions for Detailed Reporting), Ahrefs (—)
- **Integrations:** Ahrefs supports integrations with Google Search Console (11 all-time mentions), ChatGPT, and Claude; Moz Pro has limited integration mentions.



### What are the pros and cons of Moz Pro vs Ahrefs?

Ahrefs' headline strength is its comprehensive keyword and backlink data, while Moz Pro is praised for its user-friendly interface and educational resources.

- **Moz Pro strengths:** User-Friendly (14 all-time mentions), Keyword Research (12), Data Accuracy (9), Intuitive Interface (7), Detailed Reporting (7), Training Benefits (6), Backlink Analysis (5), Competitor Analysis (5)
- **Moz Pro trade-offs:** Limited Features (8), Feature Deficiency (4), Keyword Management (4), reviewers note a smaller keyword database and fewer integrations compared to competitors
- **Ahrefs strengths:** Ease of Use (75), Keyword Research (74), Features (67), SEO Optimization (55), Backlink Analysis (53), Competitor Analysis (52), Data Accuracy (48), Easy Setup (26), Keyword Analysis (25)
- **Ahrefs trade-offs:** Expensive (45), High Costs (39), Inaccuracy (27), reviewers mention restrictive usage limits and a steeper learning curve for new users



### Is Moz Pro or Ahrefs better for small businesses?

Both Moz Pro and Ahrefs are primarily used by small businesses, but Moz Pro is more frequently praised for its user-friendly interface and onboarding for small teams.

- **Moz Pro:** Largest segment is Small-Business; reviewers highlight its intuitive interface, ease of use, and educational resources as advantages for small business users.
- **Ahrefs:** Largest segment is Small-Business; reviewers note its powerful features and data depth, but mention higher costs as a consideration for small businesses.



### Which SEO Tools platform has better integrations?

Ahrefs is favored for integrations, with more reviewer-cited third-party connections than Moz Pro.

- **Moz Pro:** Reviewers mention limited integration capabilities and a desire for more third-party connections.
- **Ahrefs:** Integrates with Google Search Console (11 all-time mentions), ChatGPT, and Claude, with reviewers highlighting these connections in recent feedback.



### How do Moz Pro and Ahrefs compare on customer support?

Moz Pro and Ahrefs are rated at parity on Quality of Support, with scores of 8.5 and 8.4 respectively, indicating similar reviewer satisfaction.

- **Moz Pro:** Reviewers frequently describe support as responsive and helpful, with positive experiences noted in recent reviews.
- **Ahrefs:** Reviewers mention strong customer service, with specific praise for support staff and timely responses.



### Which is easier to implement, Moz Pro or Ahrefs?

Ahrefs has a slightly higher Ease of Setup score (9.0 vs. 8.8), but both products are described as easy to implement by reviewers.

- **Moz Pro:** Reviewers consistently mention straightforward setup and onboarding, with many citing ease of use for new users.
- **Ahrefs:** Reviewers highlight quick and simple initial setup, with several noting that the platform is easy to get started with even for beginners.



### Which product has better Keyword Research?

Ahrefs is the stronger product for Keyword Research, with higher reviewer scores and significantly more all-time mentions.

- **Moz Pro:** Keyword Research (12 all-time mentions), Ease of Use (8.6), reviewers praise its keyword suggestions and planning tools.
- **Ahrefs:** Keyword Research (74 all-time mentions), Ease of Use (8.8), reviewers highlight its depth, accuracy, and actionable keyword data.



| | Ahrefs | Moz Pro | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 713 | 608 | 
| **Largest Market Segment** | Small-Business (63.7% of reviews) | Small-Business (58.3% of reviews) | 
| **Entry Level Price** | Free Trial | $49.00 1 User Per Month | 

---
## Top Pros & Cons

### Ahrefs

Pros:
- Ease of Use (75 reviews)
- Keyword Research (74 reviews)

Cons:
- Expensive (45 reviews)
- High Costs (39 reviews)

### Moz Pro

Pros:
- Keyword Research (11 reviews)
- User-Friendly (11 reviews)

Cons:
- Limited Features (8 reviews)
- Feature Deficiency (4 reviews)

---
## Ratings Comparison
| Rating | Ahrefs | Moz Pro | 
|---|---|---|
  | **Meets Requirements** | 9.0 (548 reviews) | 8.4 (529 reviews) | 
  | **Ease of Use** | 8.8 (555 reviews) | 8.6 (532 reviews) | 
  | **Ease of Setup** | 9.0 (291 reviews) | 8.8 (325 reviews) | 
  | **Ease of Admin** | 8.9 (216 reviews) | 8.9 (248 reviews) | 
  | **Quality of Support** | 8.4 (461 reviews) | 8.5 (433 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (207 reviews) | 8.9 (238 reviews) | 
  | **Product Direction (% positive)** | 8.9 (520 reviews) | 8.3 (522 reviews) | 

---
## Pricing

### Ahrefs

#### Entry-Level Pricing

Plan: Ahrefs Free

Price: Free Trial

Description: Free (but limited) lifetime plan for six core tools.

Key Features:
- Site Explorer
- Site Audit
- Website Analytics

[Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing)

#### Free Trial

Yes

### Moz Pro

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 1 User Per Month

Description: $39/mo when you pay yearly. For small businesses or startups with only one website.

Key Features:
- User seats - 1
- MozBar Premium
- 24/7 Support

[Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Content Creation

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Grammar

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | 
| **Tone Check** | Not enough data | Not enough data | 
| **Sentence Formatting** | Not enough data | Not enough data | 
| **Spell Check** | Not enough data | Not enough data | 

#### Formatting

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Plagiarism Check** | Not enough data | Not enough data | 
| **Style Editor** | Not enough data | Not enough data | 
| **Citation Finder** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 

#### Content 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Content Ideas** | Not enough data | Not enough data | 
| **Content Generation** | Not enough data | Not enough data | 
| **Form Generation** | Not enough data | Not enough data | 

#### Product Type

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Standalone Application** | Not enough data | Not enough data | 
| **Plugin** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Revision History** | Not enough data | Not enough data | 
| **Assisted Content Creation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Tone Selection** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Autocomplete** | Not enough data | Not enough data | 
| **Document Export** | Not enough data | Not enough data | 
| **Dictionary/Thesaurus** | Not enough data | Not enough data | 
| **Snippets** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Rules** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Autocorrect** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Plagiarism Detection** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Auto-Save** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 9.2/10 | 14 |
| **Moz Pro** | N/A | N/A |

#### Local Search Optimization

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Rank Tracking** | 10.0 (7 reviews) | Not enough data | 
| **Online Listings** | 10.0 (7 reviews) | Not enough data | 
| **Google My Business** | 8.9 (6 reviews) | Not enough data | 
| **Reputation Management** | 8.7 (5 reviews) | Not enough data | 
| **Social Media Integration** | 8.0 (5 reviews) | Not enough data | 
| **Dashboards and Reporting** | 9.8 (7 reviews) | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Geo Rankings** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Bounce Rate Analysis** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **SEO Audit** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.0/10 | 124 |
| **Moz Pro** | N/A | N/A |

#### Platform Basics

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Centralized Platform** | 8.4 (100 reviews) | Not enough data | 
| **Web Tracking** | 8.4 (107 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Product Details** | Feature Not Available | Not enough data | 
| **Customer Feedback & Reviews** | Feature Not Available | Not enough data | 
| **Channel Acquisition** | 7.8 (89 reviews) | Not enough data | 

#### Platform Content 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Battlecards** | Feature Not Available | Not enough data | 

#### Platform Reporting

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Customizable Dashboard** | 7.6 (99 reviews) | Not enough data | 
| **Benchmark Reporting** | 8.4 (100 reviews) | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Real-Time Data** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Real Time Comparisons** | Not enough data | Not enough data | 
| **Website Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 
| **Custom Pricing Rules** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Repricing engine** | Not enough data | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Market Data Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Pricing Analytics** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Price List Management** | Not enough data | Not enough data | 
| **Automatic Adjustments** | Not enough data | Not enough data | 
| **Predictive Pricing Models** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 7.9/10 | 500 |
| **Moz Pro** | 7.0/10 | 483 |

#### SEO Auditing & Monitoring

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **SEO Alerting** | 8.4 (204 reviews) | 8.1 (246 reviews) | 
| **SEO Auditing** | 8.9 (210 reviews) | 8.4 (233 reviews) | 
| **SEO Change Tracking** | 8.7 (187 reviews) | Feature Not Available | 
| **Technical SEO** | 8.6 (198 reviews) | 8.1 (232 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (15 reviews) | 5.6 (28 reviews) | 
| **Multi-step Planning** | 7.2 (15 reviews) | 5.7 (27 reviews) | 
| **Cross-system Integration** | 7.8 (20 reviews) | 5.8 (29 reviews) | 
| **Adaptive Learning** | 7.1 (16 reviews) | 6.3 (29 reviews) | 
| **Natural Language Interaction** | 7.0 (15 reviews) | 6.1 (28 reviews) | 
| **Proactive Assistance** | 7.3 (15 reviews) | 5.8 (28 reviews) | 
| **Decision Making** | 7.8 (17 reviews) | 5.8 (28 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Google Analytics Integration** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Link Building** | 9.2 (422 reviews) | 7.8 (450 reviews) | 
| **Keyword Research** | 8.9 (417 reviews) | 8.5 (460 reviews) | 
| **SERP Rank Tracking** | 8.5 (379 reviews) | 8.6 (450 reviews) | 
| **Localization** | 7.8 (186 reviews) | 7.4 (240 reviews) | 
| **Content Insights** | 8.2 (176 reviews) | 7.5 (221 reviews) | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Competitor Analysis** | 9.1 (415 reviews) | 8.4 (453 reviews) | 
| **Data Visualization** | 8.2 (207 reviews) | 7.8 (242 reviews) | 
| **Custom Reports** | 7.8 (186 reviews) | 7.4 (241 reviews) | 
| **White Label** | Feature Not Available | 6.8 (225 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Text Generation** | 6.2 (67 reviews) | 6.0 (202 reviews) | 
| **AI Text Summarization** | 6.1 (66 reviews) | 6.1 (202 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Retargeting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Broken Link Discovery** | Not enough data | Not enough data | 
| **URL Shortener** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Backlink Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Link Editing** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Link Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Problem Area Alerts** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Mobile Friendly Test** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.2/10 | 34 |
| **Moz Pro** | N/A | N/A |

#### Media Channels

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 8.5 (31 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Local Media** | 8.1 (27 reviews) | Not enough data | 
| **National Media** | 7.6 (26 reviews) | Not enough data | 
| **International Media** | 7.7 (27 reviews) | Not enough data | 

#### Reporting

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Keyword Targeting** | 9.0 (32 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.7 (30 reviews) | Not enough data | 
| **Custom Reports** | 8.2 (12 reviews) | Not enough data | 
| **Dashboards** | 8.2 (12 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Text Generation** | 7.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (11 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Platform Basics

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Alerts** | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Sentiment Monitoring** | Feature Not Available | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Feature Not Available | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 
| **Content Gap Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Response Position Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 
| **Brand Entity Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 
| **Multi-Language Tracking** | Not enough data | Not enough data | 
| **Prompt Visibility Monitoring** | Not enough data | Not enough data | 
| **AI Crawler Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **BI Integration** | Not enough data | Not enough data | 
| **BI Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **AI Visibility Score** | Not enough data | Not enough data | 
| **Share of Voice (SoV)** | Not enough data | Not enough data | 
| **AI Content Scoring** | Not enough data | Not enough data | 
| **AI Traffic Attribution** | Not enough data | Not enough data | 
| **Prompt Organization** | Not enough data | Not enough data | 
| **Citation Intelligence** | Not enough data | Not enough data | 
| **AI Accessibility Audit** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Change Simulation** | Not enough data | Not enough data | 
| **Schema Guidance** | Not enough data | Not enough data | 
| **LLMs Text File Management** | Not enough data | Not enough data | 
| **Multi-Platform AI Coverage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **GEO-Optimized Content Creation** | Not enough data | Not enough data | 
| **Prompt Library** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Persona-Based Segmentation** | Not enough data | Not enough data | 
| **Multi-Brand Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Misinformation Detection** | Not enough data | Not enough data | 
| **Real User Prompt Dataset** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Competitive Benchmarking** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.1/10 | 112 |
| **Moz Pro** | N/A | N/A |

#### Tools

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.3 (93 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | 8.1 (88 reviews) | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | 
| **Return** | 7.0 (74 reviews) | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 
| **Search Rank** | 9.0 (98 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Platform

| Feature | Ahrefs | Moz Pro | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to Ahrefs (6):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Local SEO Software](https://www.g2.com/categories/local-seo)



---
## Reviewer Demographics

### By Company Size

| Segment | Ahrefs | Moz Pro | 
|---|---|---|
| **Small-Business** | 63.7% | 58.3% | 
| **Mid-Market** | 31.0% | 33.3% | 
| **Enterprise** | 5.3% | 8.4% | 

### By Industry

#### Ahrefs

- **Marketing and Advertising:** 36.9%
- **Computer Software:** 11.8%
- **Information Technology and Services:** 9.7%
- **Internet:** 7.2%
- **Financial Services:** 2.8%
- **Market Research:** 1.9%
- **Education Management:** 1.7%
- **Automotive:** 1.6%
- **Leisure, Travel & Tourism:** 1.1%
- **Health, Wellness and Fitness:** 0.9%
- **Other:** 24.5%

#### Moz Pro

- **Marketing and Advertising:** 30.3%
- **Information Technology and Services:** 9.0%
- **Computer Software:** 8.1%
- **Internet:** 7.3%
- **Retail:** 2.9%
- **Hospital & Health Care:** 2.5%
- **Non-Profit Organization Management:** 2.4%
- **Financial Services:** 1.9%
- **Manufacturing:** 1.5%
- **Higher Education:** 1.5%
- **Other:** 32.5%

---
## Alternatives

### Alternatives to Ahrefs

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1604 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1210 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (466 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (406 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (794 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (841 reviews)
- [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)

### Alternatives to Moz Pro

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1604 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1210 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (841 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (794 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (466 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (460 reviews)

---
## Top Discussions

### Ahrefs

- Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can. But the free version comes with very limited features. "
- Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote
  > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/"
- Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 5 comments, 1 upvote
  > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks:

Competitor Analysis: See how..."
- Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 2 upvotes
  > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO."
- Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes
  > **Top comment:** "Comment deleted by user."

### Moz Pro

- Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote
  > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..."
- Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments
  > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..."
- Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments
  > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..."
- Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment
  > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary):

* Standard: $950 per year (when paid..."
- Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote
  > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 

With..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-moz-pro)