--- title: Ahrefs Reviews meta_title: 'Ahrefs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 711 reviews by the users' company size, role or industry to find out how Ahrefs works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 711 scale: '5' date_modified: '2026-07-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ahrefs Reviews **Vendor:** Ahrefs **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 711 ## About Ahrefs Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine ## Ahrefs Pros & Cons **What users like:** - Users value the **intuitive interface** of Ahrefs, making complex SEO tasks accessible even for beginners. (75 reviews) - Users value Ahrefs' **keyword research tools** for providing crucial metrics and detailed insights into search performance. (74 reviews) - Users value the **comprehensive toolset** of Ahrefs, benefiting from its extensive features and regular innovations. (67 reviews) - Users appreciate the **accurate and powerful SEO data** provided by Ahrefs, simplifying competitor analysis and optimizing strategies. (55 reviews) - Users value the **ease of use in backlink analysis** , enabling effective competitor insights and strategic link building. (53 reviews) - Users find Ahrefs' **competitor analysis features** invaluable for identifying high-performing domains and enhancing marketing strategies. (52 reviews) - Data Accuracy (48 reviews) - Useful (42 reviews) - SEO Management (36 reviews) - User-Friendly (36 reviews) **What users dislike:** - Users find Ahrefs to be **expensive** , especially for individuals and small businesses needing comprehensive SEO tools. (45 reviews) - Users find the **high costs** of Ahrefs to be a significant drawback, particularly for individuals and small businesses. (39 reviews) - Users express concerns over **inaccuracy of AI tools** in Ahrefs, finding them unreliable for optimizing search strategies. (27 reviews) - Users find Ahrefs to have **limited features** like no local SEO tools or bulk SERP rank checks. (24 reviews) - Users find **inaccurate data** problematic, affecting trust and decision-making in their SEO strategies with Ahrefs. (21 reviews) - Users often struggle with the **noticeable learning curve** of Ahrefs, especially beginners finding the interface complicated. (20 reviews) - Limitations (20 reviews) - Users find the **pricing issues** complex and overpriced, especially with the new credit system affecting overall value. (19 reviews) - High Pricing (16 reviews) - Missing Features (16 reviews) ## Ahrefs Reviews ### 1. Best in class for the price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** The depth of data within the ahrefs database allows us to conduct the type of analysis we need to service our clients with strategic and tactical guidance. The addition of AI specific datapoints keeps us current with the modernization of search. **What do you dislike about Ahrefs?** There’s nothing really negative about it — it’s very in-depth so you just need to get used to it. **What problems is Ahrefs solving and how is that benefiting you?** The ability to understand the impact of AI on search gives us the ability to implement strategies that give our clients visibility in organic search when it’s harder than ever. ### 2. Ahrefs helps our team make smart, data driven marketing decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** Brooke C. | Tech, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Ahrefs?** I like that Ahrefs offers so many helpful tutorials on basic marketing skills. It is a must have for anyone new to marketing. I especially like the YouTube tutorials and frequent updates on new features. **What do you dislike about Ahrefs?** The price is a bit high for one person to use if you want to upgrade beyond the basic plan. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me run competitor analysis and breaks down all the data I need in one easy to use platform. ### 3. An Comprehensive SEO tool for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Ahrefs?** Easy to use and implement, High performance on backlink data and on content ideas **What do you dislike about Ahrefs?** High cost and not that user friendly on external integration **What problems is Ahrefs solving and how is that benefiting you?** It majorly helped us on Target Keyword research and SEO ranking ### 4. Staple Item for our marketing team and growing SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Ahrefs?** My marketing has been utilizing Ahrefs for years. The software and functionality allows us to build keywords into our content to get more eyes on it, identify changes in our SEO, and find SEO opportunities. My marketing team uses this multiple times daily, and is pretty easy to train team members on. **What do you dislike about Ahrefs?** Credit limitations. Each search is a credit and we sometimes run out. **What problems is Ahrefs solving and how is that benefiting you?** Provides insights into all things SEO. Benefits us through being our key tool to build up our SEO on our website, track changes, and improve daily. ### 5. Great Tool for SEO and Website Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Abu B. | Outreach Specialist & Link Builder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Ahrefs?** One of the best things about Ahrefs is how easy it is to use. I am a blogger and link builder. I can check backlinks, find content ideas, and see which pages are performing well. The keyword research tool is very helpful for planning blog posts and getting more visitors. **What do you dislike about Ahrefs?** I thing it’s a bit expensive, especially for beginners or small businesses. But if you use it regularly, the value it provides can make it worth the cost. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me find quality backlink opportunities by analyzing my competitors’ links. This Tool save my time and give me stronger backlinks for my blogs and my clients’ websites, improving their SEO and rankings and build Domain Authority ### 6. All the information you need and more **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Ahrefs?** Provides literally every metric you need to run a digital business, and is up to date with latest trends. **What do you dislike about Ahrefs?** Sometimes they unlock new features only for new accounts, which sounds absurd. **What problems is Ahrefs solving and how is that benefiting you?** Valuable site insights to make smart decisions, from simple metrics to even AI search overviews. ### 7. Ahrefs is an easy to use tool that helps to deliver real insights and jumping pads for work! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Ahrefs?** I think the best part of Ahrefs is the ease of use, everything is so easily digestible new team members have no problem jumping right in! **What do you dislike about Ahrefs?** I don't have much of a negative to say about Ahrefs, the platform is easy to use, has multiple features to make all kinds of work accomplishable! **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps to show our clients their rankings on the Google SERPs and helps our teams with reporting. ### 8. Lifesaver for the SEO industry **Rating:** 5.0/5.0 stars **Reviewed by:** Shekhar L. | Digital marketing executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Ahrefs?** The best thing about ahrefs is the data accuracy when compared with other tools like SEMrush. Ahrefs is the closest you can get to actual google search results data. I am using this tool for almost 2 years now and it has helped me a lot whether it is for finding new keyword ideas, technical SEO, on page SEO. Its very easy to use and has features that you cannot even count. For someone working in SEO or want to scale their business online visibility then this tool is the best fit for them. **What do you dislike about Ahrefs?** The number of credits they provide in the pricing plan, I think this is the only thing that I dislike. Sometimes, I run out of credits when doing a lot of analysis as ahref uses credits whenever of search on their platform. **What problems is Ahrefs solving and how is that benefiting you?** I use this tool to get insights on my website performance, how it is ranking, what are the technical errors, where I stand when compared with my competitors. This tool helps me to find fresh keywords for my content, sometimes I take it from competitors and so on. Overall, this tool is a huge help for making my SEO tasks easy. ### 9. Great software for backlink analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Ahrefs?** I like that the ahrefs user interface is data-intensive and you can really drill down into the data to gain additional insights. **What do you dislike about Ahrefs?** The only downside is the price and the fact that on lower tiers you have to wait a decent amount of time to see new backlinks come in **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me track my progress with link building and identify new keyword opportunities that I should be targeting ### 10. One of the best SEO tools on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Vitalii L. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Ahrefs?** 1. Constant improvements and product updates 2. Convenient and user-friendly UI/UX 3. Comprehensive toolset available out of the box **What do you dislike about Ahrefs?** 1. Not such a deep data in locales out of Tier-1 **What problems is Ahrefs solving and how is that benefiting you?** It gives a deep data on site's backlinks, probably the best in the industry! If I need to check a backlink profile of a site - Ahrefs is my go-to solution. ### 11. Best tool for SEO **Rating:** 4.5/5.0 stars **Reviewed by:** saumil s. | Senior Software Test Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Ahrefs?** Best of keyword research and exploring. It is easy to use tool **What do you dislike about Ahrefs?** No specific dislike about this tool and Ahrefs **What problems is Ahrefs solving and how is that benefiting you?** It is veryful for seo and keyword research ### 12. Best Tool for SEO specially I keyword researching **Rating:** 4.0/5.0 stars **Reviewed by:** Harneet K. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Ahrefs?** What I like best about Ahrefs is its powerful keyword research tool. I also love how easily it spots technical SEO errors that impact site performance. **What do you dislike about Ahrefs?** Ahrefs doesn’t offer a dedicated backlink gap feature, which makes it harder to compare competitor backlink profiles side by side. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me find high-impact keywords quickly and gives a clear dashboard view of domain traffic, value, and performance through helpful graphs. It makes SEO analysis way more intuitive and data-driven. ### 13. An invaluable SEO tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Ahrefs?** User friendly, extensive KW and competitor data, easy to use. Covers all areas of SEO. **What do you dislike about Ahrefs?** Credit-based model can be irksome, and some tasks (e.g. updating KWs) can use a lot of credits. **What problems is Ahrefs solving and how is that benefiting you?** Understanding the search opportunities out there, our own performance and competitors' performance. ### 14. Great tool for work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Ahrefs?** Easy to use and provides me with all the necessary information I need for my work. **What do you dislike about Ahrefs?** I haven’t had any issues using Ahrefs, everything works fine **What problems is Ahrefs solving and how is that benefiting you?** Helps me to know all necessary information about website such as domain rating and traffic. ### 15. Ahrefs is good for larger projects **Rating:** 4.0/5.0 stars **Reviewed by:** Ellen C. | Marketing Associate, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Ahrefs?** Great tool for link building activities. Definitely, I feel that it provides better data from for conducting competitor backlink analysis, and overall link building campaigns. With their free tools, you can do a lot from it too. **What do you dislike about Ahrefs?** Pricey compared with other tools out there. It is not really good for small size business and projects because of the cost. **What problems is Ahrefs solving and how is that benefiting you?** Everything about backlinks. The tool provides great insight into how you are doing in terms of SEO and off-page activities. ### 16. Premium SEO Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Cassian Y. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Ahrefs?** I am using AHrefs to do SEO research. The main tool I use is their Rank Tracking tool. I like it best because they arguably has the largest crawler network outside of search engines. **What do you dislike about Ahrefs?** Pricing I guess, the tool is solid, however, I couldn't help but to think the pricing is on the high side. **What problems is Ahrefs solving and how is that benefiting you?** I am using it to do SEO like keyword research and rank tracking. ### 17. Very happy user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Ahrefs?** Use it everyday and easy to navigate and use **What do you dislike about Ahrefs?** Nothing I can think of at this time. We are happy **What problems is Ahrefs solving and how is that benefiting you?** Keyword research ### 18. My Personal Review about Ahrefs **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | Affiliate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2024 **What do you like best about Ahrefs?** I like the most about this Ahrefs is that I can easily monitored my website performances. This is one my reliable search engine tool . How my own website ranking goes and I can easily detect internal errors or any top issues about some URLs. It is my own business guide on how to optimise my websites to reach more traffic to visit customers to my website. The dashboard are all complete from tools and reports. So far it is my best overview software in monitoring my website. **What do you dislike about Ahrefs?** Maybe presenting the real time data. It is overviewing atlst last 7 days performaces. But its reliable enough to create some adjustment in term of some errors or issue about my website. **What problems is Ahrefs solving and how is that benefiting you?** The problem is that this software help me to determined some errors or issue about my website, Thet even email me about the performances of my website that was a big help to me as a busy social media marketer. Proper adjustment and fixing some issues are very easily to manage because of its interface that has all in one . ### 19. No trial, lot's of promisis then once you pay to view no refunds **Rating:** 0.0/5.0 stars **Reviewed by:** Manaf M. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Ahrefs?** Fake Promises, saying you get this and that but at the end nothing really there every turn need to pay more. No trial period or even refund granted after few minutes of paying to see if they have the feature you need. **What do you dislike about Ahrefs?** No trial or trust in their own solution to help you get better SEO. It is more like pay per view. Once you pay then you can see and test the feature. Customer service is good. However just after 2 hours of signing up and finding out the feature i need is not there. they said we can't refund you. Reading thier refund policy afterward to find out they are getting lot's of refunds that's why they are saying basically sue me to get your money back :D "Refund policy Unless required by law, Ahrefs is not obligated to provide you a refund at any time or for any reason. For your monthly subscription, you may request for a refund after payment has been made for non-use, but please be advised that we reserve the right to decline your refund request should we see any material activity in your account." **What problems is Ahrefs solving and how is that benefiting you?** they don't ### 20. It's not a bad tool, unfortunatley we don't feel like the value their customers **Rating:** 2.5/5.0 stars **Reviewed by:** Philippe T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Ahrefs?** I like the UI and some of the features are really nice. Like competitor analysis and keyword clustering **What do you dislike about Ahrefs?** That they do not care about their customers who were with them for many years **What problems is Ahrefs solving and how is that benefiting you?** It is a great SEO Tool and a Competitive Analysis Tool, we had some good experiences working with it ### 21. One of the Powerhouses for real SEO Tool Users **Rating:** 4.0/5.0 stars **Reviewed by:** Jon C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Ahrefs?** Very robust tools woth accurate analysis. It is my go to for Pre-client analysis for proposals when clients give me access to plug it in. **What do you dislike about Ahrefs?** LIke most tools, it lacks context on why t calls certain purposely done things like rdeircts and robots.txt files errors. An SEO Ppro would know to over look this. **What problems is Ahrefs solving and how is that benefiting you?** I mostly use it to determine technical erroros on the site. ### 22. Good SEO tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sahana B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2024 **What do you like best about Ahrefs?** My overall experience is great. Ahrefs offers all the crucial data needed for SEO analysis. It gives a detailed study on backlink analysis, competitors analysis, site audits, Rank tracker also. For doing competitor research it is one of the best tool. **What do you dislike about Ahrefs?** Pricing is very high compared to its competitors. For small companies it would be difficult to purchase. Indeed the tool offers advanced SEO analysis. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs is a great SEO tool, I have used. Competitor analysis part is very good. For any campaign preparation it gives a good insight based on keywords. The platform's ability to generate a detailed report on keyword ranking, site health, competititor and backlink health is very much helpful. ### 23. Once a great tool, now a charge oriented garbage **Rating:** 0.0/5.0 stars **Reviewed by:** Narek S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Ahrefs?** It has a high-quality keyword research tool that can help you find relevant keywords to grow your business. However, under their new pricing scheme, it became useless. **What do you dislike about Ahrefs?** Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us wonder how far this company can go in terms of customer service, customer respect, and pricing schemes. The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they told us that beside the $2000 annual fee we pay, we also need to pay $3500 for additional keyword tracking (which we never signed up for, it was migrated from our old account, where usage was free) without our knowing. We decided to stop partnering with ahrefs due its complicated pricing model which scams users and surprisingly charges you and we're moving to different platform now. Usage is not recommended due to the high scam and confusion rate. Recommendation from a company with over 1 million organic monthly traffic and 22 million visitors. **What problems is Ahrefs solving and how is that benefiting you?** The most important strength of the tool is Keyword research ### 24. One of the pro tools for SEO/GEO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Ahrefs?** Clean and minimal UI/UX. The most required features of the product does the job effectively **What do you dislike about Ahrefs?** No Competitive share of Voice, no tools/features around GEO **What problems is Ahrefs solving and how is that benefiting you?** Customer insights based on Search behaviour, keywords and regional preferences ### 25. Best SEO tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Tomer H. | Content Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Ahrefs?** Ahrefs is packed with features with new ones coming out monthly. The new AI tools are really useful, considering a lot of the SEO work is analyzing data (which AI is extremely good at). **What do you dislike about Ahrefs?** Our company is in a very niched market, so many of our keywords aren't crawled very often (or not at all). This means we need to consume credits to gain data insights. **What problems is Ahrefs solving and how is that benefiting you?** Rank Tracker is by far the best tool on Ahrefs. It lets you track your SERP rankings across the keywords that matter to you with plenty of competitor comparison tools. ### 26. One of the best SEO tool you should try **Rating:** 5.0/5.0 stars **Reviewed by:** Rafiqul @ C. | SEO consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2024 **What do you like best about Ahrefs?** Ahrefs has every toolset or feature that you need to do including keyword research, backlink checker, and so on. However, the best feature of Ahrefs is their Webmaster tool which is free for everyone. So, you can simply integrate with Google Search Console and you'll get access to all your website insights such as ranking, traffic, backlinks, and technical SEO health. **What do you dislike about Ahrefs?** The pricing could be improved and simplified more for a small team or individual freelancer. Also, the search volume data accuracy is not up to the mark considering the search volume/traffic potential it shows on the tool and the number of clicks you actually get every month. Sometimes, there is a big mismatch in the data accuracy. **What problems is Ahrefs solving and how is that benefiting you?** Helping SEOs track and improve their SEO performance by providing all the tools and resources. ### 27. Great customer service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2025 **What do you like best about Ahrefs?** I purchased a subscription thinking I was getting a trial run. Usually companies will say tough luck and not refund you but Amy from Ahrefs responded same day and refunded completely. Very pleased with that experience and I will probably return someday.. **What do you dislike about Ahrefs?** I didn't continue the subscription because I didn't feel like I wanted to learn the ins and outs of the user interface yet. I have heard that it's a great tool though. **What problems is Ahrefs solving and how is that benefiting you?** This doesn't pertain to my review. ### 28. Amazing tool for technical SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Ahrefs?** I like everything on the platform. It is a very holistic tool and definately something that every company should at least try to have for several months. **What do you dislike about Ahrefs?** Literally nothing. Everything on the platform is very well structured. **What problems is Ahrefs solving and how is that benefiting you?** The main thing that the tool can help is in informing you where you need to focus your attention on optimization. Something that they like a lot is that I can schedule a weekly audits in this way I can easily see if something was broken or not. ### 29. Ahrefs - Great product, TERRIBLE customer communication and pricing changes **Rating:** 2.0/5.0 stars **Reviewed by:** Levi O. | Director, Content & Website, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Ahrefs?** Its core functionality is unparalleled. It's critical to my day-to-day and achieving large-scale content marketing and SEO strategies and outcomes. **What do you dislike about Ahrefs?** It's pricing is always changing. They do not communicate this properly to customers. This would be fine if it was a less expensive platform, but Ahrefs is not cheap. I've been a customer of Ahrefs for nearly my entire marketing career. At my current company, we've been a customer for 5 years and were on a legacy plan. Last summer they announced plans to migrate everyone to a more expensive AND restrictive plan. Essentially, the core feature of Ahrefs is searching a website or specific URL through its tool to understand and analyze its traffic, keywords, links, etc. I learn from using this feature, and use it dozens of times everyday. After being forced to migrate from a legacy account (which I was told I would not be forced off, and then received in-app communications and emails stating I was being forced off - no customer 1-1 communication at all), I migrated to a more expensive plan. After a few weeks of using it, I realized I couldn't use to tool anymore because I hit my usage limit. That limit? 600 events a month. I've NEVER used a tool that is this expensive that has a basic usage limit. I pay over $2,000 a year to be heavily restricted in the usage of the tool. How am I expected to drive value and learn new features and functionalities of the tool if I can't even use it to the day-to-day requirement level. I've tried to reach out to a CSM to discuss this, and can't even get past the basic tier-1 customer live chat agent who provides no help outside of a disingenuous "sorry". **What problems is Ahrefs solving and how is that benefiting you?** Analyzing my own content performance and health, as well as competitors. Monitoring broad-level SEO health and website audits. ### 30. A great tool for identifying SEO trends and opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Tom R. | Digital Marketing Senior Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Ahrefs?** The tool is extremely easy to use, has a good variety of features, and I've had nothing but good experiences with the customer support team. The keyword explorer tool is easy to use, and frequently comes up with relevant suggestions. **What do you dislike about Ahrefs?** The backlink builder suggestions are a little generic and unhelpful on the surface. But after diving in a few levels, it can come up with some good suggestions. **What problems is Ahrefs solving and how is that benefiting you?** It tells me what users are searching for on Google, and how I can best optimize websites to make the most of these traffic generating opportunities. ### 31. If you're running SEO agency or full-time freelancer, Ahrefs should be on your tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** SK RAFIQUL I. | Running Content Marketing VIP, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Ahrefs?** The UI of the tool is very focused on what's needed for SEO. For example, the keyword research and backlink report feature gives you all the insights to find competitors' SEO strategies and get audience research done. **What do you dislike about Ahrefs?** The pricing model is quite complex especially because of the recent introduction of the credit system. Also, the search volume metric is not similar to the data of Google Keyword Planner. **What problems is Ahrefs solving and how is that benefiting you?** Scaling SEO for any type of business (from global to local online brands). However, their Ahrefs webmaster tool is really helpful for all business type, as this is a free feature that allows you to see technical issues and keyword ranking of your website. ### 32. Ahref is the best SEO tool for link building and backlinks analytic **Rating:** 4.5/5.0 stars **Reviewed by:** Opeyemi O. | Content Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Ahrefs?** I love the fact that Ahref is very good at backlinks. I just finished a course on SEO, I made use of Ahref's backing analytics and the Free Keyword Generator. Ahref is also very easy to use when compared to competitors like Semrush, Moz, and Similar Web. Plus they have a lot of tutorials on YouTube which are usually very easy to understand. Sam and Tim usually do justice to these tutorials. I will recommend Ahref to SEO beginners and professionals who want to find quality backlinks to their websites. **What do you dislike about Ahrefs?** One of the major flaws of Ahref is the fact that they don't have a free trial. Most SEO platforms like MOZ and SEMrush have a freemium version of their software. Ahref could also improve on its competitor research. On SEMrush it is called keyword gap analysis which is very comprehensive. If they can integrate this, they will definitely get more customers. **What problems is Ahrefs solving and how is that benefiting you?** Backlinks analytics. I use Ahref for domain authority and to find which websites are linking to my competitor's website and content. ### 33. One Stop Solution for All SEO Problems **Rating:** 5.0/5.0 stars **Reviewed by:** Yasir S. | Sr. SEO & Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2024 **What do you like best about Ahrefs?** I like the user interface that is really easy to navigate as well as the content gap analysis feature which really helps me deal with the missing keywords and important sections in my content. Competitors analysis made really with this tool. **What do you dislike about Ahrefs?** I litterally dislike the "content explorer" feature which is really bad at providing the desired results. Most of the time it just shows irrelavant things rather than providing a bunch of quality outcome/topics for generating content/blog. **What problems is Ahrefs solving and how is that benefiting you?** The main thing Ahref's is helping me in is filling out the content gaps that should be present in my content by comparing it with the competition as well as getting new ideas to gain competitve edge over my competitors with respect to content. ### 34. Just awesome tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Ahrefs?** It's got all you need for an SEO and their support is top notch if you have a question. Actually, it has more than you need. It's just mind blowing. Can't understand how any SEO could go without this. **What do you dislike about Ahrefs?** I can't think of anything right now. Maybe better reports for clients, but still, that is manageable. **What problems is Ahrefs solving and how is that benefiting you?** Well it's an indespensible tool for montoring SEO performance of a client and competitor analysis and in general keyword analysis and SEO opportunities. ### 35. Perfect SEO audit and Competitor's Spy tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nayan P. | PPC Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Ahrefs?** The best thing about Ahrefs is it's own search engine capability and how accurate data it gives on Google search. The way it provides us the ranking, keywords, competitor's website performance, backlink profile, advertising analysis, and so on is commendable. We've been using this tool for over 5 years and couldn't be happier than ever. Ahrefs has made our marketing efforts a lot easier than ever. It requires a little bit of initial setup and implementation. **What do you dislike about Ahrefs?** When it comes to SEO results, the data is accurate. But, in regards to PPC results, they are somehow outdated and don't reflect the accuracy in real-time keywords. So, we believe this can be fixed. **What problems is Ahrefs solving and how is that benefiting you?** The main problem Ahrefs solves is related to competitor's analysis and identifying the gaps between Us Vs them. Not only that, it helps us extract all the useful backlink profiles that we can use it for our client's businesses. ### 36. One of the best SEO Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Apurva S. | SEO Executive , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Ahrefs?** I have been using ahref for a long time and I use it almost everyday for one or the other kind of search I need to do. ahrefs is a comprehensive and user-friendly SEO toolset that provides accurate data and powerful analytics to improve website's rankings. I use it's backlink analysis, keyword research and audit tool the most. Overall the interface is quit easy to use and understand and provide complete analysis. **What do you dislike about Ahrefs?** Ahrefs is a feature-rich SEO tool, but it's relatively expensive compared to other tools and the free version is limited **What problems is Ahrefs solving and how is that benefiting you?** ahrefs is an effective SEO toolset that offers many amazing features and trustworthy data. It is a valuable resource for website data analysis. Competitive analysis is main challenge for SEO person to do and ahref is best tool for that. ### 37. Fast, Reliable, Clean User Experience. But Takes Time to update pages' SERP data update **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Ahrefs?** I like how fast and easy to use it is. It can take a week for a novice user to understand the features of Ahrefs. Although one needs to be familiar with the SEO basics to comprehend anything at all. I would suggest Ahrefs strongly for the bloggers. It's easy to find the relevant primary keywords along with the secondary and LSI keywords. Apart from that, it also comes with content gap features, which can help bloggers find informational gaps or missing subheadings in their blog. All in all, it's a great tool. The keywords difficulty and search volumes mostly stands accurate. Plus, it also suggests the number of backlinks you will need to create to rank your blog or page highers in the SERPs. Note: I use paid Ahrefs only. **What do you dislike about Ahrefs?** The time it takes to update the ranking of a specific page takes too long. Sometimes over a week. So, if you're someone who constantly checks the ranks of your pages to see how they are performing, you may need to be patient. It can take ahrefs to update the data of your page from 1 to 10 days, sometimes even more. Next, the ranking status of both ahrefs and search engine result page (SERP) sometimes differ. In ahrefs, you may see your page ranking at the 1st position, but in SERPs, it may be ranking at 2nd position. However, this problem solves when your page's ranking remain constant without fluctuation and then after a fews both ahrefs and SERP displays the same ranking status. **What problems is Ahrefs solving and how is that benefiting you?** For me, ahrefs is solving the problem of getting the keywords data. Meaning, I get to know the search volume and level of difficulty of certain keywords before writing a blog. These data on keywords allow me to research keywords that are relevant and easier to rank for. This practice allow me to choose the best possible keywords, so that I can write and rank for those keywords. It's also solving the problem of competitor analysis. Instead of heading to search engine result page and manually tracking the ranking, traffic, etc of all high ranking blogs, the ahrefs dashboard display all those details in a single page, which saves time. ### 38. Ahrefs for seo account mananger **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2024 **What do you like best about Ahrefs?** Plethora of SEO tools and capabilities for executives and account managers to support SEOs to form and execute on strategies **What do you dislike about Ahrefs?** Areas such as technical aren't the strongest, paid ad cost estimates may also not be as accurate **What problems is Ahrefs solving and how is that benefiting you?** Keyword research, competitor intelligence, content ideation and gap analysis, algorithm updates, insights for new business decks and more ### 39. It's very good to analyze the seo. **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh S. | Engineering Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Ahrefs?** I like it's backlink audit and site audit. **What do you dislike about Ahrefs?** I feel that they should give content checker feature as well as. **What problems is Ahrefs solving and how is that benefiting you?** Identifying the right keywords to target for your website and content * Tracking your backlinks and identifying opportunities to build more high-quality links * Keeping an eye on your competitors' SEO strategies and tracking their rankings * Identifying technical SEO issues that may be preventing your website from ranking higher ### 40. Lite plan is totally useless **Rating:** 0.0/5.0 stars **Reviewed by:** Nar C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Ahrefs?** It's a okey software, data is not very reliable but still better than nothing **What do you dislike about Ahrefs?** They made the Lite Plan totally useless. The keyword clustering was available but suddenly disabled without announcement. Now that page shows giant embedded tweet of their CMO, seriously? At least inform your customers when you take a feature away? **What problems is Ahrefs solving and how is that benefiting you?** Keyword analytics helps to find relevant keywords ### 41. Easy to use software **Rating:** 4.5/5.0 stars **Reviewed by:** Subiksha G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Ahrefs?** The software is straightforward to use and it comes with all self-explanatory help articles. The updates of the app are always visible on the home page. The site audit reports are always reliable. It is easy to set-up and start using. **What do you dislike about Ahrefs?** Some features like content gap analysis are only available on higher plans. This feature could be available on lite plan as well **What problems is Ahrefs solving and how is that benefiting you?** AHREFS solves the problems of manual site audits. For instance, every week you can set up a date and time to run the site audits and it generates the report automatically. The keywords can be tracked week on week. ### 42. Overpriced and complex pricing tier **Rating:** 2.5/5.0 stars **Reviewed by:** James H. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2024 **What do you like best about Ahrefs?** Easy to get set up with when first starting **What do you dislike about Ahrefs?** Overpriced, complex pricing structure with credits + subscription. **What problems is Ahrefs solving and how is that benefiting you?** Its supposed to help me find niche keywords ### 43. Robust Website Analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Allen R. | SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Ahrefs?** Ahrefs provides many ways to analyse a website from domain authority scores to link evaluations and competitive analysis, it has it all. **What do you dislike about Ahrefs?** There are so many different ways to use Ahrefs, it can be daunting to understand all of its uses. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs gives me a way to evaluate relative website authority and provides a way to evaluate how that authority changes as I exercise link building and business profile strategies. ### 44. Ahrefs is one of the best SEO tools on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan A. | E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Ahrefs?** I've used it daily for more than eight years. I like the rich data they provide. It has excellent UI and functionality. Setting up and integrating with the website, GA, and other tools is easy. **What do you dislike about Ahrefs?** The only issue I had was the old plan and that I couldn't migrate to a new one and save the previous data. Support and AM couldn't help me with that. This also led to the issue of adding new users to the team. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs solves various problems: keyword research, competitor analysis, backlink analysis, site audit, content exploration, automation, alerts, etc. The main benefit is that it helps you improve your website's search engine visibility and ranking. ### 45. It's a very good program. It's very easy to use even if you principiant **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro C. | KAM, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Ahrefs?** Simplicity is the best skill. You can use as different roles and activities **What do you dislike about Ahrefs?** It´s ok, maybe its a little expensive, but not enough to not use :) **What problems is Ahrefs solving and how is that benefiting you?** SEP possition ### 46. My 8 years of experience using Ahrefs Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Basheer O. | Team Lead SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Ahrefs?** My very first website in my office is opening Ahrefs and checking our service pages traffic. It has become my handy tool to do competitor analysis for finding potential key terms for the B2B and B2C. **What do you dislike about Ahrefs?** I would like to mention negatives about Ahrefs: The credit system has been difficult for me to ensure my search never go vain. Each and everytime, I have to check it and make a decision. So, if you could remove it. It would be better to freely access your database. **What problems is Ahrefs solving and how is that benefiting you?** Before this tool used to be the best in terms of finding competitors backlinks. Now, I am totally working on topical authority based. So, backlinks is of no use in my case. But, the keywords explorer section is of my HELP. I am greatful for this wonderful features. Also, the link oppurtunities section is the new one that is helpful me to find the exact anchor text to link in my internal articles. ### 47. Great SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2024 **What do you like best about Ahrefs?** A standout feature that I find highly valuable in Ahrefs is its competitive backlink analysis which offers deep insights into a website's backlink profile. I use this to check out what our competitors are up to in terms of backlinks. This helps us find fresh opportunities to build links and and fine-tune our SEO strategy. Also, the Keywords Explorer feature enhances its utility by providing robust keyword research capabilities, contributing to our more comprehensive SEO approach. **What do you dislike about Ahrefs?** One thing worth mentioning is its pricing. Definitely not among the most budget-friendly options in the SEO tool market, making it less accessible for many small businesses. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs addresses our SEO challenges, including backlink analysis, keyword research, and site audits. By doing so, it enhances the efficiency of our digital marketing strategy, making it more data-driven and effective for our business. ### 48. Great all round software platform for Digital Marketing and SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Russell O. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Ahrefs?** Domain reviews, backlinks and organic keywords/best pages. Easy to use, we use it daily and simple to integrate **What do you dislike about Ahrefs?** Very little, although I am in an older version, so to have newer version would cost me more **What problems is Ahrefs solving and how is that benefiting you?** It really helps me analyse not only my client sites, but also great for looking at competitors. Its also great for giving me a quick snapshop should a prospective client come along ### 49. The Kind Tool for SEOs! **Rating:** 4.5/5.0 stars **Reviewed by:** Qamar M. | Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Ahrefs?** For me, AHREF is the king tool as i have been using it since 2019, Over the period I have used it frequently for its number of features which allow me to have a top of the line analysis for our competitors, one of the top features i like most is while having backlink analysis i am enjoying to see newly pointed backlinks, and whenever i stuck anywhere so their customer support as always so responsive and helpful for solving my problem. **What do you dislike about Ahrefs?** The only thing i must say that they should consider some sort of good charting and date feature to the upgraded. **What problems is Ahrefs solving and how is that benefiting you?** The way AHREF is providing deep dive analysis is awesome. and helping me to impress my management. ### 50. Best SEO Audit Tool **Rating:** 5.0/5.0 stars **Reviewed by:** V. S. | Publisher, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Ahrefs?** I have used many SEO analysis tools for many of my SEO projects but since last 1 year I have been using Ahrefs for all my SEO related activities like website analysis, keyword research, backlinks and more. And I found Ahrefs to be a wonderful tool for doing these tasks. I have fixed many of the errors I identified through this tool and it has really improved my website's SEO score. **What do you dislike about Ahrefs?** There is nothing that I don't like about this amazing software. They have all the features that a SEO tool should have. **What problems is Ahrefs solving and how is that benefiting you?** From SEO audit to backlink analysis, it helped in every aspect. Many of my projects now have improved organic presence after using Ahrefs. ## Ahrefs Discussions - [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) - 3 comments, 10 upvotes - [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) - 5 comments, 1 upvote - [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) - 6 comments, 1 upvote - [why this tool doesnt contains better ads data](https://www.g2.com/discussions/ahrefs-why-this-tool-doesnt-contains-better-ads-data) - 1 comment, 1 upvote - [What is Ahrefs used for?](https://www.g2.com/discussions/what-is-ahrefs-used-for) - 1 comment, 1 upvote - [View Ahrefs pricing details and edition comparison](https://www.g2.com/products/ahrefs/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+11%3A56%3A28+-0500&secure%5Bsession_id%5D=f682e1cc-f06c-4af0-b3b7-1fefcaa1ed4b&secure%5Btoken%5D=7cee322df21b4a0ad50bc5e201d9367a5ed6e468b546d4da1a39559bc1823d53&format=llm_user) ## Ahrefs Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [BuzzStream](https://www.g2.com/products/buzzstream/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [Slingshot](https://www.g2.com/products/infragistics-slingshot/reviews) ## Ahrefs Features **Content Creation** - Content Creation Tools **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Media Channels** - Online Media **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Formatting** - Plagiarism Check - Style Editor - Citation Finder **Platform Data** - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - Local Media - National Media - International Media **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Sentiment & Brand Analysis** - AI Hallucination Detection **Platform** - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Version Control - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Return - Search Rank **Content ** - Idea Recommendation - Content Generation - Form Generation **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Product Type** - Standalone Application - Plugin **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Ahrefs Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,918 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,504 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,162 reviews)