--- title: Ahrefs Reviews meta_title: 'Ahrefs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 710 reviews by the users' company size, role or industry to find out how Ahrefs works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 710 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ahrefs Reviews **Vendor:** Ahrefs **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 710 ## About Ahrefs Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine ## Ahrefs Pros & Cons **What users like:** - Users value the **intuitive interface** of Ahrefs, making complex SEO tasks accessible even for beginners. (75 reviews) - Users value Ahrefs' **keyword research tools** for providing crucial metrics and detailed insights into search performance. (74 reviews) - Users value the **comprehensive toolset** of Ahrefs, benefiting from its extensive features and regular innovations. (67 reviews) - Users appreciate the **accurate and powerful SEO data** provided by Ahrefs, simplifying competitor analysis and optimizing strategies. (55 reviews) - Users value the **ease of use in backlink analysis** , enabling effective competitor insights and strategic link building. (53 reviews) - Users find Ahrefs' **competitor analysis features** invaluable for identifying high-performing domains and enhancing marketing strategies. (52 reviews) - Data Accuracy (48 reviews) - Useful (42 reviews) - SEO Management (36 reviews) - User-Friendly (36 reviews) **What users dislike:** - Users find Ahrefs to be **expensive** , especially for individuals and small businesses needing comprehensive SEO tools. (45 reviews) - Users find the **high costs** of Ahrefs to be a significant drawback, particularly for individuals and small businesses. (39 reviews) - Users express concerns over **inaccuracy of AI tools** in Ahrefs, finding them unreliable for optimizing search strategies. (27 reviews) - Users find Ahrefs to have **limited features** like no local SEO tools or bulk SERP rank checks. (24 reviews) - Users find **inaccurate data** problematic, affecting trust and decision-making in their SEO strategies with Ahrefs. (21 reviews) - Users often struggle with the **noticeable learning curve** of Ahrefs, especially beginners finding the interface complicated. (20 reviews) - Limitations (20 reviews) - Users find the **pricing issues** complex and overpriced, especially with the new credit system affecting overall value. (19 reviews) - High Pricing (16 reviews) - Missing Features (16 reviews) ## Ahrefs Reviews ### 1. Unmatched Free Value and Insightful Competitor Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Cory K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Ahrefs?** One great thing about ahrefs is the amount of value it provides for FREE. It's an easy sell to get my clients to install the ahrefs tracking code because of this. I also like the "Top organic competitors" visualization because it helps me see what other non-paid marketing tactics I can use. **What do you dislike about Ahrefs?** It can feel overwhelming with all the information it provides. But that's not necessarily a problem. I'm not sure if user interface changes can help this at all because it's just so much data. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs gives you proper SEO analysis. It helps me know exactly what pages can use improvements. ### 2. Ahrefs Honest Review: Everything You Need to Know Before Buying **Rating:** 4.5/5.0 stars **Reviewed by:** Nirav D. | Operations Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Ahrefs?** Backlink Analysis which actually works, Its easy to use. We use this tool very often for keyword research and site audit **What do you dislike about Ahrefs?** The not so good part is the pricing. Its very expensive, For begineers its very difficult to understand **What problems is Ahrefs solving and how is that benefiting you?** It has helped us identify and fix critical technical SEO issues that boosted organic traffic by 40%, Discover content gaps that led to 15 new high-performing blog posts,Conduct competitor analysis that informed successful link building campaigns,Monitor brand mentions and unlinked citations. The tool genuinely saves time and provides insights that directly impact results ### 3. Ahrefs is an integral part of my workflow **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2025 **What do you like best about Ahrefs?** Ahrefs makes SEO research super easy. I really like how detailed the keyword and backlink data is! I've always relied on it to help me spot opportunities and understand what keywords are ranking, their search volume, etc. **What do you dislike about Ahrefs?** The pricing can feel steep, especially for smaller teams, and some of the advanced features take time to learn. The interface can also feel a little overwhelming at first since there are so many tools packed into one platform. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me cut through the guesswork in SEO. It solves the problem of figuring out which keywords are worth targeting, what competitors are ranking for, and where my backlink opportunities are. The site audit tool also makes it easy to spot technical issues before they hurt performance. Overall, it saves me time, gives me a clearer strategy, and helps improve rankings with data I can actually act on. ### 4. Powerful SEO Toolkit That Drives Real Results **Rating:** 5.0/5.0 stars **Reviewed by:** Darshan C. | Chief Product Officer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Ahrefs?** Ahrefs stands out for its comprehensive backlink analysis and keyword research tools. The Site Explorer offers deep insights into competitor strategies, while the Content Explorer is great for discovering trending content in any niche. I also appreciate the clear UI and regularly updated data. For agencies and marketers, the ability to track keyword movement, monitor backlinks, and audit websites at scale is incredibly helpful. It's an all-in-one SEO suite that simplifies complex tasks and helps you stay ahead of the competition. **What do you dislike about Ahrefs?** The pricing can be steep for small businesses or freelancers, especially if you’re just starting out. Some useful features, like historical data or advanced reports, are locked behind higher-tier plans. Also, while the tool is feature-rich, it has a learning curve for beginners, particularly if you're unfamiliar with SEO terminology or data interpretation. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs solves multiple SEO challenges by providing in-depth insights into website performance, competitor strategies, and backlink profiles. It helps me identify high-performing keywords, track ranking progress, and uncover content gaps to create more targeted and effective content. The site audit tool also highlights technical SEO issues that could hurt visibility, allowing me to fix them quickly. Thanks to Ahrefs, I’ve been able to improve organic traffic, outrank competitors in search results, and make data-driven decisions that actually move the needle. ### 5. All key SEO insights in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Arkadiusz K. | Content Marketing Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Ahrefs?** Ahrefs is incredibly powerful when it comes to SEO research. The keyword explorer and site audit tools are especially helpful as they provide deep insights in a really intuitive way. I also love how easy it is to track competitors and discover new content opportunities. The interface is clean, the data is reliable, and everything loads fast. It’s become one of those tools I rely on daily to make smarter marketing decisions. **What do you dislike about Ahrefs?** If I had to point out one thing, it would be that the pricing might be a bit steep for smaller businesses or freelancers. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps solve several key challenges in SEO and content strategy. It makes it easy to identify high-performing keywords, analyze backlinks, track rankings, and audit websites for technical issues. ### 6. Well-rounded SEO monitoring and analysis platform **Rating:** 4.5/5.0 stars **Reviewed by:** Joe M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Ahrefs?** Ahrefs has a solid interface that works quite effectively. It is a must-have to perform keyword research, SERP analysis, and track site performance, as well as provide recommendations for technical auditing. The interface is easy to maneuver around, even as they add more functionality, and that's a huge win. **What do you dislike about Ahrefs?** Recent market changes are causing Ahrefs sometimes to push new features that cost a lot to upgrade when they are usually a trivial expense for most other companies. Their AI tracking tools are OK, but not as full-featured as others. Core SERP tracking features are starting to become more outdated as Google evolves its search results. **What problems is Ahrefs solving and how is that benefiting you?** Provides intel about search opportunities and website performance ### 7. Clear Ranking Insights and Frequent Crawls for Ongoing Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Ahrefs?** Useful to have a clear picture on our rankings and their movement, as well as easily see if there are any issues or areas of improvement from the crawls that frequently run. **What do you dislike about Ahrefs?** Crawl budgets are quite low on the starter plans, which is a little difficult when it comes to crawling and tracking multiple sites. **What problems is Ahrefs solving and how is that benefiting you?** Keyword planning, rank tracking and spotting crawl issues ### 8. Keyword Research Simplified with Accurate Backlink Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Ahrefs?** I use Ahrefs for keyword research and backlink analysis. It helps me find relevant keywords for my business without needing multiple tools because Ahrefs can do a lot of heavy lifting. I like the accuracy of the backlink database and believe it's far better than other tools. They also create helpful content for marketers to use Ahrefs effectively. The initial setup was as easy as sipping a cup of coffee. **What do you dislike about Ahrefs?** A free trial could be helpful for beginners. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me find relevant keywords for my business, so I don't need multiple tools, and it does a lot of the heavy lifting. ### 9. Intuitive Dashboard and Feature-Rich Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Ahrefs?** The dashboard is intuitive, offering plenty of features and greater accuracy compared to other options available in the market. Easy onboarding and integration with the website. **What do you dislike about Ahrefs?** Just the subscription plan is a bit expensive compared to other options available. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs easily helps us understand all the technical aspects of SEO, crawling the entire website and sitemap to identify possible errors and provide recommended solutions. ### 10. ahrefs is a pioneer in the SEO industry **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon G. | SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Ahrefs?** I love the comprehensive backlink database they have. It is critical for monitoring backlinks and looking for opportunities. I think their free plan even offers great value without being overly limited. Very easy to set-up Google Search Console integration. **What do you dislike about Ahrefs?** Their pricing plans can take a little getting used to but reaching out to customer support help clarify that. Looker studio being behind their top tier plan also makes it hard to implement on limited budgets. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me find out information about my competitors and client's competitors backlinks. In addition to that it helps identify areas to improve from a technical seo perspective. ### 11. Best & Most Accurate SEO Tool For Digital Marketer’s In Market **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul J. | Sr. Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Ahrefs?** Ai features related to content, llms keyword tracking **What do you dislike about Ahrefs?** It is very costly should work on this and it should add a feature to create an agent for task like keywory research, technical seo etc. **What problems is Ahrefs solving and how is that benefiting you?** It helps me by solving a range of problems. Ahrefs gives me accurate info about website errors and keyword rankings. It suggests great keywords for my content. Although Google may not agree, domain scores indicate my site's strength. However, the cost is a bit high, and searches are limited. Overall, it's beneficial for improving my website. ### 12. User-Friendly Interface Makes Data Analysis Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** OJ O. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Ahrefs?** Ahrefs user friendly interface is easy on the eye despite lots of data to look at. Makes it easy to identify where to get what information **What do you dislike about Ahrefs?** Sometimes data is inconsistent for example I see a link recorded as lost but on clicking the link is actually live **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me analyse what competitors are doing as i try catch up. It has helped remove the ambiguity of what to work on and what is actually working for those ahead of me ### 13. Complete all around SEO tool **Rating:** 4.0/5.0 stars **Reviewed by:** 🕶️ Federico R. | Global Head of SEO, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Ahrefs?** Tons of information available at your fingertips for a fair cost. Fast support, and lot of material aveilable online to support anlyses **What do you dislike about Ahrefs?** Interface is not yet as easy to use as its main competitor and requires a steeper learning curve **What problems is Ahrefs solving and how is that benefiting you?** Its features are letting us monitor and report efficiently any SEO issue we are encountering on the multitude of sites we own. The numbers displayed are often more realistic that the ones of the competitors, letting us use the tool with confidence when presenting to our internal stakeholders. Trough API, we can complement the reports automatically, saving precious time. ### 14. Good Data - Way Better than Semrush - needs better account support **Rating:** 4.0/5.0 stars **Reviewed by:** Christy O. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Ahrefs?** Best by links - overall use of data - mostly accurate data **What do you dislike about Ahrefs?** launching "new tools" and asking to be paid more, when we already pay the highest tier - makes no sense - and their AI tools are wildly inaccurate - we built our own that is better (without a lot of lift, so I feel like they just arent trying) **What problems is Ahrefs solving and how is that benefiting you?** Quick snapshot of how a site is doing, and I love the ability to compare data - this allows me to diagnose page by page what might be causing a drop in traffic (when paired with GSC and GA4) ### 15. A reliable tool that gives me clarity on SEO work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Ahrefs?** I really like how detailed the data is. The keyword research and backlink tracking save me a lot of time compared to using several smaller tools. It’s also perfect for competitor analysis, which helps me plan SEO actions more precisely. **What do you dislike about Ahrefs?** The interface can feel a little overwhelming at the beginning. There’s a lot of data, and it takes some time to learn which reports are the most important. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me understand where my website is strong and where it needs improvement. It shows me what keywords bring traffic and how competitors are ranking, which helps me plan better content. It also saves me from guessing, since I can clearly see which backlinks matter and which don’t. ### 16. Powerful Competitor Analysis and Backlink Overview **Rating:** 4.0/5.0 stars **Reviewed by:** Derick K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Ahrefs?** Its ability to track and analyze competitors in your niche. Content gap analysis. Backlink overview and site audit for errors and site mistakes. **What do you dislike about Ahrefs?** Inconsistencies with keyword count and keyword change. 404 error inconsistencies, where it records even the redirected links as 404s **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs provides a space where I can internally analyze my sites using all important features such as DR, UR, Keywords, and most importantly, the ability to analyze the competitor using the report builder. ### 17. Versatile, scalable, and affordable SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Ahrefs?** Ahrefs is a great SEO "Swiss Army Knife" for grabbing site and competitive data on positions, backlinks, tech issues, etc., but the main selling point for me has been their Project system. This allows you to import any number of owned web properties in your Google Search Console account, and crawl or track data for them. There's a limit to "unverified" projects (i.e., sites you don't own), but there's no limit to verified projects. So, I'm able to pretty easily grab data for all 400+ domains my company works with. With other tools this level of scale usually has some per-site cost, making it typically prohibitively expensive. **What do you dislike about Ahrefs?** As other reviews have mentioned, the crawling capabilities of Ahrefs' Site Audit feature - while rather good - are not quite as robust as other options out there. For me the big one is a lack of custom extraction; ScreamingFrog is still the king in that regard. **What problems is Ahrefs solving and how is that benefiting you?** We manage hundreds of domains and Ahrefs is the first solution we've seen that allows us to cost-effectively scale across that level of scope. ### 18. Powerful Insights, but Not User-Friendly and Hard to Learn Alone **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Ahrefs?** It’s very comprehensive, and I’ve been able to gain a lot of useful insights from it. **What do you dislike about Ahrefs?** It isn’t very user-friendly, and you’re pretty much on your own when it comes to learning how to use it. **What problems is Ahrefs solving and how is that benefiting you?** It shows us which keywords we should be targeting. ### 19. Best tool for backlink and competitor analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Vinayak S. | SEO ANALYST, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Ahrefs?** I have used this tool for more than 6 years. This tool helped me a lot in doing detailed competitor analysis and backlink analysis. This tool provides in-depth report for all the important things that a SEO expert needs. This tool is also very helpful on keyword research. **What do you dislike about Ahrefs?** Realtime traffic that they shows on the dashboard seems different and I found it a little bit incorrect as compare to other renowned tools in the market. **What problems is Ahrefs solving and how is that benefiting you?** I was using this tool for competitor analysis and backlink analysis and it helped me a lot in this. From the past 2 years I'm using this tool in daily basis, like for keywords analysis, rank tracking, site audit etc. too. ### 20. Turning SEO data into sales wins **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Ahrefs?** I love how Ahrefs gives me a crystal-clear picture of what our ideal customers are searching for. From content gaps to backlink opportunities, everything is laid out so cleanly. The keyword and site explorer tools are goldmines, I can identify high-intent prospects and share super-targeted insights with my team and clients. It’s not just for SEO folks; even in sales, it’s a powerhouse. **What do you dislike about Ahrefs?** It can be a bit intimidating at first there’s just so much data. Took me some time (and a few tutorials) to figure out what mattered most for my sales workflow. I’d love to see more role-specific onboarding guides. **What problems is Ahrefs solving and how is that benefiting you?** Before Ahrefs, I was shooting in the dark using generic outreach and hoping something stuck. Now, I back every pitch with data. I can prioritize accounts based on their content strategy gaps, track competitors, and collaborate better with marketing. It's streamlined how I find leads and close deals—huge value add for my sales process. ### 21. Accurate, Feature-Rich, and Easy to Use for Technical SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Ahrefs?** Accuracy, Plenty of Features, Easy to use, and quite helpful for Technical SEO. **What do you dislike about Ahrefs?** Bit Expensive as compared to other options, and the Dashboard can be more intuitive. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs provides a comprehensive set of features for SEO professionals that a professional generally is looking for. ### 22. Fast, reliable and great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** Ahrefs has been a game-changer for us. It’s fast, reliable, and makes SEO research so much easier; especially when running audits or digging into backlinks. The training resources are good, making it simple for the whole team to get up to speed. A big shoutout to our account manager as well; who is helpful, easy to work with, and always quick to respond. Overall, it’s a great platform that we now rely on every day. Would recommend. **What do you dislike about Ahrefs?** User interface can be a bit overwhelming it you're not committed to completing the training resources. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs has really helped us tackle some key challenges in our digital marketing. It’s made competitor research much quicker and more insightful, helping us spot gaps and opportunities in our sector. For content generation, the keyword tools and topic ideas are a great starting point, especially when planning around search intent. And when it comes to reporting, the platform’s clarity and depth make it easy to track performance and show results to stakeholders. It’s streamlined our workflow across the board. ### 23. Ahrefs: Comprehensive SEO Tool That Keeps Innovating **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda N. | Partnerships Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Ahrefs?** Ahrefs is my go-to SEO tool that covers everything: keyword research, rank tracking, site audits, backlink analysis... and they're constantly innovating and adding features to keep up with changes in the industry. **What do you dislike about Ahrefs?** It is one of the more expensive tools and it would be nice to have more features for tracking LLM brand mentions. **What problems is Ahrefs solving and how is that benefiting you?** I use Ahrefs multiple times per day to check website traffic, top ranking pages, and backlink profiles. The browser extension makes it easy to get the data I need in just a couple of clicks. ### 24. SEO tool an every organization should have **Rating:** 5.0/5.0 stars **Reviewed by:** Kiran K. | Digital Marketing Lead, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Ahrefs?** Keyword analysis and traffic analysis is better than anyone else **What do you dislike about Ahrefs?** When compared to pricing with other competitor this pricing is more **What problems is Ahrefs solving and how is that benefiting you?** It provides a better keyword analysis with metrics with traffic analysis. This helps in strateging my SEO for my organization and for my clients. Also the topic ideas generated helps in building trendy blogs and article writing. ### 25. Best SEO tool so far **Rating:** 4.5/5.0 stars **Reviewed by:** Milan N. | Founder and CEO, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Ahrefs?** Ahrefs has been one of the most valuable tools in our SEO stack at HIREQUARTERS. It gives us deep visibility into competitor strategies, backlink profiles, keyword opportunities, and technical site health. We use it daily for link building, content gap analysis, and to monitor ranking performance across competitive iGaming and crypto niches. Its reliable data has helped us refine our content strategies and scale organic growth efficiently. **What do you dislike about Ahrefs?** It's a bit of a complicated interface, so it's not that beginner-friendly. **What problems is Ahrefs solving and how is that benefiting you?** It's solving my issues that are on the website, it tells me what to improve, and how to outrank my competition. ### 26. Ahrefs Platform Provides Accessible Tools for Keyword Research and Gap Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Ahrefs?** What I like most about this product is its easy use. It has a user-friendly interface that anyone can understand from day 1 of becoming a user. **What do you dislike about Ahrefs?** At the moment, I'm happy with all the features Ahrefs has to offer **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs is solving the problem of finding keywords competitors are using to rank on the first page of the SERP, so I can do the same with my blogs and target the correct keywords. It also helps me create a gap analysis and see which opportunities I'm missing. ### 27. Useful tool for any SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Oscar B. | Desarrollo y gestión paginas web, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2025 **What do you like best about Ahrefs?** I like all its free features, with which you can start testing the potential of the tool. The competition analysis and the keyword generator are very useful if you are starting in website creation. **What do you dislike about Ahrefs?** Perhaps the price is somewhat excessive compared to other competing tools, which are increasingly well-developed and on par with Ahrefs. **What problems is Ahrefs solving and how is that benefiting you?** With Ahrefs, you can quickly see the competitor websites that are ranking in your niche or sector and thus create content and your website based on that and their keywords, allowing you to climb positions and have good SEO. ### 28. Perfect Solution for All Keyword Research Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Taras T. | CMO, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Ahrefs?** It covers 100% of my keyword research needs **What do you dislike about Ahrefs?** price - it's quite expensive. But worth it **What problems is Ahrefs solving and how is that benefiting you?** I am able to discover keywords that haven't been covered yet, review the SERP to better understand user intent, and observe how competitors address that intent. ### 29. One of the best SEO tools in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Francesc I. | Tech SEO and head of implementations, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Ahrefs?** The amount of data it provides, and insights from our and other sites. **What do you dislike about Ahrefs?** The low amount of credits to do crawl analisis **What problems is Ahrefs solving and how is that benefiting you?** Giving visibility and insights about Kwords and articles and how they are performing on organic search ### 30. I’ve been using Ahrefs for 5 years, it has remained one of the most reliable tool in my SEO toolkit. **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad F. | Sr SEO Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2025 **What do you like best about Ahrefs?** What I personally love is the Site Explorer and Content Gap feature. It has helped me discover low-hanging opportunities and create data-driven strategies for both client and in-house projects. The backlink database is incredibly vast, and the update frequency ensures I’m never behind. **What do you dislike about Ahrefs?** Ahrefs is powerful, but its high pricing and limited project slots can be challenging for freelancers and small teams. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me identify keyword opportunities, track competitors, audit websites, and analyze backlinks, all of which streamline my SEO strategy, save time, and improve rankings for both client and in-house projects. ### 31. Haley from Ahrefs is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Justin P. | Associate Director of SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Ahrefs?** Tools, constantly innovating, SEO research. **What do you dislike about Ahrefs?** There is little to be said about things I dislike about Ahrefs, but if I had to choose, I would say that paywalls for tools are great, but I feel like we no longer get new things for free. I like that we are innovating with AI, but I dislike that we have the opportunity to pay for additional items every few months to use the latest and greatest. **What problems is Ahrefs solving and how is that benefiting you?** Competitor research and the content explorer tool is helping find low domain authority sites that we can out rank in search. ### 32. Ahrefs **Rating:** 4.5/5.0 stars **Reviewed by:** Brad B. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** Ahrefs is the best SEO tool out there. Compared to other paid subscriptions, Ahrefs offers great data that is more accurate and actionable compared to competitors. The software is very easy to use and the support from the Ahrefs team has been phenomenal. The hardest part is having to debate your coworkers on how to pronounce it! Haley Kieser has been a great contact and Accoung Manager for our team. **What do you dislike about Ahrefs?** Content idea generation tools could be stronger. **What problems is Ahrefs solving and how is that benefiting you?** Competitive analysis - content generation - website technical health - share of voice tracking ### 33. Accurate Backlinks Data and Clear Insights for Fast, Reliable SEO Research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Ahrefs?** I like Ahrefs for its accurate backlinks data and clear insights that make seo research and competitors analysis quick and reliable. **What do you dislike about Ahrefs?** The pricing is high, especially for smallteams, and advanced features have a learning curve. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs solves SEO data gaps by providing reliable insights on keywords, backlinks, and competitors, helping me make better optimization and growth decisions. ### 34. Accurate Backlink Data and Powerful Keyword Research in Ahrefs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Ahrefs?** Ahrefs stands out for its accurate backlink data and powerful keyword research tools. And ultimately comprehensive SEO insights **What do you dislike about Ahrefs?** expensive $$ and usage limits can be restrictive depending on how often you need the data. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps identify high-value keywords and monitor backlink profiles, giving clear insights to improve search rankings and grow organic traffic. ### 35. Great Analytics Variety, But Data Accuracy Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Ahrefs?** A lot of different analytics can be seen. I love the backlink analysis and top keywords data. **What do you dislike about Ahrefs?** Inconsistency in data accuracy and complexity in competitor data. **What problems is Ahrefs solving and how is that benefiting you?** It is helping us visualize the organic performance of our and our clients website. ### 36. Keyword Explorer Tool Makes Product Research Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Ahrefs?** Keyword explorer tool that helps me discover keywords related to my products **What do you dislike about Ahrefs?** Keyword count seems to be having an issue as it's decreasing too quickly **What problems is Ahrefs solving and how is that benefiting you?** Helps me remain competitive my staying on top of new trends and what my competitors rank for ### 37. Straightforward, Easy-to-Use Tool with Strong Analytics and Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Ahrefs?** It’s a very straightforward tool, with easy-to-use features and strong analytics and insights that make it simple to understand what’s going on. **What do you dislike about Ahrefs?** The lack of AI search features is disappointing. Unfortunately, I don’t think they’re up to speed on that yet. **What problems is Ahrefs solving and how is that benefiting you?** Tracking organic Google traffic, keyword research, dashboarding, and metrics. ### 38. The tool I rely on for keyword research and competitor reserach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Ahrefs?** 1. I like the site explorer section, which compiles all SEO data, such as DR, Backlinks, Referral Domains, Keywords, and Monthly traffic, into a single dashboard. 2. I like the content gap analysis feature, where we can compare what our competitors rank for and what we don't. 3. And obviously, the keyword explorer features. I love how we can filter kw by parent topic, and can also filter to find the matching and related topics. **What do you dislike about Ahrefs?** 1. The price is relatively higher for one person to use **What problems is Ahrefs solving and how is that benefiting you?** I use this tool to see how my competitors are performing and how it's ranking for most relevant keywords. This tool also helps me to identify the intent of a keyword. ### 39. Our company relies on Ahrefs **Rating:** 5.0/5.0 stars **Reviewed by:** Steve G. | Vice President of SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Ahrefs?** The entire suite of Ahrefs tools provides actionable intelligence to help our clients thrive in search. After a bit of practice, the tools are generally easy to use. We use it multiple times a day when working with clients. Once you master how to use the filters to extract the data you are looking for, everything else becomes much easier. **What do you dislike about Ahrefs?** Understanding how each piece of their tools works fully takes some time. I also do not like that are beginning to charge premiums for the newest features they are adding to their platform. **What problems is Ahrefs solving and how is that benefiting you?** Their database is extensive, and the numbers it reports for competitors is second to none. The tool does a great job of real time organic rank tracking. ### 40. Powerful Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Fadi G. | Digital Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Ahrefs?** Dashboard, and error mapping, they are the best features. **What do you dislike about Ahrefs?** UI could be better and simplar for less advanced users **What problems is Ahrefs solving and how is that benefiting you?** SEO ranking and maybe now AIO ### 41. My worst online experience in over 20 years in the SaaS space **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Ahrefs?** Simplicity and straight-forwards functionalities **What do you dislike about Ahrefs?** Live support - You should wait for over 20 minutes for someone to reply and they don't solve your problem. Service and payments - I paid for an upgrade, and a week later, it still hasn’t been reflected in my account. No one from their team has bothered to explain why. This is called fraud **What problems is Ahrefs solving and how is that benefiting you?** It creates more problems than it solves. Instead of using Ahrefs' features, you'll end up spending days or even weeks dealing with their support just to get the service working ### 42. The tool I trust most for KW search demand and backlink analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Colin G. | Agency Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Ahrefs?** Industry-leading backlink analysis capabilities that provide exceptional depth and accuracy Intuitive user interface that makes navigating complex SEO data straightforward Comprehensive Site Audit tool that quickly identifies critical SEO issues Keyword research tools that show valuable metrics like Keyword Difficulty and Click potential Regular updates and new features that keep the platform cutting-edge **What do you dislike about Ahrefs?** The tools in the backend appear disconnected and not complete There are a number of "2.0 beta" tools that have been out for years Stale progress on the things that matter, distracted by things like Analytics suite API access restricted to higher-tier plans **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs has been a useful tool for addressing our basic SEO needs, though it's far from perfect. The platform helps us track keywords and identify some backlink opportunities, which has moderately improved our site visibility. While the competitor analysis provides adequate insights, the interface can be clunky and data sometimes feels outdated. We've seen modest improvements in our rankings, but nothing dramatic, and the premium price is difficult to justify given the limitations. It gets the job done when we need baseline SEO metrics, but we often find ourselves supplementing with other tools to fill in the gaps that Ahrefs misses. ### 43. One of the Best SEO tools I’ve Used **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad S. | Video Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Ahrefs?** I use Ahrefs mostly for backlinks and keyword research. It shows all types of backlinks of my site and also my competitors. Keyword data is also helpful. I also like the site audit tool too , it tells what’s wrong on my website in easy way. **What do you dislike about Ahrefs?** The pricing is too high, especially for freelancers like me from Pakistan. Also, some keyword volumes don’t look accurate sometimes. But still overall, it's good. **What problems is Ahrefs solving and how is that benefiting you?** I use it to check my backlinks, remove toxic ones, find new keywords, and also understand what my competitors are doing. It helps me make better SEO strategy for my clients. ### 44. The Best SEO Tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Roman D. | Search Engine Optimization Team Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Ahrefs?** What I like best about Ahrefs is how comprehensive and reliable its backlink and keyword data is. The interface is clean, the reports are detailed, and the tools like Site Explorer and Content Gap make competitive analysis super straightforward. It’s also incredibly helpful for tracking keyword rankings and auditing technical SEO issues. **What do you dislike about Ahrefs?** The pricing can be a bit steep for smaller teams or freelancers, and some features—like the limited number of keyword or site reports per plan—can feel restrictive if you're doing high-volume work. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs helps me identify SEO opportunities, track keyword performance, and uncover competitor strategies. It saves a ton of time during audits and helps prioritize the changes that actually move the needle in search rankings. ### 45. Perfect for gaining insight into content and analyzing competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Matthieu E. | Product Strategy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Ahrefs?** I like the user interface, it's very easy to use and understand, and it provides us with comprehensive analysis. We were able to optimize our keywords and find excellent link opportunities. **What do you dislike about Ahrefs?** Overall, the experience has been incredible. If you're looking for a program that allows you to capitalize on and achieve the same goal, Ahrefs is a great place to start. **What problems is Ahrefs solving and how is that benefiting you?** This app is great for finding relevant keywords. It allows us to find relevant content and indicate what needs to be fixed on websites. ### 46. Powerful SEO Tool with Endless Options, But Steep Learning Curve for Beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Ahrefs?** Incredible tool with infinite options to improve your SEO **What do you dislike about Ahrefs?** It could be confusing for someone new using it **What problems is Ahrefs solving and how is that benefiting you?** Allowing my website to be fully functional and Search Engine Optimised ### 47. Very resourceful tool for Audits and reporting for SEO purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Erin T. | Search engine optimization supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** I like the easy navigation and having all the tools needed for completing an audit on one platform. **What do you dislike about Ahrefs?** I have nothing I dislike about ahrefs, but i feel like it could utilize some more reporting metrics for tracking sites. **What problems is Ahrefs solving and how is that benefiting you?** Solving competitive audits. On other platforms it was hard to find competitors and track gaps. ### 48. Great for Rankings **Rating:** 4.5/5.0 stars **Reviewed by:** Robbie N. | Sr. Account Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** I find Ahrefs to be helpful for tracking rankings, integrating with Looker Studio, and monitoring overall SEO progress. It has been helpful in getting quick insights and streamlining reports. **What do you dislike about Ahrefs?** There has been a couple of Google Search Console outages, which cause our projects to go frozen. After chatting with customer support, it is easy to fix. The only downfall would be that it's manual to validate each project, but not a pain! **What problems is Ahrefs solving and how is that benefiting you?** Keeping an eye on what our rankings look like each month, monitoring domain rating, referring backlinks, and AI overviews. ### 49. Great experience using Ahrefs **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay J. | Growth Marketing Lead, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2025 **What do you like best about Ahrefs?** The way they are bringing new features that are relevant to AI overviews and helpful in the changing SEO dynamics! **What do you dislike about Ahrefs?** The amount of credits required to use feature is ridiculous. It's way to expensive tool to use. We need to use it very carefully. **What problems is Ahrefs solving and how is that benefiting you?** We use to track website traffic, competitor analysis. AI overviews, what keywords are our competitors ranking for, etc. Keyword research. All sorts of stuff ### 50. Best in class for the price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Ahrefs?** The depth of data within the ahrefs database allows us to conduct the type of analysis we need to service our clients with strategic and tactical guidance. The addition of AI specific datapoints keeps us current with the modernization of search. **What do you dislike about Ahrefs?** There’s nothing really negative about it — it’s very in-depth so you just need to get used to it. **What problems is Ahrefs solving and how is that benefiting you?** The ability to understand the impact of AI on search gives us the ability to implement strategies that give our clients visibility in organic search when it’s harder than ever. ## Ahrefs Discussions - [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) - 3 comments, 10 upvotes - [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) - 5 comments, 1 upvote - [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) - 6 comments, 1 upvote - [why this tool doesnt contains better ads data](https://www.g2.com/discussions/ahrefs-why-this-tool-doesnt-contains-better-ads-data) - 1 comment, 1 upvote - [What is Ahrefs used for?](https://www.g2.com/discussions/what-is-ahrefs-used-for) - 1 comment, 1 upvote - [View Ahrefs pricing details and edition comparison](https://www.g2.com/products/ahrefs/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+14%3A18%3A47+-0500&secure%5Bsession_id%5D=e1a29536-5666-49a0-a0db-073d49a5d440&secure%5Btoken%5D=f75bfb12e454a51cb198f155fcf939e9b5b006dd95099b085cbb186b0b964b83&format=llm_user) ## Ahrefs Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [BuzzStream](https://www.g2.com/products/buzzstream/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [Slingshot](https://www.g2.com/products/infragistics-slingshot/reviews) ## Ahrefs Features **Content Creation** - Content Creation Tools **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Media Channels** - Online Media **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Formatting** - Plagiarism Check - Style Editor - Citation Finder **Platform Data** - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - Local Media - National Media - International Media **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Sentiment & Brand Analysis** - AI Hallucination Detection **Platform** - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Version Control - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Return - Search Rank **Content ** - Idea Recommendation - Content Generation - Form Generation **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Product Type** - Standalone Application - Plugin **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Ahrefs Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,915 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,160 reviews)