What do users say?

I like the automation sequences and ease of use. There are different options for what you want to do in each step of the sequence, which makes it very useful. I also appreciate the analytics so I can see which emails get opened and which ones don't. This way I can change the headlines and content for the low-open-rate emails. It's great to have these features so I can pivot when things aren't working instead of blindly changing things. Review collected by and hosted on G2.com.

The cost could be less. Especially if you go through periods of not using it much, it would be nice to get a discounted rate or a lower rate for being subscribed long-term. At first, there were times when new campaigns wouldn't send out emails right away when I tested signups, but it seemed to be a lag in the system. Review collected by and hosted on G2.com.

ActiveCampaign has been solid for running our email campaigns to investors. The automation builder makes it easy to segment and send targeted launches for different products without duplicating a ton of manual work. What's been most valuable is the flexibility around custom HTML blocks, which lets us maintain full control over RTL formatting for Hebrew content instead of being boxed into a rigid template. Their deliverability tooling and support around setting up SPF/DKIM/DMARC properly also made a real difference in getting our campaigns into the inbox rather than spam -that's not something every ESP walks you through clearly Review collected by and hosted on G2.com.

The automation logic can get unwieldy once you're running several concurrent campaigns targeting different segments the visual builder is great for simple flows but tracking dependencies across more complex ones takes more clicking around than it should. We also ran into deliverability issues early on (SPF/DKIM/DMARC weren't straightforward to get right), and while support eventually helped us sort it out, it would have been useful to have that guidance surfaced proactively rather than something we had to troubleshoot ourselves. Template flexibility is decent, but building fully custom HTML blocks for RTL Hebrew content still requires more manual workarounds than I'd expect from a platform at this price point. Review collected by and hosted on G2.com.

I like the tags and automations that allow me to schedule email series and target exactly who they need to go to. Review collected by and hosted on G2.com.

It was really hard for me to get started, I didn't know where to start or how to dive in. Review collected by and hosted on G2.com.

The email designer is pretty easy to use and allows me to preview for mobile and desktop Review collected by and hosted on G2.com.

I wish there were light/dark mode view options. I also have felt like the available features for my plan type have been decreased at different points - for instance my plan type had access to web pages then suddenly didn't and now I can't edit the existing web pages that I built that are still live. Review collected by and hosted on G2.com.

Having been in Mailchimp and doing work for clients in Keep, I really appreciate the simplicity of Active Campaign, while being robust enough to handle all my needs. Really love it. Review collected by and hosted on G2.com.

Due to my inexperience running automated campaigns, I had trouble having the campaign record my entire list that I wanted to send to, so I did some adjusting and in the process sent my entire automated campaign, at once, to the entire list. Oops. I was heart sick when this happened. Clearly I need to learn a bit more about how to do this. However, that was my only faux pas. Review collected by and hosted on G2.com.

ActiveCampaign made it easier for us to handle marketing automation and lead management in one place without a steep learning curve. We originally migrated from Mailchimp after needing stronger automation and CRM functionality for more detailed customer journeys. The workflow builder has been one of the most useful features for our team, especially for campaigns triggered by form activity and page visits. CRM syncing has worked well, reporting is practical, and the Google Analytics integration gives us better insight into campaign engagement and website behavior. We have also used the AI features for content suggestions and subject line ideas, which help speed up campaign creation. Review collected by and hosted on G2.com.

As our automations became larger, the workspace started feeling harder to organize, especially with lots of tags, lists, and workflows running at the same time. Some integrations also needed extra setup through tools like Zapier when we wanted more customized workflows. Pricing was manageable early on, but costs increased noticeably once our contact lists scaled. Support was decent for common issues, although more technical questions sometimes took longer to resolve.

The AI features are useful for smaller tasks like content ideas, but they still feel limited compared to standalone AI platforms. Review collected by and hosted on G2.com.

The staff and the platform are amazing. It’s incredibly feature-packed yet still easy to use, and the level of service is truly next level. I’ve built complete automations and flows with their AI, and they’re performing really well. Review collected by and hosted on G2.com.

Nothing so far. The whole platform has been amazing. Review collected by and hosted on G2.com.

Intuitive, simple and genuinely enjoyable to use. The interface is clean and well thought out, and the setup process is guided so well that even the automations (to me, the scary part) took me minutes. A tool that makes work feel lighter. Review collected by and hosted on G2.com.

It's not perfect. I sometimes run into issues with font formatting, and emails sent through form automations often land in the spam folder. That said, every time I've had a problem the support team has been genuinely helpful and quick to respond, which, honestly, counts for a lot. Review collected by and hosted on G2.com.

It’s the perfect size for our company - robust enough to have all of the features we need but not bloated with a lot extra that we never touch. The automation builder and list segmentation features are standout. When managing marketing copy and newsletters for various client accounts, being able to easily segment audiences ensures the right messaging reaches the right people. Review collected by and hosted on G2.com.

I feel like the automatically designed templates are very poor quality - we would never use any of the generated templates. Additionally, the standard reporting dashboards could be a bit more customizable for times when I need to pull highly specific engagement metrics to include in client scopes of work or performance reviews. Review collected by and hosted on G2.com.

Automation & Flexibility: I can map different scenarios, e.g., freebie and sales funnels, reminder emails, as well as tags and conditions that control what happens next.

Segmentation & Personalization: I see how my course participants interact (e.g., whether emails are opened, links are clicked, etc.). This allows me to tailor my communication specifically and deliver it more appropriately.

Good Reporting & Tracking: I gain insight into how well my automations are running and how engaged the participants are. Based on this, I can make optimizations.

Time-saving & Efficient: A lot can be set up automatically, e.g., tracking leads and participant reactions. This gives me more freedom to work on new product ideas.

Pricing: With increasing contacts, the pricing is somewhat opaque at times.

Integrations: There are many interfaces to other tools through which I can import contacts.

Performance: The sending of large email campaigns and the execution of automations have so far worked without any delays. Review collected by and hosted on G2.com.

The variety of functions can be overwhelming at first. It takes some time to get familiar with and apply all the possibilities.

The pricing becomes somewhat opaque with increasing contacts. Review collected by and hosted on G2.com.