What do users say?

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort. Review collected by and hosted on G2.com.

I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. The last price increase was quite a large jump for a small business like mine that needs to keep expenses down to stay operational. Review collected by and hosted on G2.com.

I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is.

You have a very good CRM, complex automations (and automations inside automations too!), a thorough segmentation for your leads, AI, integrations with other platforms like Calendly, and many more.

They also have (for free) Masterclasses to learn more and good customer support as well. The interface is very intuitive and user-friendly. The price is fair enough considering everything you get.

I've had a very good experience with the performance and always recommend it whenever someone asks me which platform I use. Review collected by and hosted on G2.com.

I think there's nothing I don't like. I'm very content with what I can do, even with the cheapest plans. Review collected by and hosted on G2.com.

What stands out most about ActiveCampaign is its ease of use. The platform makes it simple to create, organize, and manage email marketing campaigns without requiring extensive technical knowledge. The interface is intuitive, and the available tools make it easier to build professional emails, manage contacts, and create automated customer journeys. Review collected by and hosted on G2.com.

Some of the more advanced automation and reporting features can take time to fully understand. However, once the initial setup and learning process are complete, the platform becomes much easier to manage. Review collected by and hosted on G2.com.

ActiveCampaign software is user-friendly and offers communication options that make creating email communications a breeze. Their active intelligence features make creating segments and workflows super easy. Results reporting is also very helpful and easy to access. Review collected by and hosted on G2.com.

There are some minor issues with data transfer from our membership database that appear to require special coding, but we are working around this with periodic import updates that seem to work well. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is how it combines powerful automation with an easy-to-use interface, making it much easier to manage marketing, customer communication, and follow-up workflows.

The **UI/UX** is well organized and gives you a good overview of campaigns, contacts, automations, and customer activity. The **integrations** are also a major benefit, as ActiveCampaign connects well with other tools and helps keep different parts of the workflow in sync.

In terms of **performance**, the platform is reliable for managing automated campaigns, email sequences, segmentation, and customer journeys. The **pricing and ROI** are strong because automation can save a significant amount of time and reduce repetitive manual work while helping maintain consistent customer engagement.

The **support and onboarding** experience makes it easier to understand the platform and get started with its different features. The biggest strength is the **AI/intelligence and automation capabilities**. ActiveCampaign can use customer data and behavior to create more personalized experiences, automate follow-ups, and help businesses communicate with the right audience at the right time.

Overall, ActiveCampaign is a valuable platform for improving efficiency, customer engagement, and marketing automation without requiring everything to be managed manually. Review collected by and hosted on G2.com.

The main thing I dislike about ActiveCampaign is that it can feel overwhelming when you’re first getting started. There are a lot of features, settings, and automation options, so it can take some time to understand how everything works and set up more advanced workflows correctly.

Some of the more advanced features could also be made more intuitive, especially for users who are not very technical. As the account and automations become more complex, managing campaigns and keeping everything organized can require additional effort. The pricing can also become a consideration as the contact list grows and more advanced features are needed.

That said, once you become familiar with the platform, the automation and customization capabilities make it a very powerful tool. Review collected by and hosted on G2.com.

I used to think have a positive opinion of the services, but theyve been rolling out updates in a halfcocked way and breaking things, and theyve removed the ability to contact an actual support person, so getting support about the features THEY broke with updates is going to take hours. Its only gotten worse for the past few years. Looking at switching Review collected by and hosted on G2.com.

Revenue/actions from directly integrated sales channels(eg we have both Shopify and Woocommerce integrated for different uses) are not easily distinguishable in reports or separately useable in automations. And they count revenue over a crazy long window to try and prove their worth but its misleading Review collected by and hosted on G2.com.

As a small business owner I love that ActiveCampaign is simple to use, easily intergratable and has plenty of help on hand. I am a total technophobe and get so anxious about complicated tech but AC is has step by step guides and makes everything manageable. When I can't get something to work, the support team are brilliant. Review collected by and hosted on G2.com.

It can do SO many things that sometimes I feel overwhelmed by possibilities. . .that's a me problem though! Review collected by and hosted on G2.com.

Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt. Review collected by and hosted on G2.com.

Pricing based on the number of contacts feels unnecessary but I have not compared with competitor pricing models. The biggest current frustration is that some licensed users cannot send the campaigns they create from their account. They have to go to an administrator to send the e-mail which can be frustrating for both parties and is frankly inefficient. Review collected by and hosted on G2.com.

Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature. Review collected by and hosted on G2.com.

If something goes wrong, it can be difficult to get support. The burden of proof is on you, which can be infuriating when it was their problem in the first place, and no help cleaning up the mess it made. You get what you pay for. Review collected by and hosted on G2.com.

I really like how clear the layout is. The interface feels very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

I feel like the AI platform built into it isn’t as effective as it could be. It doesn’t seem particularly responsive to what I need in terms of what it actually produces, which is disappointing and feels like a missed opportunity. Review collected by and hosted on G2.com.