What do users say?

ActiveCampaign is easy to use. The email builder, and especially the automation builder are SUPER intuitive.

I love that you can use both the designer and html coder at the same time. This is especially useful for those that use AI to help them write and design emails but then want to edit and refine them. Review collected by and hosted on G2.com.

ActiveCampaign is expensive compared to other email tools. And while it is worth the price, it makes it out of reach for many small businesses. I still recommend it to all my clients regardless of price.

Their support isn't great. I manage without it, but still important to mention.

Automations usually preform as expected, though I have had a couple get stuck here and there and it has been super frustrating. Review collected by and hosted on G2.com.

I love the email builder, it is straight forward and works well for our team who makes about 5 unique messages a week and manages multiple email subscription services. The analytics and AI insights are also helpful. Pricing makes sense for our mid-size business model and we have access to support when needed. Review collected by and hosted on G2.com.

In the email builder, styling can be a bit tricky on bullet points or anytime you paste into it it will reset the styling away from the correct fonts which is frustrating when trying to make quick edits. Review collected by and hosted on G2.com.

After using for years I know how it works, so I can quickly work out what is going and how to build an automation / campaign. It integrates well with typeform, and performance has improved in the past 6 months. The onboarding I received at the start was helpful and gave me a good starting point. Review collected by and hosted on G2.com.

It is over priced for the features I use - email campaigns and automations. My biggest pain point is the constant reformatting in the email builder - every time I have to set font, colour, spacing in each block after pasting. Over time the integrations have been reduced, probably to focus on Napier / make which I can understand but is just another point to add in to your system. Not keen on the AI - not a feature I am interested in but I will be paying for. So overall, the pricing is the thing I most dislike and I have split my list as a result to use mailerlite. Review collected by and hosted on G2.com.

What I highlight most about ActiveCampaign is that, despite being an extremely powerful tool, it is very easy to use. Its interface is clean, intuitive, and modern.

It is a fantastic platform for email marketing: uploading HTML email files is very simple, but creating a template from scratch directly within the platform is just as easy. Regarding contacts, it is very straightforward to create lists and apply segmentations without any hassle.

Another major plus is its native integrations with a wide variety of apps, alongside the ability to quickly connect via API if needed.

On top of that, the automations section is simply excellent. It features a great variety of pre-built templates, while also making it very intuitive to build one from scratch. With the addition of Active Intelligence, everything has become even better; they constantly roll out new features that save a lot of time on a daily basis.

Finally, I must highlight that the technical support and customer success team is excellent and always ready to help. Review collected by and hosted on G2.com.

The only detail I would change is the organization of campaigns, as you currently cannot group them into folders, which would make management much easier. Also, because it has so many tools and new features, it can occasionally feel a bit overwhelming with so many options available. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is how easy it is to use, even for creating advanced marketing activities. It allows me to quickly build targeted email campaigns and newsletters for both existing and potential customers. The automation features are intuitive and help save a lot of time by streamlining repetitive tasks while ensuring the right message reaches the right audience. Overall, it makes managing email marketing campaigns much more efficient and effective. Review collected by and hosted on G2.com.

The platform offers many powerful features, so it can take some time to fully explore and make the most of all its capabilities. However, once you become familiar with it, it is easy to use and very effective. Review collected by and hosted on G2.com.

What I value most about ActiveCampaign is the flexibility it gives me to create targeted and personalized email campaigns. The automation features make it easy to respond to different customer actions and guide contacts through a clear journey. I also find the tagging and segmentation tools very helpful, because they allow me to organize my audience and send more relevant messages to the right people. Review collected by and hosted on G2.com.

I think the pricing can become quite expensive as your contact list grows. Some advanced features are also locked behind higher-tier plans, which may not be ideal for small businesses. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is how easy it is to create automated email sequences and manage contacts in one place. It makes it simple to build different follow-up paths based on where someone is in the process, while still keeping everything organized and easy to manage. Review collected by and hosted on G2.com.

The biggest downside is that ActiveCampaign can feel a little overwhelming at first. There are a lot of features and options, so finding the right setting or figuring out how to make a specific change isn’t always as intuitive as it could be. Review collected by and hosted on G2.com.

Robust automation functionality & custom fields flexibility Review collected by and hosted on G2.com.

-Tech glitches ALLLLLL THE TIME...to the point that it becomes unusable. -Moves slowly when trying to build things or move between screens. -Reporting sucks (trying to get data). -Forms are visually terrible and have very little flexibility (fonts) - especially horizontally oriented forms. - Should support liquid code - ActiveCampaign is more expensive than many ESPs, it should include basic functionality such as conditional content in lower-tiered plans. -Hate the AI features- they are too in my face - should be a way to turn them off -Functions such as Perform Math should also be available in lower tiered plans like they were previously. - # of email sends is too low for the cost of the ESP. Review collected by and hosted on G2.com.

I like how ActiveCampaign offers support from the beginning, which makes it easier to learn how to use the tool. The integration of AI is super useful for solving doubts, processes, and problems. Once I had an issue duplicating an automation and the AI helped me resolve it in minutes, something I hadn't been able to identify. I also appreciate the support, as they are quick to respond, whether with AI or a human advisor. This was very valuable to me at the start, when I felt a bit lost, but the guidance was like a 1:1 training that made the learning curve more agile. The day-to-day support and the scheduled onboarding support are excellent. Additionally, I find that the automations greatly help in client follow-up, improve the quality of leads, and optimize the sales process. Security is another important aspect, as from the access point they have verifications that keep my session and databases secure. Finally, ActiveCampaign helps me streamline processes and improve indicators, such as the open rate of follow-up emails and automations. Review collected by and hosted on G2.com.

Payments do not allow for immediate payment; the card is registered, and you have to wait until the charge is processed. It would be useful to add a 'pay now' button after entering the payment details, and a button to schedule the payment. It would also be good to have direct debit charge dates. Review collected by and hosted on G2.com.

ActiveCampaign has very responsive support that helped me on many occasions, especially with an issue I had regarding an invoice. The interface is also very intuitive compared to other providers I’ve tried. The pricing is pretty good and the ai integration can be a bit improved but it's enough Since now I can say it's very reliable and the speed is very good Review collected by and hosted on G2.com.

I had some issues for login, but then it fixed up Review collected by and hosted on G2.com.