ActiveCampaign Reviews & Product Details

I love how deep the analytics/performance of each email goes and looking at a contacts email history is really useful in our business. I also really like that there are custom fields and segmentations based on tags or where someone is at in their journey with our company. The new AI feature has been really helpful too in giving insight and how to do better. The UI/UX interface is really easy to navigate and create an email. Review collected by and hosted on G2.com.

I don't love the pricing of it since our we are a financial firm not looking to sell or be an e-com store so we really just have it to stay in communication with our contacts/clients to build trust and relationship. Review collected by and hosted on G2.com.

The interface is user-friendly, and I appreciate both the support provided and the easy access to information. Also the integration with other CRMs is quite simple. Review collected by and hosted on G2.com.

I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. For example, I have a form used by the sales team to add clients to our newsletter, but this process ends up tracking their activity on the website. If there were a way to use a form with a 'do not track' option, it would be much better. At the moment, we have to use a private browser for each record, which is not ideal. Review collected by and hosted on G2.com.

What I like most about ActiveCampaign is the flexibility it offers for managing large contact databases, segmenting audiences, and creating automated email campaigns. The automation builder is intuitive, and the ability to personalise communications based on user behaviour helps us deliver more relevant content. It also integrates well with other platforms, making it easier to manage our marketing activities. Review collected by and hosted on G2.com.

The pricing can become quite expensive when managing large contact databases, especially as costs increase based on the number of contacts. Reporting and analytics could also be more flexible and detailed, particularly when analysing campaign performance across different segments. Additionally, some workflows and integrations require more manual work than expected, and customer support can sometimes be slow when dealing with technical issues. Review collected by and hosted on G2.com.

The automation builder is the standout for our team - we run multiple email sequences (re-engagement, nurtures, promotional) and being able to visually map out the logic, branching, and tagging makes it easy to see the whole customer journey at a glance.

The reporting side has been genuinely useful for our marketing decisions. We track UTM parameters through to GA4, which lets us see which channels are driving traffic and conversions (not just opens and clicks).

Segmentation and tagging are flexible enough that we can speak to different segments of our audience without needing a dozen separate campaigns - we tag based on where someone is in their journey and let the automations do the rest. Review collected by and hosted on G2.com.

The biggest pain point has been account-level settings that require support intervention rather than self-service. (Ex: our admin subdomain is still tied to our old business domain, and simply updating it isn't something we can do ourselves - it requires opening a support ticket and waiting on the back-and-forth.) For a business that recently began a rebrand, this makes a simple update unnecessarily slow.

We recently ran into an SMTP banner/reverse DNS mismatch tied to a subdomain from our old domain, which took some technical back-and-forth with support to sort out. The underlying issue wasn't ActiveCampaign's fault, but the diagnostic messaging around it wasn't intuitive - it took some digging to figure out what was actually causing the mismatch.

Automation building is powerful, but the interface can feel a little dated compared to some newer competitors. It's not always the most visually intuitive, especially for more complex multi-branch sequences - but I've been pleased with many of the recent updates ActiveCampaign has been rolling out in this regard. Review collected by and hosted on G2.com.

It does what it's supposed to do. It's not complicated for the sake of being complicated. It's a solid and dependable tool. Review collected by and hosted on G2.com.

I have used activecampaign much more extensively over the last year and figured out a lot of the little issues I had previously been having with single and double columns of texts, images, etc. The one and two column system and the way those columns don't interact very well with each other is not intuitive at all and incredibly frustrating. I also am continuously irritated by the way that text loses formatting when I copy and paste it from another document. Even when I hit paste without formatting in theory, assume the formatting of the the text box on activecampaign, I still lose the formatting. I am constantly having to double-check that my texts are the right color and right size. Review collected by and hosted on G2.com.

ActiveCampaign is easy to use. The email builder, and especially the automation builder are SUPER intuitive.

I love that you can use both the designer and html coder at the same time. This is especially useful for those that use AI to help them write and design emails but then want to edit and refine them. Review collected by and hosted on G2.com.

ActiveCampaign is expensive compared to other email tools. And while it is worth the price, it makes it out of reach for many small businesses. I still recommend it to all my clients regardless of price.

Their support isn't great. I manage without it, but still important to mention.

Automations usually preform as expected, though I have had a couple get stuck here and there and it has been super frustrating. Review collected by and hosted on G2.com.

I love the email builder, it is straight forward and works well for our team who makes about 5 unique messages a week and manages multiple email subscription services. The analytics and AI insights are also helpful. Pricing makes sense for our mid-size business model and we have access to support when needed. Review collected by and hosted on G2.com.

In the email builder, styling can be a bit tricky on bullet points or anytime you paste into it it will reset the styling away from the correct fonts which is frustrating when trying to make quick edits. Review collected by and hosted on G2.com.

After using for years I know how it works, so I can quickly work out what is going and how to build an automation / campaign. It integrates well with typeform, and performance has improved in the past 6 months. The onboarding I received at the start was helpful and gave me a good starting point. Review collected by and hosted on G2.com.

It is over priced for the features I use - email campaigns and automations. My biggest pain point is the constant reformatting in the email builder - every time I have to set font, colour, spacing in each block after pasting. Over time the integrations have been reduced, probably to focus on Napier / make which I can understand but is just another point to add in to your system. Not keen on the AI - not a feature I am interested in but I will be paying for. So overall, the pricing is the thing I most dislike and I have split my list as a result to use mailerlite. Review collected by and hosted on G2.com.

What I highlight most about ActiveCampaign is that, despite being an extremely powerful tool, it is very easy to use. Its interface is clean, intuitive, and modern.

It is a fantastic platform for email marketing: uploading HTML email files is very simple, but creating a template from scratch directly within the platform is just as easy. Regarding contacts, it is very straightforward to create lists and apply segmentations without any hassle.

Another major plus is its native integrations with a wide variety of apps, alongside the ability to quickly connect via API if needed.

On top of that, the automations section is simply excellent. It features a great variety of pre-built templates, while also making it very intuitive to build one from scratch. With the addition of Active Intelligence, everything has become even better; they constantly roll out new features that save a lot of time on a daily basis.

Finally, I must highlight that the technical support and customer success team is excellent and always ready to help. Review collected by and hosted on G2.com.

The only detail I would change is the organization of campaigns, as you currently cannot group them into folders, which would make management much easier. Also, because it has so many tools and new features, it can occasionally feel a bit overwhelming with so many options available. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is how easy it is to use, even for creating advanced marketing activities. It allows me to quickly build targeted email campaigns and newsletters for both existing and potential customers. The automation features are intuitive and help save a lot of time by streamlining repetitive tasks while ensuring the right message reaches the right audience. Overall, it makes managing email marketing campaigns much more efficient and effective. Review collected by and hosted on G2.com.

The platform offers many powerful features, so it can take some time to fully explore and make the most of all its capabilities. However, once you become familiar with it, it is easy to use and very effective. Review collected by and hosted on G2.com.