# Which display ad tools give agencies clear cross-channel ROAS attribution they can put in front of clients?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 agency people, a question for the room: which display ad tools give you cross-channel ROAS attribution clear enough to put in front of clients without an hour of dancing with the data? </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I am researching<a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/display-advertising">display advertising</a> tools for a broader piece on advertising metrics, and the gap that keeps coming up is between attribution that satisfies the analyst and measurement a client can read in one slide. Three platforms are built around the agency workflow:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a>: attribution across display, native, video, and CTV sits in one dashboard, and reviewers highlight reporting on primary and secondary KPIs; custom reports rate 89% on G2's feature data.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews"><strong>Basis</strong></a>: consolidates planning, buying, billing, and reporting in one system, so the ROAS story and the invoice come from the same place, which is half the client-trust battle.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a>: built for agencies reporting to many smaller clients at once, with attribution reporting designed to be client-facing from the start.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">So tell me about the client meeting where the attribution fell apart: which number did they challenge, which channel got the credit fight, and what would have saved you?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 11 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Basis bringing media buying, reporting, and billing together feels particularly useful for agencies because ROAS rarely gets discussed separately from actual spend. StackAdapt’s cross-channel reporting is compelling too. Which platform have agency teams found easier to take from the dashboard straight into a client conversation without much additional reporting work?&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 days ago
- Author title: Writer





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