ActiveCampaign Reviews & Product Details

ActiveCampaign software is user-friendly and offers communication options that make creating email communications a breeze. Their active intelligence features make creating segments and workflows super easy. Results reporting is also very helpful and easy to access. Review collected by and hosted on G2.com.

There are some minor issues with data transfer from our membership database that appear to require special coding, but we are working around this with periodic import updates that seem to work well. Review collected by and hosted on G2.com.

What I like best about ActiveCampaign is how it combines powerful automation with an easy-to-use interface, making it much easier to manage marketing, customer communication, and follow-up workflows.

The **UI/UX** is well organized and gives you a good overview of campaigns, contacts, automations, and customer activity. The **integrations** are also a major benefit, as ActiveCampaign connects well with other tools and helps keep different parts of the workflow in sync.

In terms of **performance**, the platform is reliable for managing automated campaigns, email sequences, segmentation, and customer journeys. The **pricing and ROI** are strong because automation can save a significant amount of time and reduce repetitive manual work while helping maintain consistent customer engagement.

The **support and onboarding** experience makes it easier to understand the platform and get started with its different features. The biggest strength is the **AI/intelligence and automation capabilities**. ActiveCampaign can use customer data and behavior to create more personalized experiences, automate follow-ups, and help businesses communicate with the right audience at the right time.

Overall, ActiveCampaign is a valuable platform for improving efficiency, customer engagement, and marketing automation without requiring everything to be managed manually. Review collected by and hosted on G2.com.

The main thing I dislike about ActiveCampaign is that it can feel overwhelming when you’re first getting started. There are a lot of features, settings, and automation options, so it can take some time to understand how everything works and set up more advanced workflows correctly.

Some of the more advanced features could also be made more intuitive, especially for users who are not very technical. As the account and automations become more complex, managing campaigns and keeping everything organized can require additional effort. The pricing can also become a consideration as the contact list grows and more advanced features are needed.

That said, once you become familiar with the platform, the automation and customization capabilities make it a very powerful tool. Review collected by and hosted on G2.com.

I used to think have a positive opinion of the services, but theyve been rolling out updates in a halfcocked way and breaking things, and theyve removed the ability to contact an actual support person, so getting support about the features THEY broke with updates is going to take hours. Its only gotten worse for the past few years. Looking at switching Review collected by and hosted on G2.com.

Revenue/actions from directly integrated sales channels(eg we have both Shopify and Woocommerce integrated for different uses) are not easily distinguishable in reports or separately useable in automations. And they count revenue over a crazy long window to try and prove their worth but its misleading Review collected by and hosted on G2.com.

For me, the automations are the biggest advantage. Once everything is set up, it just works in the background, allowing me to focus on other parts of my business. Review collected by and hosted on G2.com.

The email editor can sometimes be a bit tricky, especially when working with variables or automations. However, these issues are usually easy to resolve. Review collected by and hosted on G2.com.

As a small business owner I love that ActiveCampaign is simple to use, easily intergratable and has plenty of help on hand. I am a total technophobe and get so anxious about complicated tech but AC is has step by step guides and makes everything manageable. When I can't get something to work, the support team are brilliant. Review collected by and hosted on G2.com.

It can do SO many things that sometimes I feel overwhelmed by possibilities. . .that's a me problem though! Review collected by and hosted on G2.com.

Setting up both single-email and multi-prompt campaigns is fairly easy with lots of customization options. There are visual tools are simple to use, and you can store templates and campaigns, which is helpful for performance analysis of previous e-mail sends and means you can build on previous successful campaigns to develop future communications. We use Salesforce CRM to bring over contacts, so the integration is fairly seamless. Price-wise is manageable - roughly $200-$300 a month for a medium business but is based on the number of contacts and users. It is a valuable way to reach customers. I've only had to reach out to support once, and while they were fast, the solution was not same-day. There are integrated AI capabilities now but as with anything else, you will have to keep a human touch and oversight to ensure your messaging is consistent with your brand and brand voice. It is not so advanced that you can fire and forget from a single prompt. Review collected by and hosted on G2.com.

Pricing based on the number of contacts feels unnecessary but I have not compared with competitor pricing models. The biggest current frustration is that some licensed users cannot send the campaigns they create from their account. They have to go to an administrator to send the e-mail which can be frustrating for both parties and is frankly inefficient. Review collected by and hosted on G2.com.

The software gives me the flexibility to create custom messages that can be more complex/ scientific in nature. It also provides nice analytics on deliverables regarding the messages and how they are received. Review collected by and hosted on G2.com.

There is a bit of a learning curve in crafting messages. It is not intuitive. I also think the contacts database could be improved to allow you to send / sort by subgroups. Too often have to re-create the message and re-send to a different group. Also, the contacts importing is clunky. Review collected by and hosted on G2.com.

Great value for intuitive CRM integrated w/ marketing automation platform, quality integrations w/ 3rd party apps, automations in general including sales automation and lead scoring feature. Review collected by and hosted on G2.com.

If something goes wrong, it can be difficult to get support. The burden of proof is on you, which can be infuriating when it was their problem in the first place, and no help cleaning up the mess it made. You get what you pay for. Review collected by and hosted on G2.com.

I really like how clear the layout is. The interface feels very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

I feel like the AI platform built into it isn’t as effective as it could be. It doesn’t seem particularly responsive to what I need in terms of what it actually produces, which is disappointing and feels like a missed opportunity. Review collected by and hosted on G2.com.

I like the automation sequences and ease of use. There are different options for what you want to do in each step of the sequence, which makes it very useful. I also appreciate the analytics so I can see which emails get opened and which ones don't. This way I can change the headlines and content for the low-open-rate emails. It's great to have these features so I can pivot when things aren't working instead of blindly changing things. Review collected by and hosted on G2.com.

The cost could be less. Especially if you go through periods of not using it much, it would be nice to get a discounted rate or a lower rate for being subscribed long-term. At first, there were times when new campaigns wouldn't send out emails right away when I tested signups, but it seemed to be a lag in the system. Review collected by and hosted on G2.com.