# Best Trade Promotion Management Software - Page 4 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.: TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with [retail software](https://www.g2.com/categories/retail) and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics). Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO). To qualify for inclusion in the Trade Promotion Management category, a product must: - Create and track trade promotion management campaigns - Provide workflows to assign and manage trade promotion tasks - Align corporate goals with trade promotion management strategies - Track the financial resources allocated for campaigns and other activities - Allow users to adjust promotions based on recommendations - Monitor the performance of campaigns and promotions - Identify lost opportunities and the ROI of promotions - Optimize trade promotion based on business goals and market constraints ## G2 Grid® for Trade Promotion Management Software ![G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/trade-promotion-management/grids.png?focus%5B%5D=67404&focus%5B%5D=58542&focus%5B%5D=147458&focus%5B%5D=1524&focus%5B%5D=102826&focus%5B%5D=1311797&focus%5B%5D=102167&focus%5B%5D=4427) Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Vividly, Oracle Demantra, Promomash, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex. Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=vividly&focus%5B%5D=oracle-demantra&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex) ## How Many Trade Promotion Management Software Products Does G2 Track? **Total Products under this Category:** 60 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: SmartRevIQ (+5.56%) - Among all products in this category, SmartRevIQ recorded the largest rating increase compared to last month *Last updated: July 19, 2026* ## How Does G2 Rank Trade Promotion Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 500+ Authentic Reviews - 60+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Trade Promotion Management Software Is Best for Your Use Case? - **Leader:** [Visualfabriq](https://www.g2.com/products/visualfabriq/reviews) - **Highest Performer:** [Vividly](https://www.g2.com/products/vividly/reviews) - **Easiest to Use:** [LEAFIO AI Retail Platform](https://www.g2.com/products/leafio-ai-retail-platform/reviews) - **Top Trending:** [TELUS Trade Promotion Management](https://www.g2.com/products/telus-trade-promotion-management/reviews) - **Best Free Software:** [Promomash](https://www.g2.com/products/promomash-inc-promomash/reviews) --- **Sponsored** ### Vividly Vividly is a specialized Trade Promotion and Deduction Management platform tailored for the Consumer Packaged Goods (CPG) industry. This solution is designed to assist brands in maximizing their trade spend efficiency by automating deduction management, providing advanced forecasting capabilities, and delivering real-time data insights. By leveraging these features, companies can ensure they achieve optimal return on investment (ROI) from their promotional activities. The platform primarily targets CPG brands looking to streamline their trade promotion processes. With the complexities involved in managing trade promotions, Vividly addresses the challenges faced by sales and finance teams alike. It serves as a comprehensive tool that not only simplifies the deduction management process but also enhances the accuracy of forecasting and inventory management. This makes it an essential resource for organizations aiming to improve their operational efficiency and drive growth in a competitive marketplace. One of the standout features of Vividly is its automated deduction management system. This feature significantly reduces the labor involved in managing deductions by up to 90%, allowing teams to focus on strategic initiatives rather than administrative tasks. Additionally, the platform's advanced forecasting capabilities utilize artificial intelligence to enhance planning accuracy, ensuring that brands can manage their inventory effectively and respond to market demands with agility. Real-time data insights are another critical component of Vividly. The platform provides users with deep analytics on trade promotion performance, enabling data-driven decision-making. This transparency not only helps brands assess the effectiveness of their promotional strategies but also fosters stronger relationships with retailers by promoting collaboration and clear communication. By centralizing and automating trade promotion activities, Vividly minimizes manual errors and frees up valuable resources, allowing teams to concentrate on high-impact projects. Vividly has gained the trust of industry leaders such as Liquid Death, Perfect Snacks, and Oatly, underscoring its effectiveness as a Trade Promotion Management (TPM) solution. By integrating advanced technology and user-friendly features, Vividly stands out in its category, offering CPG brands the tools they need to enhance their promotional strategies and achieve sustainable growth. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1405&secure%5Bchosen_at%5D=2026-07-20T11%3A28%3A02Z&secure%5Bdisplayable_resource_id%5D=1405&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1405&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=147458&secure%5Bresource_id%5D=1405&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftrade-promotion-management&secure%5Btoken%5D=a31c7478b7f390a9a41f25afaf0fcf8b4477c468ca1cd1eaa28b3a079aea4a04&secure%5Burl%5D=https%3A%2F%2Ftpm.govividly.com%3Futm_source%3DG2%26utm_medium%3DG2-Clicks%26utm_campaign%3D25Q4-G2-Placements&secure%5Burl_type%5D=book_demo) --- ## What Is Trade Promotion Management Software? [Consumer Goods Software](https://www.g2.com/categories/consumer-goods-software) ## What Software Categories Are Similar to Trade Promotion Management Software? - [Retail Execution Software](https://www.g2.com/categories/retail-execution)