# Best Trade Promotion Management Software - Page 4 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.: TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with [retail software](https://www.g2.com/categories/retail) and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics). Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO). To qualify for inclusion in the Trade Promotion Management category, a product must: - Create and track trade promotion management campaigns - Provide workflows to assign and manage trade promotion tasks - Align corporate goals with trade promotion management strategies - Track the financial resources allocated for campaigns and other activities - Allow users to adjust promotions based on recommendations - Monitor the performance of campaigns and promotions - Identify lost opportunities and the ROI of promotions - Optimize trade promotion based on business goals and market constraints ## G2 Grid® for Trade Promotion Management Software ![G2 Grid® for Trade Promotion Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/trade-promotion-management/grids.png?focus%5B%5D=67404&focus%5B%5D=58542&focus%5B%5D=147458&focus%5B%5D=1524&focus%5B%5D=102826&focus%5B%5D=1311797&focus%5B%5D=102167&focus%5B%5D=4427) Highlighted products: TELUS Trade Promotion Management, Visualfabriq, Vividly, Oracle Demantra, Promomash, LEAFIO AI Retail Platform, Eversight Offer Innovation, and Vistex. Underlying data: [Grid® JSON](https://www.g2.com/categories/trade-promotion-management/grids.json?focus%5B%5D=telus-trade-promotion-management&focus%5B%5D=visualfabriq&focus%5B%5D=vividly&focus%5B%5D=oracle-demantra&focus%5B%5D=promomash-inc-promomash&focus%5B%5D=leafio-ai-retail-platform&focus%5B%5D=eversight-offer-innovation&focus%5B%5D=vistex) ## How Many Trade Promotion Management Software Products Does G2 Track? **Total Products under this Category:** 60 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: SmartRevIQ (+5.56%) - Among all products in this category, SmartRevIQ recorded the largest rating increase compared to last month *Last updated: July 19, 2026* ## How Does G2 Rank Trade Promotion Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 500+ Authentic Reviews - 60+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Trade Promotion Management Software Is Best for Your Use Case? - **Leader:** [Visualfabriq](https://www.g2.com/products/visualfabriq/reviews) - **Highest Performer:** [Vividly](https://www.g2.com/products/vividly/reviews) - **Easiest to Use:** [LEAFIO AI Retail Platform](https://www.g2.com/products/leafio-ai-retail-platform/reviews) - **Top Trending:** [TELUS Trade Promotion Management](https://www.g2.com/products/telus-trade-promotion-management/reviews) - **Best Free Software:** [Promomash](https://www.g2.com/products/promomash-inc-promomash/reviews) --- **Sponsored** ### Accord Accord is the AI-Powered Revenue Excellence Platform that transforms what top sellers do naturally—multi-threading, mutual action plans, and CFO-proof business cases—into unavoidable playbooks for every rep. Accord Intelligence handles the busy work by automating account research, stakeholder mapping, and more so your team can focus on selling. The result: Accord customers see an average 40% increase in deal size. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1405&secure%5Bchosen_at%5D=2026-07-20T12%3A56%3A33Z&secure%5Bdisplayable_resource_id%5D=1033&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=155339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=155339&secure%5Bresource_id%5D=1405&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftrade-promotion-management&secure%5Btoken%5D=c86794dda20b2f13328ad6637e9c223dcbcccf10adda33e058770436fe5e257d&secure%5Burl%5D=https%3A%2F%2Finaccord.com%2Fbook-demo&secure%5Burl_type%5D=book_demo) --- ## What Is Trade Promotion Management Software? [Consumer Goods Software](https://www.g2.com/categories/consumer-goods-software) ## What Software Categories Are Similar to Trade Promotion Management Software? - [Retail Execution Software](https://www.g2.com/categories/retail-execution)