G2

Ingrid F.

Global Senior Social Media Manager

Enterprise (> 1000 emp.)

9/16/2026

"Visualfabriq - the best TPM | TPO tool"

5/5

What do you like best about Visualfabriq?

Running trade promotions across multiple retail channels, Visualfabriq has become our go-to trade promotion management (TPM) and trade promotion optimization (TPO) platform. What stands out most is how everything lives on one platform — demand forecasting, S&OP, trade promotion planning, and revenue growth management all connect instead of living in separate spreadsheets or disconnected tools. The Dynamic Query Engine handles our massive retail scan data volumes and gives us answers in seconds rather than the hours we used to wait for reports. The ML-driven forecasting has noticeably sharpened our baseline and promotional uplift predictions, which used to be a huge pain point with our old process. I also really appreciate Assistant Mike, their AI orchestrator — it feels like having a team of CPG experts on call, and it's made scenario planning and promotion analysis far more accessible to non-technical team members on my team. Review collected by and hosted on G2.com.

What do you dislike about Visualfabriq?

The initial onboarding took longer than I expected, mainly because our internal data wasn't as clean as we thought, so a chunk of the early implementation time went into data preparation rather than the platform itself. There's also a learning curve for new team members — the platform is powerful, which means there's real depth to learn before people are fully self-sufficient. Some of the more advanced RGM features benefit from having a data-savvy person on the team to get full value out of them. Review collected by and hosted on G2.com.

What problems is Visualfabriq solving and how is that benefiting you?

Before Visualfabriq, our promotion planning was fragmented across spreadsheets, disconnected systems, and gut-feel decisions on trade spend. We struggled to know in real time whether a promotion was actually profitable or just driving volume at the expense of margin. Visualfabriq solves that by giving us end-to-end visibility across the entire commercial cycle — from forecasting demand to planning and executing trade promotions to tracking revenue performance afterward. The direct benefit for my team is fewer wasted trade dollars, faster and more confident promotion decisions, and the ability to catch underperforming promotions early instead of finding out post-mortem. For a marketing/revenue team managing complex trade budgets across large retail partners, having one system that ties forecasting, planning, and tracking together has meaningfully reduced our reliance on manual reconciliation and made our trade spend far more accountable. Review collected by and hosted on G2.com.