G2

Christie R.

Trade Management Analyst

Mid-Market (51-1000 emp.)

11/10/2026

"Comprehensive Promo Planning with Helpful Support and Powerful Reporting"

4/5

What do you like best about TELUS Trade Promotion Management?

The TELUS TPM is a comprehensive system. Their TPO tool is a great addition to promo planning. Their deductions team was helpful and detail-oriented. Their CSMs were supportive and available as needed. After I implemented a streamlined process for promotional planning, their promo entry templates captured everything we needed, such as items, dates, etc. While managing the system, I used their data downloads for reporting and a deeper review of how much we spent versus budgeted. I was able to recover over $150k in unauthorized deductions in less than six months. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

It is a comprehensive tool and not user friendly for an average user. It leans more technical. My experience showed that the platform is intimidating, which caused people to shy away from it, but a tech person wouldn't have issues using it. Review collected by and hosted on G2.com.

What problems is TELUS Trade Promotion Management solving and how is that benefiting you?

The lack of visibility in the sales data was the biggest challenge for the team, but after improving how the inputs were entered, the visibility became clear and we could see the ROI, promo opportunities, customer-level details, specifically indirect customers, which are very difficult to track. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite