TrueLoyal Reviews & Product Details

Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal is a SaaS loyalty platform that helps brands build consumer-first experiences that drive real, lasting loyalty. By putting the end consumer at the center, TrueLoyal enables teams to design intuitive, personalized interactions that strengthen relationships, increase repeat engagement, and turn customers into advocates. Powered by AI-driven personalization and segmentation, TrueLoyal helps brands deliver relevant experiences across online and offline channels. The platform supports flexible loyalty models, captures offline data, and provides clear insight into the full customer journey. TrueLoyal goes beyond transactions by enabling brand advocacy, user-generated content, and community-driven engagement, helping brands foster trust, spark word-of-mouth, and build deeper emotional connections with their customers. Built for scale, TrueLoyal integrates seamlessly with existing tech stacks through pre-built integrations and an open API, offering enterprise-grade security and performance as loyalty programs grow.

Product Website

Seller

TrueLoyal

Discussions

TrueLoyal Community

Languages Supported

English, Spanish

Overview by

Yogita P

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

TrueLoyal Integrations

(2)

Verified by TrueLoyal

TrueLoyal Media

TrueLoyal CEO Jacek Materna sits down to share his take on Loyalty and why now is the time to act.

In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, breaks down the biggest misunderstanding brands have about loyalty—and why many programs fail to deliver real impact.

Why Partnerships Matter With Loyalty Stu Thompson, Director of Partnerships and Ecosystems at TrueLoyal, shares why partnerships are critical to building high-performing loyalty programs.

Are You Building Loyalty — or Just Running a Program? In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, explains why most brands mistake activity for loyalty — and what it actually takes to create true, lasting

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Megan S.

Manager of Consumer Loyalty and Advertising

Mid-Market (51-1000 emp.)

1/29/2026

"TrueLoyal: Easy Onboarding, Great Support, and Competitive Pricing"

5/5

What do you like best about TrueLoyal?

TrueLoyal offers an easy-to-use platform and great customer service, all at a competitive price. They made our onboarding process easy even on a tight schedule. We were able to transition our data without any issues. We have an account lead and frequent touch bases to make sure we are able to set strategy and reach our goals. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We can create our own custom activities, however the integration with other platforms is difficult, like sharing on Facebook and Pinterest. There is not currently an integration with YouTube. Review collected by and hosted on G2.com.

Brandon L.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

3/5/2025

"Did not generate nearly the amount of promised reviews;"

0/5

What do you like best about TrueLoyal?

Was fairly easy to set up with their team Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We paid for 350 samples to be sent out and only got around 60 reviews. Review collected by and hosted on G2.com.

Michael K.

Director of Business Development

Mid-Market (51-1000 emp.)

10/2/2024

"Proactive and responsive"

5/5

What do you like best about TrueLoyal?

The Zinrelo team has been very response and proactive in their service to us. The platform is easy to work with, install and customize Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

The limitations we have found come from the integration we have with Zinrelo and NetSuite Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

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Thank you for the great review Micheal!

Verified User in Retail

Small-Business (50 or fewer emp.)

2/23/2022

"Online Pet Food Company"

5/5

What do you like best about TrueLoyal?

I like that Zinrelo is easy to navigate and use for our rewards program. The presets create an easy outline for a business to take what is provided and go from there. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

I wish there were more video tutorials. There are a lot of resources, but having visual/video tutorials do make the initial familiarization of the program MUCH easier. Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

edit

Thank you for your great review. We will work on the video tutorials you have suggested.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

11/11/2024

"My Experience with Zinrelo Loyalty Rewards Platform"

3.5/5

What do you like best about TrueLoyal?

What I love most about Zinrelo is how straightforward it is to use. Setting up loyalty rewards is super easy, and the customization options mean I can tailor it exactly to fit my brand. Plus, the analytics are super insightful, letting me see what’s working and where I can improve.

It feels like a complete package that’s genuinely designed to help me keep my customers coming back. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

One thing I find challenging about the Zinrelo Loyalty Rewards Platform is that it can feel a bit overwhelming at first, with so many features and settings to navigate. Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

edit

Thank you for your the review. Our platform provides great flexibiilty and features to be able to tackle the new industry challeges. In case you feel overwhelmed, I would request you to reach out to our customer success teams who would be more than happy to assist you.

Dhritiman C.

Associate Product Support

Mid-Market (51-1000 emp.)

12/26/2024

"Good"

4/5

What do you like best about TrueLoyal?

Getting the rewards on the basis of your loyalty Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

sometimes there is a delay in receiving any reward that is very frustrating due to their policy Review collected by and hosted on G2.com.

Ricky D.

Dropship Asset and onboarding coordinator

Mid-Market (51-1000 emp.)

10/28/2024

"A commitment to better life."

5/5

What do you like best about TrueLoyal?

It allows businesses to tailor rewards programs to fit their unique needs, enhancing customer engagement. The data analytics feature also provides valuable insights into customer behavior, helping companies optimize their strategies. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

I don't like few things which are

- complexity

- pricing structure for smaller business Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

edit

Thank you for your feedback on the Zinrelo Loyalty Rewards Platform!

We’re thrilled to hear that you appreciate the customization options and the data analytics features. It’s great to know these have been beneficial in tailoring your rewards program and optimizing customer engagement!

We also value your input regarding the platform's complexity and pricing. The platform is designed with robust features to ensure businesses like yours have the flexibility to craft truly unique and impactful loyalty programs. We understand that with the flexibility and range of options comes a certain level of complexity.

Regarding the pricing, Zinrelo is designed with flexibility in mind through a pay-as-you-need model. This approach allows businesses of all sizes to scale their loyalty programs in a way that aligns with their current needs and budget, so you only invest in the features and scale you require at any given time. We’re constantly working to ensure this model remains accessible and valuable for businesses, no matter their size or growth stage.

Ashutosh S.

Paid Social Campaign Manager

Small-Business (50 or fewer emp.)

11/5/2024

"48% increase in repeat purchases"

4.5/5

What do you like best about TrueLoyal?

We love how zinrelo recommend us the potential areas to increase revenue for our business Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

It been only a few months and so far don't see any flaws but will definitely let you know if I came across any Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

edit

Thanks for a great review Ashutosh!

Ravu B.

Lead Analyst

Small-Business (50 or fewer emp.)

11/2/2024

"Finest in the Loyalty based platform."

5/5

What do you like best about TrueLoyal?

What I like a most about this platform is that, It is User's friendly platform as it provides benefits & rewards to the users. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

What I have observed as an user is that it has Limited customization options. Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

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Thanks for a 5-star review Ravu!

Payal P.

Social media marketing

Small-Business (50 or fewer emp.)

10/28/2024

"I like because this is the loyalty based platform"

4.5/5

What do you like best about TrueLoyal?

The best part of this platform is to provides rewards to the customers Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

User interface is not that much good, may slightly outdated than the other platforms Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

edit

Thank you for your valuable feedback! We’re delighted to hear that you appreciate the rewards feature of the Zinrelo Loyalty Rewards Platform. Ensuring that our platform effectively enhances customer engagement is a top priority for us, and it’s great to know it’s making a positive impact.

We also appreciate your input regarding the user interface. We’re actively working on improvements to make our interface even more user-friendly and visually up-to-date. Your feedback is instrumental in helping us enhance the experience for all users, and we’re committed to continuous improvements in this area.