Best Demand Side Platform (DSP) - Page 8
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Featured Demand Side Platform (DSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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- Overview
- User Satisfaction
- Seller Details
AndBeyond.Media is a programmatic-first ad tech platform that drives revenue by empowering the next-gen of publishers, brands, and creators across news, media, entertainment, OTT, and gaming. Over a
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We’re a marketing technology company on a mission to help brands drive results on the local level by transforming their partner ecosystems. Helping companies orchestrate brand-to-local growth at scale
- Travel Advisor
- Marketing Manager
- Leisure, Travel & Tourism
- Marketing and Advertising
- 60% Small-Business
- 21% Mid-Market
672 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data so
- Overview
- User Satisfaction
- Seller Details
ASTRAD is a multi-channel programmatic technology DSP – DMP platform serving advertisers worldwide. ASTRAD offers managed, self-service, and white-label solutions, allowing you to create, manage, and
- Overview
- User Satisfaction
- Seller Details
Expert in developing real-time marketing cloud solutions for digital marketers.
- Overview
- User Satisfaction
- Seller Details
We are a programmatic Demand Side Platform platform dedicated to delivering global audiences at scale through a powerful monetization and advertising solution
- 50% Enterprise
- 50% Small-Business
198 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BPRISE is an advertising and marketing technology firm that brings brands and agencies closer to their customers in the online and offline space through ads triggered at relevant locations and measuri
- Overview
- User Satisfaction
- Seller Details
Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed lo
- Marketing and Advertising
- 39% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
A specialized Demand-side platform (DSP) for Endemic & Point-of-Care media buying. Activate audiences from Doceree Target and studies from Perform and optimize your campaigns in real-time.
115 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Energize your media buys.
- 100% Enterprise
- 100% Small-Business
11,456 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Are you looking to attract new customers, promote your business, stand out from the competition, or reach local customers? Outdoor advertising costs less than radio advertising, TV advertising or prin
- Overview
- User Satisfaction
- Seller Details
"Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Since then, our Mobility Intelligence Platform has analyzed many of the busiest mobile network
- Overview
- User Satisfaction
- Seller Details
Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through trans
12 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and p
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect th
1,229 Twitter followers
