# ASTRAD Reviews
**Vendor:** ASTRAD  
**Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
## About ASTRAD
ASTRAD is a multi-channel programmatic technology DSP – DMP platform serving advertisers worldwide. ASTRAD offers managed, self-service, and white-label solutions, allowing you to create, manage, and optimize your programmatic campaigns with access to more than 40 Ad Exchanges and dozens of targeting options. Advertisers can generate customized advertising campaigns across various channels such as display, video, audio, and native through different devices like desktop, mobile, and TV. Buyers can use market-leading targeting capabilities, full post-click event tracking, and our multi-dimensional reporting tool that illustrates the consumer journey from initial impression to conversion. With headquarters in Tallinn, Estonia, ASTRAD has a presence across Europe.






- [View ASTRAD pricing details and edition comparison](https://www.g2.com/products/astrad/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+15%3A57%3A51+-0500&secure%5Bsession_id%5D=aabcf3f3-8b74-416e-a4b3-b36058d1b46d&secure%5Btoken%5D=ba4c8b7434342dea757e26aad12d165c101a43d83bc808fee8859765e18e1a5f&format=llm_user)

## ASTRAD Features
**Demand Side Platforms**
- Cross Channel Capabilities 

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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