Compare ZoomInfo Marketing and snapAddy 
Featured Products
At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
Contact Us 1 Seats
Contact Us Per Year
ZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing planssnapAddy
Star Rating
(19)4.3 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansZoomInfo Marketing vs snapAddy
When assessing the two solutions, reviewers found them equally easy to use. However, snapAddy is easier to set up and administer. Reviewers also preferred doing business with snapAddy overall.
- Reviewers felt that ZoomInfo Marketing meets the needs of their business better than snapAddy.
- When comparing quality of ongoing product support, reviewers felt that snapAddy is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ZoomInfo Marketing over snapAddy.
Pricing
Entry-Level Pricing
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
snapAddy
DataQuality
Contact Us
Per Year
DataQuality Research can be booked directly for up to 25 users. An individual Enterprise offer is available from 26 users. DataQuality Automation is only available as an enterprise solution - contact us for details.
- Individual workflows to partly or fully automate your CRM maintenance
- Contact capture using artificial intelligence
- Contact updating based on email signatures
Free Trial
ZoomInfo Marketing
Free Trial is available
snapAddy
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.6
16
Ease of Use
8.7
148
8.7
18
Ease of Setup
8.7
102
8.8
16
Ease of Admin
8.6
60
9.3
7
Quality of Support
8.7
140
8.8
16
Has the product been a good partner in doing business?
8.8
61
9.3
7
Product Direction (% positive)
9.3
140
8.4
15
Features by Category
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Accuracy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
9.3
5
Not enough data
9.4
6
Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Messenger
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Not enough data
Channels
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Not enough data
Customers
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Not enough data
Platform Data
8.6
21
Not enough data
8.4
21
Not enough data
Platform Additional Functionality
8.3
24
Not enough data
Agentic AI - Account-Based Orchestration Platforms
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Not enough data
Artificial Intelligence
8.6
14
Not enough data
8.3
10
Not enough data
Platform Basics
8.6
51
Not enough data
Platform Data
8.2
47
Not enough data
7.9
48
Not enough data
Platform Additional Functionality
7.7
46
Not enough data
8.3
45
Not enough data
Agentic AI - Account-Based Advertising
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Responses
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Not enough data
Platform
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Monitoring
8.8
50
|
Verified
8.7
10
8.8
52
7.6
9
8.6
50
|
Verified
Feature Not Available
Agentic AI - Lead Capture
9.1
9
Feature Not Available
8.7
9
Feature Not Available
Data Capture
8.4
43
8.3
9
8.9
47
|
Verified
9.2
10
8.5
41
8.5
9
8.5
48
|
Verified
Feature Not Available
Analytics
8.6
52
8.5
10
8.7
49
Feature Not Available
Customization
8.5
46
6.4
7
8.8
45
7.6
9
8.4
43
7.3
8
8.9
50
|
Verified
8.9
9
Conversational Platform
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
Support Automation
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Business Management
Not enough data
Not enough data
Not enough data
Not enough data
Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Communication
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Not enough data
Internal Use
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Attribution
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Not enough data
Discovery
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Not enough data
Management
8.9
30
Not enough data
8.9
31
Not enough data
Platform
8.4
32
|
Verified
Not enough data
8.9
30
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Not enough data
Lead Management
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Not enough data
Marketing Campaigns
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Not enough data
Categories
Categories
Shared Categories
ZoomInfo Marketing and snapAddy are categorized as Lead Capture
Unique Categories
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Visitor Identification, Live Chat, Account-Based Advertising, Chatbots, Conversational Marketing, and Conversational Support
snapAddy is categorized as Digital Business Card, Sales Intelligence, Data Quality, and Lead Intelligence
Reviews
Reviewers' Company Size
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
snapAddy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Consulting
10.5%
Pharmaceuticals
5.3%
Mining & Metals
5.3%
Medical Devices
5.3%
Maritime
5.3%
Other
68.4%
Alternatives
Discussions
ZoomInfo Marketing has no discussions with answers
snapAddy has no discussions with answers
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