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Compare VWO Testing and Webtrends Optimize 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us
Free Per Year
VWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansWebtrends Optimize
Star Rating
(211)4.8 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in A/B testing capabilities, with users highlighting its visual editor that simplifies the creation of tests, making it accessible even for those without coding skills. This ease of use is a significant advantage for teams focused on conversion optimization.
- Users say that Webtrends Optimize offers a well-balanced mix of power and usability, particularly noting its clean and intuitive interface. This design makes it easy to set up A/B tests and personalize content, which is crucial for marketers looking to enhance user engagement.
- Reviewers mention that while VWO Testing has a solid reputation, it faces challenges in overall user satisfaction compared to Webtrends Optimize, which boasts a higher star rating. This suggests that users may find Webtrends to be more aligned with their expectations and needs.
- According to verified reviews, Webtrends Optimize has recently improved its user interface, making it easier to navigate and manage experiments. Users appreciate the streamlined navigation and enhanced reporting dashboards, which contribute to a smoother workflow.
- G2 reviewers highlight that VWO Testing's setup process is straightforward, allowing users to quickly implement tests. However, some users feel that Webtrends Optimize's recent updates have made it even more user-friendly, enhancing the overall experience for new users.
- Users report that while VWO Testing has a strong focus on A/B testing, Webtrends Optimize shines in areas like real-time analytics and audience-based personalization, making it a more comprehensive tool for businesses looking to leverage data for targeted marketing strategies.
Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Webtrends Optimize
For growing websites (less than 10k sessions per month)
Free
Per Year
As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
VWO Testing
Free Trial is available
Webtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.5
793
9.5
169
Ease of Use
8.3
802
9.0
169
Ease of Setup
8.6
524
9.0
111
Ease of Admin
8.7
363
9.4
88
Quality of Support
9.0
765
9.7
170
Has the product been a good partner in doing business?
8.9
360
9.8
87
Product Direction (% positive)
9.0
789
9.4
159
Features by Category
Visitor Behavior
8.2
76
9.6
43
|
Verified
8.2
74
9.8
42
|
Verified
7.6
67
9.5
10
Templates
7.5
68
8.7
31
|
Verified
8.0
74
9.1
34
8.4
72
9.7
42
|
Verified
Personalization
7.6
68
9.6
37
|
Verified
7.9
63
9.6
41
|
Verified
7.0
63
9.4
34
|
Verified
6.8
60
9.0
7
7.0
63
9.7
39
|
Verified
6.9
60
9.6
36
|
Verified
9.0
78
9.9
45
|
Verified
7.7
61
9.7
40
|
Verified
Multichannel
7.7
69
9.8
41
|
Verified
5.5
56
Feature Not Available
7.4
61
9.6
40
|
Verified
Administration
7.5
60
9.1
37
|
Verified
8.2
73
9.7
43
|
Verified
7.5
70
9.4
40
|
Verified
7.7
69
9.4
37
|
Verified
Agentic AI - E-Commerce Personalization
7.2
10
Not enough data
8.0
10
Not enough data
Segmentation
8.8
11
10.0
29
7.9
8
9.6
27
Targeting
8.7
10
9.9
26
8.3
10
9.8
27
Triggered Content
8.8
7
9.9
24
Not enough data
Feature Not Available
7.7
5
10.0
23
Personalized Content
7.7
5
9.8
21
Not enough data
9.2
18
8.5
9
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Not enough data
Functionality
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Not enough data
Computing
8.0
435
8.4
66
6.7
389
7.3
58
7.6
467
7.7
68
Experimental Design
8.4
464
9.2
68
8.6
456
9.4
64
8.2
448
9.2
69
Analytics
8.2
514
8.8
71
7.6
477
Feature Not Available
Agentic AI - A/B Testing
6.5
79
5.7
5
7.1
78
7.5
6
6.8
78
6.4
6
7.2
78
5.3
5
Agentic AI - Personalization
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Not enough data
Variation Testing
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Not enough data
Reporting
8.6
29
Not enough data
8.6
32
Not enough data
Personalization
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Not enough data
Administration
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
VWO Testing and Webtrends Optimize are categorized as Feature Management, Personalization, Personalization Engines, A/B Testing, and E-Commerce Personalization
Unique Categories
VWO Testing is categorized as Mobile App Optimization
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Leisure, Travel & Tourism
12.1%
Retail
11.7%
Marketing and Advertising
11.7%
Financial Services
5.3%
Computer Software
5.3%
Other
53.9%
Alternatives
Discussions
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
In the reporting, whats a unique view?
1 Comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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