# In the reporting, whats a unique view?

We have been using Webtrends Optimize for a while now. Does anyone know what the difference is between a unique view and all views? Or Unique Conversions and All conversions. Whats the best one to measure our conversion rates with?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Sales Operations Intern at MillerKnoll
- Net upvotes: 2


## Comments
### Comment 1

To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project. Multiple visits to the test page are counted once for the test duration.

Unique conversions operates similarly. Multiple conversions are only counted the once for the test project duration.

Total Views/Total Conversions count ALL page views and ALL conversions. An easy way to look at this is by looking at a purchase, if a user comes on to your website 3 times before purchasing this would appear as 3 views and only 1 conversion when looking in Total Views/Total Conversions. If you were to look at Unique Views/Unique Conversions, then you would see this as 1 view and 1 conversion.

In terms of the "best" method to use, it really depends on your site traffic and success criteria. For example, if you goal is customer acquisition related, then Unique visitors & Unique conversions will serve you best. If your site has a lot of returning visits and you are more interested in increasing the number of times a visitor converts in a time period, then Unique Visitors and All conversions will be more meaningful. 

Hope that helps! Mike

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬/𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐂𝐑𝐎 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧

- Net upvotes: 1



## Related Product
[Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews)

## Related Category
[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)

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