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Compare VWO Testing and Varify.io® 
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At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
Contact Us
Starting at €119.00 1 Domain Per Month
VWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansVarify.io®
Star Rating
(19)4.9 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €119.00 1 Domain Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its A/B Testing capabilities, with a score of 9.0, making it a preferred choice for those focused on conversion optimization. In contrast, Varify.io® also offers A/B Testing but with a slightly lower score of 8.4, indicating that while it is effective, it may not be as robust as VWO in this area.
- Reviewers mention that Varify.io® shines in Ease of Use with a score of 9.4, which is higher than VWO Testing's score of 8.3. This suggests that Varify.io® may provide a more intuitive user experience, making it easier for small businesses to implement and manage their testing strategies.
- G2 users highlight the superior Quality of Support from Varify.io®, scoring 9.9 compared to VWO Testing's 8.9. This indicates that users of Varify.io® may have a more positive experience when seeking assistance, which is crucial for businesses that rely on timely support.
- Users on G2 report that VWO Testing has a more extensive Template Library with a score of 7.5, which can be beneficial for users looking for diverse options to enhance their testing campaigns. Varify.io® does not have a comparable score in this area, suggesting a potential gap in available resources for users.
- Reviewers mention that Varify.io® offers better Mobile Testing capabilities, scoring 9.0 compared to VWO Testing's 8.0. This is particularly important for businesses targeting mobile users, as it indicates Varify.io® may provide more effective tools for optimizing mobile experiences.
- Users say that VWO Testing's Reporting and Analytics features are robust, with a score of 8.2, but Varify.io® edges ahead with a score of 8.9. This suggests that Varify.io® may provide more comprehensive insights and data analysis, which can be critical for data-driven decision-making.
Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Varify.io®
Growth
Starting at €119.00
1 Domain Per Month
The single domain account is ideal for online stores and websites that want to carry out A/B tests and personalization. There is no traffic limit and the full functionality of the platform is available.
- Unlimited traffic
- Unlimited experiments
- Unlimited team members
Free Trial
VWO Testing
Free Trial is available
Varify.io®
Free Trial is available
Ratings
Meets Requirements
8.5
795
9.6
19
Ease of Use
8.3
804
9.5
19
Ease of Setup
8.6
526
9.6
19
Ease of Admin
8.7
363
9.4
9
Quality of Support
9.0
767
9.9
19
Has the product been a good partner in doing business?
8.9
360
9.8
9
Product Direction (% positive)
9.0
791
10.0
19
Features by Category
Visitor Behavior
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Not enough data
Templates
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Not enough data
Personalization
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Not enough data
Multichannel
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Not enough data
Administration
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Not enough data
Agentic AI - E-Commerce Personalization
7.2
10
Not enough data
8.0
10
Not enough data
Segmentation
8.8
11
Not enough data
7.9
8
Not enough data
Targeting
8.7
10
Not enough data
8.3
10
Not enough data
Triggered Content
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Not enough data
Functionality
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Not enough data
Computing
8.0
436
9.6
17
6.7
390
5.1
14
7.6
468
8.4
17
Experimental Design
8.4
465
8.5
17
8.6
457
9.6
17
8.2
449
9.2
17
Analytics
8.2
515
9.0
17
7.6
478
4.3
14
Agentic AI - A/B Testing
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Not enough data
Agentic AI - Personalization
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Not enough data
Variation Testing
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Not enough data
Reporting
8.6
29
Not enough data
8.6
32
Not enough data
Personalization
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Not enough data
Administration
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
VWO Testing and Varify.io® are categorized as A/B Testing
Unique Categories
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Varify.io® has no unique categories
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Varify.io®
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Marketing and Advertising
15.8%
Internet
15.8%
Apparel & Fashion
10.5%
Consulting
5.3%
Sports
5.3%
Other
47.4%
Alternatives
Discussions
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Varify.io® has no discussions with answers
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