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Compare Twilio Segment and Zoho Analytics 
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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Small-Business (50.7% of reviews)
Entry-Level Pricing
$120 Per month
$0.00 Per Month
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansZoho Analytics
Star Rating
(277)4.2 out of 5
Market Segments
Small-Business (50.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansTwilio Segment vs Zoho Analytics
When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. Reviewers also preferred doing business with Twilio Segment overall.
- Reviewers felt that Twilio Segment meets the needs of their business better than Zoho Analytics.
- When comparing quality of ongoing product support, reviewers felt that Twilio Segment is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zoho Analytics over Twilio Segment.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Zoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Twilio Segment
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.9
427
8.3
243
Ease of Use
8.7
429
8.0
247
Ease of Setup
8.5
245
8.2
145
Ease of Admin
8.9
237
8.2
134
Quality of Support
8.6
367
8.1
223
Has the product been a good partner in doing business?
8.8
225
8.5
128
Product Direction (% positive)
8.3
387
8.8
245
Features by Category
Reports
Not enough data
8.1
177
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
177
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
177
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Data Preparation
Not enough data
8.2
81
Not enough data
Feature Not Available
Data Modeling and Blending
Not enough data
8.3
83
Not enough data
8.5
90
Not enough data
8.3
82
Generative AI
Not enough data
7.9
13
Not enough data
8.1
13
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Reports
Not enough data
8.1
177
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Administration
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Not enough data
Management
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Not enough data
Compliance
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Not enough data
Security
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Not enough data
Data Quality
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Not enough data
Maintainence
9.0
53
Not enough data
8.7
46
Not enough data
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Not enough data
Intelligence
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Not enough data
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Development
8.9
47
Not enough data
8.1
39
Not enough data
Management
8.0
46
Not enough data
8.6
43
Not enough data
Integration Options
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Not enough data
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
54
Not enough data
8.5
57
Not enough data
8.4
50
Not enough data
8.5
56
Not enough data
8.3
52
Predictive Analytics
Not enough data
7.8
48
Not enough data
7.7
46
Not enough data
7.8
48
Not enough data
7.9
48
Sales Management
Not enough data
8.1
48
Not enough data
Feature Not Available
Not enough data
8.3
54
Not enough data
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Categories
Categories
Shared Categories
Twilio Segment and Zoho Analytics share no categories
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Zoho Analytics is categorized as Embedded Business Intelligence, Sales Analytics, Analytics Platforms, Data Visualization, and Predictive Analytics
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Information Technology and Services
14.7%
Computer Software
9.2%
Financial Services
5.9%
Marketing and Advertising
5.5%
Management Consulting
4.4%
Other
60.3%
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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