# StackAdapt vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that StackAdapt excels in user satisfaction, boasting a significantly higher overall score compared to Viant Technology. Users appreciate the platform's **dedicated strategic expertise** and proactive optimization, which enhances their advertising efforts.
- **Users say** that StackAdapt's onboarding process is notably smooth, with many praising the **intuitive UI/UX** and the support from account managers. In contrast, while Viant Technology also offers an easy setup, some users feel it lacks the same level of personalized support during the initial stages.
- **Reviewers mention** that StackAdapt provides superior **cross-channel capabilities** , allowing users to effectively manage campaigns across various platforms. This is highlighted by the positive feedback on their **Creative Studio** for asset production, which many find invaluable for complex audience targeting.
- **According to verified reviews** , StackAdapt's quality of support is exceptional, with users noting a high level of responsiveness and expertise. In comparison, while Viant Technology's support is generally good, some users feel it could be more proactive in addressing their needs.
- **Users highlight** StackAdapt's advanced **performance analytics** features, which help advertisers gain deeper insights into their campaigns. Viant Technology, while offering useful reporting tools, is seen as less comprehensive in this area, with users specifically mentioning the need for more detailed performance insights.
- **Reviewers appreciate** StackAdapt's strong focus on **machine learning optimization** , which enhances campaign performance through data-driven insights. Viant Technology does provide optimization options, but users feel that StackAdapt's approach is more robust and effective in driving results.



| | StackAdapt | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 870 | 311 | 
| **Largest Market Segment** | Small-Business (62.7% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### StackAdapt

Pros:
- Ease of Use (121 reviews)
- Customer Support (116 reviews)

Cons:
- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | StackAdapt | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 9.3 (745 reviews) | 8.2 (255 reviews) | 
  | **Ease of Use** | 9.1 (733 reviews) | 8.0 (261 reviews) | 
  | **Ease of Setup** | 9.2 (602 reviews) | 8.0 (153 reviews) | 
  | **Ease of Admin** | 9.2 (544 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 9.9 (738 reviews) | 9.0 (248 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (556 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 9.7 (712 reviews) | 8.4 (248 reviews) | 

---
## Pricing

### StackAdapt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.9/10 | 574 |
| **Viant Technology** | 7.9/10 | 211 |

#### Channel Functionality

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Display Functionality** | 9.3 (390 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 8.7 (256 reviews) | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (40 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (39 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (39 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (39 reviews) | Not enough data | 
| **Decision Making** | 8.5 (39 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 199 |

#### Platform Interoperability

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.9 (89 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.0/10 | 576 |
| **Viant Technology** | 8.0/10 | 206 |

#### Platform Interoperability

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | 8.7 (197 reviews) | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Video Functionality** | 9.2 (375 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (26 reviews) | Not enough data | 
| **Decision Making** | 8.5 (26 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.1/10 | 25 |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Cross-Device Advertising** | 9.8 (23 reviews) | Not enough data | 
| **Audio Ad Formats** | 9.6 (23 reviews) | Not enough data | 
| **Programmatic Audio** | 9.6 (23 reviews) | Not enough data | 
| **Audience Targeting** | 9.9 (23 reviews) | Not enough data | 

#### Platform Reporting

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Performance Monitoring** | 9.3 (23 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.9 (23 reviews) | Not enough data | 
| **Dashboard Exports** | 8.5 (22 reviews) | Not enough data | 
| **Music Genre Reporting** | 8.3 (22 reviews) | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.7 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (15 reviews) | Not enough data | 
| **Decision Making** | 8.6 (15 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.9/10 | 577 |
| **Viant Technology** | 7.9/10 | 219 |

#### Demand Side Platforms

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 9.4 (238 reviews) | 8.4 (140 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (34 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (36 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (36 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (36 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (36 reviews) | Not enough data | 
| **Decision Making** | 8.4 (36 reviews) | Not enough data | 

#### Campaign Management

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 9.0 (483 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 8.9 (484 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 9.1 (472 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 8.5 (401 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 8.6 (397 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 9.1 (441 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 9.0 (415 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 9.2 (435 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 9.3 (469 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.9 (452 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 9.0 (390 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.8 (363 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (350 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Targeting** | 9.4 (486 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 9.3 (464 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 9.3 (466 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 9.3 (456 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (368 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 8.9 (360 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 9.2 (368 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **API / Integrations** | 8.7 (391 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 8.6 (451 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 9.2 (443 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 9.3 (473 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 9.2 (396 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 8.9 (404 reviews) ✓ Verified | 7.7 (128 reviews) | 
| **Workflow Capability** | 8.9 (395 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 8.9 (352 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 8.7 (395 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 9.0/10 | 39 |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | 9.5 (37 reviews) | 8.6 (18 reviews) | 
| **Ad Serving ** | 9.4 (37 reviews) | 8.6 (18 reviews) | 
| **Streaming Capabilites** | 9.5 (37 reviews) | 8.2 (18 reviews) | 
| **Performance Analytics** | 9.4 (37 reviews) | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Creative Assets** | 9.4 (38 reviews) | 8.4 (19 reviews) | 
| **Campaign Dashboard** | 9.4 (38 reviews) | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.4 (22 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **StackAdapt** | 8.5/10 | 24 |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | StackAdapt | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (22 reviews) | Not enough data | 
| **Decision Making** | 8.3 (23 reviews) | Not enough data | 

---
## Categories
**Shared Categories (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to StackAdapt (1):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Viant Technology (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | StackAdapt | Viant Technology | 
|---|---|---|
| **Small-Business** | 62.7% | 39.2% | 
| **Mid-Market** | 31.6% | 40.5% | 
| **Enterprise** | 5.7% | 20.4% | 

### By Industry

#### StackAdapt

- **Marketing and Advertising:** 57.5%
- **Financial Services:** 2.6%
- **Online Media:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Computer Software:** 2.0%
- **Retail:** 2.0%
- **Political Organization:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Automotive:** 1.3%
- **Other:** 24.1%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to StackAdapt

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
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- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1969 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

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## Top Discussions

### StackAdapt

- Title: [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) — 1 comment
  > **Top comment:** "StackAdapt is dsp used for advertising through its Chanel Display, Native, video "
- Title: [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain..."
- Title: [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
"
- Title: [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has access to over 50,000 sites through over 50 tier-one supply sources including Google, Mopub, Teads, Sharethrough, and TripleLift. 
"
- Title: [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology)