Introducing G2.ai, the future of software buying.Try now
Compare StackAdapt and Viant Technology 
At a Glance
Market Segments
Small-Business (62.5% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
StackAdapt
Star Rating
(829)4.7 out of 5
Market Segments
Small-Business (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in user satisfaction, boasting a significantly higher overall score compared to Viant Technology. Users appreciate the platform's intuitive interface, which is described as "very easy to navigate even for new users," making it a preferred choice for those new to digital advertising.
- According to verified reviews, StackAdapt's implementation process is notably quick and efficient. Users highlight the platform's ability to support multiple channels, making it an all-in-one tool for advertisements and campaigns, while Viant Technology, despite being user-friendly, does not match this level of versatility.
- Reviewers mention that StackAdapt's customer support is highly responsive and helpful, contributing to a positive user experience. In contrast, while Viant Technology also receives praise for its support, it does not reach the same level of satisfaction reported by StackAdapt users.
- Users say that StackAdapt's investment in machine learning and AI significantly enhances campaign optimization and audience targeting. The platform's AI assistant, Ivy, is particularly noted for facilitating planning and optimization, a feature that Viant Technology lacks in comparison.
- Reviewers highlight StackAdapt's flexibility in ad formats, allowing users to run a variety of ads across channels, including content, audio, video, and text. This versatility is a strong point for StackAdapt, while Viant Technology's offerings are more limited in this regard.
- According to recent user feedback, StackAdapt's performance analytics and campaign dashboard are highly rated, providing users with comprehensive insights into their campaigns. Viant Technology, while offering ease of campaign setup, does not provide the same depth of analytics, which can be crucial for data-driven decision-making.
Pricing
Entry-Level Pricing
StackAdapt
No pricing availableViant Technology
No pricing availableFree Trial
StackAdapt
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
9.4
727
8.1
249
Ease of Use
9.1
714
7.9
253
Ease of Setup
9.2
583
8.0
146
Ease of Admin
9.2
542
8.1
129
Quality of Support
9.9
720
9.0
243
Has the product been a good partner in doing business?
9.8
554
9.0
137
Product Direction (% positive)
9.7
698
8.3
243
Features by Category
Channel Functionality
9.3
390
8.3
160
Platform Interoperability
8.7
258
7.5
86
Agentic AI - Display Advertising
8.0
41
Not enough data
8.4
40
Not enough data
8.5
40
Not enough data
8.5
40
Not enough data
8.4
40
Not enough data
8.5
40
Not enough data
Campaign Management
9.0
478
|
Verified
8.1
149
8.9
478
|
Verified
7.9
149
9.1
467
|
Verified
8.1
147
8.5
402
|
Verified
7.5
138
8.6
399
|
Verified
7.5
130
9.1
444
|
Verified
8.3
144
9.0
418
|
Verified
8.1
138
9.2
437
|
Verified
8.3
145
9.3
470
|
Verified
8.1
146
8.9
451
|
Verified
7.7
131
9.0
393
|
Verified
7.5
118
8.9
365
|
Verified
7.6
139
8.9
353
|
Verified
7.4
131
Targeting
9.4
478
|
Verified
8.5
150
9.3
463
|
Verified
8.2
137
9.2
465
|
Verified
8.4
145
9.3
457
|
Verified
8.1
136
Platform
8.7
388
|
Verified
7.4
117
8.7
447
|
Verified
7.8
138
9.2
445
8.2
141
9.3
465
|
Verified
8.0
144
9.2
399
|
Verified
8.0
124
8.9
407
|
Verified
7.6
129
8.9
398
|
Verified
7.8
129
8.9
355
|
Verified
7.5
104
8.7
398
|
Verified
7.3
122
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
Not enough data
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
478
|
Verified
8.1
149
8.9
478
|
Verified
7.9
149
9.1
467
|
Verified
8.1
147
8.5
402
|
Verified
7.5
138
8.6
399
|
Verified
7.5
130
9.1
444
|
Verified
8.3
144
9.0
418
|
Verified
8.1
138
9.2
437
|
Verified
8.3
145
9.3
470
|
Verified
8.1
146
8.9
451
|
Verified
7.7
131
9.0
393
|
Verified
7.5
118
8.9
365
|
Verified
7.6
139
8.9
353
|
Verified
7.4
131
Targeting
9.4
478
|
Verified
8.5
150
9.3
463
|
Verified
8.2
137
9.2
465
|
Verified
8.4
145
9.3
457
|
Verified
8.1
136
Mobile
Not enough data
7.9
89
8.9
365
|
Verified
7.6
139
8.9
353
|
Verified
7.4
131
Platform
8.7
388
|
Verified
7.4
117
8.7
447
|
Verified
7.8
138
9.2
445
8.2
141
9.3
465
|
Verified
8.0
144
9.2
399
|
Verified
8.0
124
8.9
407
|
Verified
7.6
129
8.9
398
|
Verified
7.8
129
8.9
355
|
Verified
7.5
104
8.7
398
|
Verified
7.3
122
Platform Interoperability
8.7
199
7.4
73
Video Functionality
9.2
376
8.4
132
Agentic AI - Video Advertising
8.4
27
Not enough data
8.5
27
Not enough data
8.5
27
Not enough data
8.6
27
Not enough data
8.3
27
Not enough data
8.5
27
Not enough data
Campaign Management
9.0
478
|
Verified
8.1
149
8.9
478
|
Verified
7.9
149
9.1
467
|
Verified
8.1
147
8.5
402
|
Verified
7.5
138
8.6
399
|
Verified
7.5
130
9.1
444
|
Verified
8.3
144
9.0
418
|
Verified
8.1
138
9.2
437
|
Verified
8.3
145
9.3
470
|
Verified
8.1
146
8.9
451
|
Verified
7.7
131
9.0
393
|
Verified
7.5
118
8.9
365
|
Verified
7.6
139
8.9
353
|
Verified
7.4
131
Targeting
9.4
478
|
Verified
8.5
150
9.3
463
|
Verified
8.2
137
9.2
465
|
Verified
8.4
145
9.3
457
|
Verified
8.1
136
Platform
8.7
388
|
Verified
7.4
117
8.7
447
|
Verified
7.8
138
9.2
445
8.2
141
9.3
465
|
Verified
8.0
144
9.2
399
|
Verified
8.0
124
8.9
407
|
Verified
7.6
129
8.9
398
|
Verified
7.8
129
8.9
355
|
Verified
7.5
104
8.7
398
|
Verified
7.3
122
Platform Basics
9.7
24
Not enough data
9.6
24
Not enough data
9.5
24
Not enough data
9.8
24
Not enough data
Platform Reporting
9.3
24
Not enough data
8.9
24
Not enough data
8.5
23
Not enough data
8.3
23
Not enough data
Agentic AI - Digital Audio Advertising
8.4
16
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
16
Not enough data
8.3
16
Not enough data
8.5
16
Not enough data
Demand Side Platforms
9.4
234
8.4
140
Agentic AI - Demand Side Platform (DSP)
8.5
36
Not enough data
8.5
38
Not enough data
8.6
38
Not enough data
8.7
38
Not enough data
8.3
38
Not enough data
8.5
38
Not enough data
Campaign Management
9.0
478
|
Verified
8.1
149
8.9
478
|
Verified
7.9
149
9.1
467
|
Verified
8.1
147
8.5
402
|
Verified
7.5
138
8.6
399
|
Verified
7.5
130
9.1
444
|
Verified
8.3
144
9.0
418
|
Verified
8.1
138
9.2
437
|
Verified
8.3
145
9.3
470
|
Verified
8.1
146
8.9
451
|
Verified
7.7
131
9.0
393
|
Verified
7.5
118
8.9
365
|
Verified
7.6
139
8.9
353
|
Verified
7.4
131
Targeting
9.4
478
|
Verified
8.5
150
9.3
463
|
Verified
8.2
137
9.2
465
|
Verified
8.4
145
9.3
457
|
Verified
8.1
136
Demand Side Platforms
9.0
370
|
Verified
7.7
156
8.9
360
|
Verified
7.3
160
9.2
370
|
Verified
8.1
164
Platform
8.7
388
|
Verified
7.4
117
8.7
447
|
Verified
7.8
138
9.2
445
8.2
141
9.3
465
|
Verified
8.0
144
9.2
399
|
Verified
8.0
124
8.9
407
|
Verified
7.6
129
8.9
398
|
Verified
7.8
129
8.9
355
|
Verified
7.5
104
8.7
398
|
Verified
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
9.5
37
8.6
18
9.4
37
8.6
18
9.5
37
8.2
18
9.4
37
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
9.4
37
8.4
19
9.4
37
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
8.3
23
Not enough data
8.2
23
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.1
23
Not enough data
8.3
23
Not enough data
Categories
Categories
Shared Categories
StackAdapt and Viant Technology are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Connected TV (CTV) Advertising Platforms
Unique Categories
StackAdapt is categorized as Digital Audio Advertising
Viant Technology is categorized as Mobile Advertising
Reviews
Reviewers' Company Size
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.9%
Financial Services
2.7%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.6%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Alternatives
Discussions
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
Is Adelphic a DSP?
3 Comments
SB
Hi,
I’m Biswas, and I help companies grow on G2, Capterra, Trustpilot, Clutch & SaaS through verified, high-quality reviews. I’ve successfully completed...Read more
Viant Technology has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
