Link copied to clipboard # StackAdapt vs Viant Technology Comparison - What are their main differences? Share [ Export ](/compare/stackadapt/viant-technology-llc-viant-technology/export.csv) StackAdaptViant Technology[+ Add Product](#) Reviews **StackAdapt** [ 4.7/5(905) ](https://www.g2.com/products/stackadapt/reviews#reviews) **Viant Technology** [ 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews#reviews) Pricing **StackAdapt** No pricing available **Viant Technology** No pricing available **Pricing Insights** from reviews Time to Implement **StackAdapt** 1 monthFaster Based on 345 responses **Viant Technology** 2 months Based on 50 responses Return on Investment **StackAdapt** 7 months3 months sooner Based on 270 responses **Viant Technology** 10 months Based on 35 responses Perceived Cost **StackAdapt** $$$$$ **Viant Technology** $$$$$ Average Discount **StackAdapt** 6% **Viant Technology** 8%2% more Pros & Cons **StackAdapt** [ Ease of Use (121) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1063661&qs=pros-and-cons#reviews)[ Customer Support (116) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1062769&qs=pros-and-cons#reviews)[ Reporting Limitations (26) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1064238&qs=pros-and-cons#reviews)[ Reporting Issues (21) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1059240&qs=pros-and-cons#reviews) **Viant Technology** [ Customer Support (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1478995&qs=pros-and-cons#reviews)[ Ease of Use (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481479&qs=pros-and-cons#reviews)[ Limited Reporting (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479142&qs=pros-and-cons#reviews)[ Reporting Limitations (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479943&qs=pros-and-cons#reviews) Integrations **StackAdapt** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1649a3fb4e90cc0ce661ffe5e38f6178/adsquare.jpg "Product Avatar Image") Adsquare ](https://www.g2.com/products/adsquare/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ View all ](https://www.g2.com/products/stackadapt/integrations) **Viant Technology** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba3ff0e06098e893ef0f3ef0d8cd3276/dv-pinnacle.jpg "Product Avatar Image") DV Pinnacle ](https://www.g2.com/products/dv-pinnacle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2aed4a18178a7e443083238b412eacb6/grasp.png "Product Avatar Image") Grasp ](https://www.g2.com/products/grasp/reviews)[ View all ](https://www.g2.com/products/viant-technology-llc-viant-technology/integrations) Screenshots **StackAdapt** ![StackAdapt screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220303/20220616-G2-Profile-Assets-01.png) **Viant Technology** ![Viant Technology screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/80322/Viant-Campaign-View.png) Ratings Meets Requirements **StackAdapt** 9.3 9.3773 **Viant Technology** 8.2 8.2256 Ease of Use **StackAdapt** 9.1 9.1761 **Viant Technology** 8.0 8.0262 Ease of Setup **StackAdapt** 9.2 9.2630 **Viant Technology** 8.0 8.0154 Ease of Admin **StackAdapt** 9.2 9.2562 **Viant Technology** 8.1 8.1129 Quality of Support **StackAdapt** 9.8 9.8764 **Viant Technology** 9.0 9.0249 Has the product been a good partner in doing business? **StackAdapt** 9.8 9.8574 **Viant Technology** 9.0 9.0137 Product Direction (% positive) **StackAdapt** 9.7 9.7735 **Viant Technology** 8.4 8.4249 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.9 599 7.9 212 Channel Functionality Display Functionality 9.3(won by 1.0) 391 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 161 Platform Interoperability Close Ecosystem API 8.7(won by 1.2) 256 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 86 Agentic AI - Display Advertising Autonomous Task Execution 8.1(won by default) 40 Not enough data Multi-step Planning 8.4(won by default) 39 Not enough data Cross-system Integration 8.5(won by default) 39 Not enough data Adaptive Learning 8.5(won by default) 39 Not enough data Proactive Assistance 8.4(won by default) 39 Not enough data Decision Making 8.5(won by default) 39 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 150 Campaign Optimization 8.9(won by 1.0) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 9.1(won by 1.0) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 8.4(won by 0.9) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 139 Batch Uploading 8.6(won by 1.0) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 131 Brand Safety 9.1(won by 0.9) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 143 Fraud Protection 9.0(won by 0.9) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 9.2(won by 0.9) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 9.3(won by 1.2) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 147 Creative Optimization 8.9(won by 1.2) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 130 Rich Media Capabilties 9.0(won by 1.5) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.9(won by 1.4) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 0.9) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 151 Retargeting 9.3(won by 1.1) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 145 Contextual Targeting 9.3(won by 1.2) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.7(won by 1.3) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 User, Role, and Access Management 9.2(won by 1.0) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 142 Performance and Reliability 9.3(won by 1.4) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.9(won by 1.3) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.9(won by 1.1) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 128 Internationalization 8.9(won by 1.4) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.7(won by 1.4) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 9.0 601 8.0 207 Platform Interoperability Close Ecosystem API 8.7(won by 1.2) 197 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 72 Video Functionality Video Functionality 9.2(won by 0.8) 375 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 131 Agentic AI - Video Advertising Autonomous Task Execution 8.5(won by default) 26 Not enough data Multi-step Planning 8.5(won by default) 26 Not enough data Cross-system Integration 8.5(won by default) 26 Not enough data Adaptive Learning 8.7(won by default) 26 Not enough data Proactive Assistance 8.4(won by default) 26 Not enough data Decision Making 8.5(won by default) 26 Not enough data Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 150 Campaign Optimization 8.9(won by 1.0) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 9.1(won by 1.0) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 8.4(won by 0.9) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 139 Batch Uploading 8.6(won by 1.0) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 131 Brand Safety 9.1(won by 0.9) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 143 Fraud Protection 9.0(won by 0.9) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 9.2(won by 0.9) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 9.3(won by 1.2) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 147 Creative Optimization 8.9(won by 1.2) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 130 Rich Media Capabilties 9.0(won by 1.5) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.9(won by 1.4) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 0.9) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 151 Retargeting 9.3(won by 1.1) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 145 Contextual Targeting 9.3(won by 1.2) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.7(won by 1.3) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 User, Role, and Access Management 9.2(won by 1.0) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 142 Performance and Reliability 9.3(won by 1.4) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.9(won by 1.3) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.9(won by 1.1) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 128 Internationalization 8.9(won by 1.4) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.7(won by 1.4) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.9 603 7.9 220 Demand Side Platforms Cross Channel Capabilities 9.4(won by 1.0) 246 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 141 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution 8.4(won by default) 36 Not enough data Multi-step Planning 8.5(won by default) 37 Not enough data Cross-system Integration 8.6(won by default) 38 Not enough data Adaptive Learning 8.7(won by default) 36 Not enough data Proactive Assistance 8.4(won by default) 38 Not enough data Decision Making 8.5(won by default) 37 Not enough data Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 150 Campaign Optimization 8.9(won by 1.0) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 9.1(won by 1.0) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 8.4(won by 0.9) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 139 Batch Uploading 8.6(won by 1.0) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 131 Brand Safety 9.1(won by 0.9) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 143 Fraud Protection 9.0(won by 0.9) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 9.2(won by 0.9) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 9.3(won by 1.2) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 147 Creative Optimization 8.9(won by 1.2) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 130 Rich Media Capabilties 9.0(won by 1.5) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.9(won by 1.4) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 0.9) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 151 Retargeting 9.3(won by 1.1) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 145 Contextual Targeting 9.3(won by 1.2) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 135 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 9.0(won by 1.3) 372 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 155 Estimate and Projections 8.9(won by 1.6) 361 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 160 Cross-Device Capabilities 9.2(won by 1.1) 369 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 163 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.7(won by 1.3) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 User, Role, and Access Management 9.2(won by 1.0) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 142 Performance and Reliability 9.3(won by 1.4) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.9(won by 1.3) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.9(won by 1.1) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 128 Internationalization 8.9(won by 1.4) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.7(won by 1.4) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 9.0 40 8.4 19 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 9.5(won by 0.9) 37 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 18 Ad Serving 9.3(won by 0.7) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 18 Streaming Capabilites 9.4(won by 1.2) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 18 Performance Analytics 9.3(won by 1.1) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 19 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 9.3(won by 0.9) 39 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 19 Campaign Dashboard 9.4(won by 1.1) 39 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 18 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 8.4(won by default) 22 Not enough data Multi-step Planning 8.4(won by default) 22 Not enough data Cross-system Integration 8.5(won by default) 23 Not enough data Adaptive Learning 8.6(won by default) 22 Not enough data Proactive Assistance 8.3(won by default) 22 Not enough data Decision Making 8.4(won by default) 22 Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 7.9 200 Platform Interoperability Close Ecosystem API Not enough data 7.3(won by default) 53 Mobile Functionality Mobile Functionality Not enough data 8.3(won by default) 101 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 150 Campaign Optimization 8.9(won by 1.0) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 9.1(won by 1.0) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 8.4(won by 0.9) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 139 Batch Uploading 8.6(won by 1.0) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 131 Brand Safety 9.1(won by 0.9) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 143 Fraud Protection 9.0(won by 0.9) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 9.2(won by 0.9) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 144 Budget Pacing 9.3(won by 1.2) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 147 Creative Optimization 8.9(won by 1.2) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 130 Rich Media Capabilties 9.0(won by 1.5) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 117 In-App Ads 8.8(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.9(won by 1.4) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 0.9) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 151 Retargeting 9.3(won by 1.1) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 145 Contextual Targeting 9.3(won by 1.2) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 135 Audience Targeting Not enough data Not enough data Mobile In-App Ads 8.8(won by 1.2) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 8.9(won by 1.4) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 130 Mobile Tracking Not enough data 7.9(won by default) 89 Platform API / Integrations 8.7(won by 1.3) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 User, Role, and Access Management 9.2(won by 1.0) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 142 Performance and Reliability 9.3(won by 1.4) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 123 Customization 8.9(won by 1.3) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 Workflow Capability 8.9(won by 1.1) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 128 Internationalization 8.9(won by 1.4) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.7(won by 1.4) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 9.1 25 Not enough data Platform Basics Cross-Device Advertising 9.8(won by default) 23 Not enough data Audio Ad Formats 9.6(won by default) 23 Not enough data Programmatic Audio 9.6(won by default) 23 Not enough data Audience Targeting 9.9(won by default) 23 Not enough data Platform Reporting Performance Monitoring 9.3(won by default) 23 Not enough data Reporting Dashboards 8.9(won by default) 23 Not enough data Dashboard Exports 8.5(won by default) 22 Not enough data Music Genre Reporting 8.3(won by default) 22 Not enough data Agentic AI - Digital Audio Advertising Autonomous Task Execution 8.6(won by default) 15 Not enough data Multi-step Planning 8.7(won by default) 15 Not enough data Cross-system Integration 8.6(won by default) 16 Not enough data Adaptive Learning 8.9(won by default) 15 Not enough data Proactive Assistance 8.4(won by default) 15 Not enough data Decision Making 8.6(won by default) 15 Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 8.5 24 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 8.3(won by default) 22 Not enough data Multi-step Planning 8.3(won by default) 22 Not enough data Cross-system Integration 8.5(won by default) 22 Not enough data Adaptive Learning 8.4(won by default) 22 Not enough data Proactive Assistance 8.1(won by default) 22 Not enough data Decision Making 8.3(won by default) 23 Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Small-Business(50 or fewer emp.) 62.0% Mid-Market(51-1000 emp.) 32.0% Enterprise(\> 1000 emp.) 6.0% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 20.3% Small-Business (50 or fewer emp.) 62.0% 39.0% Mid-Market (51-1000 emp.) 32.0% 40.6% Enterprise (\> 1000 emp.) 6.0% 20.3% Reviewers' Industry [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Marketing and Advertising 57.2% Financial Services 2.5% Online Media 2.4% Health, Wellness and Fitness 2.3% Computer Software 2.1% Other 33.5% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Marketing and Advertising 61.6% Online Media 4.3% Consumer Goods 3.0% Health, Wellness and Fitness 2.6% Leisure, Travel & Tourism 2.6% Other 25.9% FAQs ## StackAdapt vs Viant Technology FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between StackAdapt vs Viant Technology? StackAdapt stands out for its higher G2 rating, stronger support, and ease of setup compared to Viant Technology. | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | | --- | --- | | 4.7/5 (898 reviews) | 4.2/5 (311 reviews) | | Small-Business | Mid-Market | | 9.2 | 8.0 | | 9.9 | 9.0 | | Ease of Use (121 all-time mentions) | Customer Support (17 all-time mentions) | ### How do the pricing models of StackAdapt and Viant Technology compare? StackAdapt is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Viant Technology. - **StackAdapt:** Reviewers describe StackAdapt as affordable and note that its price is equivalent to other platforms, with some mentioning higher pricing at larger agencies but overall strong value for the features provided. - **Viant Technology:** Reviewers highlight reasonable costs and transparency, with no hidden fees, and appreciate the value delivered, especially for CTV and attribution capabilities. - **Switching reasons:** Recent reviews cite StackAdapt's intuitive interface and strong support as reasons for switching from other DSPs, while Viant Technology is chosen for its robust attribution and reasonable costs. ### What are the best alternatives to StackAdapt and Viant Technology? The top 3 alternatives to StackAdapt and Viant Technology are The Trade Desk, AdRoll, and Basis. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | Affordable, price equivalent to other platforms | Ease of Use (121 all-time mentions) | | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5 (311 reviews) | Mid-Market | Reasonable costs, transparent pricing | Customer Support (17 all-time mentions) | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | — | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | — | — | ### Which Demand Side Platform (DSP) features should I prioritize when comparing StackAdapt and Viant Technology? Buyers comparing StackAdapt and Viant Technology should prioritize ease of use, targeting capabilities, reporting, integrations, and customer support. - **Ease of Use:** StackAdapt: 9.1, 121 all-time mentions; Viant Technology: 8.0, 17 all-time mentions. - **Targeting Capabilities:** StackAdapt: 57 all-time mentions; Viant Technology: Flexible targeting cited in recent reviews. - **Reporting:** StackAdapt: Reporting cited as an area for improvement in recent reviews; Viant Technology: Limited reporting noted in 5 all-time mentions. - **Integrations:** StackAdapt: Funnel (54 all-time mentions), Meta, Data Studio; Viant Technology: Integrations and API cited in recent reviews. - **Customer Support:** StackAdapt: 116 all-time mentions; Viant Technology: 17 all-time mentions. ### What are the pros and cons of StackAdapt vs Viant Technology? StackAdapt's headline strength is ease of use, while Viant Technology's is customer support. - **StackAdapt strengths:** Ease of Use (121 all-time mentions), Customer Support (116), Team Helpfulness (98), Features (77), Campaign Management (68), Audience Targeting (57), Setup Ease (55), Account Management (43), Optimization (37), Omni-Channel Marketing (16). - **StackAdapt trade-offs:** Budget Management (20), Campaign Management Issues (11), Ad Restrictions (10), reporting and customization limitations cited in recent reviews. - **Viant Technology strengths:** Customer Support (17 all-time mentions), Ease of Use (17), Easy Setup (10), Team Helpfulness (10), Campaign Management (9), Features (9), Intuitive (7), Dashboard Usability (5), ROI Improvement (5), attribution and CTV targeting highlighted in recent reviews. - **Viant Technology trade-offs:** Limited Reporting (5), Reporting Limitations (5), complex interface and learning curve cited in recent reviews. ### Is StackAdapt or Viant Technology better for small businesses? StackAdapt is the better fit for small businesses, with a larger share of small-business reviewers and strong sentiment from that segment. - **StackAdapt:** Largest segment is Small-Business; reviewers highlight intuitive setup, strong support, and value for small teams. - **Viant Technology:** Largest segment is Mid-Market; reviewers note ease of use but more frequently cite complexity and a steeper learning curve for new users. ### Which Demand Side Platform (DSP) platform has better integrations? StackAdapt is favored for integrations, with more reviewer-cited integrations and higher mention counts than Viant Technology. - **StackAdapt:** Funnel (54 all-time mentions), Meta, Data Studio integrations cited in recent reviews. - **Viant Technology:** API and integration with first-party data and measurement partners mentioned in recent reviews. ### How do StackAdapt and Viant Technology compare on customer support? StackAdapt leads Viant Technology on Quality of Support by a material margin, with a 0.9-point advantage (9.9 vs 9.0). - **StackAdapt:** Reviewers consistently praise the support team, describing them as proactive, responsive, and knowledgeable, with 116 all-time mentions for customer support. - **Viant Technology:** Reviewers highlight helpful and responsive support, with 17 all-time mentions, but also note occasional complexity in resolving advanced issues. ### Which is easier to implement, StackAdapt or Viant Technology? StackAdapt is easier to implement than Viant Technology, with a 1.2-point higher Ease of Setup score (9.2 vs 8.0). - **StackAdapt:** Reviewers describe setup as quick, intuitive, and straightforward, with onboarding support frequently cited as a strength. - **Viant Technology:** Reviewers note that setup is generally easy, but some mention a steeper learning curve and initial confusion with platform hierarchy. ### Which product has better Targeting? StackAdapt is stronger on Targeting, with higher reviewer satisfaction and more frequent mention of targeting capabilities. - **StackAdapt:** Targeting capabilities cited in 57 all-time mentions, with reviewers highlighting ABM, custom lists, and advanced segmentation; high Meets Requirements score (9.3). - **Viant Technology:** Flexible targeting and household-level CTV targeting cited in recent reviews; Meets Requirements score of 8.2. Alternatives **StackAdapt Alternatives** ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) **Viant Technology Alternatives** ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews)