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Compare StackAdapt and illumin 
Featured Products
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Small-Business (57.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
StackAdapt
Star Rating
(850)4.7 out of 5
Market Segments
Small-Business (62.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptillumin
Star Rating
(115)4.3 out of 5
Market Segments
Small-Business (57.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in overall user satisfaction, boasting a significantly higher G2 Score compared to illumin. Users appreciate its intuitive interface, which is described as "very easy to navigate even for new users," making it a preferred choice for those new to digital advertising.
- Users say StackAdapt's customer support is highly responsive and helpful, which is a crucial factor for many businesses. In contrast, while illumin also has dedicated account managers, some users feel that StackAdapt's support is more proactive and effective in ensuring smooth campaign execution.
- Reviewers mention that StackAdapt's investment in machine learning and AI enhances campaign optimization and audience targeting. Users highlight features like Ivy, a powerful AI assistant, which helps in planning and optimizing campaigns, a capability that illumin users find less robust.
- According to verified reviews, StackAdapt offers remarkable flexibility with its ability to run various ad formats across multiple channels, including content, audio, video, and text. This versatility is often noted as a significant advantage over illumin, which, while having unique features like the journey format, does not match the breadth of StackAdapt's offerings.
- Users report that StackAdapt's ease of setup and administration is a standout feature, with many praising its quick implementation process. In comparison, some illumin users have expressed that they faced a steeper learning curve, despite finding the platform intuitive after a few months of use.
- Reviewers highlight that StackAdapt's comprehensive reporting and performance monitoring tools are superior, allowing users to gain deeper insights into their campaigns. While illumin provides valuable integration features, users feel that StackAdapt's reporting capabilities offer a more detailed and user-friendly experience.
Pricing
Entry-Level Pricing
StackAdapt
No pricing availableillumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
StackAdapt
No trial information availableillumin
No trial information availableRatings
Meets Requirements
9.3
736
8.3
103
Ease of Use
9.1
723
8.4
99
Ease of Setup
9.2
592
8.2
82
Ease of Admin
9.2
544
8.4
68
Quality of Support
9.9
729
9.2
103
Has the product been a good partner in doing business?
9.8
556
9.1
76
Product Direction (% positive)
9.7
704
9.3
103
Features by Category
Channel Functionality
9.3
389
8.5
59
Platform Interoperability
8.7
257
7.4
45
Agentic AI - Display Advertising
8.1
40
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
Campaign Management
9.0
479
|
Verified
8.1
83
8.9
479
|
Verified
8.1
84
9.1
468
|
Verified
8.2
85
8.5
401
|
Verified
7.8
76
8.6
398
|
Verified
7.9
76
9.1
443
|
Verified
8.5
80
9.0
417
|
Verified
8.3
77
9.2
437
|
Verified
8.5
81
9.3
471
|
Verified
8.3
88
8.9
450
|
Verified
8.0
76
9.0
392
|
Verified
8.3
71
8.9
364
|
Verified
7.8
70
8.9
352
|
Verified
8.1
67
Targeting
9.4
482
|
Verified
8.1
90
9.3
464
|
Verified
8.2
84
9.3
465
|
Verified
8.4
84
9.3
456
|
Verified
8.0
84
Platform
8.7
389
|
Verified
7.2
69
8.7
449
|
Verified
7.7
81
9.2
445
8.4
80
9.3
468
|
Verified
8.1
87
9.2
398
|
Verified
8.0
75
8.9
406
|
Verified
7.6
78
8.9
397
|
Verified
8.1
77
8.9
354
|
Verified
7.7
68
8.7
397
|
Verified
7.4
71
Platform Interoperability
8.7
198
7.1
34
Video Functionality
9.2
375
8.1
46
Agentic AI - Video Advertising
8.5
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Not enough data
Campaign Management
9.0
479
|
Verified
8.1
83
8.9
479
|
Verified
8.1
84
9.1
468
|
Verified
8.2
85
8.5
401
|
Verified
7.8
76
8.6
398
|
Verified
7.9
76
9.1
443
|
Verified
8.5
80
9.0
417
|
Verified
8.3
77
9.2
437
|
Verified
8.5
81
9.3
471
|
Verified
8.3
88
8.9
450
|
Verified
8.0
76
9.0
392
|
Verified
8.3
71
8.9
364
|
Verified
7.8
70
8.9
352
|
Verified
8.1
67
Targeting
9.4
482
|
Verified
8.1
90
9.3
464
|
Verified
8.2
84
9.3
465
|
Verified
8.4
84
9.3
456
|
Verified
8.0
84
Platform
8.7
389
|
Verified
7.2
69
8.7
449
|
Verified
7.7
81
9.2
445
8.4
80
9.3
468
|
Verified
8.1
87
9.2
398
|
Verified
8.0
75
8.9
406
|
Verified
7.6
78
8.9
397
|
Verified
8.1
77
8.9
354
|
Verified
7.7
68
8.7
397
|
Verified
7.4
71
Platform Basics
9.8
23
8.8
8
9.6
23
8.5
8
9.6
23
8.3
8
9.9
23
8.5
8
Platform Reporting
9.3
23
8.8
8
8.9
23
8.3
8
8.5
22
7.9
8
8.3
22
6.2
7
Agentic AI - Digital Audio Advertising
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
Demand Side Platforms
9.4
236
8.5
63
Agentic AI - Demand Side Platform (DSP)
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.7
37
Not enough data
8.3
37
Not enough data
8.5
37
Not enough data
Campaign Management
9.0
479
|
Verified
8.1
83
8.9
479
|
Verified
8.1
84
9.1
468
|
Verified
8.2
85
8.5
401
|
Verified
7.8
76
8.6
398
|
Verified
7.9
76
9.1
443
|
Verified
8.5
80
9.0
417
|
Verified
8.3
77
9.2
437
|
Verified
8.5
81
9.3
471
|
Verified
8.3
88
8.9
450
|
Verified
8.0
76
9.0
392
|
Verified
8.3
71
8.9
364
|
Verified
7.8
70
8.9
352
|
Verified
8.1
67
Targeting
9.4
482
|
Verified
8.1
90
9.3
464
|
Verified
8.2
84
9.3
465
|
Verified
8.4
84
9.3
456
|
Verified
8.0
84
Demand Side Platforms
9.0
369
|
Verified
8.0
61
8.9
359
|
Verified
7.8
59
9.2
369
|
Verified
8.4
60
Platform
8.7
389
|
Verified
7.2
69
8.7
449
|
Verified
7.7
81
9.2
445
8.4
80
9.3
468
|
Verified
8.1
87
9.2
398
|
Verified
8.0
75
8.9
406
|
Verified
7.6
78
8.9
397
|
Verified
8.1
77
8.9
354
|
Verified
7.7
68
8.7
397
|
Verified
7.4
71
Platform - Connected TV (CTV) Advertising Platforms
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.4
38
Not enough data
9.4
38
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
23
Not enough data
Categories
Categories
Shared Categories
StackAdapt and illumin are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Digital Audio Advertising, Video Advertising, and Native Advertising
Unique Categories
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms
illumin has no unique categories
Reviews
Reviewers' Company Size
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.9%
Financial Services
2.5%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.9%
Marketing and Advertising
45.0%
Online Media
4.6%
Telecommunications
3.7%
Entertainment
3.7%
Automotive
3.7%
Other
39.4%
Discussions
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
illumin has no discussions with answers
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