Link copied to clipboard # StackAdapt vs illumin Comparison - What are their main differences? Share [ Export ](/compare/stackadapt/illumin-illumin/export.csv) StackAdaptillumin[+ Add Product](#) Pricing **StackAdapt** No pricing available **illumin** **Contact Us** · SELF-SERVICE **Pricing Insights** from reviews Time to Implement **StackAdapt** 1 month Based on 345 responses **illumin** 1 month Based on 46 responses Return on Investment **StackAdapt** 7 months3 months sooner Based on 270 responses **illumin** 10 months Based on 42 responses Perceived Cost **StackAdapt** $$$$$ **illumin** $$$$$ Average Discount **StackAdapt** 6% **illumin** 9%3% more **Pros & Cons** from reviews **StackAdapt** [ Ease of Use (121) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1063661&qs=pros-and-cons#reviews)[ Customer Support (116) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1062769&qs=pros-and-cons#reviews)[ Reporting Limitations (26) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1064238&qs=pros-and-cons#reviews)[ Reporting Issues (21) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1059240&qs=pros-and-cons#reviews) **illumin** [ Ease of Use (23) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1309435&qs=pros-and-cons#reviews)[ Features (21) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311455&qs=pros-and-cons#reviews)[ Poor Reporting (9) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1312005&qs=pros-and-cons#reviews)[ Learning Curve (8) ](https://www.g2.com/products/illumin-illumin/reviews?filters%5Bsentiment_snippet%5D=1311241&qs=pros-and-cons#reviews) Integrations **StackAdapt** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1649a3fb4e90cc0ce661ffe5e38f6178/adsquare.jpg "Product Avatar Image") Adsquare ](https://www.g2.com/products/adsquare/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ View all ](https://www.g2.com/products/stackadapt/integrations) **illumin** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f4eb7051d205ef0fd7fc5ac20860676f/datastudio.jpg "Product Avatar Image") Datastudio ](https://www.g2.com/products/datastudio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/illumin-illumin/integrations) Screenshots **StackAdapt** ![StackAdapt screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220303/20220616-G2-Profile-Assets-01.png) **illumin** ![illumin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1207235/illumin-interface-images-wills-updates-Platform-home-f4.png) **Ratings** from reviews Meets Requirements **StackAdapt** 9.3 9.3773 **illumin** 8.1 8.1131 Ease of Use **StackAdapt** 9.1 9.1761 **illumin** 8.1 8.1127 Ease of Setup **StackAdapt** 9.2 9.2630 **illumin** 8.0 8.0110 Ease of Admin **StackAdapt** 9.2 9.2562 **illumin** 8.3 8.381 Quality of Support **StackAdapt** 9.8 9.8764 **illumin** 9.0 9.0131 Has the product been a good partner in doing business? **StackAdapt** 9.8 9.8574 **illumin** 9.0 9.089 Product Direction (% positive) **StackAdapt** 9.7 9.7735 **illumin** 8.5 8.5127 **Features** ratings from reviews Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.9 603 8.1 125 Agentic AI - Demand Side Platform (DSP) Multi-step Planning 8.5(won by 0.2) 37 8.3 5 Autonomous Task Execution 8.4(won by default) 36 Not enough data Cross-system Integration 8.6(won by default) 38 Not enough data Adaptive Learning 8.7(won by default) 36 Not enough data Proactive Assistance 8.4(won by default) 38 Not enough data Decision Making 8.5(won by default) 37 Not enough data Demand Side Platforms Cross Channel Capabilities 9.4(won by 0.8) 246 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 68 Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Campaign Optimization 8.9(won by 0.8) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 92 Reach 9.1(won by 0.9) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 95 Bulk Editing 8.4(won by 0.7) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 77 Batch Uploading 8.6(won by 0.7) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 78 Brand Safety 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 82 Fraud Protection 9.0(won by 0.7) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 77 Frequency Capping 9.2(won by 0.8) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 83 Budget Pacing 9.3(won by 1.1) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 92 Creative Optimization 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Rich Media Capabilties 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 74 In-App Ads 8.8(won by 1.0) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.9(won by 0.8) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 1.3) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 9.3(won by 1.2) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 86 Contextual Targeting 9.3(won by 1.3) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 9.0(won by 1.0) 372 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 62 Estimate and Projections 8.9(won by 1.1) 361 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 59 Cross-Device Capabilities 9.2(won by 0.8) 369 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 60 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.7(won by 1.4) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 88 User, Role, and Access Management 9.2(won by 0.8) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 81 Performance and Reliability 9.3(won by 1.2) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.9(won by 1.2) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.9(won by 0.9) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 78 Internationalization 8.9(won by 1.3) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.9 599 8.0 126 Channel Functionality Display Functionality 9.3(won by 0.8) 391 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 69 Platform Interoperability Close Ecosystem API 8.7(won by 1.3) 256 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 46 Agentic AI - Display Advertising Autonomous Task Execution 8.1(won by default) 40 Not enough data Multi-step Planning 8.4(won by default) 39 Not enough data Cross-system Integration 8.5(won by default) 39 Not enough data Adaptive Learning 8.5(won by default) 39 Not enough data Proactive Assistance 8.4(won by default) 39 Not enough data Decision Making 8.5(won by default) 39 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Campaign Optimization 8.9(won by 0.8) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 92 Reach 9.1(won by 0.9) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 95 Bulk Editing 8.4(won by 0.7) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 77 Batch Uploading 8.6(won by 0.7) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 78 Brand Safety 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 82 Fraud Protection 9.0(won by 0.7) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 77 Frequency Capping 9.2(won by 0.8) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 83 Budget Pacing 9.3(won by 1.1) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 92 Creative Optimization 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Rich Media Capabilties 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 74 In-App Ads 8.8(won by 1.0) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.9(won by 0.8) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 1.3) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 9.3(won by 1.2) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 86 Contextual Targeting 9.3(won by 1.3) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.7(won by 1.4) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 88 User, Role, and Access Management 9.2(won by 0.8) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 81 Performance and Reliability 9.3(won by 1.2) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.9(won by 1.2) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.9(won by 0.9) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 78 Internationalization 8.9(won by 1.3) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 9.1 25 8.6 9 Platform Basics Cross-Device Advertising 9.8(won by 1.0) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.8 8 Audio Ad Formats 9.6(won by 1.3) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 9 Programmatic Audio 9.6(won by 1.5) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 9 Audience Targeting 9.9(won by 1.6) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 9 Platform Reporting Performance Monitoring 9.3(won by 0.5) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.8 8 Reporting Dashboards 8.9(won by 0.6) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 8 Dashboard Exports 8.5(won by 0.6) 22 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 8 Music Genre Reporting 8.3(won by 2.1) 22 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.2 7 Agentic AI - Digital Audio Advertising Autonomous Task Execution 8.6(won by default) 15 Not enough data Multi-step Planning 8.7(won by default) 15 Not enough data Cross-system Integration 8.6(won by default) 16 Not enough data Adaptive Learning 8.9(won by default) 15 Not enough data Proactive Assistance 8.4(won by default) 15 Not enough data Decision Making 8.6(won by default) 15 Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 9.0 601 7.8 125 Platform Interoperability Close Ecosystem API 8.7(won by 1.6) 197 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 34 Agentic AI - Video Advertising Autonomous Task Execution 8.5(won by default) 26 Not enough data Multi-step Planning 8.5(won by default) 26 Not enough data Cross-system Integration 8.5(won by default) 26 Not enough data Adaptive Learning 8.7(won by default) 26 Not enough data Proactive Assistance 8.4(won by default) 26 Not enough data Decision Making 8.5(won by default) 26 Not enough data Video Functionality Video Functionality 9.2(won by 1.1) 375 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 50 Campaign Management Campaign Dashboard 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Campaign Optimization 8.9(won by 0.8) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 92 Reach 9.1(won by 0.9) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 95 Bulk Editing 8.4(won by 0.7) 404 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 77 Batch Uploading 8.6(won by 0.7) 398 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 78 Brand Safety 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 82 Fraud Protection 9.0(won by 0.7) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 77 Frequency Capping 9.2(won by 0.8) 436 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 83 Budget Pacing 9.3(won by 1.1) 472 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 92 Creative Optimization 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Rich Media Capabilties 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 74 In-App Ads 8.8(won by 1.0) 363 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 70 Mobile Rich Media Capabilities 8.9(won by 0.8) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 67 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 9.4(won by 1.3) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 103 Retargeting 9.3(won by 1.2) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 88 Geo-Targeting 9.3(won by 0.9) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 86 Contextual Targeting 9.3(won by 1.3) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 85 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.7(won by 1.4) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 75 Custom Reports 8.6(won by 0.8) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 88 User, Role, and Access Management 9.2(won by 0.8) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 81 Performance and Reliability 9.3(won by 1.2) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 Enterprise Scalability 9.2(won by 1.2) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 77 Customization 8.9(won by 1.2) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 79 Workflow Capability 8.9(won by 0.9) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 78 Internationalization 8.9(won by 1.3) 352 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 69 Notifications 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 71 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 8.5 24 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 8.3(won by default) 22 Not enough data Multi-step Planning 8.3(won by default) 22 Not enough data Cross-system Integration 8.5(won by default) 22 Not enough data Adaptive Learning 8.4(won by default) 22 Not enough data Proactive Assistance 8.1(won by default) 22 Not enough data Decision Making 8.3(won by default) 23 Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 9.0 40 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 9.5(won by default) 37 Not enough data Ad Serving 9.3(won by default) 38 Not enough data Streaming Capabilites 9.4(won by default) 38 Not enough data Performance Analytics 9.3(won by default) 38 Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 9.3(won by default) 39 Not enough data Campaign Dashboard 9.4(won by default) 39 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 8.4(won by default) 22 Not enough data Multi-step Planning 8.4(won by default) 22 Not enough data Cross-system Integration 8.5(won by default) 23 Not enough data Adaptive Learning 8.6(won by default) 22 Not enough data Proactive Assistance 8.3(won by default) 22 Not enough data Decision Making 8.4(won by default) 22 Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Small-Business(50 or fewer emp.) 62.0% Mid-Market(51-1000 emp.) 32.0% Enterprise(\> 1000 emp.) 6.0% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Small-Business(50 or fewer emp.) 60.8% Mid-Market(51-1000 emp.) 29.7% Enterprise(\> 1000 emp.) 9.5% Small-Business (50 or fewer emp.) 62.0% 60.8% Mid-Market (51-1000 emp.) 32.0% 29.7% Enterprise (\> 1000 emp.) 6.0% 9.5% Reviewers' Industry [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Marketing and Advertising 57.2% Financial Services 2.5% Online Media 2.4% Health, Wellness and Fitness 2.3% Computer Software 2.1% Other 33.5% [![illumin](https://images.g2crowd.com/uploads/product/hd_favicon/f135fba5e8c1ff2ad2f5eff3b192ebb8/illumin-illumin.svg "illumin")](https://www.g2.com/products/illumin-illumin/reviews) illumin Marketing and Advertising 42.3% Automotive 5.1% Entertainment 4.4% Online Media 3.6% Telecommunications 2.9% Other 41.6% FAQs ## StackAdapt vs illumin FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between StackAdapt vs illumin? StackAdapt stands out for its higher G2 rating, superior support, and ease of setup compared to illumin. | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | | --- | --- | | 4.7/5 (898 reviews) | 4.3/5 (155 reviews) | | Small-Business | Small-Business | | 9.2 | 8.0 | | 9.9 | 9.1 | | Ease of Use (121 all-time mentions) | Ease of Use (23 all-time mentions) | ### How do the pricing models of StackAdapt and illumin compare? StackAdapt is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to illumin. - **StackAdapt:** Reviewers describe StackAdapt as affordable and note that its price is equivalent to other platforms, with strong value for the features and support provided. - **illumin:** Reviewers mention illumin as reasonably priced and highlight its affordability, but some note a desire for more transparency around pricing and contract flexibility. - **Switching reasons:** Recent reviewers cite StackAdapt's dependable results and robust support as reasons for choosing it over other DSPs, while illumin is chosen for its unique inventory and ability to support sensitive verticals. ### What are the best alternatives to StackAdapt and illumin? The top three alternatives to StackAdapt and illumin are The Trade Desk, AdRoll, and Basis. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | Affordable, price equivalent to other platforms | Ease of Use (121 all-time mentions) | | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5 (155 reviews) | Small-Business | Reasonably priced, affordable, desire for more transparency | Ease of Use (23 all-time mentions) | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | — | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | — | — | ### Which Demand Side Platform (DSP) features should I prioritize when comparing StackAdapt and illumin? Buyers comparing StackAdapt and illumin should prioritize Targeting, Ease of Use, Integrations, Reporting, and Customer Support. - **Targeting:** StackAdapt has 57 all-time reviewer mentions for Audience Targeting, while illumin has 9 all-time mentions. - **Ease of Use:** StackAdapt scores 9.1, illumin scores 8.1 on Ease of Use; StackAdapt has 121 all-time mentions, illumin 23. - **Integrations:** StackAdapt integrations are mentioned in 54 reviews for Funnel, 14 for Meta, and 8 for Data Studio; illumin integrations are mentioned in 22 reviews for Funnel, 11 for Meta, and 6 for Looker. - **Reporting:** StackAdapt reviewers frequently cite reporting as an area for improvement, while illumin receives mixed feedback on reporting transparency and detail. - **Customer Support:** StackAdapt scores 9.9, illumin 9.1 on Quality of Support; StackAdapt has 116 all-time mentions, illumin 17. ### What are the pros and cons of StackAdapt vs illumin? StackAdapt's headline strength is its ease of use and customer support, while illumin is noted for its visual campaign management and unique inventory access. - **StackAdapt strengths:** Ease of Use (121 all-time mentions), Customer Support (116), Team Helpfulness (98), Features (77), Campaign Management (68), Audience Targeting (57), Setup Ease (55), Account Management (43), Optimization (37), Omni-Channel Marketing (16). - **StackAdapt trade-offs:** Budget Management (20), Campaign Management Issues (11), Ad Restrictions (10), reporting and customization limitations, higher minimums for managed tiers, and attribution challenges. - **illumin strengths:** Ease of Use (23), Features (21), Campaign Management (17), Customer Support (17), Team Helpfulness (17), Setup Ease (14), Intuitive (13), Reporting Capabilities (10), Results Performance (10), Audience Targeting (9), Dashboard Usability (9), Optimization (9). - **illumin trade-offs:** Learning Curve (8), reporting transparency, UI/UX complexity, limited optimization controls, and some reviewers cite a need for more detailed reporting and inventory transparency. ### Is StackAdapt or illumin better for small businesses? StackAdapt is the better fit for small businesses, with a higher G2 rating and stronger small-business reviewer sentiment. - **StackAdapt:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive setup, and strong support as key benefits for small teams. - **illumin:** Largest segment is Small-Business; reviewers note its visual interface and support for sensitive verticals, but mention a steeper learning curve and more complex setup compared to StackAdapt. ### Which Demand Side Platform (DSP) platform has better integrations? StackAdapt is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **StackAdapt:** Funnel (54 all-time mentions), Meta (14), Data Studio (8); reviewers also mention integrations with Shopify, Triple Whale, Hubspot, Salesforce, and GA4. - **illumin:** Funnel (22 all-time mentions), Meta (11), Looker (6); reviewers highlight integration with Looker Studio and internal reporting tools. ### How do StackAdapt and illumin compare on customer support? StackAdapt leads on Quality of Support with a 0.8-point advantage over illumin (9.9 vs 9.1). - **StackAdapt:** Reviewers consistently praise the responsiveness, expertise, and proactive support from the StackAdapt team, with 116 all-time mentions for Customer Support and 98 for Team Helpfulness. - **illumin:** Reviewers describe illumin's support as helpful and accommodating, with 17 all-time mentions for Customer Support and 17 for Team Helpfulness, but some note a desire for more consistent results and improved support for complex needs. ### Which is easier to implement, StackAdapt or illumin? StackAdapt is easier to implement, with a 1.2-point higher Ease of Setup score (9.2 vs 8.0) and more positive reviewer sentiment on onboarding and setup. - **StackAdapt:** Reviewers highlight intuitive onboarding, quick setup, and minimal learning curve, with 55 all-time mentions for Setup Ease and 38 for Easy Setup. - **illumin:** Reviewers note a more complex setup process, with a steeper learning curve and some challenges in campaign configuration, but also mention helpful onboarding support from the illumin team. ### Which product has better Targeting? StackAdapt is stronger on Targeting, with more reviewer-cited mentions and higher satisfaction scores. - **StackAdapt:** 57 all-time reviewer mentions for Audience Targeting, frequent praise for ABM and custom list targeting, and advanced targeting capabilities cited in recent reviews. - **illumin:** 9 all-time reviewer mentions for Audience Targeting, with reviewers noting precise segmentation and targeting options, but fewer mentions and lower overall satisfaction compared to StackAdapt. 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