Introducing G2.ai, the future of software buying.Try now
Compare Scrut Automation and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Meltwater
Visit Website
At a Glance
Market Segments
Small-Business (50.2% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Scrut Automation
Star Rating
(1,292)4.9 out of 5
Market Segments
Small-Business (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Scrut AutomationSemrush
Star Rating
(3,002)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansScrut Automation vs Semrush
When assessing the two solutions, reviewers found Scrut Automation easier to use, set up, and administer. Reviewers also preferred doing business with Scrut Automation overall.
- Reviewers felt that Scrut Automation meets the needs of their business better than Semrush.
- When comparing quality of ongoing product support, reviewers felt that Scrut Automation is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Scrut Automation over Semrush.
Pricing
Entry-Level Pricing
Scrut Automation
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Scrut Automation
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
9.6
1,189
8.8
2,431
Ease of Use
9.5
1,205
8.3
2,455
Ease of Setup
9.5
858
8.6
1,663
Ease of Admin
9.6
631
8.6
1,252
Quality of Support
9.7
1,184
8.6
2,133
Has the product been a good partner in doing business?
9.7
638
8.7
1,232
Product Direction (% positive)
9.9
1,208
8.9
2,341
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
368
Not enough data
7.5
378
Not enough data
7.1
363
Reporting
Not enough data
8.0
419
Not enough data
8.2
409
Not enough data
7.8
394
Not enough data
7.7
394
Not enough data
7.9
389
Not enough data
7.6
369
Not enough data
8.0
403
Other
Not enough data
7.7
381
Not enough data
8.1
394
Not enough data
7.7
383
Not enough data
8.0
385
Not enough data
7.4
350
Not enough data
7.0
329
Not enough data
7.6
348
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
358
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.7(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
9.6
504
Not enough data
9.2
381
Not enough data
9.2
421
Not enough data
9.5
425
Not enough data
Compliance
9.5
416
Not enough data
9.4
378
Not enough data
9.6
378
Not enough data
Administration
9.5
397
Not enough data
9.5
401
Not enough data
9.4
368
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.6
249
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
262
|
Verified
Local Search Optimization
Not enough data
8.9
584
|
Verified
Not enough data
8.4
543
|
Verified
Not enough data
8.4
515
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
512
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
567
Agentic AI - Competitive Intelligence
Not enough data
7.1
71
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
523
Platform Content
Not enough data
7.3
463
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
544
Asset Inventory
9.2
143
Not enough data
9.2
134
Not enough data
9.2
136
Not enough data
8.9
120
Not enough data
9.0
132
Not enough data
Generative AI
7.1
68
Not enough data
7.4
60
Not enough data
Agentic AI - IT Asset Management
6.7
9
Not enough data
6.7
9
Not enough data
7.8
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Management
9.4
121
Not enough data
9.4
114
Not enough data
9.4
121
Not enough data
9.3
123
Not enough data
Platform Basics
Not enough data
8.5
105
Not enough data
8.2
102
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
94
Not enough data
8.4
105
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
98
Not enough data
8.7
108
Marketing Campaign Performance
Not enough data
8.5
80
Not enough data
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
106
Not enough data
8.8
92
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
874
Not enough data
8.8
845
Not enough data
8.8
855
Agentic AI - SEO Tools
Not enough data
6.6
174
Not enough data
6.7
174
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.5
172
Not enough data
6.6
168
Not enough data
6.7
169
SEO Content & Rankings
Not enough data
8.2
1481
Not enough data
9.1
1592
Not enough data
8.8
1510
Not enough data
8.2
916
Not enough data
8.4
830
SEO Reporting
Not enough data
8.9
1566
Not enough data
8.6
1001
Not enough data
8.2
959
Not enough data
7.8
832
Generative AI
Not enough data
6.7
396
Not enough data
6.8
392
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
115
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
101
Not enough data
8.2
93
Reporting
Not enough data
9.0
132
Not enough data
Feature Not Available
Not enough data
8.9
120
Not enough data
9.0
130
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Audit Management
9.3
45
Not enough data
9.5
43
Not enough data
9.5
44
Not enough data
9.6
43
Not enough data
9.5
42
Not enough data
Regulatory Change Management
9.1
37
Not enough data
9.3
35
Not enough data
9.0
35
Not enough data
9.0
36
Not enough data
9.3
39
Not enough data
8.6
37
Not enough data
Risk Management
9.4
37
Not enough data
9.5
38
Not enough data
9.2
35
Not enough data
9.2
33
Not enough data
Third Party & Supplier Risk Management
9.2
34
Not enough data
9.0
33
Not enough data
8.8
32
Not enough data
8.6
31
Not enough data
Business Continuity Management
9.1
33
Not enough data
9.2
31
Not enough data
9.1
31
Not enough data
Ethics and Compliance Learning
9.3
30
Not enough data
9.1
27
Not enough data
8.9
28
Not enough data
9.3
27
Not enough data
Generative AI
5.4
19
Not enough data
5.8
19
Not enough data
Platform
9.0
31
Not enough data
9.4
32
Not enough data
8.2
29
Not enough data
9.3
34
Not enough data
Services
9.3
32
Not enough data
9.1
32
Not enough data
9.5
30
Not enough data
9.0
29
Not enough data
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Functionality
9.1
173
Not enough data
9.2
170
Not enough data
9.2
178
Not enough data
9.3
174
Not enough data
Risk assessment
9.3
176
Not enough data
8.7
144
Not enough data
9.2
167
Not enough data
7.6
28
Not enough data
Generative AI - Vendor Security and Privacy Assessment
6.9
22
Not enough data
6.9
22
Not enough data
Data collection
Not enough data
7.7
195
Not enough data
8.1
222
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
7.5
194
|
Verified
Not enough data
8.1
212
Segment Trending
Not enough data
8.6
243
|
Verified
Not enough data
8.1
231
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
7.3
199
Analysis
Not enough data
8.3
231
Not enough data
8.6
252
|
Verified
Not enough data
8.3
213
|
Verified
Platform
Not enough data
8.7
257
|
Verified
Not enough data
8.4
236
|
Verified
Not enough data
7.7
211
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.1
208
|
Verified
Not enough data
8.2
205
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Platform Basics
Not enough data
8.6
137
Not enough data
7.8
122
Not enough data
8.4
141
Platform Data
Not enough data
8.2
128
Not enough data
8.4
133
Not enough data
8.7
144
Not enough data
8.3
129
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Configuration
8.9
139
Not enough data
9.3
148
Not enough data
9.5
144
Not enough data
9.3
151
Not enough data
9.3
128
Not enough data
Visibility
9.2
152
Not enough data
9.3
126
Not enough data
Vulnerability Management
9.2
135
Not enough data
9.3
147
Not enough data
9.3
140
Not enough data
9.3
147
Not enough data
Asset Management
9.1
41
Not enough data
8.9
38
Not enough data
9.5
42
Not enough data
Monitoring
9.5
40
Not enough data
9.5
40
Not enough data
9.5
40
Not enough data
9.5
39
Not enough data
Risk Management
9.6
62
Not enough data
9.4
58
Not enough data
9.4
58
Not enough data
9.4
55
Not enough data
Generative AI
7.5
27
Not enough data
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.6
231
Planning
Not enough data
7.9
356
Generative AI
Not enough data
7.5
140
Not enough data
7.2
138
Not enough data
7.2
138
Not enough data
6.7
136
Not enough data
6.4
133
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Generative AI
7.0
62
Not enough data
Monitoring - IT Risk Management
7.3
23
Not enough data
Agentic AI - IT Risk Management
6.9
16
Not enough data
7.4
16
Not enough data
Generative AI
7.6
174
Not enough data
7.4
166
Not enough data
Workflows - Audit Management
9.1
132
Not enough data
9.0
127
Not enough data
9.0
120
Not enough data
9.0
127
Not enough data
8.9
122
Not enough data
Documentation - Audit Management
9.3
135
Not enough data
9.3
130
Not enough data
Reporting & Analytics - Audit Management
9.4
132
Not enough data
9.4
131
Not enough data
9.4
133
Not enough data
Generative AI
6.8
87
Not enough data
6.8
85
Not enough data
Platform AI Features - Policy Management
7.7
37
Not enough data
8.2
38
Not enough data
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.9
66
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
54
Competitive Benchmarking
Not enough data
7.2
56
Not enough data
7.5
60
AI Content Optimization
Not enough data
7.6
58
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
54
Not enough data
7.6
60
Cloud Visibility
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Identity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
577
Not enough data
7.8
575
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
387
|
Verified
Not enough data
8.6
423
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
395
|
Verified
Not enough data
7.9
348
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Generative AI - Security Compliance
7.9
87
Not enough data
7.9
87
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Scrut Automation and Semrush share no categories
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Scrut Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
38.3%
Information Technology and Services
23.1%
Financial Services
11.7%
Hospital & Health Care
2.5%
Insurance
2.1%
Other
22.4%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
45.9%
Discussions
Scrut Automation has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
