Compare Raptor Services and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
Starting at €15,900.00 Per Year
$500.00 100000 Credits
Raptor Services
Star Rating
(95)4.7 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €15,900.00 Per Year
Browse all 3 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying various sources into a single, real-time profile. Users appreciate how this capability enhances personalized marketing and service experiences, making it a valuable tool for businesses looking to streamline their customer interactions.
- Users say that Raptor Services offers a user-friendly interface that simplifies the setup process, making it accessible even for teams without dedicated developers. This ease of use is highlighted by feedback indicating that the platform's personalization solutions for webshops and email are straightforward and deliver impressive results.
- Reviewers mention that Salesforce Data 360's ability to consolidate diverse data sources, including CRM, web, and social media, is a standout feature. This integration allows for a more efficient workflow, as everything is kept in one place, which users find to be a significant time saver.
- According to verified reviews, Raptor Services shines in its quality of support, with users praising the responsiveness and helpfulness of the support team. This high level of customer service contributes to a positive overall experience, as users feel supported throughout their journey with the platform.
- G2 reviewers highlight that while Raptor Services has a higher star rating, Salesforce Data 360 benefits from a larger volume of reviews, indicating a broader user base and potentially more reliable insights. This difference in review count suggests that Salesforce Data 360 may have a more established presence in the market.
- Users report that both platforms have their strengths, but Salesforce Data 360's overall G2 Score significantly outpaces Raptor Services, reflecting higher customer satisfaction and market presence. This suggests that for businesses prioritizing a robust and widely adopted solution, Salesforce Data 360 may be the more favorable option.
Pricing
Entry-Level Pricing
Raptor Services
Activate
Starting at €15,900.00
Per Year
For businesses that want to centralize customer data and start to activate channels
- Customer Data Platform
- Data Manager
- Insights & Analytics
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Raptor Services
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.6
91
9.0
91
Ease of Use
8.3
90
8.0
169
Ease of Setup
7.6
57
7.4
142
Ease of Admin
8.2
38
8.6
43
Quality of Support
9.4
92
8.6
87
Has the product been a good partner in doing business?
9.4
44
9.3
42
Product Direction (% positive)
9.2
93
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Visitor Behavior
7.8
35
Not enough data
8.8
35
Not enough data
8.1
35
Not enough data
Templates
7.5
33
Not enough data
8.7
35
Not enough data
8.4
36
Not enough data
Personalization
9.2
39
Not enough data
8.2
35
Not enough data
8.7
34
Not enough data
7.6
30
Not enough data
8.9
33
Not enough data
9.3
35
Not enough data
7.4
28
Not enough data
8.2
31
Not enough data
Multichannel
8.8
32
Not enough data
8.8
31
Not enough data
8.2
30
Not enough data
Administration
8.2
31
Not enough data
7.5
33
Not enough data
8.3
30
Not enough data
8.3
31
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
6.4
12
Not enough data
7.1
13
Not enough data
Targeting
8.5
13
Not enough data
7.6
13
Not enough data
Triggered Content
6.5
11
Not enough data
7.7
13
Not enough data
6.3
12
Not enough data
Personalized Content
8.1
14
Not enough data
6.5
12
Not enough data
7.8
13
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
38
8.9
30
8.7
38
9.2
32
7.9
36
8.6
30
8.4
36
9.1
30
Intelligence
8.1
32
8.6
29
8.2
37
8.9
29
9.0
38
8.6
28
Merchandising
8.6
14
Not enough data
7.6
14
Not enough data
7.8
13
Not enough data
6.1
12
Not enough data
7.3
13
Not enough data
Analytics
7.3
14
Not enough data
8.3
13
Not enough data
Administration
8.2
13
Not enough data
7.3
14
Not enough data
Search Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Raptor Services and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Raptor Services is categorized as Personalization, Personalization Engines, E-Commerce Personalization, E-Merchandising, and E-Commerce Search
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Raptor Services
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
21.3%
Marketing and Advertising
16.0%
Apparel & Fashion
11.7%
Building Materials
5.3%
Sporting Goods
5.3%
Other
40.4%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Raptor Services has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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