# Raptor Services, Salesforce Data 360 (formerly Data Cloud) vs Hightouch Comparison

| | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 95 | 249 | 392 | 
| **Largest Market Segment** | Mid-Market (46.8% of reviews) | Mid-Market (42.8% of reviews) | Mid-Market (62.5% of reviews) | 
| **Entry Level Price** | Starting at €15,900.00 Per Year | $500.00 100000 Credits | Free Per Month | 

---
## Top Pros & Cons

### Raptor Services

Pros:
- Customer Support (23 reviews)
- Personalization (16 reviews)

Cons:
- Delays (4 reviews)
- Missing Features (4 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Hightouch

Pros:
- Ease of Use (16 reviews)
- Easy Integration (12 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (5 reviews)

---
## Ratings Comparison
| Rating | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (91 reviews) | 9.0 (96 reviews) | 8.9 (308 reviews) | 
  | **Ease of Use** | 8.3 (90 reviews) | 7.9 (192 reviews) | 9.2 (311 reviews) | 
  | **Ease of Setup** | 7.6 (57 reviews) | 7.3 (165 reviews) | 9.1 (149 reviews) | 
  | **Ease of Admin** | 8.2 (38 reviews) | 8.5 (46 reviews) | 9.0 (132 reviews) | 
  | **Quality of Support** | 9.4 (92 reviews) | 8.6 (91 reviews) | 9.2 (260 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (44 reviews) | 9.3 (45 reviews) | 9.4 (129 reviews) | 
  | **Product Direction (% positive)** | 9.2 (93 reviews) | 9.0 (93 reviews) | 9.3 (284 reviews) | 

---
## Pricing

### Raptor Services

#### Entry-Level Pricing

Plan: Activate

Price: Starting at €15,900.00 Per Year

Description: For businesses that want to centralize customer data and start to activate channels

Key Features:
- Customer Data Platform
- Data Manager
- Insights & Analytics

[Browse all 3 editions](https://www.g2.com/products/raptor-services/pricing)

#### Free Trial

No

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Hightouch

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Get started for Free! No credit card required.

Key Features:
- Up to 1 destination 
- Unlimited destination fields 
- SSO with Google

[Browse all 4 editions](https://www.g2.com/products/hightouch/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Hightouch** | N/A | N/A |

#### Data Integration

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | 8.3/10 | 41 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Visitor Behavior

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Monitoring** | 7.8 (35 reviews) | Not enough data | Not enough data | 
| **Targeting** | 8.8 (35 reviews) | Not enough data | Not enough data | 
| **Guided Selling** | 8.1 (35 reviews) | Not enough data | Not enough data | 

#### Templates

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Library** | 7.5 (33 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.7 (35 reviews) | Not enough data | Not enough data | 
| **Optimization** | 8.4 (36 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Recommendation** | 9.2 (39 reviews) | Not enough data | Not enough data | 
| **Content** | 8.2 (35 reviews) | Not enough data | Not enough data | 
| **Cart Abandonment** | 8.7 (34 reviews) | Not enough data | Not enough data | 
| **Search** | 7.6 (30 reviews) | Not enough data | Not enough data | 
| **Personalization Engine** | 8.9 (33 reviews) | Not enough data | Not enough data | 
| **Product Recommendations** | 9.3 (35 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 7.4 (28 reviews) | Not enough data | Not enough data | 
| **Personalized Messaging** | 8.2 (31 reviews) | Not enough data | Not enough data | 

#### Multichannel

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Web** | 8.8 (32 reviews) | Not enough data | Not enough data | 
| **Email** | 8.8 (31 reviews) | Not enough data | Not enough data | 
| **Mobile** | 8.2 (30 reviews) | Not enough data | Not enough data | 

#### Administration 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Marketing Campaigns** | 8.2 (31 reviews) | Not enough data | Not enough data | 
| **Reports & Analytics** | 7.5 (33 reviews) | Not enough data | Not enough data | 
| **User Data** | 8.3 (30 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.3 (31 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **Hightouch** | N/A | N/A |

#### Administration

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | Not enough data | 

#### Management

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | Not enough data | 

#### Compliance

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | Not enough data | 

#### Security

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | Not enough data | 

#### Data Quality

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | Not enough data | 

#### Maintainence

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | 7.0/10 | 14 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Segmentation

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **A/B Testing** | 6.4 (12 reviews) | Not enough data | Not enough data | 
| **Customer Profiles** | 7.1 (13 reviews) | Not enough data | Not enough data | 

#### Targeting

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Behavioral Targeting** | 8.5 (13 reviews) | Not enough data | Not enough data | 
| **Contextual Targeting** | 7.6 (13 reviews) | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Geofencing** | 6.5 (11 reviews) | Not enough data | Not enough data | 
| **Triggered Emails** | 7.7 (13 reviews) | Not enough data | Not enough data | 
| **Triggered Messages** | 6.3 (12 reviews) | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Recommendation Engine** | 8.1 (14 reviews) | Not enough data | Not enough data | 
| **Personalized Discounts** | 6.5 (12 reviews) | Not enough data | Not enough data | 
| **Website Personalization** | 7.8 (13 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | 8.4/10 | 40 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |
| **Hightouch** | 8.1/10 | 98 |

#### Data Sourcing

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Enrichment** | 8.7 (38 reviews) | 8.9 (34 reviews) | 8.8 (80 reviews) | 
| **Expandability** | 8.7 (38 reviews) | 9.2 (53 reviews) | 8.6 (74 reviews) | 
| **Content Marketing** | 7.9 (36 reviews) | 8.5 (28 reviews) | 7.9 (64 reviews) | 
| **Multiple Devices** | 8.4 (36 reviews) | 9.1 (29 reviews) | 7.8 (65 reviews) | 

#### Intelligence

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Marketing Metrics** | 8.1 (32 reviews) | 8.6 (29 reviews) | 8.3 (67 reviews) | 
| **Predictive Modeling** | 8.2 (37 reviews) | 8.6 (28 reviews) | 7.2 (59 reviews) | 
| **Recommendation Engine** | 9.0 (38 reviews) | 8.7 (30 reviews) | 7.8 (61 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | 7.4/10 | 14 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Merchandising

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Product Recommendations** | 8.6 (14 reviews) | Not enough data | Not enough data | 
| **Product Search** | 7.6 (14 reviews) | Not enough data | Not enough data | 
| **Product Display** | 7.8 (13 reviews) | Not enough data | Not enough data | 
| **Media File Storage** | 6.1 (12 reviews) | Not enough data | Not enough data | 
| **Web Content Management** | 7.3 (13 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Reports & Analytics** | 7.3 (14 reviews) | Not enough data | Not enough data | 
| **Customer Data** | 8.3 (13 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Integrations** | 8.2 (13 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 7.3 (14 reviews) | Not enough data | Not enough data | 

### E-Commerce Search

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Search Setup

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Indexing** | Not enough data | Not enough data | Not enough data | 
| **Auto Complete** | Not enough data | Not enough data | Not enough data | 
| **Product Information** | Not enough data | Not enough data | Not enough data | 
| **Stemming** | Not enough data | Not enough data | Not enough data | 

#### Product Discovery

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Conversion** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | Not enough data | 
| **Ranking and Relevancy** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **PIM** | Not enough data | Not enough data | Not enough data | 
| **Merchadising** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Hightouch** | N/A | N/A |

#### Audiences

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | 9.2/10 | 16 |

#### Development 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **API Designer** | Not enough data | Not enough data | 9.2 (13 reviews) | 
| **Flow Designer** | Not enough data | Not enough data | 9.2 (12 reviews) | 
| **Pre-Built Connectors** | Not enough data | Not enough data | 9.4 (14 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **Reusable connectors** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **Multi - tenant architecture** | Not enough data | Not enough data | 8.9 (11 reviews) | 

#### Management 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | 8.6 (14 reviews) | 
| **Routing And Orchestration** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 9.2 (15 reviews) | 
| **Data Transformation** | Not enough data | Not enough data | 9.4 (14 reviews) | 
| **API Management** | Not enough data | Not enough data | Feature Not Available | 

#### Security

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **Security Standards** | Not enough data | Not enough data | 9.4 (15 reviews) | 
| **Communication Protocol** | Not enough data | Not enough data | 9.5 (13 reviews) | 

#### Integration Options

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | 9.3 (12 reviews) | 
| **Managed File Transfers** | Not enough data | Not enough data | 9.1 (11 reviews) | 
| **Big Data Processing** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **EDI** | Not enough data | Not enough data | 8.3 (10 reviews) | 

#### Deployment 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Hybrid** | Not enough data | Not enough data | Feature Not Available | 
| **Cloud to Cloud** | Not enough data | Not enough data | Feature Not Available | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | 9.0/10 | 43 |

#### Development 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 9.4 (38 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.7 (33 reviews) | 

#### Management 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.8 (36 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 9.4 (39 reviews) | 

#### Integration Options

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 9.1 (31 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 9.4 (34 reviews) | 
| **EDI** | Not enough data | Not enough data | 8.4 (26 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **Hightouch** | N/A | N/A |

#### Management

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 

#### Functionality 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | 8.1/10 | 75 |

#### Data Management

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | 9.3 (70 reviews) | 
| **Metadata** | Not enough data | Not enough data | 8.7 (58 reviews) | 
| **Self-service** | Not enough data | Not enough data | 9.2 (69 reviews) | 
| **Automated workflows** | Not enough data | Not enough data | 9.3 (68 reviews) | 

#### Agentic AI - DataOps Platforms

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | Not enough data | 8.3 (51 reviews) | 
| **Dasboard visualizations** | Not enough data | Not enough data | 7.4 (50 reviews) | 

#### Monitoring and Management

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Observability** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **Testing capabilities** | Not enough data | Not enough data | 8.1 (57 reviews) | 

#### Cloud Deployment

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | Not enough data | Feature Not Available | 
| **Cloud migration capabilities** | Not enough data | Not enough data | 8.6 (51 reviews) | 

#### Generative AI

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.0 (17 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.1 (17 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | 8.4/10 | 143 |

#### Data Management 

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 8.6 (110 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.1 (90 reviews) | 
| **Observability** | Not enough data | Not enough data | 8.5 (109 reviews) | 
| **Data mapping** | Not enough data | Not enough data | 8.9 (125 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.1 (100 reviews) | 

#### Functionality

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Debugging** | Not enough data | Not enough data | 8.1 (109 reviews) | 
| **Workflow Automations** | Not enough data | Not enough data | 8.8 (115 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.3 (114 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 9.3 (116 reviews) | 
| **Incremental data sync** | Not enough data | Not enough data | 9.2 (116 reviews) | 
| **Data audit** | Not enough data | Not enough data | 8.2 (90 reviews) | 

#### Security

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 8.4 (97 reviews) | 
| **Data Encryption** | Not enough data | Not enough data | 8.4 (85 reviews) | 

#### Generative AI

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.1 (32 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Hightouch** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Raptor Services** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Raptor Services (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Hightouch (5):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | Hightouch | 
|---|---|---|---|
| **Small-Business** | 35.1% | 20.5% | 24.5% | 
| **Mid-Market** | 46.8% | 42.8% | 62.5% | 
| **Enterprise** | 18.1% | 36.7% | 13.0% | 

### By Industry

#### Raptor Services

- **Retail:** 21.3%
- **Marketing and Advertising:** 16.0%
- **Apparel & Fashion:** 11.7%
- **Building Materials:** 5.3%
- **Sporting Goods:** 5.3%
- **Wholesale:** 4.3%
- **Construction:** 4.3%
- **Textiles:** 3.2%
- **Computer Software:** 3.2%
- **Information Technology and Services:** 3.2%
- **Other:** 22.3%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

#### Hightouch

- **Computer Software:** 18.3%
- **Information Technology and Services:** 15.5%
- **Financial Services:** 14.5%
- **Marketing and Advertising:** 5.7%
- **Leisure, Travel & Tourism:** 3.4%
- **Internet:** 3.1%
- **Insurance:** 2.8%
- **Real Estate:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consumer Goods:** 1.8%
- **Other:** 29.5%

---
## Alternatives

### Alternatives to Raptor Services

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) — 4.3/5 stars (432 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) — 4.8/5 stars (425 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (451 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to Hightouch

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [RudderStack](https://www.g2.com/products/rudderstack/reviews) — 4.7/5 stars (52 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2059 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (744 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)

---
## Top Discussions

### Raptor Services

No discussions available for this product.

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Hightouch

- Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment
  > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/raptor-services-vs-salesforce-data-360-formerly-data-cloud-vs-hightouch)