# Raptor Services vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate this feature as it eliminates the hassle of dealing with fragmented data, making their marketing efforts more effective. - **Users say** that Raptor Services offers a user-friendly interface that simplifies the setup process, making it accessible even for teams without dedicated developers. This ease of use is highlighted by feedback indicating that the platform's personalization solutions for webshops and email are straightforward and consistently deliver impressive results. - **According to verified reviews** , Salesforce Data 360 provides robust no-code segment builders and streaming insights, which empower business users and analysts to work with data effectively. This capability allows teams to leverage advanced features without needing extensive technical expertise, streamlining their data management processes. - **Reviewers mention** that while Raptor Services has a higher star rating for quality of support, Salesforce Data 360 still offers solid assistance, with users noting the straightforward initial setup, especially with the available connectors. This balance of support quality is crucial for teams looking for reliable help during implementation. - **G2 reviewers highlight** that Raptor Services shines in its ability to provide reliable recommendations for both websites and emails, which users find beneficial for their daily operations. This consistent performance reinforces the platform's value as a dependable tool for enhancing customer engagement. - **Users express** that Salesforce Data 360's integration capabilities make it easier to query and process data across different systems, which is a significant advantage for organizations looking to streamline their data workflows. This feature, combined with its advanced analytics tools, positions it as a strong contender for businesses focused on data-driven decision-making. | | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | | **Total Reviews** | 95 | 249 | | **Largest Market Segment** | Mid-Market (46.8% of reviews) | Mid-Market (42.8% of reviews) | | **Entry Level Price** | Starting at €15,900.00 Per Year | $500.00 100000 Credits | --- ## Top Pros & Cons ### Raptor Services Pros: - Customer Support (23 reviews) - Personalization (16 reviews) Cons: - Delays (4 reviews) - Missing Features (4 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.6 (91 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 8.3 (90 reviews) | 7.9 (192 reviews) | | **Ease of Setup** | 7.6 (57 reviews) | 7.3 (165 reviews) | | **Ease of Admin** | 8.2 (38 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 9.4 (92 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (44 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.2 (93 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Raptor Services #### Entry-Level Pricing Plan: Activate Price: Starting at €15,900.00 Per Year Description: For businesses that want to centralize customer data and start to activate channels Key Features: - Customer Data Platform - Data Manager - Insights & Analytics [Browse all 3 editions](https://www.g2.com/products/raptor-services/pricing) #### Free Trial No ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Raptor Services** | 8.3/10 | 41 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Visitor Behavior | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Monitoring** | 7.8 (35 reviews) | Not enough data | | **Targeting** | 8.8 (35 reviews) | Not enough data | | **Guided Selling** | 8.1 (35 reviews) | Not enough data | #### Templates | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Library** | 7.5 (33 reviews) | Not enough data | | **Customization** | 8.7 (35 reviews) | Not enough data | | **Optimization** | 8.4 (36 reviews) | Not enough data | #### Personalization | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Recommendation** | 9.2 (39 reviews) | Not enough data | | **Content** | 8.2 (35 reviews) | Not enough data | | **Cart Abandonment** | 8.7 (34 reviews) | Not enough data | | **Search** | 7.6 (30 reviews) | Not enough data | | **Personalization Engine** | 8.9 (33 reviews) | Not enough data | | **Product Recommendations** | 9.3 (35 reviews) | Not enough data | | **A/B Testing** | 7.4 (28 reviews) | Not enough data | | **Personalized Messaging** | 8.2 (31 reviews) | Not enough data | #### Multichannel | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Web** | 8.8 (32 reviews) | Not enough data | | **Email** | 8.8 (31 reviews) | Not enough data | | **Mobile** | 8.2 (30 reviews) | Not enough data | #### Administration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Campaigns** | 8.2 (31 reviews) | Not enough data | | **Reports & Analytics** | 7.5 (33 reviews) | Not enough data | | **User Data** | 8.3 (30 reviews) | Not enough data | | **Integrations** | 8.3 (31 reviews) | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | #### Administration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (9 reviews) | #### Maintainence | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Raptor Services** | 7.0/10 | 14 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Segmentation | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **A/B Testing** | 6.4 (12 reviews) | Not enough data | | **Customer Profiles** | 7.1 (13 reviews) | Not enough data | #### Targeting | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Behavioral Targeting** | 8.5 (13 reviews) | Not enough data | | **Contextual Targeting** | 7.6 (13 reviews) | Not enough data | #### Triggered Content | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Geofencing** | 6.5 (11 reviews) | Not enough data | | **Triggered Emails** | 7.7 (13 reviews) | Not enough data | | **Triggered Messages** | 6.3 (12 reviews) | Not enough data | #### Personalized Content | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Recommendation Engine** | 8.1 (14 reviews) | Not enough data | | **Personalized Discounts** | 6.5 (12 reviews) | Not enough data | | **Website Personalization** | 7.8 (13 reviews) | Not enough data | #### Agentic AI - Personalization Engines | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Raptor Services** | 8.4/10 | 40 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 | #### Data Sourcing | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 8.7 (38 reviews) | 8.9 (34 reviews) | | **Expandability** | 8.7 (38 reviews) | 9.2 (53 reviews) | | **Content Marketing** | 7.9 (36 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 8.4 (36 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 8.1 (32 reviews) | 8.6 (29 reviews) | | **Predictive Modeling** | 8.2 (37 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | 9.0 (38 reviews) | 8.7 (30 reviews) | ### E-Merchandising | Product | Score | Reviews | |---|---|---| | **Raptor Services** | 7.4/10 | 14 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Merchandising | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Product Recommendations** | 8.6 (14 reviews) | Not enough data | | **Product Search** | 7.6 (14 reviews) | Not enough data | | **Product Display** | 7.8 (13 reviews) | Not enough data | | **Media File Storage** | 6.1 (12 reviews) | Not enough data | | **Web Content Management** | 7.3 (13 reviews) | Not enough data | #### Analytics | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Reports & Analytics** | 7.3 (14 reviews) | Not enough data | | **Customer Data** | 8.3 (13 reviews) | Not enough data | #### Administration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Integrations** | 8.2 (13 reviews) | Not enough data | | **Dashboard** | 7.3 (14 reviews) | Not enough data | ### E-Commerce Search | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Search Setup | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Indexing** | Not enough data | Not enough data | | **Auto Complete** | Not enough data | Not enough data | | **Product Information** | Not enough data | Not enough data | | **Stemming** | Not enough data | Not enough data | #### Product Discovery | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Recommendations** | Not enough data | Not enough data | | **Conversion** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Faceted Search** | Not enough data | Not enough data | | **Ranking and Relevancy** | Not enough data | Not enough data | #### Integration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **E-Commerce** | Not enough data | Not enough data | | **PIM** | Not enough data | Not enough data | | **Merchadising** | Not enough data | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | ### Personalization | Product | Score | Reviews | |---|---|---| | **Raptor Services** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Agentic AI - Personalization | Feature | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Raptor Services (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Raptor Services | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 35.1% | 20.5% | | **Mid-Market** | 46.8% | 42.8% | | **Enterprise** | 18.1% | 36.7% | ### By Industry #### Raptor Services - **Retail:** 21.3% - **Marketing and Advertising:** 16.0% - **Apparel & Fashion:** 11.7% - **Building Materials:** 5.3% - **Sporting Goods:** 5.3% - **Wholesale:** 4.3% - **Construction:** 4.3% - **Textiles:** 3.2% - **Computer Software:** 3.2% - **Information Technology and Services:** 3.2% - **Other:** 22.3% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.1% - **Computer Software:** 8.8% - **Financial Services:** 6.9% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.2% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.6% --- ## Alternatives ### Alternatives to Raptor Services - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews) - [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews) — 4.3/5 stars (432 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews) - [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) — 4.8/5 stars (425 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews) - [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (451 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) --- ## Top Discussions ### Raptor Services No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/raptor-services-vs-salesforce-data-360-formerly-data-cloud)