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At a Glance
Market Segments
Small-Business (74.3% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
No pricing available
Prowly
Star Rating
(113)4.2 out of 5
Market Segments
Small-Business (74.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansWorkato
Star Rating
(722)4.7 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoProwly vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than Prowly.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over Prowly.
Pricing
Entry-Level Pricing
Prowly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Workato
No pricing availableFree Trial
Prowly
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.6
96
9.1
582
Ease of Use
8.8
96
9.0
591
Ease of Setup
8.2
62
8.9
463
Ease of Admin
8.4
54
9.0
367
Quality of Support
8.6
92
9.2
572
Has the product been a good partner in doing business?
8.3
54
9.4
364
Product Direction (% positive)
7.9
88
9.5
566
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.9
116
Not enough data
8.3
123
Functionality
Not enough data
8.9
130
Not enough data
8.7
133
Not enough data
9.0
131
Not enough data
9.1
140
Not enough data
9.0
131
Content Creation
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Not enough data
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Not enough data
Contact Management
8.5
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
PR Management
8.6
13
Not enough data
8.0
14
Not enough data
8.3
13
Not enough data
9.1
13
Not enough data
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
7.2
9
Not enough data
7.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Media Channels
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Geographic Coverage
9.0
5
Not enough data
9.7
5
Not enough data
9.0
5
Not enough data
Reporting
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
9.0
5
Not enough data
9.3
5
Not enough data
Development
Not enough data
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Collaboration
Not enough data
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
270
Not enough data
8.4
176
|
Verified
Not enough data
9.0
197
|
Verified
Not enough data
8.8
210
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
9.0
189
Not enough data
8.6
164
Management
Not enough data
8.7
193
|
Verified
Not enough data
8.7
181
|
Verified
Not enough data
8.9
193
|
Verified
Not enough data
8.7
191
|
Verified
Not enough data
8.8
164
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
173
|
Verified
Integration Options
Not enough data
8.7
165
|
Verified
Not enough data
8.6
165
|
Verified
Not enough data
8.1
159
|
Verified
Not enough data
7.9
144
|
Verified
Deployment
Not enough data
8.7
160
Not enough data
9.0
170
Management
Not enough data
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Functionality
Not enough data
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Security
Not enough data
9.3
14
Not enough data
9.4
13
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
9.2(won by default)
6
Not enough data
7.8(won by default)
6
Not enough data
10.0(won by default)
5
Not enough data
8.3(won by default)
6
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
6
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.8(won by default)
6
Not enough data
8.6(won by default)
6
Not enough data
6.9(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Governance
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Generative AI
9.2
6
Not enough data
8.3
6
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
7
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
55
Not enough data
9.0
56
Not enough data
9.3
63
Not enough data
9.4
58
Not enough data
9.0
52
Integration & Adaptability - Process Orchestration
Not enough data
9.3
54
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Customization - AI Agent Builders
Not enough data
9.0
14
Not enough data
9.0
14
Not enough data
9.3
12
Functionality - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.8
14
Data and Analytics - AI Agent Builders
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.1
11
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.4
11
Not enough data
9.4
12
Not enough data
9.4
14
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
9
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Database
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Not enough data
Outreach
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Not enough data
Reporting
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Not enough data
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
8.3
41
Not enough data
8.3
49
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
API Management
Not enough data
8.7
165
Not enough data
8.5
183
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Data Integration
Not enough data
9.2
194
Not enough data
8.7
185
Not enough data
8.5
167
Categories
Categories
Shared Categories
Prowly and Workato share no categories
Unique Categories
Prowly is categorized as Online Newsroom, PR CRM, Media Monitoring, Media and Influencer Targeting, PR Analytics, Press Release Distribution, and Social Media Listening Tools
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Public Relations and Communications
16.5%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Marketing and Advertising
5.5%
Other
58.7%
Computer Software
23.0%
Information Technology and Services
19.6%
Financial Services
5.6%
Retail
3.5%
Construction
3.0%
Other
45.3%
Alternatives
Discussions
Prowly has no discussions with answers
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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