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At a Glance
Nosto
Nosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plans
VWO Testing
VWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that VWO Testing excels in A/B Testing with a score of 9.0, while Nosto shines in Customer Profiles with a score of 8.3, indicating that VWO is better suited for rigorous testing environments, whereas Nosto offers more robust customer segmentation capabilities.
  • Reviewers mention that Nosto's Quality of Support is rated at 9.5, significantly higher than VWO Testing's 8.9, suggesting that users find Nosto's customer service more responsive and helpful, which can be crucial for businesses needing immediate assistance.
  • G2 users highlight that VWO Testing's ease of setup is rated at 8.5, slightly better than Nosto's 8.0, indicating that users may find VWO easier to implement, which can save time and resources during the onboarding process.
  • Users on G2 report that Nosto's AI/Machine Learning capabilities are rated at 8.9, compared to VWO Testing's 6.5, suggesting that Nosto provides more advanced personalization features driven by AI, which can enhance user experience and engagement.
  • Reviewers say that VWO Testing's Product Recommendations feature scores 9.1, while Nosto's is rated at 9.3, indicating that both products perform well, but Nosto may offer slightly more effective recommendations based on user behavior.
  • Users report that Nosto's Analytics Reporting and Analytics score is 8.1, while VWO Testing's is slightly higher at 8.2, suggesting that while both provide valuable insights, VWO may offer a marginally better analytics experience for users looking to track performance metrics.
Pricing
Entry-Level Pricing
Nosto
experience.AI™
Contact Us
Per Year
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VWO Testing
GROWTH
Contact Us
Browse all 3 pricing plans
Free Trial
Nosto
No trial information available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.9
185
8.5
794
Ease of Use
8.4
188
8.3
803
Ease of Setup
7.9
103
8.6
525
Ease of Admin
8.5
95
8.7
363
Quality of Support
9.4
187
9.0
766
Has the product been a good partner in doing business?
9.3
96
8.9
360
Product Direction (% positive)
9.5
174
9.0
790
Features by Category
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
8.3
105
7.6
82
Visitor Behavior
8.3
79
|
Verified
8.2
76
8.7
86
|
Verified
8.2
74
8.2
71
|
Verified
7.6
67
Templates
7.7
70
|
Verified
7.5
68
8.2
84
|
Verified
8.0
74
8.3
76
|
Verified
8.4
72
Personalization
9.2
94
|
Verified
7.6
68
8.6
73
|
Verified
7.9
63
7.9
59
|
Verified
7.0
63
7.5
44
|
Verified
6.8
60
8.6
60
|
Verified
7.0
63
9.2
77
|
Verified
6.9
60
8.4
60
|
Verified
9.0
78
8.3
42
|
Verified
7.7
61
Multichannel
8.9
77
|
Verified
7.7
69
8.0
61
|
Verified
5.5
56
8.6
69
|
Verified
7.4
61
Administration
8.3
40
|
Verified
7.5
60
7.8
67
|
Verified
8.2
73
8.2
53
|
Verified
7.5
70
8.3
55
|
Verified
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Personalization EnginesHide 16 FeaturesShow 16 Features
8.6
14
8.3
11
Segmentation
9.2
10
8.8
11
Feature Not Available
7.9
8
Targeting
8.1
9
8.7
10
8.3
7
8.3
10
Triggered Content
9.0
5
8.8
7
8.8
7
Not enough data
8.6
7
7.7
5
Personalized Content
8.5
11
7.7
5
Feature Not Available
Not enough data
8.0
9
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
39
Not enough data
Merchandising
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Not enough data
Analytics
8.2
34
Not enough data
8.5
32
Not enough data
Administration
8.5
32
Not enough data
8.2
36
Not enough data
Not enough data
8.1
71
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
8.2
15
Not enough data
7.7
27
7.6
540
Computing
7.3
19
8.0
435
8.3
20
6.7
389
6.2
25
7.6
467
Experimental Design
8.1
22
8.4
464
8.2
17
8.6
456
8.1
18
8.2
448
Analytics
7.9
26
8.2
514
Feature Not Available
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Social Commerce PlatformsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User-Generated ContentHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.1
13
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Mobile App OptimizationHide 15 FeaturesShow 15 Features
Not enough data
8.6
33
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Nosto
Nosto
VWO Testing
VWO Testing
Nosto and VWO Testing are categorized as Personalization Engines, E-Commerce Personalization, and A/B Testing
Reviews
Reviewers' Company Size
Nosto
Nosto
Small-Business(50 or fewer emp.)
49.1%
Mid-Market(51-1000 emp.)
44.2%
Enterprise(> 1000 emp.)
6.6%
VWO Testing
VWO Testing
Small-Business(50 or fewer emp.)
25.6%
Mid-Market(51-1000 emp.)
56.5%
Enterprise(> 1000 emp.)
17.9%
Reviewers' Industry
Nosto
Nosto
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
VWO Testing
VWO Testing
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Nosto
Nosto Alternatives
Algolia
Algolia
Add Algolia
Bloomreach
Bloomreach
Add Bloomreach
Athos Commerce
Athos Commerce
Add Athos Commerce
Insider One
Insider One
Add Insider One
VWO Testing
VWO Testing Alternatives
AB Tasty
AB Tasty
Add AB Tasty
Optimizely Web Experimentation
Optimizely Web Experimentation
Add Optimizely Web Experimentation
Kameleoon
Kameleoon
Add Kameleoon
Monetate
Monetate
Add Monetate
Discussions
Nosto
Nosto Discussions
how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
SearchNode builds tailored-made search solutions for medium-big ecommerce companies. Client's only tasks are to provide a data export (feed or API) and...Read more
VWO Testing
VWO Testing Discussions
How scalable is Visual Website Optimizer?
1 Comment
Brian S.
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
Sathyajith V.
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
Sathyajith V.
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more