Introducing G2.ai, the future of software buying.Try now
Compare Motion and Smartly 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
NEXD
Visit Website
At a Glance
Market Segments
Small-Business (89.7% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
$29.00 Per Month
% Fee of Media Spend
Motion
Star Rating
(137)4.2 out of 5
Market Segments
Small-Business (89.7% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 Per Month
Browse all 6 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smartly excels in "Quality of Support" with a score of 9.3, while Motion falls short with a score of 7.7. Reviewers mention that Smartly's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers say that Smartly's "Ease of Use" is rated at 8.3, significantly higher than Motion's 7.8. Users on G2 highlight Smartly's intuitive interface, which simplifies the ad creation process compared to Motion's more complex setup.
- G2 users note that Smartly's "Automated Ad Creation" feature scores 8.5, showcasing its ability to streamline ad generation effectively. In contrast, Motion lacks this level of automation, which users find cumbersome when managing multiple campaigns.
- Users report that Smartly's "Campaign Optimization" feature, rated at 8.5, provides robust tools for improving ad performance. Reviewers mention that Motion's optimization capabilities are less comprehensive, making it harder to achieve desired results.
- Reviewers mention that Smartly's "Dynamic Versioning" feature, with a score of 8.7, allows for efficient A/B testing, which is crucial for campaign success. Motion's A/B testing capabilities, rated at 8.8, are good but do not offer the same level of flexibility and ease of use as Smartly.
- Users say that Smartly's "Brand Safety" feature, rated at 8.2, provides peace of mind by ensuring ads are placed in appropriate contexts. In contrast, Motion's brand safety measures are perceived as less robust, leading to concerns among users about ad placements.
Pricing
Entry-Level Pricing
Motion
AI Workplace
$29.00
Per Month
Includes 1 seat - $29/month. Only annual billing.
- Task management
- Project management
- Automated scheduling and planning with AI
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Motion
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.3
114
8.5
385
Ease of Use
7.8
118
8.3
387
Ease of Setup
7.6
50
8.3
178
Ease of Admin
7.6
26
8.3
178
Quality of Support
7.9
89
9.3
380
Has the product been a good partner in doing business?
7.7
25
8.9
176
Product Direction (% positive)
8.2
118
8.6
381
Features by Category
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Targeting
Not enough data
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
Not enough data
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Targeting
Not enough data
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Notifications
7.7
60
Not enough data
7.1
56
Not enough data
7.9
64
Not enough data
Settings
8.4
60
Not enough data
8.3
62
Not enough data
8.4
62
Not enough data
Personalization
Feature Not Available
Not enough data
7.2
58
Not enough data
Integrations
8.6
61
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
Generative AI
4.3
19
Not enough data
4.8
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
6.7
10
Not enough data
7.8
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Categories
Categories
Shared Categories
Motion and Smartly are categorized as Social Media Advertising
Unique Categories
Motion is categorized as Productivity Bots and Online Appointment Scheduling
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Motion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.9%
Computer Software
8.7%
Financial Services
5.6%
Consulting
4.8%
Information Technology and Services
4.0%
Other
65.1%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Motion has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
