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Compare Mixpanel vs StatCounter
See this
comparison of Mixpanel vs. StatCounter
based on data from user reviews. Mixpanel rates 4.2/5 stars with 218 reviews. StatCounter rates 4.3/5 stars with 77 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial
Free Trial Unavailable
Mixpanel
Free Trial
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
8.7
Ease of Use
Ease of Use
7.7
9.0
Ease of Setup
Ease of Setup
7.0
8.6
Ease of Admin
Ease of Admin
7.6
8.9
Quality of Support
Quality of Support
7.8
8.3
Ease of Doing Business With
Ease of Doing Business With
8.1
9.2
Product Direction (% positive)
Product Direction (% positive)
6.8
7.9
Meets Requirements
Mixpanel
8.2
StatCounter
8.7
Ease of Use
Mixpanel
7.7
StatCounter
9.0
Ease of Setup
Mixpanel
7.0
StatCounter
8.6
Ease of Admin
Mixpanel
7.6
StatCounter
8.9
Quality of Support
Mixpanel
7.8
StatCounter
8.3
Ease of Doing Business With
Mixpanel
8.1
StatCounter
9.2
Product Direction (% positive)
Mixpanel
6.8
StatCounter
7.9

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
StatCounter
8.8
Engagement
Mixpanel
8.5
StatCounter
8.0
Entry and Exit Pages
Mixpanel
7.8
StatCounter
9.1
Standard Event Tracking
Mixpanel
8.6
StatCounter
8.4
Custom Event Tracking
Mixpanel
8.6
StatCounter
7.9
Retention
Mixpanel
7.9
StatCounter
8.1
Return
Mixpanel
8.0
StatCounter
8.2
Conversions
Mixpanel
8.4
StatCounter
7.6
Funnels
Mixpanel
8.8
StatCounter
7.1
Reporting
Real-Time Reporting
Mixpanel
8.4
StatCounter
8.1
Trending
Mixpanel
8.1
StatCounter
7.9
Retroactive Reporting
Mixpanel
7.8
StatCounter
8.1
Segmentation
Mixpanel
8.4
StatCounter
7.2
Mobile Reporting
Mixpanel
7.8
StatCounter
7.8
Unification Across Devices
Mixpanel
7.4
StatCounter
7.7
Custom Reports and Dashboards
Mixpanel
7.5
StatCounter
8.2
Other
User Data
Mixpanel
8.3
StatCounter
8.2
Site Search Reporting
Mixpanel
7.5
StatCounter
7.8
Load Time Monitoring
Mixpanel
7.2
StatCounter
7.5
Campaign Tracking
Mixpanel
7.8
StatCounter
7.4
E-Commerce
Mixpanel
7.2
StatCounter
7.5
Promotional Messages
Mixpanel
7.4
StatCounter
7.5
Administration Alerts
Mixpanel
7.6
StatCounter
8.0
Administration
Performance and Reliability
Mixpanel
8.2
StatCounter
8.6
User, Role, and Access Management
Mixpanel
8.0
StatCounter
8.6
API / Integrations
Mixpanel
7.9
StatCounter
7.6
QA Testing
Mixpanel
7.7
StatCounter
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.4%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.0%
22.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.6%
13.3%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
StatCounter
Small-Business
64.0%
Mid-Market
22.7%
Enterprise
13.3%

Reviewers' Industry

 
Computer Software
25.7%
Marketing and Advertising
19.4%
 
Internet
18.7%
Internet
7.5%
 
Information Technology and Services
14.3%
Writing and Editing
6.5%
 
Marketing and Advertising
7.0%
Information Technology and Services
6.5%
 
Financial Services
7.0%
Higher Education
5.4%
 
Other
27.3%
Other
54.8%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
StatCounter
Marketing and Advertising
19.4%
Internet
7.5%
Writing and Editing
6.5%
Information Technology and Services
6.5%
Higher Education
5.4%
Other
54.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

StatCounter
Most Helpful Favorable Review
Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

StatCounter
No videos provided

Downloads

 No downloads provided
StatCounter
No downloads provided
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