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Compare Mixpanel, StatCounter, and Google Analytics

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Mixpanel
Free Trial
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
8.7
9.0
Ease of Use
Ease of Use
7.7
9.0
7.6
Ease of Setup
Ease of Setup
7.0
8.6
7.8
Ease of Admin
Ease of Admin
7.6
8.9
8.1
Quality of Support
Quality of Support
7.8
8.3
7.3
Ease of Doing Business With
Ease of Doing Business With
8.1
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
6.8
8.0
8.4
Meets Requirements
Mixpanel
8.2
StatCounter
8.7
Google Analytics
9.0
Ease of Use
Mixpanel
7.7
StatCounter
9.0
Google Analytics
7.6
Ease of Setup
Mixpanel
7.0
StatCounter
8.6
Google Analytics
7.8
Ease of Admin
Mixpanel
7.6
StatCounter
8.9
Google Analytics
8.1
Quality of Support
Mixpanel
7.8
StatCounter
8.3
Google Analytics
7.3
Ease of Doing Business With
Mixpanel
8.1
StatCounter
9.2
Google Analytics
8.2
Product Direction (% positive)
Mixpanel
6.8
StatCounter
8.0
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
StatCounter
8.8
Google Analytics
9.0
Engagement
Mixpanel
8.5
StatCounter
8.0
Google Analytics
8.7
Entry and Exit Pages
Mixpanel
7.8
StatCounter
9.1
Google Analytics
8.7
Standard Event Tracking
Mixpanel
8.6
StatCounter
8.4
Google Analytics
8.5
Custom Event Tracking
Mixpanel
8.6
StatCounter
8.0
Google Analytics
8.3
Retention
Mixpanel
7.9
StatCounter
8.2
Google Analytics
8.3
Return
Mixpanel
8.0
StatCounter
8.2
Google Analytics
8.4
Conversions
Mixpanel
8.4
StatCounter
7.7
Google Analytics
8.5
Funnels
Mixpanel
8.8
StatCounter
7.3
Google Analytics
8.1
Reporting
Real-Time Reporting
Mixpanel
8.4
StatCounter
8.2
Google Analytics
8.7
Trending
Mixpanel
8.1
StatCounter
8.0
Google Analytics
8.5
Retroactive Reporting
Mixpanel
7.8
StatCounter
8.2
Google Analytics
8.2
Segmentation
Mixpanel
8.4
StatCounter
7.4
Google Analytics
8.3
Mobile Reporting
Mixpanel
7.8
StatCounter
7.9
Google Analytics
8.5
Unification Across Devices
Mixpanel
7.4
StatCounter
7.8
Google Analytics
8.2
Custom Reports and Dashboards
Mixpanel
7.5
StatCounter
8.3
Google Analytics
8.5
Other
User Data
Mixpanel
8.3
StatCounter
8.3
Google Analytics
8.4
Site Search Reporting
Mixpanel
7.5
StatCounter
7.9
Google Analytics
8.5
Load Time Monitoring
Mixpanel
7.2
StatCounter
7.5
Google Analytics
8.3
Campaign Tracking
Mixpanel
7.8
StatCounter
7.5
Google Analytics
8.7
E-Commerce
Mixpanel
7.2
StatCounter
7.5
Google Analytics
8.4
Promotional Messages
Mixpanel
7.4
StatCounter
7.6
Google Analytics
8.0
Administration Alerts
Mixpanel
7.6
StatCounter
8.1
Google Analytics
8.2
Administration
Performance and Reliability
Mixpanel
8.2
StatCounter
8.7
Google Analytics
8.9
User, Role, and Access Management
Mixpanel
8.0
StatCounter
8.7
Google Analytics
8.9
API / Integrations
Mixpanel
7.9
StatCounter
7.7
Google Analytics
8.4
QA Testing
Mixpanel
7.7
StatCounter
8.0
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.4%
62.5%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.0%
25.0%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.6%
12.5%
11.9%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
StatCounter
Small-Business
62.5%
Mid-Market
25.0%
Enterprise
12.5%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Computer Software
25.7%
Marketing and Advertising
19.4%
Marketing and Advertising
22.1%
 
Internet
18.7%
Internet
8.2%
Information Technology and Services
6.8%
 
Information Technology and Services
14.3%
Writing and Editing
6.1%
Computer Software
6.8%
 
Marketing and Advertising
7.0%
Information Technology and Services
6.1%
Internet
6.1%
 
Financial Services
7.0%
Higher Education
5.1%
Higher Education
3.0%
 
Other
27.3%
Other
55.1%
Other
55.3%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
StatCounter
Marketing and Advertising
19.4%
Internet
8.2%
Writing and Editing
6.1%
Information Technology and Services
6.1%
Higher Education
5.1%
Other
55.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Jagadeesh M.
Administrator in Marketing and Advertising

I've been using Statcounter from it's earlier days in fact even before Google Analytics (formerly Urchin). The tool is one of my favorite when it comes to IP based clicks tracking and as well the graphs are really cool for easy understanding.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

StatCounter
Most Helpful Favorable Review
Jagadeesh M.
Administrator in Marketing and Advertising

I've been using Statcounter from it's earlier days in fact even before Google Analytics (formerly Urchin). The tool is one of my favorite when it comes to IP based clicks tracking and as well the graphs are really cool for easy understanding.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

StatCounter
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
StatCounter
No downloads provided
Google Analytics
No downloads provided
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