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Pricing

 
From $5/month
$0-$399
per month
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial Unavailable
Free Trial
Mixpanel
Free Trial
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.2
8.7
8.3
Ease of Use
Ease of Use
7.7
9.0
8.0
Ease of Setup
Ease of Setup
7.1
8.6
9.0
Ease of Admin
Ease of Admin
7.5
8.9
8.3
Quality of Support
Quality of Support
7.8
8.3
8.3
Ease of Doing Business With
Ease of Doing Business With
8.2
9.2
8.4
Product Direction (% positive)
Product Direction (% positive)
6.7
7.9
8.8
Meets Requirements
Mixpanel
8.2
StatCounter
8.7
Heap
8.3
Ease of Use
Mixpanel
7.7
StatCounter
9.0
Heap
8.0
Ease of Setup
Mixpanel
7.1
StatCounter
8.6
Heap
9.0
Ease of Admin
Mixpanel
7.5
StatCounter
8.9
Heap
8.3
Quality of Support
Mixpanel
7.8
StatCounter
8.3
Heap
8.3
Ease of Doing Business With
Mixpanel
8.2
StatCounter
9.2
Heap
8.4
Product Direction (% positive)
Mixpanel
6.7
StatCounter
7.9
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
StatCounter
8.8
Heap
8.6
Engagement
Mixpanel
8.5
StatCounter
8.0
Heap
8.1
Entry and Exit Pages
Mixpanel
7.8
StatCounter
9.1
Heap
7.9
Standard Event Tracking
Mixpanel
8.6
StatCounter
8.4
Heap
9.1
Custom Event Tracking
Mixpanel
8.6
StatCounter
7.9
Heap
8.6
Retention
Mixpanel
7.9
StatCounter
8.1
Heap
7.7
Return
Mixpanel
8.0
StatCounter
8.2
Heap
7.8
Conversions
Mixpanel
8.4
StatCounter
7.6
Heap
8.2
Funnels
Mixpanel
8.8
StatCounter
7.1
Heap
8.5
Reporting
Real-Time Reporting
Mixpanel
8.4
StatCounter
8.1
Heap
8.5
Trending
Mixpanel
8.1
StatCounter
7.9
Heap
7.5
Retroactive Reporting
Mixpanel
7.8
StatCounter
8.1
Heap
8.8
Segmentation
Mixpanel
8.4
StatCounter
7.2
Heap
7.9
Mobile Reporting
Mixpanel
7.8
StatCounter
7.8
Heap
8.0
Unification Across Devices
Mixpanel
7.4
StatCounter
7.7
Heap
8.3
Custom Reports and Dashboards
Mixpanel
7.5
StatCounter
8.2
Heap
7.8
Other
User Data
Mixpanel
8.3
StatCounter
8.2
Heap
8.1
Site Search Reporting
Mixpanel
7.5
StatCounter
7.8
Heap
7.3
Load Time Monitoring
Mixpanel
7.2
StatCounter
7.5
Heap
7.5
Campaign Tracking
Mixpanel
7.8
StatCounter
7.4
Heap
8.0
E-Commerce
Mixpanel
7.2
StatCounter
7.5
Heap
7.5
Promotional Messages
Mixpanel
7.4
StatCounter
7.5
Heap
Not enough data available
Administration Alerts
Mixpanel
7.6
StatCounter
8.0
Heap
Not enough data available
Administration
Performance and Reliability
Mixpanel
8.2
StatCounter
8.6
Heap
8.1
User, Role, and Access Management
Mixpanel
8.0
StatCounter
8.6
Heap
8.1
API / Integrations
Mixpanel
7.9
StatCounter
7.6
Heap
8.0
QA Testing
Mixpanel
7.7
StatCounter
7.9
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.2%
64.0%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.2%
22.7%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.7%
13.3%
8.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
StatCounter
Small-Business
64.0%
Mid-Market
22.7%
Enterprise
13.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Computer Software
25.8%
Marketing and Advertising
19.4%
Internet
24.5%
 
Internet
18.7%
Internet
7.5%
Computer Software
14.4%
 
Information Technology and Services
14.4%
Writing and Editing
6.5%
Information Technology and Services
13.7%
 
Marketing and Advertising
7.0%
Information Technology and Services
6.5%
Marketing and Advertising
12.9%
 
Financial Services
7.0%
Higher Education
5.4%
Insurance
2.2%
 
Other
27.1%
Other
54.8%
Other
32.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
StatCounter
Marketing and Advertising
19.4%
Internet
7.5%
Writing and Editing
6.5%
Information Technology and Services
6.5%
Higher Education
5.4%
Other
54.8%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

StatCounter
Most Helpful Favorable Review
Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Heap
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

StatCounter
No videos provided
Heap
No videos provided

Downloads

 No downloads providedNo downloads provided
StatCounter
No downloads provided
Heap
No downloads provided
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