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Compare Marin Software and Vistar Media 
At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareVistar Media
Star Rating
(17)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Vistar MediaMarin Software vs Vistar Media
When assessing the two solutions, reviewers found Vistar Media easier to use, set up, and administer. Reviewers also preferred doing business with Vistar Media overall.
- Reviewers felt that Vistar Media meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Vistar Media is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Vistar Media over Marin Software.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableVistar Media
No pricing availableFree Trial
Marin Software
No trial information availableVistar Media
No trial information availableRatings
Meets Requirements
7.6
419
9.0
17
Ease of Use
7.6
419
8.7
17
Ease of Setup
7.1
246
8.5
16
Ease of Admin
7.8
251
9.4
8
Quality of Support
7.7
412
9.8
16
Has the product been a good partner in doing business?
8.0
250
9.2
8
Product Direction (% positive)
6.9
415
10.0
17
Features by Category
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
9.2
10
8.3
167
9.0
10
7.9
147
9.5
10
8.1
163
8.5
10
8.1
155
8.7
10
Feature Not Available
9.5
10
7.9
95
9.0
10
8.0
114
Feature Not Available
8.1
142
9.5
10
7.6
144
9.0
10
7.4
89
Feature Not Available
7.7
47
Feature Not Available
7.7
52
Feature Not Available
Targeting
8.0
135
8.9
11
7.9
121
9.0
10
7.6
136
9.5
10
7.6
113
8.7
10
Platform
7.9
131
8.9
9
8.4
152
8.9
9
8.6
154
9.3
9
8.1
155
9.7
10
8.4
136
9.5
10
7.9
143
9.3
10
8.2
140
8.7
10
8.2
112
9.3
9
8.1
145
9.3
10
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Platform Basics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.3
5
Platform Content
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.0
5
Agentic AI - Digital Signage
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
9.2
10
8.3
167
9.0
10
7.9
147
9.5
10
8.1
163
8.5
10
8.1
155
8.7
10
Feature Not Available
9.5
10
7.9
95
9.0
10
8.0
114
Feature Not Available
8.1
142
9.5
10
7.6
144
9.0
10
7.4
89
Feature Not Available
7.7
47
Feature Not Available
7.7
52
Feature Not Available
Targeting
8.0
135
8.9
11
7.9
121
9.0
10
7.6
136
9.5
10
7.6
113
8.7
10
Mobile
8.0
91
Not enough data
7.7
47
Feature Not Available
7.7
52
Feature Not Available
Platform
7.9
131
8.9
9
8.4
152
8.9
9
8.6
154
9.3
9
8.1
155
9.7
10
8.4
136
9.5
10
7.9
143
9.3
10
8.2
140
8.7
10
8.2
112
9.3
9
8.1
145
9.3
10
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0
169
9.2(won by 1.2)
10
8.3
167
9.0(won by 0.7)
10
7.9
147
9.5(won by 1.6)
10
8.1
163
8.5(won by 0.4)
10
8.1
155
8.7(won by 0.6)
10
Feature Not Available
9.5(won by default)
10
7.9
95
9.0(won by 1.1)
10
8.0(won by default)
114
Feature Not Available
8.1
142
9.5(won by 1.4)
10
7.6
144
9.0(won by 1.4)
10
7.4(won by default)
89
Feature Not Available
7.7(won by default)
47
Feature Not Available
7.7(won by default)
52
Feature Not Available
Targeting
8.0
135
8.9(won by 0.9)
11
7.9
121
9.0(won by 1.1)
10
7.6
136
9.5(won by 1.9)
10
7.6
113
8.7(won by 1.1)
10
Platform
7.9
131
8.9(won by 1.0)
9
8.4
152
8.9(won by 0.5)
9
8.6
154
9.3(won by 0.7)
9
8.1
155
9.7(won by 1.6)
10
8.4
136
9.5(won by 1.1)
10
7.9
143
9.3(won by 1.4)
10
8.2
140
8.7(won by 0.5)
10
8.2
112
9.3(won by 1.1)
9
8.1
145
9.3(won by 1.2)
10
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Feature Not Available
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
9.2
10
8.3
167
9.0
10
7.9
147
9.5
10
8.1
163
8.5
10
8.1
155
8.7
10
Feature Not Available
9.5
10
7.9
95
9.0
10
8.0
114
Feature Not Available
8.1
142
9.5
10
7.6
144
9.0
10
7.4
89
Feature Not Available
7.7
47
Feature Not Available
7.7
52
Feature Not Available
Targeting
8.0
135
8.9
11
7.9
121
9.0
10
7.6
136
9.5
10
7.6
113
8.7
10
Demand Side Platforms
Not enough data
Feature Not Available
Not enough data
9.4
8
Not enough data
Feature Not Available
Platform
7.9
131
8.9
9
8.4
152
8.9
9
8.6
154
9.3
9
8.1
155
9.7
10
8.4
136
9.5
10
7.9
143
9.3
10
8.2
140
8.7
10
8.2
112
9.3
9
8.1
145
9.3
10
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
9.3
5
SSP
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.3
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Vistar Media are categorized as Retail Media Advertising Platforms
Unique Categories
Marin Software is categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Vistar Media is categorized as Supply Side Platform (SSP), Publisher Ad Server, Demand Side Platform (DSP), and Digital Signage
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vistar Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
70.6%
Retail
5.9%
Renewables & Environment
5.9%
Pharmaceuticals
5.9%
Leisure, Travel & Tourism
5.9%
Other
5.9%
Discussions
Marin Software has no discussions with answers
Vistar Media has no discussions with answers
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