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At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Magical
Star Rating
(75)4.8 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MagicalZapier
Star Rating
(1,733)4.5 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zapier excels in its extensive library of pre-built connectors, making it easy to integrate with a wide range of applications, while Magical's focus on text expansion and automation shines through its user-friendly interface and seamless setup process.
- Reviewers mention that Zapier's real-time integration capabilities are robust, scoring 9.0, but users on G2 highlight that Magical's flow designer, rated at 9.4, allows for more intuitive and visually appealing automation workflows.
- G2 users indicate that Magical's grammar check feature, rated at 9.0, is particularly effective for content creation, whereas Zapier's strength lies in its automation features, with users appreciating the ease of setting up activities and flows, both rated at 9.3 and 9.0 respectively.
- Users say that while Zapier has a solid quality of support rated at 8.3, Magical outperforms in this area with a score of 9.2, indicating a more responsive and helpful customer service experience.
- Reviewers mention that Zapier's product direction is positively viewed at 8.7, but users report that Magical's higher score of 9.5 reflects a clearer vision for future updates and enhancements, which is crucial for long-term users.
- Users on G2 highlight that Magical's citation finder feature, rated at 9.8, is a standout for academic and professional writing, while Zapier's strengths lie in its automation capabilities, making it a better fit for businesses looking to streamline processes.
Pricing
Entry-Level Pricing
Magical
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Magical
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.4
53
9.0
1,452
Ease of Use
9.4
54
8.6
1,479
Ease of Setup
9.8
9
8.6
966
Ease of Admin
9.8
7
8.8
705
Quality of Support
9.2
38
8.3
1,214
Has the product been a good partner in doing business?
10.0
7
8.8
658
Product Direction (% positive)
9.5
47
8.9
1,411
Features by Category
Setup
9.4
13
Not enough data
9.0
14
Not enough data
9.2
13
Not enough data
8.8
13
Not enough data
Management
8.6
14
Not enough data
8.6
13
Not enough data
8.9
14
Not enough data
Generative AI
8.1
6
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation Building
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bot Management & Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligent Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
9.0
635
Not enough data
8.3
347
|
Verified
Not enough data
9.0
360
|
Verified
Not enough data
9.0
362
|
Verified
Not enough data
8.5
350
|
Verified
Not enough data
8.7
333
Not enough data
8.0
313
Management
Not enough data
8.7
350
|
Verified
Not enough data
8.6
342
|
Verified
Not enough data
8.6
343
|
Verified
Not enough data
8.6
339
|
Verified
Not enough data
8.3
318
Security
Not enough data
8.7
325
|
Verified
Not enough data
8.8
328
|
Verified
Not enough data
8.7
320
|
Verified
Integration Options
Not enough data
8.7
317
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
8.0
304
|
Verified
Not enough data
8.0
290
|
Verified
Deployment
Not enough data
8.1
287
Not enough data
8.6
295
Platform - Text Expanders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
36
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
37
Not enough data
8.6
36
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Connectivity
Not enough data
Not enough data
Not enough data
Not enough data
Automation Execution & Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Development & Customization
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Security
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Automation Platforms (BAPs)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
91
Not enough data
8.5
90
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Magical and Zapier are categorized as iPaaS and Productivity Bots
Unique Categories
Magical is categorized as Text Expanders, Business Automation Platforms (BAPs), Workflow Management, and Robotic Process Automation (RPA)
Reviews
Reviewers' Company Size
Magical
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Hospital & Health Care
8.5%
Consumer Services
8.5%
Education Management
7.0%
Information Technology and Services
5.6%
Computer Software
5.6%
Other
64.8%
Marketing and Advertising
17.5%
Information Technology and Services
10.3%
Computer Software
9.3%
Internet
4.0%
Real Estate
3.8%
Other
55.1%
Alternatives
Discussions
Magical has no discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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