Introducing G2.ai, the future of software buying.Try now
Compare Magical and Zapier 
Featured Products
At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Magical
Star Rating
(75)4.8 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MagicalZapier
Star Rating
(1,761)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Magical. Users appreciate its ability to connect multiple applications seamlessly, allowing for a clear, unified view of information.
- Users say that Zapier's user-friendly interface makes it accessible for those without coding experience, which is a major advantage for small businesses looking to automate workflows. In contrast, while Magical is praised for its efficiency, it lacks the same level of widespread user adoption and feedback.
- Reviewers mention that Zapier's implementation process is quick and intuitive, making it easy to get started. Recent users highlighted how they can automate repetitive tasks without coding, which saves them time and reduces errors. Magical, while also easy to use, has fewer recent reviews, indicating less current user engagement.
- According to verified reviews, Magical shines in its ability to enhance efficiency through scripting, allowing users to manage their time better. However, it faces challenges in market presence, with a smaller user base compared to Zapier, which may affect the availability of community support and resources.
- Users report that both products are effective in meeting their needs, but Zapier has a slight edge in overall functionality and integration capabilities. Many users highlighted how Zapier automates various marketing processes, while Magical is noted for making integrations easier but may not cover as wide a range of applications.
- Reviewers highlight that while both tools offer quality support, Zapier's larger user community provides more resources and shared experiences. Users have noted that Zapier's support is helpful, but Magical's users have rated their support experience even higher, indicating a strong commitment to customer satisfaction.
Pricing
Entry-Level Pricing
Magical
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Magical
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.4
53
9.0
1,478
Ease of Use
9.4
54
8.6
1,507
Ease of Setup
9.8
9
8.6
994
Ease of Admin
9.8
7
8.8
718
Quality of Support
9.2
38
8.3
1,232
Has the product been a good partner in doing business?
10.0
7
8.8
671
Product Direction (% positive)
9.5
47
8.9
1,439
Features by Category
Setup
9.4
13
Not enough data
9.0
14
Not enough data
9.2
13
Not enough data
8.8
13
Not enough data
Management
8.6
14
Not enough data
8.6
13
Not enough data
8.9
14
Not enough data
Generative AI
8.1
6
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation Building
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bot Management & Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligent Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
9.0
640
Not enough data
8.3
351
|
Verified
Not enough data
9.0
371
|
Verified
Not enough data
9.1
376
|
Verified
Not enough data
8.5
354
|
Verified
Not enough data
8.7
337
Not enough data
8.0
314
Management
Not enough data
8.7
354
|
Verified
Not enough data
8.5
344
|
Verified
Not enough data
8.6
345
|
Verified
Not enough data
8.6
340
|
Verified
Not enough data
8.3
320
Security
Not enough data
8.7
326
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.7
321
|
Verified
Integration Options
Not enough data
8.7
319
|
Verified
Not enough data
8.4
313
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
8.0
291
|
Verified
Deployment
Not enough data
8.1
288
Not enough data
8.6
296
Platform - Text Expanders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Connectivity
Not enough data
Not enough data
Not enough data
Not enough data
Automation Execution & Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Development & Customization
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Security
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Automation Platforms (BAPs)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.3
24
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
96
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Magical and Zapier are categorized as iPaaS and Productivity Bots
Unique Categories
Magical is categorized as Text Expanders, Business Automation Platforms (BAPs), Workflow Management, and Robotic Process Automation (RPA)
Reviews
Reviewers' Company Size
Magical
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Hospital & Health Care
8.5%
Consumer Services
8.5%
Education Management
7.0%
Information Technology and Services
5.6%
Computer Software
5.6%
Other
64.8%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.5%
Real Estate
3.9%
Internet
3.9%
Other
55.1%
Alternatives
Discussions
Magical has no discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
