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Compare Looker Studio and Mixpanel 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Looker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioMixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansLooker Studio vs Mixpanel
When assessing the two solutions, reviewers found Mixpanel easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Looker Studio.
- Reviewers felt that Mixpanel meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Mixpanel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker Studio over Mixpanel.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Looker Studio
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
348
8.8
960
Ease of Use
8.2
352
8.5
969
Ease of Setup
8.4
179
8.1
431
Ease of Admin
8.2
147
8.5
366
Quality of Support
7.3
272
8.4
742
Has the product been a good partner in doing business?
8.2
129
8.8
334
Product Direction (% positive)
8.7
329
8.6
879
Features by Category
Reports
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Not enough data
Reports
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Not enough data
Generative AI
5.4
35
Not enough data
5.5
36
Not enough data
Visualization
8.9
107
Not enough data
8.7
97
Not enough data
9.0
109
Not enough data
8.5
100
Not enough data
Data Updates
8.2
93
Not enough data
8.6
103
Not enough data
Collaboration
8.9
107
Not enough data
8.6
99
Not enough data
7.9
90
Not enough data
Data Updates
8.2
205
Not enough data
8.3
245
Not enough data
8.2
208
Not enough data
Metrics
Not enough data
8.8
266
Not enough data
8.8
337
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
347
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
291
Not enough data
8.4
212
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
245
Not enough data
8.6
332
Other
Not enough data
8.7
328
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
232
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
Not enough data
8.3
255
Not enough data
8.8
275
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.1
299
Not enough data
8.8
288
Not enough data
8.2
243
Not enough data
8.9
303
Not enough data
8.5
248
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Categories
Categories
Shared Categories
Looker Studio and Mixpanel share no categories
Unique Categories
Looker Studio is categorized as Data Visualization
Mixpanel is categorized as E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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