# LinkedIn Sales Navigator vs Owler Comparison
---
## AI Generated Summary
- **G2 reviewers report** that LinkedIn Sales Navigator excels in providing a streamlined user experience, with many users highlighting its advanced filtering options that allow for detailed searches. This feature is particularly beneficial for sales reps looking to connect with ideal customers efficiently.
- **Users say** that Owler stands out for its simplicity and ease of use, especially when it comes to competitor tracking and receiving timely alerts. Reviewers appreciate how the platform helps them stay informed about industry announcements, making it a valuable tool for market research.
- **According to verified reviews** , LinkedIn Sales Navigator has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention the platform's ability to provide valuable insights and data, which enhances their sales strategies and decision-making processes.
- **Reviewers mention** that while Owler offers a user-friendly setup process, it may not provide the same depth of data as LinkedIn Sales Navigator. Users have noted that Owler is effective for preliminary research but may lack the comprehensive insights needed for more advanced sales tactics.
- **Users highlight** that LinkedIn Sales Navigator's implementation process is quick and intuitive, making it easier for teams to get started. In contrast, Owler's recent feedback suggests that while the initial setup is straightforward, users may find themselves wanting more robust features as they delve deeper into their research needs.
- **G2 reviewers report** that LinkedIn Sales Navigator's support quality, while solid, is slightly lower than Owler's, which has received praise for its responsive customer service. However, the overall effectiveness of LinkedIn's tools often outweighs this, as users find the platform's capabilities to be more aligned with their sales objectives.



| | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,196 | 483 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (38.0% of reviews) | 
| **Entry Level Price** | Contact Us | $0.00 | 

---
## Top Pros & Cons

### LinkedIn Sales Navigator

Pros:
- Lead Generation (110 reviews)
- Ease of Use (96 reviews)

Cons:
- Expensive (53 reviews)
- Missing Features (40 reviews)

### Owler

Pros:
- Ease of Use (3 reviews)
- Automation (2 reviews)

Cons:
- Limited Features (2 reviews)
- Limited Free Version (2 reviews)

---
## Ratings Comparison
| Rating | LinkedIn Sales Navigator | Owler | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1804 reviews) | 8.4 (358 reviews) | 
  | **Ease of Use** | 8.6 (1828 reviews) | 8.9 (370 reviews) | 
  | **Ease of Setup** | 9.0 (529 reviews) | 9.3 (80 reviews) | 
  | **Ease of Admin** | 8.7 (284 reviews) | 9.1 (74 reviews) | 
  | **Quality of Support** | 8.1 (1469 reviews) | 8.5 (208 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (281 reviews) | 8.9 (69 reviews) | 
  | **Product Direction (% positive)** | 7.9 (1752 reviews) | 7.7 (361 reviews) | 

---
## Pricing

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

### Owler

#### Entry-Level Pricing

Plan: Owler Community

Price: $0.00

Description: Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.

Key Features:
- Track up to 5 Companies

[Browse all 4 editions](https://www.g2.com/products/owler/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Navigator** | 8.2/10 | 1523 |
| **Owler** | 7.9/10 | 240 |

#### Data Availability

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Contact Data Availability** | 7.9 (1384 reviews) | 7.8 (109 reviews) | 
| **Company Data Availability** | 8.5 (1387 reviews) | 8.3 (201 reviews) | 
| **Industry Research Availability** | 8.2 (1322 reviews) ✓ Verified | 8.2 (215 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.8 (157 reviews) | Not enough data | 

#### Data Accuracy

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (1381 reviews) | 7.7 (151 reviews) | 
| **Company Data Accuracy** | 8.4 (1368 reviews) | 7.9 (192 reviews) | 
| **Technographic Data Accuracy** | 7.8 (155 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (62 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (60 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (60 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.2 (59 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (61 reviews) | Not enough data | 
| **Decision Making** | 8.1 (61 reviews) | Not enough data | 

#### Platform

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Internationalization** | 8.5 (399 reviews) | 8.0 (102 reviews) | 
| **User, Role, and Access Management** | 8.5 (425 reviews) ✓ Verified | 7.8 (105 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (461 reviews) | 8.6 (126 reviews) | 
| **Reporting/Dashboards** | 7.8 (422 reviews) ✓ Verified | 8.0 (115 reviews) ✓ Verified | 
| **Mobile User Support** | 8.1 (404 reviews) ✓ Verified | 7.3 (90 reviews) ✓ Verified | 
| **APIs** | Feature Not Available | 7.2 (76 reviews) | 

#### Features

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Lead Builder** | 8.5 (1336 reviews) | 7.4 (109 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.7 (1087 reviews) | 7.5 (101 reviews) | 
| **Data Cleaning/Enrichment** | 7.9 (448 reviews) | 7.5 (111 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.2 (1278 reviews) ✓ Verified | 7.9 (113 reviews) | 
| **Search** | 8.7 (1430 reviews) ✓ Verified | 8.6 (186 reviews) ✓ Verified | 
| **News/People Alerts** | 8.5 (1333 reviews) ✓ Verified | 8.8 (195 reviews) ✓ Verified | 
| **Connections** | 8.9 (1368 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 7.7 (1067 reviews) ✓ Verified | 7.8 (132 reviews) | 
| **Messaging** | 8.2 (1350 reviews) ✓ Verified | 6.9 (81 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Navigator** | N/A | N/A |
| **Owler** | 8.0/10 | 64 |

#### Lead Intelligence

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (54 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.3 (47 reviews) | 
| **Lead Analysis ** | Not enough data | 7.9 (47 reviews) | 

#### Lead Management

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Segmentation ** | Not enough data | 7.9 (47 reviews) | 
| **Predictive Scoring ** | Not enough data | Feature Not Available | 
| **Account Identification ** | Not enough data | 7.9 (47 reviews) | 

#### Marketing Campaigns

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.5 (41 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | Feature Not Available | 

#### Campaign Execution

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Website Personalization ** | Not enough data | Feature Not Available | 
| **Prioritized Accounts ** | Not enough data | 8.3 (45 reviews) | 
| **Trending Accounts ** | Not enough data | 8.2 (44 reviews) | 
| **Email Campaigns ** | Not enough data | Feature Not Available | 

#### Agentic AI - Account Data Management

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Navigator** | 8.4/10 | 125 |
| **Owler** | N/A | N/A |

#### Data Availability

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Contact Data Availability** | 8.3 (121 reviews) | Not enough data | 
| **Account Data Availability** | 8.7 (121 reviews) | Not enough data | 
| **Offline Data** | 7.3 (111 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Integrations** | 8.5 (122 reviews) | Not enough data | 
| **Topic Customization** | 8.3 (117 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.3 (109 reviews) | Not enough data | 
| **Alerts** | 8.6 (117 reviews) | Not enough data | 
| **Real-time Intent** | 8.4 (117 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Navigator** | N/A | N/A |
| **Owler** | 7.8/10 | 154 |

#### Agentic AI - Marketing Account Intelligence

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (142 reviews) | 
| **Account-level Insights ** | Not enough data | 7.9 (123 reviews) | 
| **Lead Analysis ** | Not enough data | 7.4 (100 reviews) | 

#### Lead Management

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Segmentation ** | Not enough data | 7.7 (91 reviews) | 
| **Predictive Scoring ** | Not enough data | Feature Not Available | 
| **Account Identification ** | Not enough data | 7.8 (93 reviews) | 

#### Marketing Campaigns

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | 7.5 (87 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)

**Unique to Owler (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)


---
## Reviewer Demographics

### By Company Size

| Segment | LinkedIn Sales Navigator | Owler | 
|---|---|---|
| **Small-Business** | 32.6% | 38.0% | 
| **Mid-Market** | 48.3% | 35.2% | 
| **Enterprise** | 19.0% | 26.8% | 

### By Industry

#### LinkedIn Sales Navigator

- **Computer Software:** 26.3%
- **Information Technology and Services:** 20.1%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.8%

#### Owler

- **Computer Software:** 22.4%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 6.8%
- **Financial Services:** 4.2%
- **Telecommunications:** 3.2%
- **Management Consulting:** 2.7%
- **Computer & Network Security:** 2.5%
- **Market Research:** 2.3%
- **Internet:** 1.9%
- **Consumer Goods:** 1.9%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to LinkedIn Sales Navigator

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9645 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9089 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1651 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)

### Alternatives to Owler

- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9089 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (405 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9645 reviews)
- [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (780 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1651 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews)

---
## Top Discussions

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

### Owler

- Title: [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Hi there, the cost of Oweler depends on the plan you select. We have a Free Community product that allows users to track up to 5 companies. We also have a..."
- Title: [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) — 1 comment
  > **Top comment:** "Owler Community is our free plan that makes it simple to find the company details you need to improve your sales and marketing strategy. Get instant insights..."
- Title: [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) — 1 comment
  > **Top comment:** "Yes, I would say Owler content is 85% credible with the remaining portion being certain submissions that purposely exaggerate the revenue or employee size of..."
- Title: [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) — 1 comment, 2 upvotes
  > **Top comment:** "Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various..."
- Title: [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) — 1 comment
  > **Top comment:** "Getting news about companies"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/linkedin-sales-navigator-vs-owler)