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Compare LinkedIn Sales Navigator and Owler 
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At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Small-Business (37.8% of reviews)
Entry-Level Pricing
Contact Us
$0.00
LinkedIn Sales Navigator
Star Rating
(2,113)4.3 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOwler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LinkedIn Sales Navigator excels in providing advanced filtering options, allowing users to quickly find company data tailored to their specific needs, such as industry, size, or location. This feature significantly enhances productivity by streamlining the prospecting process.
- Users say that Owler offers a user-friendly experience, particularly highlighting its straightforward competitor tracking and quick alerts for industry announcements. This simplicity is beneficial for market research and helps users stay informed about relevant developments.
- Reviewers mention that LinkedIn Sales Navigator's ability to provide buyer insights and intent signals is a game-changer for B2B sales professionals. This feature aids in building relationships at scale, making it a valuable tool for those looking to enhance their sales strategies.
- According to verified reviews, Owler's initial setup process is praised for its ease, making it accessible for users who may not be as tech-savvy. This contrasts with LinkedIn Sales Navigator, which, while powerful, may require a bit more time to fully leverage its extensive features.
- Users highlight that LinkedIn Sales Navigator's reporting capabilities and updates on job changes or company news are particularly useful for maintaining a competitive edge. This level of detail helps users stay ahead in their outreach efforts.
- G2 reviewers note that while Owler provides valuable data for preliminary research, it may not match the depth of insights offered by LinkedIn Sales Navigator, especially for users focused on detailed lead and account filtering.
Pricing
Entry-Level Pricing
LinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
Free Trial
LinkedIn Sales Navigator
Free Trial is available
Owler
No trial information availableRatings
Meets Requirements
8.7
1,740
8.4
358
Ease of Use
8.6
1,761
8.9
370
Ease of Setup
9.0
461
9.3
80
Ease of Admin
8.7
276
9.1
74
Quality of Support
8.1
1,414
8.5
208
Has the product been a good partner in doing business?
8.2
273
8.9
69
Product Direction (% positive)
7.8
1,696
7.7
361
Features by Category
Data Availability
7.9
1372
7.8
109
8.5
1379
8.3
201
8.2
1322
|
Verified
8.2
215
|
Verified
7.8
159
Not enough data
Data Accuracy
8.1
1365
7.7
151
8.4
1369
7.9
192
7.8
157
Not enough data
Agentic AI - Sales Intelligence
7.8
62
Not enough data
7.9
62
Not enough data
8.1
61
Not enough data
8.3
61
Not enough data
7.9
61
Not enough data
8.1
62
Not enough data
Platform
8.5
402
8.0
102
8.5
428
|
Verified
7.8
105
|
Verified
8.7
460
8.6
126
7.8
425
|
Verified
8.0
115
|
Verified
8.1
407
|
Verified
7.3
90
|
Verified
Feature Not Available
7.2
76
Features
8.5
1298
7.4
109
7.7
1079
7.5
101
7.9
449
7.5
111
|
Verified
8.2
1239
|
Verified
7.9
113
8.7
1390
|
Verified
8.6
186
|
Verified
8.5
1315
|
Verified
8.8
195
|
Verified
8.9
1363
|
Verified
Feature Not Available
7.7
1068
|
Verified
7.8
132
8.2
1336
|
Verified
6.9
81
Lead Intelligence
Not enough data
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Lead Management
Not enough data
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Marketing Campaigns
Not enough data
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.3
123
Not enough data
8.7
123
Not enough data
7.3
113
Not enough data
Platform Additional Functionality
8.5
124
Not enough data
8.2
119
Not enough data
8.2
111
Not enough data
8.6
119
Not enough data
8.4
119
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Lead Management
Not enough data
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
LinkedIn Sales Navigator and Owler are categorized as Sales Intelligence
Unique Categories
LinkedIn Sales Navigator is categorized as Buyer Intent Data Providers
Owler is categorized as Marketing Account Intelligence and Account Data Management
Reviews
Reviewers' Company Size
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.6%
Information Technology and Services
20.0%
Marketing and Advertising
7.8%
Internet
6.0%
Financial Services
3.4%
Other
36.0%
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Discussions
What is LinkedIn Sales Navigator used for?
5 Comments
MR
To target the right set of accounts and generate leadsRead more
Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?
4 Comments
AS
Specify the industries, job titles, company sizes, and locations that match your target audience.
By saving specific accounts and leads, Sales Navigator can...Read more
InMail Usage
3 Comments
DL
My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on...Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
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