# Top 10 LinkedIn Sales Navigator Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 2,205 Looking for alternatives or competitors to LinkedIn Sales Navigator? Sales Intelligence Software is a widely used technology, and many people are seeking easily administered, easy to use software solutions with messaging, reporting, and connections. Other important factors to consider when researching alternatives to LinkedIn Sales Navigator include reliability and ease of use. The best overall LinkedIn Sales Navigator alternative is Apollo.io. Other similar apps like LinkedIn Sales Navigator are GTM Workspace - Powered by ZoomInfo, Seamless (formally Seamless.AI), Lusha, and UpLead. LinkedIn Sales Navigator alternatives can be found in [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) but may also be in [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) or [CRM Software](https://www.g2.com/categories/crm). ## Best Paid & Free Alternatives to LinkedIn Sales Navigator - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) ## Top 10 Alternatives to LinkedIn Sales Navigator Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how LinkedIn Sales Navigator stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Internet, and Market Research, and find the best product for your business. ### 1. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,682 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to LinkedIn Sales Navigator, Apollo.io is: - Easier to do business with - Better at support - More usable Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-linkedin-sales-navigator) **Compare Apollo.io with other alternatives:** - [Apollo.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [Apollo.io vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) - [Apollo.io vs Lusha](https://www.g2.com/compare/apollo-io-vs-lusha) - [Apollo.io vs UpLead](https://www.g2.com/compare/apollo-io-vs-uplead) - [Apollo.io vs Clearbit](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Apollo.io vs Lead411](https://www.g2.com/compare/apollo-io-vs-lead411) - [Apollo.io vs RocketReach](https://www.g2.com/compare/apollo-io-vs-rocketreach) - [Apollo.io vs Cognism](https://www.g2.com/compare/apollo-io-vs-cognism) - [Apollo.io vs Nimble CRM](https://www.g2.com/compare/apollo-io-vs-nimble) ### 2. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,107 GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to LinkedIn Sales Navigator, GTM Workspace - Powered by ZoomInfo is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-linkedin-sales-navigator) **Compare GTM Workspace - Powered by ZoomInfo with other alternatives:** - [GTM Workspace - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-seamless-formally-seamless-ai) - [GTM Workspace - Powered by ZoomInfo vs Lusha](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lusha) - [GTM Workspace - Powered by ZoomInfo vs UpLead](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-uplead) - [GTM Workspace - Powered by ZoomInfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Lead411](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lead411) - [GTM Workspace - Powered by ZoomInfo vs RocketReach](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-rocketreach) - [GTM Workspace - Powered by ZoomInfo vs Cognism](https://www.g2.com/compare/cognism-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Nimble CRM](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-nimble) ### 3. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) By Seamless **Average Rating:** 4.4/5 **Total Reviews:** 5,351 Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Reviewers say compared to LinkedIn Sales Navigator, Seamless (formally Seamless.AI) is: - Better at support - Easier to do business with - More usable Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/linkedin-sales-navigator-vs-seamless-formally-seamless-ai) **Compare Seamless (formally Seamless.AI) with other alternatives:** - [Seamless (formally Seamless.AI) vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Lusha](https://www.g2.com/compare/lusha-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs UpLead](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-uplead) - [Seamless (formally Seamless.AI) vs Clearbit](https://www.g2.com/compare/clearbit-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Lead411](https://www.g2.com/compare/lead411-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs RocketReach](https://www.g2.com/compare/rocketreach-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Cognism](https://www.g2.com/compare/cognism-vs-seamless-formally-seamless-ai) - [Seamless (formally Seamless.AI) vs Nimble CRM](https://www.g2.com/compare/nimble-vs-seamless-formally-seamless-ai) ### 4. [Lusha](https://www.g2.com/products/lusha/reviews) By Lusha **Average Rating:** 4.3/5 **Total Reviews:** 1,660 Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day. Reviewers say compared to LinkedIn Sales Navigator, Lusha is: - More usable - Easier to do business with - Easier to admin Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs Lusha](https://www.g2.com/compare/linkedin-sales-navigator-vs-lusha) **Compare Lusha with other alternatives:** - [Lusha vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-lusha) - [Lusha vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lusha) - [Lusha vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/lusha-vs-seamless-formally-seamless-ai) - [Lusha vs UpLead](https://www.g2.com/compare/lusha-vs-uplead) - [Lusha vs Clearbit](https://www.g2.com/compare/clearbit-vs-lusha) - [Lusha vs Lead411](https://www.g2.com/compare/lead411-vs-lusha) - [Lusha vs RocketReach](https://www.g2.com/compare/lusha-vs-rocketreach) - [Lusha vs Cognism](https://www.g2.com/compare/cognism-vs-lusha) - [Lusha vs Nimble CRM](https://www.g2.com/compare/lusha-vs-nimble) ### 5. [UpLead](https://www.g2.com/products/uplead/reviews) By UpLead **Average Rating:** 4.7/5 **Total Reviews:** 826 UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. Reviewers say compared to LinkedIn Sales Navigator, UpLead is: - Easier to do business with - Better at support - Easier to admin Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs UpLead](https://www.g2.com/compare/linkedin-sales-navigator-vs-uplead) **Compare UpLead with other alternatives:** - [UpLead vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-uplead) - [UpLead vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-uplead) - [UpLead vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/seamless-formally-seamless-ai-vs-uplead) - [UpLead vs Lusha](https://www.g2.com/compare/lusha-vs-uplead) - [UpLead vs Clearbit](https://www.g2.com/compare/clearbit-vs-uplead) - [UpLead vs Lead411](https://www.g2.com/compare/lead411-vs-uplead) - [UpLead vs RocketReach](https://www.g2.com/compare/rocketreach-vs-uplead) - [UpLead vs Cognism](https://www.g2.com/compare/cognism-vs-uplead) - [UpLead vs Nimble CRM](https://www.g2.com/compare/nimble-vs-uplead) ### 6. [Clearbit](https://www.g2.com/products/clearbit/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 633 Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven. Reviewers say compared to LinkedIn Sales Navigator, Clearbit is: - Easier to do business with - More usable - Better at support Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs Clearbit](https://www.g2.com/compare/clearbit-vs-linkedin-sales-navigator) **Compare Clearbit with other alternatives:** - [Clearbit vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Clearbit vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [Clearbit vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/clearbit-vs-seamless-formally-seamless-ai) - [Clearbit vs Lusha](https://www.g2.com/compare/clearbit-vs-lusha) - [Clearbit vs UpLead](https://www.g2.com/compare/clearbit-vs-uplead) - [Clearbit vs Lead411](https://www.g2.com/compare/clearbit-vs-lead411) - [Clearbit vs RocketReach](https://www.g2.com/compare/clearbit-vs-rocketreach) - [Clearbit vs Cognism](https://www.g2.com/compare/clearbit-vs-cognism) - [Clearbit vs Nimble CRM](https://www.g2.com/compare/clearbit-vs-nimble) ### 7. [Lead411](https://www.g2.com/products/lead411/reviews) By Lead411 **Average Rating:** 4.5/5 **Total Reviews:** 480 Lead411 offers a comprehensive data platform fueled by Lead Intelligence. Lead411 provides verified company and contact data including verified emails, mobile direct dials, and email/SMS campaign outreach. Reviewers say compared to LinkedIn Sales Navigator, Lead411 is: - Easier to do business with - Better at support - Easier to admin Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [LinkedIn Sales Navigator vs Lead411](https://www.g2.com/compare/lead411-vs-linkedin-sales-navigator) **Compare Lead411 with other alternatives:** - [Lead411 vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-lead411) - [Lead411 vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lead411) - [Lead411 vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/lead411-vs-seamless-formally-seamless-ai) - [Lead411 vs Lusha](https://www.g2.com/compare/lead411-vs-lusha) - [Lead411 vs UpLead](https://www.g2.com/compare/lead411-vs-uplead) - [Lead411 vs Clearbit](https://www.g2.com/compare/clearbit-vs-lead411) - [Lead411 vs RocketReach](https://www.g2.com/compare/lead411-vs-rocketreach) - [Lead411 vs Cognism](https://www.g2.com/compare/cognism-vs-lead411) - [Lead411 vs Nimble CRM](https://www.g2.com/compare/lead411-vs-nimble) ### 8. [RocketReach](https://www.g2.com/products/rocketreach/reviews) By RocketReach **Average Rating:** 4.4/5 **Total Reviews:** 1,369 Get real-time access to verified email lookup, phone number lookup, and social media links for over 700 million professionals across 60 million companies worldwide. RocketReach has advanced search capabilities, Chrome and Edge extensions, bulk lookups, and a powerful, intuitive API all in one platform built to scale with you. RocketReach can be integrated directly into your existing ecosystem with access to prebuilt integrations that include Salesforce, Outreach, HubSpot, Salesloft, Bullhorn and thousands of apps through Zapier. Reviewers say compared to LinkedIn Sales Navigator, RocketReach is: - Easier to do business with - More usable - Easier to admin Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence) **Compare:** [LinkedIn Sales Navigator vs RocketReach](https://www.g2.com/compare/linkedin-sales-navigator-vs-rocketreach) **Compare RocketReach with other alternatives:** - [RocketReach vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-rocketreach) - [RocketReach vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-rocketreach) - [RocketReach vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/rocketreach-vs-seamless-formally-seamless-ai) - [RocketReach vs Lusha](https://www.g2.com/compare/lusha-vs-rocketreach) - [RocketReach vs UpLead](https://www.g2.com/compare/rocketreach-vs-uplead) - [RocketReach vs Clearbit](https://www.g2.com/compare/clearbit-vs-rocketreach) - [RocketReach vs Lead411](https://www.g2.com/compare/lead411-vs-rocketreach) - [RocketReach vs Cognism](https://www.g2.com/compare/cognism-vs-rocketreach) - [RocketReach vs Nimble CRM](https://www.g2.com/compare/nimble-vs-rocketreach) ### 9. [Cognism](https://www.g2.com/products/cognism/reviews) By Cognism **Average Rating:** 4.5/5 **Total Reviews:** 1,347 Find out more about Cognism's pricing so you can start your journey to prospecting with complete confidence! Reviewers say compared to LinkedIn Sales Navigator, Cognism is: - Easier to do business with - Better at support - More usable Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence) **Compare:** [LinkedIn Sales Navigator vs Cognism](https://www.g2.com/compare/cognism-vs-linkedin-sales-navigator) **Compare Cognism with other alternatives:** - [Cognism vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-cognism) - [Cognism vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/cognism-vs-gtm-workspace-powered-by-zoominfo) - [Cognism vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/cognism-vs-seamless-formally-seamless-ai) - [Cognism vs Lusha](https://www.g2.com/compare/cognism-vs-lusha) - [Cognism vs UpLead](https://www.g2.com/compare/cognism-vs-uplead) - [Cognism vs Clearbit](https://www.g2.com/compare/clearbit-vs-cognism) - [Cognism vs Lead411](https://www.g2.com/compare/cognism-vs-lead411) - [Cognism vs RocketReach](https://www.g2.com/compare/cognism-vs-rocketreach) - [Cognism vs Nimble CRM](https://www.g2.com/compare/cognism-vs-nimble) ### 10. [Nimble CRM](https://www.g2.com/products/nimble/reviews) By Nimble **Average Rating:** 4.5/5 **Total Reviews:** 1,115 With Nimble's social CRM, easily manage all your contacts, communications, activities and sales in one single place. Reviewers say compared to LinkedIn Sales Navigator, Nimble CRM is: - Easier to do business with - Better at support - Easier to admin Categories in common with LinkedIn Sales Navigator: [Sales Intelligence](https://www.g2.com/categories/sales-intelligence) **Compare:** [LinkedIn Sales Navigator vs Nimble CRM](https://www.g2.com/compare/linkedin-sales-navigator-vs-nimble) **Compare Nimble CRM with other alternatives:** - [Nimble CRM vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-nimble) - [Nimble CRM vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-nimble) - [Nimble CRM vs Seamless (formally Seamless.AI)](https://www.g2.com/compare/nimble-vs-seamless-formally-seamless-ai) - [Nimble CRM vs Lusha](https://www.g2.com/compare/lusha-vs-nimble) - [Nimble CRM vs UpLead](https://www.g2.com/compare/nimble-vs-uplead) - [Nimble CRM vs Clearbit](https://www.g2.com/compare/clearbit-vs-nimble) - [Nimble CRM vs Lead411](https://www.g2.com/compare/lead411-vs-nimble) - [Nimble CRM vs RocketReach](https://www.g2.com/compare/nimble-vs-rocketreach) - [Nimble CRM vs Cognism](https://www.g2.com/compare/cognism-vs-nimble) --- ## LinkedIn Sales Navigator Alternatives FAQs ### What are the best alternatives to Sales Navigator? The best alternatives to Sales Navigator include [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9660 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9099 reviews), and [Seamless](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) (4.4/5 stars, 5333 reviews). These platforms offer extensive B2B databases with verified contact information, advanced filtering, and integrated sales engagement tools. Apollo.io is noted for its all-in-one platform combining prospecting, outreach, and automation. GTM Workspace excels in data accuracy, intent signals, and CRM integration. Seamless provides real-time data refresh and AI-powered contact discovery. Other strong alternatives include Lusha, UpLead, Clearbit, Lead411, RocketReach, Cognism, and Nimble, each with unique strengths in ease of use, data accuracy, and integration capabilities. ### What features do alternatives offer that Sales Navigator does not? Sales Navigator lacks native API access, which is available in all top alternatives such as Apollo.io, GTM Workspace - Powered by ZoomInfo, Seamless, Lusha, UpLead, Clearbit, Lead411, RocketReach, Cognism, and Nimble. Additionally, Sales Navigator does not provide direct email or phone contact data, requiring users to rely on LinkedIn profiles and InMail credits, whereas alternatives offer verified emails, direct dials, and real-time contact information. Sales Navigator also has limited automation and outreach sequencing capabilities compared to Apollo.io and others that integrate sales engagement and automation natively. ### Which Sales Intelligence tools do reviewers recommend instead of Sales Navigator? Reviewers recommend Apollo.io for its comprehensive all-in-one sales intelligence and engagement platform with a large, accurate database and automation features, supported by 9660 reviews and a 4.7-star rating. GTM Workspace - Powered by ZoomInfo is favored for its high data accuracy, intent data, and seamless CRM integrations, with 9099 reviews and a 4.5-star rating. Seamless is praised for its real-time data updates and AI-driven lead discovery, with 5333 reviews and a 4.4-star rating. Lusha is recommended for its ease of use, accurate contact data, and LinkedIn integration. UpLead is noted for real-time verified emails and affordability. Clearbit is valued for data enrichment and CRM integration. Lead411 is recognized for verified contacts and intent signals. RocketReach is appreciated for its extensive database and API. Cognism is highlighted for GDPR compliance and European data coverage. Nimble is preferred for social CRM and relationship management. These alternatives are endorsed for providing features and data quality that complement or exceed Sales Navigator's capabilities. ### How does Sales Navigator compare to Apollo.io? According to G2 data, [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) holds an average rating of 4.4/5 across 2,199 reviews, while [Apollo.io](https://www.g2.com/products/apollo-io/reviews) leads with a 4.7/5 rating from 9,660 reviews. Apollo.io scores higher on key dimensions such as Better at Meeting Requirements (9.1 vs 8.7), More Usable (9.0 vs 8.6), Easier to Administer (9.0 vs 8.7), Better at Support (8.8 vs 8.1), and Easier to Do Business With (9.1 vs 8.2), with differences ranging from 0.4 to 0.9 points. Sales Navigator scores slightly higher on Easier to Set Up (9.0 vs 8.9) by 0.1 point. User sentiment highlights that Sales Navigator excels in lead generation (98 mentions), ease of use (86 mentions), LinkedIn integration (63 mentions), and buyer intent data (21 mentions). However, it faces criticism for high cost (44 mentions), missing features (37 mentions), and data accuracy issues. Apollo.io is praised for ease of use (1,587 mentions), lead generation (1,349 mentions), automation (1,071 mentions), and integration capabilities (814 mentions), but users note challenges with data accuracy (469 mentions), learning curve (458 mentions), and credit-based pricing. Functionally, Apollo.io offers APIs, which Sales Navigator does not. Sales Navigator benefits from deep LinkedIn integration, including advanced filters and InMail features. Apollo.io combines a large contact database with built-in outreach automation, including email sequencing and dialers, providing an all-in-one platform that reduces tool sprawl. Overall, Apollo.io is favored for its comprehensive feature set, usability, and support, while Sales Navigator is valued for its LinkedIn ecosystem and precise targeting capabilities. ### Why do users choose Apollo.io over Sales Navigator? Users choose [Apollo.io](https://www.g2.com/products/apollo-io/reviews) over LinkedIn Sales Navigator primarily due to its all-in-one platform that integrates prospecting, contact data, and outbound sales automation, which streamlines workflows and reduces the need for multiple tools. Apollo.io's higher scores in usability (9.0 vs 8.6), support (8.8 vs 8.1), and ease of administration (9.0 vs 8.7) reflect a more user-friendly and manageable experience. Its extensive and filterable B2B database, combined with built-in email sequencing and dialer features, enables efficient lead generation and outreach, as highlighted by over 1,300 mentions of lead generation and more than 1,000 mentions of automation. Additionally, Apollo.io offers a better value-to-cost ratio with affordable pricing plans and a generous free tier, making it accessible for small to medium-sized teams. The platform's Chrome extension enhances productivity by allowing users to pull verified contact details directly from LinkedIn without switching tabs. Users also appreciate Apollo.io's AI-driven features that assist with email personalization and lead scoring, improving outreach effectiveness. While some users note data accuracy and credit limits as challenges, the overall operational efficiency, integration capabilities, and comprehensive feature set make Apollo.io the preferred choice for teams seeking a unified, scalable, and cost-effective sales engagement solution according to G2 data. ## Explore Articles - [What is the best app for handling payroll effortlessly?](https://www.g2.com/discussions/what-is-the-best-app-for-handling-payroll-effortlessly) - [Top-rated AML software for banks](https://www.g2.com/discussions/top-rated-aml-software-for-banks) - [Most reliable auto dialer software](https://www.g2.com/discussions/most-reliable-auto-dialer-software) - [Chatbot Development Platforms](https://www.g2.com/discussions/looking-for-the-best-chatbot-development-platforms-for-2025) - [Writeup](https://www.g2.com/glossary/writeup-definition) - [Top platforms for employee career progression analytics](https://www.g2.com/discussions/top-platforms-for-employee-career-progression-analytics) ## Spotlight Categories - [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) - [Help Desk Software](https://www.g2.com/categories/help-desk)