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Compare OneSignal and Optimove (formely Kumulos) 
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At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (62.1% of reviews)
Entry-Level Pricing
Free
No pricing available
OneSignal
Star Rating
(1,100)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansOptimove (formely Kumulos)
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Optimove (formely Kumulos)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in its Quality of Support with a score of 9.5, indicating that many find the customer service responsive and helpful, while OneSignal's support is rated slightly lower at 9.0, suggesting room for improvement in this area.
- Reviewers mention that Optimove's Ease of Setup is rated highly at 9.4, making it user-friendly for new users, whereas OneSignal's score of 8.8 indicates that some users may face challenges during the initial setup process.
- G2 users highlight Optimove's strong performance in User Segmentation with a score of 9.3, allowing for more targeted marketing efforts, while OneSignal's score of 8.7 suggests it may not offer the same level of granularity in segmentation.
- Users on G2 report that OneSignal shines in Push Notifications, achieving a perfect score of 9.4, which indicates a robust feature set for real-time engagement, while Optimove's score in this area is also strong but not as high, suggesting OneSignal may have a slight edge in this functionality.
- Reviewers mention that Optimove's Campaign Automation features are well-received, with a score of 9.0, indicating effective tools for managing marketing campaigns, while OneSignal's score of 8.7 suggests it may not be as comprehensive in this aspect.
- Users say that both platforms offer solid Integrations, but Optimove's score of 9.3 indicates a broader range of compatible applications compared to OneSignal's 8.7, which may limit users looking for specific integrations.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Optimove (formely Kumulos)
No pricing availableFree Trial
OneSignal
Free Trial is available
Optimove (formely Kumulos)
Free Trial is available
Ratings
Meets Requirements
9.1
640
9.0
17
Ease of Use
9.3
923
8.2
16
Ease of Setup
8.9
544
9.4
13
Ease of Admin
9.0
376
9.2
12
Quality of Support
9.0
592
9.5
16
Has the product been a good partner in doing business?
9.1
352
9.7
13
Product Direction (% positive)
9.0
621
8.3
14
Features by Category
Email Marketing
8.6
98
Not enough data
8.9
96
Not enough data
8.8
95
Not enough data
8.5
90
Not enough data
Online Marketing
Feature Not Available
Not enough data
8.7
95
Not enough data
8.6
98
Not enough data
9.1
95
Not enough data
Feature Not Available
Not enough data
Lead Management
Feature Not Available
Not enough data
8.5
90
Not enough data
9.2
96
Not enough data
Feature Not Available
Not enough data
8.7
91
Not enough data
8.5
92
Not enough data
8.7
95
Not enough data
8.4
85
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.6
101
Not enough data
8.5
88
Not enough data
8.0
87
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
Platform
8.6
97
Not enough data
8.5
91
Not enough data
8.3
100
Not enough data
8.1
61
Not enough data
8.2
63
Not enough data
8.9
100
Not enough data
8.0
85
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Integration
8.2
91
Not enough data
8.6
99
Not enough data
8.1
89
Not enough data
User Identification
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Tracking & Reporting
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Campaigns
8.9
465
9.3
7
9.1
455
9.0
7
8.6
411
9.3
5
8.7
459
9.0
7
8.8
448
Not enough data
Analytics
8.6
443
8.1
7
8.4
439
8.1
7
Optimization
8.4
387
Not enough data
8.6
424
8.7
5
8.8
432
8.6
6
8.7
423
9.3
5
Agentic AI - Push Notification
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Not enough data
Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
34
Not enough data
Feature Not Available
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
8.1
32
Not enough data
8.5
33
Not enough data
9.0
35
Not enough data
9.0
31
Not enough data
SMS Platform
8.8
33
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
9.1
34
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Not enough data
Administration
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
96
Not enough data
8.7
170
|
Verified
8.0
5
8.2
142
Not enough data
8.3
151
Not enough data
Campaigns
8.7
147
|
Verified
Not enough data
9.4
193
|
Verified
9.4
6
8.1
79
Not enough data
Feature Not Available
Not enough data
8.4
138
Not enough data
8.8
181
8.9
6
Engagement
8.3
135
Not enough data
Platform
8.9
148
8.0
5
9.0
156
|
Verified
Not enough data
8.7
141
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OneSignal and Optimove (formely Kumulos) are categorized as Push Notification and Mobile Marketing
Unique Categories
OneSignal is categorized as Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
Optimove (formely Kumulos) is categorized as App Store Optimization, Location-Based Marketing, Mobile Backend-as-a-Service (mBaaS), Mobile App Analytics, Mobile App Optimization, and Gamification
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove (formely Kumulos)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Computer Software
13.8%
Retail
10.3%
Health, Wellness and Fitness
10.3%
Program Development
6.9%
Insurance
6.9%
Other
51.7%
Discussions
Is One signal a good push notifications service
3 Comments
NP
Yes it isRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Optimove (formely Kumulos) has no discussions with answers
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