# OneSignal vs Optimove (formely Kumulos) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OneSignal excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup and minimal effort to get started. In contrast, while Optimove (formerly Kumulos) offers a robust feature set, some users find the initial learning curve to be steeper.
- **Users say** that OneSignal's free plan is a significant advantage, providing excellent value for small businesses. This makes it an attractive option for those just starting out. On the other hand, Optimove's pricing structure is less clear, which may deter potential users looking for straightforward entry-level options.
- **Reviewers mention** that Optimove stands out for its personalized support, with users appreciating the one-on-one assistance from the team. This level of support is often cited as a key differentiator, especially for businesses needing tailored solutions. In comparison, while OneSignal offers good support, it may not match the personalized touch that Optimove provides.
- **According to verified reviews** , OneSignal has a much larger user base, reflected in its total number of reviews. This extensive feedback suggests a more established presence in the market, which can be reassuring for new users. Conversely, Optimove has fewer reviews, which may raise questions about its reliability and user satisfaction.
- **Users highlight** that Optimove's ability to send App, InApp, and web push notifications from a single platform is a significant advantage, allowing for streamlined communication strategies. OneSignal also offers strong push notification capabilities, but some users feel that Optimove's integration of multiple channels is more seamless.
- **Reviewers note** that while both platforms meet user requirements effectively, OneSignal's ease of use and setup is frequently praised, making it a go-to choice for those who prioritize quick deployment. In contrast, Optimove's setup is often described as more complex, which may require additional time and resources to fully leverage its capabilities.



| | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 1,183 | 30 | 
| **Largest Market Segment** | Small-Business (64.9% of reviews) | Small-Business (62.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### OneSignal

Pros:
- Ease of Use (180 reviews)
- Notifications (141 reviews)

Cons:
- Missing Features (44 reviews)
- Learning Curve (42 reviews)

### Optimove (formely Kumulos)

**Not enough data**

---
## Ratings Comparison
| Rating | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (645 reviews) | 9.0 (17 reviews) | 
  | **Ease of Use** | 9.3 (1004 reviews) | 8.2 (16 reviews) | 
  | **Ease of Setup** | 8.9 (550 reviews) | 9.4 (13 reviews) | 
  | **Ease of Admin** | 9.0 (377 reviews) | 9.2 (12 reviews) | 
  | **Quality of Support** | 9.0 (596 reviews) | 9.5 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (353 reviews) | 9.7 (13 reviews) | 
  | **Product Direction (% positive)** | 9.0 (625 reviews) | 8.3 (14 reviews) | 

---
## Pricing

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

### Optimove (formely Kumulos)

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.5/10 | 148 |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Email Marketing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.6 (98 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.9 (96 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.8 (95 reviews) | Not enough data | 
| **Automated Email Responses** | 8.5 (90 reviews) | Not enough data | 

#### Online Marketing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Landing Pages and Forms** | Feature Not Available | Not enough data | 
| **Dynamic Content** | 8.7 (95 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (98 reviews) | Not enough data | 
| **Mobile Optimized** | 9.1 (95 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Marketing Lead Database** | Feature Not Available | Not enough data | 
| **Data Quality Management** | 8.5 (90 reviews) | Not enough data | 
| **Segmentation** | 9.2 (96 reviews) | Not enough data | 
| **Lead Scoring and Grading** | Feature Not Available | Not enough data | 
| **Lead Nurturing** | 8.7 (91 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.5 (92 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.7 (95 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.4 (85 reviews) | Not enough data | 

#### Campaign Management

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Program Management** | Feature Not Available | Not enough data | 
| **Event / Webinar Marketing** | Feature Not Available | Not enough data | 
| **Calendaring** | Feature Not Available | Not enough data | 
| **Budgeting** | Feature Not Available | Not enough data | 

#### Social

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 8.3 (88 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Basic Reporting** | 8.6 (101 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (88 reviews) | Not enough data | 
| **ROI Analytics** | 8.1 (87 reviews) | Not enough data | 
| **Revenue Analytics** | 8.1 (85 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Customization ** | 8.6 (97 reviews) | Not enough data | 
| **Workflow Capability** | 8.5 (91 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (100 reviews) | Not enough data | 
| **Internationalization** | 8.2 (61 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.2 (63 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (100 reviews) | Not enough data | 
| **Output Document Generation** | 8.0 (85 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (91 reviews) | Not enough data | 
| **Integration APIs** | 8.6 (99 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (89 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | 8.8/10 | 7 |

#### User Identification

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Demographics** | Not enough data | Not enough data | 
| **User Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | 8.7 (5 reviews) | 
| **Dashboard** | Not enough data | 8.3 (6 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 
| **User Activity History** | Not enough data | 8.7 (5 reviews) | 

#### Metrics

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | 9.2/10 | 6 |

#### Administration

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Integration** | Not enough data | 9.4 (6 reviews) | 
| **Geofencing** | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Not enough data | Feature Not Available | 
| **Beacons** | Not enough data | Not enough data | 
| **IP Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Geolocation** | Not enough data | 9.0 (5 reviews) | 
| **Campaign Automation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | 9.3 (5 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.3/10 | 553 |
| **Optimove (formely Kumulos)** | 8.8/10 | 12 |

#### Campaigns

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Customize** | 8.9 (464 reviews) | 9.3 (7 reviews) | 
| **Scheduling** | 9.1 (455 reviews) | 9.0 (7 reviews) | 
| **Retarget** | 8.6 (410 reviews) | 9.3 (5 reviews) | 
| **Segmentation** | 8.8 (460 reviews) | 9.0 (7 reviews) | 
| **Triggered Notifications** | 8.8 (448 reviews) | Not enough data | 

#### Analytics

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Campaign Performance** | 8.5 (444 reviews) | 8.1 (7 reviews) | 
| **Audience Insights** | 8.3 (438 reviews) | 8.1 (7 reviews) | 

#### Optimization

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **A/B Testing** | 8.4 (386 reviews) | Not enough data | 
| **Personalization** | 8.6 (424 reviews) | 8.7 (5 reviews) | 
| **Rich Notifications** | 8.8 (432 reviews) | 8.6 (6 reviews) | 
| **Integrations** | 8.7 (424 reviews) | 9.3 (5 reviews) | 

#### Agentic AI - Push Notification

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (13 reviews) | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Optimization

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Icon Testing** | Not enough data | Feature Not Available | 
| **Screenshot Testing** | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | Not enough data | Not enough data | 
| **Keyword Tools** | Not enough data | Not enough data | 
| **Reviews & Ratings** | Not enough data | Not enough data | 
| **Keyword Localization** | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Traffic Source Reporting** | Not enough data | Not enough data | 
| **Featured App Alerts** | Not enough data | Not enough data | 
| **Alert Delivery** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Timeline** | Not enough data | Not enough data | 
| **Store Performance** | Not enough data | Feature Not Available | 
| **Financial Analysis** | Not enough data | Not enough data | 
| **Category Ranking** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Organic Keyword Protection** | Not enough data | Not enough data | 
| **App Suggestions** | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.8/10 | 46 |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Text Messaging

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Bulk SMS** | 9.1 (35 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 9.1 (35 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 8.2 (33 reviews) | Not enough data | 
| **MMS Marketing** | 8.5 (34 reviews) | Not enough data | 
| **Personalization** | 8.9 (36 reviews) | Not enough data | 
| **Transactional SMS** | 9.1 (32 reviews) | Not enough data | 

#### SMS Platform

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Reporting** | 8.9 (34 reviews) | Not enough data | 
| **Automation** | 8.8 (34 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.5 (31 reviews) | Not enough data | 
| **API Integration** | 9.1 (35 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Gamification

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Marketing Gamification

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Simultaneous Competitions** | Not enough data | Not enough data | 
| **Behaviors** | Not enough data | Not enough data | 
| **Rewards** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 

#### Agentic AI - Gamification

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integrations

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Platform

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Public Leaderboard** | Not enough data | Not enough data | 
| **Private Leaderboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.6/10 | 147 |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Messaging Channels

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **SMS Messaging** | 8.0 (82 reviews) | Not enough data | 
| **Email** | 8.7 (95 reviews) | Not enough data | 
| **Voice Messaging** | 7.2 (70 reviews) | Not enough data | 
| **Two way messaging** | Feature Not Available | Not enough data | 

#### Administration

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Scheduling** | 9.2 (120 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (123 reviews) | Not enough data | 
| **Segmentation** | 9.0 (124 reviews) | Not enough data | 
| **Integrations** | 8.9 (119 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | 8.6/10 | 223 |
| **Optimove (formely Kumulos)** | 8.6/10 | 6 |

#### Analysis

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Application Attribution** | 8.7 (97 reviews) | Not enough data | 
| **Campaign Analysis** | 8.7 (170 reviews) ✓ Verified | 8.0 (5 reviews) | 
| **Uninstall Tracking** | 8.2 (142 reviews) | Not enough data | 
| **Custom Dashboards** | 8.3 (151 reviews) | Not enough data | 

#### Campaigns

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Proximity Marketing** | 8.7 (147 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.5 (194 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Bulk SMS** | 8.1 (80 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 8.4 (138 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (181 reviews) | 8.9 (6 reviews) | 

#### Engagement

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Coupons and Promotions** | 8.2 (135 reviews) | Not enough data | 

#### Platform

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Optimization** | 8.9 (148 reviews) | 8.0 (5 reviews) | 
| **Integrations - Mobile Marketing** | 9.0 (156 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.7 (141 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | 9.3/10 | 7 |

#### Metrics

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **OneSignal** | N/A | N/A |
| **Optimove (formely Kumulos)** | N/A | N/A |

#### Variation Testing

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Feature Not Available | 
| **Confidence Level** | Not enough data | Feature Not Available | 
| **Multivariant Testing** | Not enough data | Not enough data | 

#### Reporting

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 

#### Personalization

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Administration

| Feature | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to OneSignal (4):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Optimove (formely Kumulos) (6):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Mobile Backend-as-a-Service (mBaaS) Software](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Gamification Software](https://www.g2.com/categories/gamification)


---
## Reviewer Demographics

### By Company Size

| Segment | OneSignal | Optimove (formely Kumulos) | 
|---|---|---|
| **Small-Business** | 64.9% | 62.1% | 
| **Mid-Market** | 28.2% | 24.1% | 
| **Enterprise** | 6.9% | 13.8% | 

### By Industry

#### OneSignal

- **Computer Software:** 12.9%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Computer Games:** 4.0%
- **Online Media:** 3.9%
- **Entertainment:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 46.1%

#### Optimove (formely Kumulos)

- **Computer Software:** 13.8%
- **Retail:** 10.3%
- **Health, Wellness and Fitness:** 10.3%
- **Program Development:** 6.9%
- **Gambling & Casinos:** 6.9%
- **Insurance:** 6.9%
- **Computer Games:** 3.4%
- **Consumer Electronics:** 3.4%
- **Financial Services:** 3.4%
- **Government Relations:** 3.4%
- **Other:** 31.0%

---
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- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.3/5 stars (48 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)

### Alternatives to Optimove (formely Kumulos)

- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

---
## Top Discussions

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

### Optimove (formely Kumulos)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/onesignal-vs-optimove-formely-kumulos)