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Compare OneSignal and Optimove (formely Kumulos) 
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At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (62.1% of reviews)
Entry-Level Pricing
Free
No pricing available
OneSignal
Star Rating
(1,107)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansOptimove (formely Kumulos)
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Optimove (formely Kumulos)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user experience, with many praising its intuitive dashboard and straightforward setup process. Users appreciate how easy it is to get started, even for static websites, which contributes to its higher overall satisfaction ratings.
- Users say that Optimove (formerly Kumulos) stands out for its personalized support, with many highlighting the one-on-one assistance from the team. This tailored approach helps businesses align their app goals with the platform's capabilities, enhancing the overall experience.
- Reviewers mention that OneSignal's documentation is among the best available, making it easy for users to find answers quickly. This comprehensive resource contributes to a smoother onboarding experience, which is crucial for teams looking to implement push notifications effectively.
- According to verified reviews, Optimove (formerly Kumulos) offers a robust feature set that allows users to manage App, InApp, and web push notifications from a single tool. This versatility is particularly beneficial for businesses looking to streamline their marketing efforts.
- G2 reviewers highlight that while OneSignal has a slightly lower rating for customer support, it still provides timely responses and effective solutions. However, some users feel that the support could be more personalized compared to the dedicated assistance offered by Optimove.
- Users report that both platforms have their strengths in push notifications, but OneSignal's speed in delivering notifications is frequently praised. This efficiency can be a game-changer for businesses needing to engage users promptly, giving it an edge in real-time communication.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Optimove (formely Kumulos)
No pricing availableFree Trial
OneSignal
Free Trial is available
Optimove (formely Kumulos)
Free Trial is available
Ratings
Meets Requirements
9.1
639
9.0
17
Ease of Use
9.3
929
8.2
16
Ease of Setup
8.9
544
9.4
13
Ease of Admin
9.0
376
9.2
12
Quality of Support
9.0
591
9.5
16
Has the product been a good partner in doing business?
9.1
352
9.7
13
Product Direction (% positive)
9.0
620
8.3
14
Features by Category
Email Marketing
8.6
98
Not enough data
8.9
96
Not enough data
8.8
95
Not enough data
8.5
90
Not enough data
Online Marketing
Feature Not Available
Not enough data
8.7
95
Not enough data
8.6
98
Not enough data
9.1
95
Not enough data
Feature Not Available
Not enough data
Lead Management
Feature Not Available
Not enough data
8.5
90
Not enough data
9.2
96
Not enough data
Feature Not Available
Not enough data
8.7
91
Not enough data
8.5
92
Not enough data
8.7
95
Not enough data
8.4
85
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.6
101
Not enough data
8.5
88
Not enough data
8.0
87
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
Platform
8.6
97
Not enough data
8.5
91
Not enough data
8.3
100
Not enough data
8.1
61
Not enough data
8.2
63
Not enough data
8.9
100
Not enough data
8.0
85
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Integration
8.2
91
Not enough data
8.6
99
Not enough data
8.1
89
Not enough data
User Identification
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Tracking & Reporting
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Campaigns
8.9
464
9.3
7
9.1
454
9.0
7
8.6
410
9.3
5
8.7
458
9.0
7
8.8
447
Not enough data
Analytics
8.5
442
8.1
7
8.3
438
8.1
7
Optimization
8.4
386
Not enough data
8.6
423
8.7
5
8.8
431
8.6
6
8.7
422
9.3
5
Agentic AI - Push Notification
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Not enough data
Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
34
Not enough data
Feature Not Available
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
8.1
32
Not enough data
8.5
33
Not enough data
9.0
35
Not enough data
9.0
31
Not enough data
SMS Platform
8.8
33
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
9.1
34
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Not enough data
Administration
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
96
Not enough data
8.7
169
|
Verified
8.0
5
8.2
141
Not enough data
8.3
150
Not enough data
Campaigns
8.7
146
|
Verified
Not enough data
9.4
192
|
Verified
9.4
6
8.1
79
Not enough data
Feature Not Available
Not enough data
8.4
137
Not enough data
8.8
180
8.9
6
Engagement
8.2
134
Not enough data
Platform
8.9
147
8.0
5
9.0
155
|
Verified
Not enough data
8.7
140
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OneSignal and Optimove (formely Kumulos) are categorized as Push Notification and Mobile Marketing
Unique Categories
OneSignal is categorized as Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
Optimove (formely Kumulos) is categorized as App Store Optimization, Location-Based Marketing, Mobile Backend-as-a-Service (mBaaS), Mobile App Analytics, Mobile App Optimization, and Gamification
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove (formely Kumulos)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.4%
Information Technology and Services
10.3%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.0%
Other
61.3%
Computer Software
13.8%
Retail
10.3%
Health, Wellness and Fitness
10.3%
Program Development
6.9%
Insurance
6.9%
Other
51.7%
Discussions
Is One signal a good push notifications service
3 Comments
NP
Yes it isRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Optimove (formely Kumulos) has no discussions with answers
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