1. [Home](https://www.g2.com/) 2. ... 3. [Push Notification Software](https://www.g2.com/categories/push-notification) 4. [Optimove (formely Kumulos) Discussions](https://www.g2.com/products/optimove-formely-kumulos/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c20a1b5b97c75c9c93d730c1a0887de3/optimove-formely-kumulos.png "Product Avatar Image") ](/products/optimove-formely-kumulos/reviews) [ Optimove (formely Kumulos) ](/products/optimove-formely-kumulos/reviews) (30)4.8/5 With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go. Show More * * * ### 86.0 Nps Score Already have Optimove (formely Kumulos)? ### All Optimove (formely Kumulos) Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What does Kumulos do? ](/discussions/what-does-kumulos-do) What does Kumulos do? [ App Store Optimization Software ](https://www.g2.com/tags/app-store-optimization-software)[ Push Notification Software ](https://www.g2.com/tags/push-notification-software)[ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Mobile Backend-as-a-Service (mBaaS) Software ](https://www.g2.com/tags/mobile-backend-as-a-service-mbaas-software) [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Mobile App Optimization Software ](https://www.g2.com/tags/mobile-app-optimization-software)[ Mobile Marketing Software ](https://www.g2.com/tags/mobile-marketing-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.&title=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss%0aAsk+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.) 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[ App Store Optimization Software ](https://www.g2.com/tags/app-store-optimization-software)[ Push Notification Software ](https://www.g2.com/tags/push-notification-software)[ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Mobile Backend-as-a-Service (mBaaS) Software ](https://www.g2.com/tags/mobile-backend-as-a-service-mbaas-software) [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Mobile App Optimization Software ](https://www.g2.com/tags/mobile-app-optimization-software)[ Mobile Marketing Software ](https://www.g2.com/tags/mobile-marketing-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.&title=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss%0aAsk+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.) 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[ App Store Optimization Software ](https://www.g2.com/tags/app-store-optimization-software)[ Push Notification Software ](https://www.g2.com/tags/push-notification-software)[ Location-Based Marketing Software ](https://www.g2.com/tags/location-based-marketing-software)[ Mobile Backend-as-a-Service (mBaaS) Software ](https://www.g2.com/tags/mobile-backend-as-a-service-mbaas-software) [ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Mobile App Optimization Software ](https://www.g2.com/tags/mobile-app-optimization-software)[ Mobile Marketing Software ](https://www.g2.com/tags/mobile-marketing-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.&title=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Optimove+%28formely+Kumulos%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Foptimove-formely-kumulos%2Fdiscuss%0aAsk+Optimove+%28formely+Kumulos%29+questions+and+get+answers+from+expert+users+in+our+Optimove+%28formely+Kumulos%29+Discussions+section.) 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