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Compare AppsFlyer and Kochava 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
AppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics experience, with users praising its user-friendly interface that simplifies data interpretation. This is particularly beneficial for teams looking to gain insights without a steep learning curve.
- Users say that Kochava offers a clean and easy-to-understand dashboard, making it accessible even for those who may not be technically inclined. This simplicity is a significant advantage for teams that prioritize ease of use in their analytics tools.
- According to verified reviews, AppsFlyer is recognized for its accurate and transparent attribution, which builds trust in campaign data. Users appreciate the seamless integrations across multiple ad platforms, enhancing their ability to track performance effectively.
- Reviewers mention that Kochava's dedicated support and hands-on approach from their team are standout features. Users have highlighted the responsiveness of the customer success team, which is crucial for businesses needing timely assistance and guidance.
- G2 reviewers indicate that while AppsFlyer has a higher overall satisfaction score, Kochava shines in its ability to accurately attribute performance across CTV devices, a feature that few platforms handle well. This makes Kochava a strong contender for businesses focused on connected TV marketing.
- Users report that AppsFlyer’s strong privacy-first approach is a significant advantage, ensuring compliance with data protection standards. This is increasingly important for businesses that prioritize user data security in their marketing strategies.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableKochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
AppsFlyer
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.7
443
8.2
105
Ease of Use
8.4
587
7.3
104
Ease of Setup
8.0
348
7.2
56
Ease of Admin
8.4
190
7.7
45
Quality of Support
8.6
420
8.6
99
Has the product been a good partner in doing business?
8.7
188
8.4
46
Product Direction (% positive)
9.3
436
7.6
100
Features by Category
User Identification
Feature Not Available
7.3
46
8.2
266
7.9
51
8.2
255
8.0
48
Tracking & Reporting
8.7
290
8.4
53
8.4
280
7.9
52
8.9
295
8.2
58
8.4
297
7.7
58
8.3
269
7.4
49
8.2
268
7.6
43
Metrics
8.6
232
8.0
33
8.4
221
7.3
30
8.5
228
7.6
32
8.4
219
7.8
32
8.8
242
8.4
34
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
8.1
53
8.7
195
8.0
42
8.5
173
7.6
46
8.6
179
7.7
51
8.4
167
7.4
45
8.4
166
7.2
45
Platform Data
8.0
180
7.7
44
8.4
193
8.0
48
8.5
216
7.9
52
8.3
180
7.4
43
8.4
193
7.4
46
8.5
184
7.6
44
Agentic AI - Value Selling Tools
7.7
8
6.0
5
7.5
8
5.3
5
7.9
7
6.0
5
8.1
7
3.7
5
7.9
8
4.0
5
8.1
8
4.0
5
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
211
8.3
53
8.8
215
|
Verified
8.1
53
|
Verified
8.1
164
6.8
46
8.4
178
7.0
47
Campaigns
Feature Not Available
7.2
38
|
Verified
7.7
117
5.9
35
|
Verified
7.0
101
5.7
34
7.1
97
Feature Not Available
7.7
108
5.8
24
8.6
141
7.2
39
Engagement
7.8
112
5.2
33
Platform
8.5
172
7.4
47
8.8
183
|
Verified
7.6
42
|
Verified
8.3
125
6.2
34
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
8.0
33
8.4
221
7.3
30
8.5
228
7.6
32
8.4
219
7.8
32
8.8
242
8.4
34
Variation Testing
8.0
129
6.2
24
7.5
109
Feature Not Available
Feature Not Available
7.0
31
8.4
136
7.6
27
Feature Not Available
7.9
29
7.9
115
7.2
23
Reporting
8.3
165
7.4
31
8.5
190
7.0
36
Personalization
8.3
141
7.4
29
8.5
143
7.2
29
8.7
140
7.7
29
Administration
8.4
163
7.6
32
7.9
133
6.9
27
8.7
176
7.9
38
8.9
172
7.7
36
Categories
Categories
Shared Categories
AppsFlyer and Kochava are categorized as Mobile Attribution, Click Fraud, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Unique Categories
AppsFlyer is categorized as Data Clean Room and Creative Management Platforms
Kochava is categorized as App Store Optimization, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, and Marketing Analytics
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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