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Compare Instapage and Salesforce Commerce for B2C 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Mid-Market (40.3% of reviews)
Entry-Level Pricing
$79.00 Per Month
Contact Us Per Year
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansSalesforce Commerce for B2C
Star Rating
(567)4.3 out of 5
Market Segments
Mid-Market (40.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansInstapage vs Salesforce Commerce for B2C
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. However, reviewers preferred doing business with Salesforce Commerce for B2C overall.
- Reviewers felt that Salesforce Commerce for B2C meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Salesforce Commerce for B2C over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Salesforce Commerce for B2C
B2C Commerce - Growth
Contact Us
Per Year
Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books.
- 5 sites
- 10 price books
- 1.2M On-demand Sandbox Credits
Free Trial
Instapage
Free Trial is available
Salesforce Commerce for B2C
No trial information availableRatings
Meets Requirements
8.5
419
8.6
341
Ease of Use
9.0
419
8.2
440
Ease of Setup
9.0
234
7.9
267
Ease of Admin
8.9
228
8.1
133
Quality of Support
8.7
390
8.3
322
Has the product been a good partner in doing business?
8.5
216
8.6
131
Product Direction (% positive)
7.8
400
8.6
325
Features by Category
Design
Not enough data
8.3
28
Not enough data
8.5
28
Not enough data
8.5
27
Not enough data
8.5
28
Personalization
Not enough data
8.3
28
Not enough data
8.3
28
Not enough data
8.5
29
Not enough data
8.5
27
Analysis
Not enough data
8.4
27
Not enough data
8.7
26
Not enough data
8.3
25
Merchandising
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
9.3
22
Not enough data
8.6
22
Not enough data
8.8
22
Analytics
Not enough data
9.2
22
Not enough data
9.2
22
Administration
Not enough data
9.2
21
Not enough data
9.0
21
Administration
Not enough data
9.0
27
Not enough data
8.7
26
Not enough data
8.8
27
Integrations
Not enough data
8.8
27
Not enough data
9.0
27
Not enough data
8.6
27
Cart Management
Not enough data
8.3
28
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.6
27
Page Customization
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Not enough data
Page Optimization
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.2
98
Not enough data
8.5
102
Not enough data
8.4
98
Not enough data
8.4
103
Not enough data
8.4
101
Generative AI
Not enough data
8.1
83
Not enough data
8.0
87
Agentic AI - E-Commerce Platforms
Not enough data
8.7
19
Not enough data
8.2
19
Not enough data
8.4
19
Not enough data
8.4
19
Not enough data
8.5
19
Not enough data
8.5
19
Merchandising/Marketing
Not enough data
8.2
217
Not enough data
8.3
163
Not enough data
8.2
230
Not enough data
8.0
223
Not enough data
7.7
210
Not enough data
8.0
209
Not enough data
8.1
206
Product Catalog
Not enough data
8.4
217
Not enough data
8.2
217
Not enough data
8.2
225
Not enough data
8.2
197
Order Process
Not enough data
8.3
218
Not enough data
8.1
214
Not enough data
8.3
211
Not enough data
8.3
216
Not enough data
8.2
218
Not enough data
7.9
204
Not enough data
8.2
206
Not enough data
8.1
189
Multi-Channel Support
Not enough data
8.3
202
Not enough data
8.2
205
Not enough data
8.3
189
Not enough data
8.2
208
Not enough data
8.0
194
Not enough data
8.1
135
Not enough data
8.2
183
Platform
Not enough data
8.2
199
Not enough data
8.2
215
Not enough data
8.3
202
Not enough data
8.4
217
Not enough data
8.2
221
Not enough data
8.6
210
Not enough data
8.6
198
Not enough data
8.5
202
Not enough data
8.3
188
Not enough data
8.5
184
Not enough data
8.4
195
Not enough data
8.5
216
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Reporting
Not enough data
8.6
28
Not enough data
8.5
28
Omnichannel Features
Not enough data
8.0
27
Not enough data
8.0
27
Not enough data
8.2
26
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.6
28
Not enough data
8.3
27
Categories
Categories
Shared Categories
Instapage and Salesforce Commerce for B2C share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Salesforce Commerce for B2C is categorized as E-Commerce Platforms, E-Merchandising, Mobile E-Commerce, Omnichannel Commerce, and Shopping Cart
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Commerce for B2C
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Retail
12.6%
Information Technology and Services
10.9%
Computer Software
8.0%
Apparel & Fashion
5.7%
Consumer Goods
4.4%
Other
58.4%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What is Salesforce commerce?
1 Comment
ED
Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and...Read more
What is a b2c platform?
1 Comment
VS
B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C...Read more
What is b2b and b2c in Salesforce?
1 Comment
ED
B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout...Read more
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