Compare Instantly and Outplay 
At a Glance
Market Segments
Small-Business (95.2% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(4,081)4.8 out of 5
Market Segments
Small-Business (95.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansOutplay
Star Rating
(269)4.5 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OutplaySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Outplay excels in customer support, with users highlighting the team's responsiveness and dedication to helping with seamless CRM integrations. This support is particularly beneficial for small businesses looking to streamline their sales processes.
- Users say that Instantly stands out for its user-friendly interface, making it easy to set up and navigate. Reviewers appreciate features like the plaintext option for cold emails, which enhances deliverability, showcasing its effectiveness in email outreach.
- According to verified reviews, Outplay offers robust automation features that help users manage their email scheduling and follow-ups efficiently. Users mention that it significantly reduces the time spent on email management, allowing them to focus on connecting with potential customers.
- Reviewers mention that Instantly's email warm-up feature is a game-changer for cold emailing, making it easier to send emails without risking deliverability issues. This feature, combined with a straightforward API connection, enhances the overall user experience.
- Users highlight that while Outplay has strong CRM integration capabilities, it sometimes struggles with specific workflow needs, leading to configuration challenges for some users. This indicates a potential area for improvement in customization options.
- G2 reviewers note that Instantly's support team is highly praised for being accessible and effective, with users appreciating the ability to quickly reach real people for assistance. This level of support contributes to a positive user experience, especially for those new to the platform.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Outplay
No pricing availableFree Trial
Instantly
Free Trial is available
Outplay
Free Trial is available
Ratings
Meets Requirements
9.3
3,448
8.5
203
Ease of Use
9.4
3,629
8.7
201
Ease of Setup
9.2
2,795
8.6
81
Ease of Admin
9.4
1,847
8.9
79
Quality of Support
9.6
3,419
9.0
199
Has the product been a good partner in doing business?
9.5
1,821
9.0
80
Product Direction (% positive)
9.8
3,482
9.3
187
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2372
Not enough data
9.5
2379
Not enough data
9.4
2341
Not enough data
9.6
2404
Not enough data
9.4
2355
Not enough data
9.1
2234
Not enough data
9.1
2054
Not enough data
8.4
1944
Not enough data
Reporting & Analytics
9.2
2300
Not enough data
9.2
2304
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.8
59
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
Not enough data
8.9
2204
Not enough data
8.7
2167
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Not enough data
Lead Management
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Not enough data
9.4
453
Not enough data
8.9
404
Not enough data
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
442
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1498
Not enough data
9.2
1548
Not enough data
9.1
1578
Not enough data
9.3
1480
Not enough data
Tracking
9.1
1498
Not enough data
9.1
1458
Not enough data
9.3
1559
Not enough data
9.1
1474
Not enough data
9.0
1467
Not enough data
Reporting
9.3
1617
Not enough data
9.3
1632
Not enough data
9.2
1564
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
243
8.9
135
|
Verified
9.2
294
9.2
145
|
Verified
7.0
231
8.4
110
|
Verified
7.4
229
8.4
119
|
Verified
8.2
250
8.0
119
|
Verified
7.7
231
8.4
93
7.9
240
8.2
81
Repeatability and Reportability
8.0
223
8.2
95
|
Verified
8.3
235
8.6
119
|
Verified
8.3
227
8.6
120
|
Verified
7.9
229
Feature Not Available
7.4
220
7.6
62
AI and Automation
8.4
230
8.0
92
8.3
233
7.9
77
8.4
232
8.0
88
8.1
228
7.5
68
8.1
219
7.4
64
Generative AI
8.3
227
7.1
14
Agentic AI - Sales Engagement
8.1
78
Not enough data
8.2
76
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
77
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
927
8.4
100
9.2
901
8.3
94
8.9
861
8.1
77
Customizations
9.3
889
8.7
83
9.5
922
9.0
102
9.1
950
8.4
97
9.3
918
8.4
76
9.1
900
8.6
90
Generative AI
8.9
637
7.0
11
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.9
58
|
Verified
Not enough data
7.9
45
|
Verified
Not enough data
7.9
51
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.2
65
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
8.2
65
|
Verified
Insights
Not enough data
8.3
65
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.8
43
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
8.0
60
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Outplay are categorized as Sales Engagement, AI Sales Assistant, and Email Tracking
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, CRM, Sales Intelligence, and Email Marketing
Outplay is categorized as Outbound Call Tracking and AI Writing Assistant
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outplay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.1%
Computer Software
8.8%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.1%
Other
29.7%
Computer Software
29.6%
Information Technology and Services
15.0%
Staffing and Recruiting
9.6%
Marketing and Advertising
9.6%
Financial Services
5.4%
Other
30.8%
Discussions
What is Instantly used for?
9 Comments
YO
Cold email inbox set up and maintenance. Read more
Instantly has no more discussions with answers
Outplay has no discussions with answers
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