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Compare Instantly and Outplay 
Featured Products
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(3,967)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansOutplay
Star Rating
(269)4.5 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OutplaySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Outplay. Users appreciate the intuitive user interface and the ease of setting up cold outreach campaigns, highlighting how straightforward the process is right out of the box.
- Users say that Outplay shines in its customer support, with many praising the responsiveness and helpfulness of the support team. Reviewers have noted that the integration process with CRM systems is smooth and hassle-free, making it a strong choice for businesses looking for reliable assistance.
- According to verified reviews, Instantly's onboarding process is particularly well-received, with users describing it as superb. The combination of AI features and webhooks has been highlighted as a major benefit, allowing for efficient campaign management and troubleshooting.
- Reviewers mention that while Outplay offers robust email tracking and automation features, it sometimes struggles with matching specific workflow needs. Users have expressed a desire for more customization options to better fit their unique processes.
- G2 reviewers highlight that Instantly has a larger user base and more recent reviews, indicating a strong market presence and ongoing user engagement. This suggests that users are actively finding value in the platform, which can be reassuring for potential buyers.
- Users report that Outplay's ability to handle scheduling and follow-ups is a standout feature, allowing users to focus on connecting with potential customers rather than getting bogged down in email management. However, some users feel that Instantly's AI capabilities provide a more comprehensive solution for sales engagement.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Outplay
No pricing availableFree Trial
Instantly
Free Trial is available
Outplay
Free Trial is available
Ratings
Meets Requirements
9.4
3,387
8.5
203
Ease of Use
9.5
3,554
8.7
201
Ease of Setup
9.2
2,720
8.6
81
Ease of Admin
9.4
1,828
8.9
79
Quality of Support
9.6
3,360
9.0
199
Has the product been a good partner in doing business?
9.5
1,801
9.0
80
Product Direction (% positive)
9.8
3,421
9.3
187
Features by Category
Sales Force Automation
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Not enough data
Marketing Automation
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Not enough data
Customer Support
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Not enough data
Reporting & Analytics
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Not enough data
Mobile & Social
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Not enough data
Platform
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
187
Not enough data
8.6
191
Not enough data
Integration
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Not enough data
Generative AI
8.7
114
Not enough data
Agentic AI - CRM
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
Email Marketing
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2336
Not enough data
9.6
2390
Not enough data
9.4
2344
Not enough data
9.1
2229
Not enough data
9.1
2052
Not enough data
8.4
1942
Not enough data
Reporting & Analytics
9.2
2294
Not enough data
9.2
2299
Not enough data
Generative AI
8.7
1401
Not enough data
8.7
1405
Not enough data
Agentic AI - Email Marketing
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Not enough data
Integration
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
467
Not enough data
9.4
503
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Not enough data
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
443
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1496
Not enough data
9.2
1543
Not enough data
9.1
1575
Not enough data
9.2
1478
Not enough data
Tracking
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Not enough data
Reporting
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Not enough data
Agentic AI - Email Deliverability
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Not enough data
Integrated Workflows
8.3
240
8.9
135
|
Verified
9.2
252
9.2
145
|
Verified
7.0
229
8.4
110
|
Verified
7.4
228
8.4
119
|
Verified
8.2
249
8.0
119
|
Verified
7.7
230
8.4
93
7.9
240
8.2
81
Repeatability and Reportability
8.0
223
8.2
95
|
Verified
8.2
221
8.6
119
|
Verified
8.4
221
8.6
120
|
Verified
7.9
229
Feature Not Available
7.4
220
7.6
62
AI and Automation
8.4
230
8.0
92
8.3
233
7.9
77
8.4
232
8.0
88
8.1
229
7.5
68
8.1
217
7.4
64
Generative AI
8.3
223
7.1
14
Agentic AI - Sales Engagement
8.1
75
Not enough data
8.2
75
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
8.0
75
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.6
32
Not enough data
8.5
32
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
8.3
31
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
Analytics
9.3
926
8.4
100
9.2
900
8.3
94
8.9
860
8.1
77
Customizations
9.3
887
8.7
83
9.5
919
9.0
102
9.1
950
8.4
97
9.3
917
8.4
76
9.1
899
8.6
90
Generative AI
8.9
636
7.0
11
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.9
58
|
Verified
Not enough data
7.9
45
|
Verified
Not enough data
7.9
51
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.2
65
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
8.2
65
|
Verified
Insights
Not enough data
8.3
65
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.8
43
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
8.0
60
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Outplay are categorized as Sales Engagement, AI Sales Assistant, and Email Tracking
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, CRM, Sales Intelligence, and Email Marketing
Outplay is categorized as Outbound Call Tracking and AI Writing Assistant
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outplay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.7%
Computer Software
29.6%
Information Technology and Services
15.0%
Staffing and Recruiting
9.6%
Marketing and Advertising
9.6%
Financial Services
5.4%
Other
30.8%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Outplay has no discussions with answers
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