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Compare Insider One and Ometria 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (61.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOmetria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Ometria. Users appreciate its versatility and the ability to quickly implement personalization ideas into measurable experiences, highlighting its robust AI capabilities.
- Users say that Ometria provides excellent support and guidance, making it easy to use for channel orchestration and customer data management. Reviewers have noted the platform's effectiveness in sending personalized messages tailored to customer behavior, which enhances engagement.
- According to verified reviews, Insider One stands out for its comprehensive feature set that supports a wide range of marketing channels, including mobile apps and web. Users have praised its innovative approach and responsiveness to feedback, which allows for tailored adjustments to meet specific needs.
- Reviewers mention that while Ometria has a strong focus on customer support, it sometimes struggles with configuration challenges that can hinder workflow customization. However, users appreciate the platform's ability to uncover insights quickly and act on them effectively.
- G2 reviewers highlight that Insider One's ease of setup and user experience is superior, with many users noting a smooth onboarding process. This contrasts with Ometria, where some users have reported a steeper learning curve during initial implementation.
- Users report that both platforms have strong email marketing capabilities, but Insider One's features for managing email deliverability and dynamic content are particularly well-received. Ometria, while effective, has been noted to lag behind in these areas, with users seeking more advanced options for email personalization.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOmetria
No pricing availableFree Trial
Insider One
Free Trial is available
Ometria
No trial information availableRatings
Meets Requirements
9.4
1,165
9.1
32
Ease of Use
9.4
1,178
9.1
31
Ease of Setup
9.0
628
8.3
19
Ease of Admin
9.1
328
9.2
8
Quality of Support
9.6
1,164
9.3
31
Has the product been a good partner in doing business?
9.5
330
9.8
9
Product Direction (% positive)
9.7
1,117
8.7
27
Features by Category
Email Marketing
9.6
514
8.6
18
9.6
492
9.1
19
9.6
495
8.8
18
9.6
436
8.5
18
Online Marketing
Feature Not Available
7.3
15
9.6
532
7.7
16
9.6
548
8.3
18
9.5
536
7.8
17
Feature Not Available
7.6
14
Lead Management
9.5
507
8.5
16
9.5
504
7.4
14
9.6
552
8.6
16
Feature Not Available
8.4
15
9.5
483
8.3
14
9.5
448
8.5
12
9.5
487
8.1
12
9.5
471
8.3
14
Campaign Management
Feature Not Available
7.4
12
Feature Not Available
6.5
10
Feature Not Available
6.7
9
Feature Not Available
7.0
9
Social
Feature Not Available
6.7
9
9.4
442
7.0
9
9.4
453
7.0
9
Feature Not Available
6.7
9
Feature Not Available
7.0
10
Reporting & Analytics
9.4
533
8.5
13
9.4
528
8.1
13
9.4
522
7.7
10
9.4
519
7.8
12
9.1
422
6.7
10
Platform
9.5
530
7.8
13
9.5
278
7.6
13
9.6
508
9.0
13
9.5
445
8.2
13
9.4
450
8.3
13
9.5
491
7.8
13
9.4
431
8.5
12
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
8.8
13
9.4
500
8.2
13
9.4
461
8.2
13
Visitor Behavior
9.5
582
8.5
9
9.6
601
8.3
9
9.5
545
Feature Not Available
Templates
9.5
561
7.0
9
9.5
605
8.3
9
9.6
598
8.3
8
Personalization
9.6
590
9.1
9
9.5
577
7.7
8
9.6
587
Feature Not Available
9.4
521
6.9
6
9.5
571
7.9
8
9.6
574
8.7
9
9.6
600
8.9
9
9.6
587
9.2
6
Multichannel
9.6
590
6.9
6
9.5
526
10.0
8
9.6
588
8.8
7
Administration
9.6
583
8.7
9
9.4
601
8.3
9
9.5
577
8.5
8
9.4
579
8.0
9
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
7.8
12
9.5
572
|
Verified
8.2
13
9.6
379
8.1
12
9.5
601
|
Verified
8.5
13
Intelligence
9.4
607
|
Verified
8.2
12
9.4
577
|
Verified
6.8
13
9.6
568
|
Verified
7.4
13
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Ometria are categorized as E-Commerce Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, and Bot Platforms
Ometria is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Ometria has no discussions with answers
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