Compare Informatica Cloud Data Integration and Supermetrics 
At a Glance
Market Segments
Enterprise (57.0% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Informatica Cloud Data Integration
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Informatica Cloud Data IntegrationSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user experience, particularly with its integration with Google Sheets. Users appreciate how it simplifies the process of accessing and analyzing multiple KPIs, saving them significant time compared to manual data retrieval.
- Users say that Informatica Cloud Data Integration stands out for its powerful transformation capabilities and cloud-native architecture. Reviewers highlight its ability to handle complex data workflows efficiently, making it a strong choice for data engineers and enterprises with extensive data integration needs.
- According to verified reviews, Supermetrics has a more straightforward setup process, with many users praising its intuitive UI/UX. This ease of use allows them to focus on their core tasks rather than getting bogged down in technical configurations.
- Reviewers mention that while Informatica Cloud Data Integration offers robust features, some users find it less accessible for small businesses due to its complexity and the learning curve associated with its advanced functionalities.
- G2 reviewers highlight that Supermetrics provides excellent customer support, with many users noting the quick and personal assistance they receive. This level of support is particularly beneficial for small businesses that may not have dedicated IT resources.
- Users report that Informatica Cloud Data Integration is highly scalable, making it suitable for larger enterprises. Its ability to automate and schedule data workflows is frequently praised, allowing organizations to manage their data processes more effectively.
Pricing
Entry-Level Pricing
Informatica Cloud Data Integration
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Informatica Cloud Data Integration
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
77
8.5
620
Ease of Use
8.5
78
8.2
628
Ease of Setup
8.1
50
8.2
415
Ease of Admin
8.2
47
8.0
380
Quality of Support
8.1
77
7.8
562
Has the product been a good partner in doing business?
8.5
48
8.2
375
Product Direction (% positive)
8.5
70
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
8.6
25
8.6
67
8.7
22
8.1
57
Functionality
9.0
31
8.7
58
9.1
31
8.2
62
9.2
30
8.2
61
9.1
30
8.5
64
8.9
28
Feature Not Available
Development
7.9
29
Not enough data
7.5
14
Not enough data
8.3
14
Not enough data
8.1
16
Not enough data
8.1
14
Not enough data
8.9
16
Not enough data
8.8
10
Not enough data
Management
8.2
19
Not enough data
8.4
16
Not enough data
8.5
19
Not enough data
8.8
19
Not enough data
7.8
16
Not enough data
Security
8.5
12
Not enough data
8.3
14
Not enough data
8.3
12
Not enough data
Integration Options
9.2
12
Not enough data
8.9
12
Not enough data
9.0
13
Not enough data
8.7
10
Not enough data
Deployment
9.0
15
Not enough data
8.8
15
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Informatica Cloud Data Integration and Supermetrics are categorized as ETL Tools
Unique Categories
Informatica Cloud Data Integration is categorized as iPaaS
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Informatica Cloud Data Integration
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.0%
Computer Software
14.0%
Insurance
9.0%
Higher Education
6.0%
Retail
5.0%
Other
51.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Informatica Cloud Data Integration has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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