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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Google Analytics
Star Rating
(6,622)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its real-time reporting capabilities, allowing businesses to monitor user activity as it happens, which is crucial for immediate decision-making. In contrast, Smartlook's session replays feature is highlighted by reviewers as a powerful tool for understanding user behavior through recorded sessions, providing deeper insights into user interactions.
- Reviewers mention that Google Analytics offers robust custom event tracking, which is essential for businesses looking to measure specific user actions. However, Smartlook's user path tracking is praised for its ability to visualize the journey users take through a site, helping teams identify drop-off points more effectively.
- G2 users highlight that Google Analytics has a strong focus on conversion tracking, making it easier for businesses to measure the effectiveness of their marketing campaigns. On the other hand, users on G2 appreciate Smartlook's frustration tracking, which helps identify areas where users may be struggling, thus improving overall user experience.
- Users say that Google Analytics provides comprehensive demographics and user segmentation tools, allowing businesses to tailor their marketing strategies effectively. In contrast, Smartlook's geolocation tracking is noted for its ability to provide insights into where users are coming from, which can be particularly beneficial for location-based marketing efforts.
- Reviewers mention that Google Analytics has a more extensive library of integrations, making it easier to connect with other marketing tools. However, Smartlook's API capabilities are highlighted as user-friendly, allowing for seamless integration with custom applications, which is a plus for tech-savvy teams.
- Users report that Google Analytics is generally easier to set up, with a user-friendly interface that simplifies the onboarding process. In contrast, Smartlook is praised for its heat maps feature, which provides visual data on user interactions, but some users find the initial setup to be more complex compared to Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSmartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Google Analytics
No trial information availableSmartlook
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.9
656
Ease of Use
7.8
5,542
8.9
662
Ease of Setup
8.0
2,746
9.1
459
Ease of Admin
8.2
2,602
9.1
451
Quality of Support
7.5
4,586
8.8
470
Has the product been a good partner in doing business?
8.3
2,383
9.0
385
Product Direction (% positive)
8.5
5,389
9.0
620
Features by Category
Metrics
9.0
4016
8.8
157
8.8
3996
8.7
78
8.7
3935
8.5
153
8.6
3616
8.6
149
8.4
3386
8.6
130
8.4
3594
8.2
65
8.5
3640
8.4
68
8.6
3706
8.6
126
8.2
3296
8.7
126
Reporting
Feature Not Available
8.8
149
8.5
3541
8.5
63
8.2
3251
8.6
121
8.4
3494
8.6
117
8.5
3433
8.3
108
8.3
3111
7.8
18
8.5
3660
8.7
119
Other
8.5
3683
8.7
135
8.5
3496
8.6
109
8.3
3288
Feature Not Available
8.7
3428
8.5
91
8.5
2697
8.4
90
8.0
2424
Feature Not Available
8.2
2799
8.3
91
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.4
208
8.2
2330
8.6
100
8.9
3458
8.8
316
8.9
3564
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Feature Not Available
8.8
1136
8.4
59
9.1
1150
8.7
64
Tracking & Reporting
8.6
1021
8.3
64
8.9
1166
8.6
69
8.5
1070
8.5
60
8.9
1180
8.6
77
8.7
1123
8.9
72
8.6
1098
8.7
74
Metrics
8.8
237
8.8
34
8.7
232
8.5
33
8.8
226
8.1
29
8.6
236
8.0
29
8.8
239
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
8.8
34
8.7
232
8.5
33
8.8
226
8.1
29
8.6
236
8.0
29
8.8
239
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Google Analytics and Smartlook are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, and Mobile App Optimization
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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